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June 2012.pdf - RCSA

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BUSINESS MANAGEMENT ISSUES<br />

Technology trends at<br />

the speed of tomorrow<br />

• The most important question and the<br />

one question that can save your business<br />

is, Will my insurance cover be there for<br />

me when I need it If you don’t have the<br />

right cover in place from the start, then<br />

unfortunately your business could be<br />

at risk.<br />

While buying cheap insurance seems like<br />

a great idea to cut costs in today’s uncertain<br />

financial climate, the true cost to your business<br />

could be far worse than any saving made.<br />

To find out if you are truly covered,<br />

contact OAMPS recruitment insurance<br />

on 1800 552 551. We don’t sell plastic<br />

knives and forks, just recruitment insurance.<br />

Danial Mullin, Team Leader,<br />

Professional Schemes,<br />

OAMPS Insurance Brokers Ltd<br />

There are a number of technology<br />

trends that have been bubbling for<br />

some time, that are now beginning<br />

to converge. The adoption of mobile<br />

technology, the rise of personal search<br />

and the use of web services are likely to<br />

transform the recruiting landscape.<br />

Mobile is white hot. In Australia, SEEK<br />

are now seeing over twenty per cent of<br />

our visits coming from mobile devices,<br />

with annual growth in visits via mobiles<br />

up 169 per cent year on year.<br />

Many believed that the mobile user<br />

wouldn’t apply for jobs. We are now<br />

seeing real proof that they do. On our<br />

recently launched SEEK Jobs app for<br />

iPhone we’ve seen that jobseekers are<br />

starting the application process at almost<br />

the same rate as on the desktop site.<br />

We expect 30-40 per cent of our usage<br />

to come from mobile in the next 12<br />

months. This will have a few impacts on<br />

recruiting:<br />

• Firstly, employers and recruiters who<br />

have job application processes that<br />

are not mobile-friendly are going to<br />

miss out on relevant candidates.<br />

SEEK recognised this issue and we‘ve<br />

optimised our application processes<br />

for mobile – even allowing candidates<br />

to apply with a resume stored on our<br />

desktop site. We’re also working hard to<br />

help jobseekers “pick up where they left<br />

off” across any device.<br />

• Secondly, it is likely that the quality of<br />

some job applications will reduce –<br />

so for hard to fill roles you might start<br />

to see some short cover letters and<br />

un-tailored CVs!<br />

The rise of personal search – enabling<br />

jobseekers to tailor their search<br />

experience to get exactly what they want<br />

– is going to make it easier to find their<br />

ideal job. When you look at brands like<br />

Amazon and Facebook, your profile,<br />

interests and behaviour define the<br />

experience. We are starting an exciting<br />

journey at SEEK working towards a more<br />

personalised experience. Jobseekers<br />

will be able to describe their ideal job,<br />

upload a profile and we will deliver them<br />

the right results, putting them in front of<br />

the right advertisers. This will no doubt<br />

open up a number of new targeted<br />

advertising options.<br />

Web services are being used in a<br />

number of industries to help companies<br />

collaborate across value chains and to<br />

integrate systems between organisations<br />

in real time. SEEK has already introduced<br />

a couple of web services. The first is SEEK<br />

Application Export that allows our<br />

advertisers to use the SEEK mobile<br />

application process and have these<br />

applications delivered straight into their<br />

systems. The other integrates Jobseeker<br />

Profiles into ATS and Ad loading tools.<br />

Over time, SEEK will roll out other<br />

real-time services within the recruiting<br />

ecosystem. This will make it easier for our<br />

clients to interact with and get the most<br />

from SEEK.<br />

So when you put it all together, SEEK is<br />

moving with the times and redefining the<br />

job board category – into a more mobile,<br />

personal, proactive and integrated service.<br />

Doug Blue – SEEK Product Director.<br />

JUNE 2012 23

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