June 2012.pdf - RCSA
June 2012.pdf - RCSA
June 2012.pdf - RCSA
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BUSINESS MANAGEMENT ISSUES<br />
Key job hunter trends in 2012<br />
CareerOne’s Hidden Hunters<br />
Report, now in its fifth year,<br />
identifies trends in job hunting<br />
behaviour across industries<br />
and key demographics. The<br />
main trends this year are:<br />
#1: Economic Concern<br />
The biggest trend from the 2012 research<br />
is the significant increase in economic concern.<br />
The number of Australians “very concerned”<br />
about the economy nearly doubled, from<br />
11 per cent in 2011 to twenty per cent this<br />
year. This concern is impacting all states,<br />
but the worst affected are Queensland and<br />
South Australia.<br />
Interestingly, this concern is not driven<br />
by personal financial circumstances with<br />
no change in those finding it “difficult” or<br />
“very difficult” on their income. Clearly,<br />
more macro concerns about the Australian<br />
economy and international events are<br />
worrying many job hunters this year.<br />
#2: Increase in Job Satisfaction<br />
Job satisfaction has increased across every<br />
aspect measured, returning to 2010 levels of<br />
54 per cent. Workers are most satisfied with<br />
the team, the work itself, hours worked and<br />
flexibility with all experiencing significant<br />
increases over the past 12 months.<br />
#3: Decline in Active Job Hunting<br />
The economic uncertainty and increase<br />
in job satisfaction has led to a decline in the<br />
number of people actively job hunting. Thirty<br />
per cent of workers are actively looking or<br />
scanning for new job opportunities, down<br />
from 37 per cent in 2011.<br />
However, 79 per cent of Australian workers<br />
are still open to making a move with almost<br />
half (49 per cent) taking a more passive<br />
approach. The shift towards passive job<br />
hunting highlights the need for companies<br />
to be smarter in their recruitment and<br />
engage passive job hunters through new<br />
interactive media tools such as CareerOne’s<br />
Power Resume Search and CareerOne Ad<br />
Network.<br />
Western Australia is the most active state<br />
with 35 per cent of workers actively looking<br />
for a new role. South Australian job hunting<br />
has increased by seven per cent to 28 per<br />
cent. Queensland workers have seen the<br />
greatest decline in job hunting activity at<br />
31 per cent, down from 47 per cent in 2011.<br />
New South Wales/Australian Capital Territory<br />
and Victoria are both down in job hunting<br />
activity and reflect the national average.<br />
#4: Uplift in Social Networking<br />
and Mobile Usage<br />
Another key takeaway from the research is<br />
the uplift of Australians using social networking<br />
tools and mobile searching to look for job<br />
opportunities. In fact, 14 per cent of job<br />
hunters use their mobile phone to browse<br />
jobs or receive job related information,<br />
up nine per cent since 2008.<br />
Over 17 per cent of job hunters use social<br />
networking tools to source new opportunities,<br />
up seven per cent since 2008. CareerOne’s<br />
free social broadcasting tool can help<br />
advertisers expand their reach to these<br />
candidates by automatically posting CareerOne<br />
jobs to their company’s Facebook and<br />
Twitter pages.<br />
Despite the diversification of job hunting<br />
tools, general job websites remain the number<br />
one tool job hunters use when searching for<br />
new opportunities (61 per cent).<br />
For detailed information on your state and industry,<br />
download the full report: www.careerone.com.au/<br />
hiddenhunters.<br />
To learn more about CareerOne’s sourcing solutions,<br />
contact your CareerOne representative or call<br />
1800 555 010.<br />
Dawn Tingwell<br />
National Sales<br />
Director CareerOne<br />
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JUNE 2012 27