CipherLab 8000 Series Mobile Terminal - VIC Computer (HK)

• Introducing CipherLab 8000
• User Benefits
• SDK Software
• Competitive Advantages
• FAQ
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CipherLab 8000 Series mobile computer
• Pocket-size lightweight mobile computer
– User-friendly keypad is laid out like a mobile phone
– Easy to manage, easy to learn
• Most efficient retail solution
– Accurate and efficient
data management
Palm-size
Phone keypad layout
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Perfect for small-size retail stores
• Affordable, easy to use. Adds accuracy and efficiency to:
– Convenience, food and grocery
– Consumer electronics
– Toys, shoes, fashion
Retail shop floor: Mobile POS, price check, shelf refill
Backroom stock: Cycle count, ordering, goods receiving
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USER BENEFIT:
Fast learning curve
• Easy to use
– Accurate barcode scanning and
data entry
– Compact, palm-size,
lightweight
• Easy to learn
– Phone-style keyboard
– User-friendly interface
– 15-minute staff training
– Ideal for retail’s high turnover
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CASE STUDY: Sterling Stores, USA
• Beginning in 1932 with a single dairy
store, Sterling Stores has grown to a
37-outlet t chain of full-service
convenience stores in northwestern Ohio
• The company distinguishes itself from
competition through its dedication to
high quality, low fuel prices,
and an abundance of grocery items
• It’s the ideal one-stop convenience store
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CASE STUDY: Sterling Stores, USA
• Challenge: Replace paper with automated order system
– Managers use handwritten orders to a long list of vendors
– Forms were faxed to central distribution ib ti center, where data was
manually entered into computer system for fulfillment
•Deployment: CipherLab 8000-based system
–System implemented chain-wide in 2004
–In-store ordering time reduced by 70%
–Fulfillment efficiency now allows next-day
5 a.m. completion of orders
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USER BENEFIT:
Long-life operation
• 100-hour operation in
batch mode
• 22 hours Wi-Fi
on one charge
– Hardworking for long
working hours
– Retail peak seasons
– Hospital and healthcare
24/7 needs
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CASE STUDY: AC Nielsen, worldwide
• AC Nielsen is one of the leading
research companies in the world
• Marketing resource for retailers and
manufacturers
• Research includes TV program ratings,
household purchase information,
usage and attitude tracking, ad-hoc
custom research.
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CASE STUDY: AC Nielsen, worldwide
• Challenge: Collect and analyze
household grocery shopping data
– Must be user-friendly with long working hours, easy to learn
– Capture barcodes of items and accurately transmit to database
• Deployment: 8000-based system
–CipherLab 8000’s placed in
participating p households
–Participant scans purchased
products
–Data is sent to AC Nielsen via
phone line or Internet
–65,000 units of CipherLab 8000
placed in homes for data collection
across nine countries
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USER BENEFIT:
Versatile communications
• Wireless or batch modes
• Acoustic modem option (in US)
• High-value, high ROI
• Meets or exceeds requirements
for retail
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CASE STUDY: Associated Grocers, USA
• Headquartered in Alabama, Associated
Grocers South is one of oldest wholesale
grocery cooperatives in USA
• Distributes over 16,000 SKUs
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CASE STUDY: Associated Grocers, USA
• Challenge: Streamline order process
– Replace obsolete equipment with cost-effective solution
– Eliminate requests for discontinued and out of stock items
– Allow access via Internet or analog phone lines for rural stores
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• Deployment: CipherLab 8021-based system
– Acoustic modem for digital or analog data transmission
– Rugged, ergonomic design at high-value, low cost
– Deployed to 300 largest stores for order entry
– Allows faster restocking, eliminates bare shelves
– Eliminates out-of-stock and duplicate orders
– Added (US)$2 million/year in bonus sales
from efficient stocking and order fulfillment

USER BENEFIT:
Rugged, hardworking
• Built for real-world use
– Survives repeated
1.2m drops to concrete
• Long-lasting battery
keeps going
– Hardworking mobile
computer for long
working hours
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CASE STUDY: GEUSA, México
• Grupo Embotelladoras S.A. de C.V.
is a USD$400 million manufacturer
and distributor ib t of Pepsi brand products,
bottled water and soft drinks throughout
Mexico
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CASE STUDY: GEUSA, México
• Challenge: Improve data capture for
distribution and field service
– Must be cost-effective
– Must survive heavy usage in warehouse and field settings
•Deployment: CipherLab 8000/8001-based system
–System installed and growing since May 2006
–Dramatic improvements in route accounting
for bottled water
–Data capture for field engineering maintenance
for refrigerators, vending machines and beverage
dispensers
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USER BENEFIT:
Real-time wireless access
• Bluetooth or IEEE 802.11b/g wireless
• Real-time data access and management
• Stays in touch with back-office data files
• Keeps every user up to date
8071 with Wi-Fi
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CASE STUDY: Emerson’s Furniture, USA
• The picture of tradition, Emerson’s
Furniture has a 120-year legacy in
retail furniture, located in Brattleboro,
Vermont
• Historic brick building has six floors of
inventory, sales, back office and retail
showrooms
• Customer service involves inventory,
back orders and pending deliveries
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CASE STUDY: Emerson’s Furniture, USA
• Challenge: Manage inventory for furniture sales
– Historic six-story building has 10cm-thick wooden floors
– Wireless data access and management needed for effective sales
– Salespeople require accurate information for customer service
•Deployment: CipherLab 8071-based system
–User-friendly interface makes training
and use very simple
–Robust wireless capability,
over 90m from access point
–Complete stocking/inventory report
reduced from 16 hours to only four
–Instant access allows sales efficiency
and improved customer service
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The Power Suite
Batch
Wireless Studio
VT100/200
BASIC
Application Generator
Emulator
Compiler
WLAN
TN5250
C
Application Generator
Emulator
Compiler
Browser
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The Power Suite
Forge Batch Application Generator
• Quickly create custom input templates
• Acquire batch data from mobile computers
• Download/upload data and lookup files
Forge WLAN Application Generator
• Quickly design user input templates that
map to back-end database
• Data acquisition and management over
wireless in real time
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The Power Suite
Stream Wireless Studio
• Integrated workshop for
– Database management
– Terminal emulation
– Screen customization
– User configuration
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The Power Suite
Mirror Emulators VT100/200 and TN5250
• Emulate AS400 screen on mobile
computer
• Screen reformat available using
“activation key”
Mirror Browser
• Custom Internet browser for Windows-
based mobile computers
• Enables easy integration of AIDC into a
web-based environment
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The Power Suite
Blaze C and BASIC Compilers
• Quickly gets you to final code
• Rich CipherLab libraries give you powerful
data capture functions for your custom
applications
• Simulate your C application on the PC
before deployment
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SDK for 8000 series models
Brand Software 8000 8001 8061 8071
FORGE
Batch AG √ √
WLAN AG √ √
STREAM Wireless Studio √
√
MIRROR
BLAZE
VT √ √
TN5250 √ √
BASIC Compiler √ √ √ √
C Compiler √ √ √ √
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FREQUENTLY ASKED QUESTIONS:
The 8000 Series is not new. Are sales still growing
– Since launch, we’ve shipped over 220,000 units
– From 2004 to 2007 we achieved 26% CAGR
• Satisfied users include—
Mexico
Asia, Europe & South
America
Worldwide
Brazil
Italy
Italy
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China
Worldwide

FREQUENTLY ASKED QUESTIONS:
• Can the 8000 Series survive a tough environment
- Operates in extremes from -10° to 60°C
- Operates in sustained humidity (non-condensed) from 10 to 90%
•Operates in typical chilled storage areas
•Rugged construction
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–Withstands 1.2 meter drop to concrete
–Ideal for retail shop floors and backrooms
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FREQUENTLY ASKED QUESTIONS:
• Is 2MB SRAM enough memory
– 2MB of SRAM is enough memory to store almost 150,000 barcodes,
more than enough for most small to medium retail operations
Calculate your memory requirement
1 digit = 1 byte 13 digit barcode = 13 bytes
Add a space to separate each barcode = 14 bytes per barcode
1MB = 1024K bytes Or 1024x1024 1,048,576 bytes
1,048,576 bytes / 14 bytes x 2MB = 149,797 barcodes per 2MB SRAM
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Thank you!