CipherLab 8000 Series Mobile Terminal - VIC Computer (HK)

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CASE STUDY: AC Nielsen, worldwide • AC Nielsen is one of the leading research companies in the world • Marketing resource for retailers and manufacturers • Research includes TV program ratings, household purchase information, usage and attitude tracking, ad-hoc custom research. 10
CASE STUDY: AC Nielsen, worldwide • Challenge: Collect and analyze household grocery shopping data – Must be user-friendly with long working hours, easy to learn – Capture barcodes of items and accurately transmit to database • Deployment: 8000-based system –CipherLab 8000’s placed in participating p households –Participant scans purchased products –Data is sent to AC Nielsen via phone line or Internet –65,000 units of CipherLab 8000 placed in homes for data collection across nine countries 11
Page 3 and 4: • Introducing CipherLab 8000 •
Page 5 and 6: Perfect for small-size retail store
Page 7 and 8: CASE STUDY: Sterling Stores, USA
Page 9: USER BENEFIT: Long-life operation
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Page 15 and 16: USER BENEFIT: Rugged, hardworking
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CipherLab 8000 Series Mobile Terminal - VIC Computer (HK)

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