June 2012.pdf - RCSA
June 2012.pdf - RCSA
June 2012.pdf - RCSA
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BUSINESS MANAGEMENT ISSUES<br />
Technology trends at<br />
the speed of tomorrow<br />
• The most important question and the<br />
one question that can save your business<br />
is, Will my insurance cover be there for<br />
me when I need it If you don’t have the<br />
right cover in place from the start, then<br />
unfortunately your business could be<br />
at risk.<br />
While buying cheap insurance seems like<br />
a great idea to cut costs in today’s uncertain<br />
financial climate, the true cost to your business<br />
could be far worse than any saving made.<br />
To find out if you are truly covered,<br />
contact OAMPS recruitment insurance<br />
on 1800 552 551. We don’t sell plastic<br />
knives and forks, just recruitment insurance.<br />
Danial Mullin, Team Leader,<br />
Professional Schemes,<br />
OAMPS Insurance Brokers Ltd<br />
There are a number of technology<br />
trends that have been bubbling for<br />
some time, that are now beginning<br />
to converge. The adoption of mobile<br />
technology, the rise of personal search<br />
and the use of web services are likely to<br />
transform the recruiting landscape.<br />
Mobile is white hot. In Australia, SEEK<br />
are now seeing over twenty per cent of<br />
our visits coming from mobile devices,<br />
with annual growth in visits via mobiles<br />
up 169 per cent year on year.<br />
Many believed that the mobile user<br />
wouldn’t apply for jobs. We are now<br />
seeing real proof that they do. On our<br />
recently launched SEEK Jobs app for<br />
iPhone we’ve seen that jobseekers are<br />
starting the application process at almost<br />
the same rate as on the desktop site.<br />
We expect 30-40 per cent of our usage<br />
to come from mobile in the next 12<br />
months. This will have a few impacts on<br />
recruiting:<br />
• Firstly, employers and recruiters who<br />
have job application processes that<br />
are not mobile-friendly are going to<br />
miss out on relevant candidates.<br />
SEEK recognised this issue and we‘ve<br />
optimised our application processes<br />
for mobile – even allowing candidates<br />
to apply with a resume stored on our<br />
desktop site. We’re also working hard to<br />
help jobseekers “pick up where they left<br />
off” across any device.<br />
• Secondly, it is likely that the quality of<br />
some job applications will reduce –<br />
so for hard to fill roles you might start<br />
to see some short cover letters and<br />
un-tailored CVs!<br />
The rise of personal search – enabling<br />
jobseekers to tailor their search<br />
experience to get exactly what they want<br />
– is going to make it easier to find their<br />
ideal job. When you look at brands like<br />
Amazon and Facebook, your profile,<br />
interests and behaviour define the<br />
experience. We are starting an exciting<br />
journey at SEEK working towards a more<br />
personalised experience. Jobseekers<br />
will be able to describe their ideal job,<br />
upload a profile and we will deliver them<br />
the right results, putting them in front of<br />
the right advertisers. This will no doubt<br />
open up a number of new targeted<br />
advertising options.<br />
Web services are being used in a<br />
number of industries to help companies<br />
collaborate across value chains and to<br />
integrate systems between organisations<br />
in real time. SEEK has already introduced<br />
a couple of web services. The first is SEEK<br />
Application Export that allows our<br />
advertisers to use the SEEK mobile<br />
application process and have these<br />
applications delivered straight into their<br />
systems. The other integrates Jobseeker<br />
Profiles into ATS and Ad loading tools.<br />
Over time, SEEK will roll out other<br />
real-time services within the recruiting<br />
ecosystem. This will make it easier for our<br />
clients to interact with and get the most<br />
from SEEK.<br />
So when you put it all together, SEEK is<br />
moving with the times and redefining the<br />
job board category – into a more mobile,<br />
personal, proactive and integrated service.<br />
Doug Blue – SEEK Product Director.<br />
JUNE 2012 23