August Gem for Web (La Quinta Chamber of Commerce)

August ‘05
Gem
the
La Quinta Chamber of Commerce The Voice of Business Vol. XXII Issue #8 August 2005
CHAMBER PLANS NEXT MOVE
Relocation to New La Quinta Library Scheduled for Fall
The La Quinta Chamber of Commerce
will relocate its offices to the new La Quinta
Library sometime this fall as a result of the
La Quinta City Council approval to lease
approximately 1,500 square feet for a 3-year
term. The approved request, made by the
Chamber during last month’s City Council
Budget Meeting, will allow the Chamber to
work closer with the City while it focuses on
membership growth and expansion.
View of the new La Quinta Library building.
At press time, the City expected the
Library to open for business on Aug. 8,
2005. It is located on Calle Tampico,
adjacent to City Hall. The Chamber office,
which currently houses five full-time staff
members and three volunteers, expects to
move sometime in October.
The new Library building is 20,000 sq. ft.
in area, and the Library’s contents and staff
are expected to need half that space at this
time. The building will also offer space for
group meetings and community functions.
At the Chamber’s recent Installation &
Awards Luncheon, Mayor Don Adolph
stated, “The City Council agreed that we
need to help the Chamber relocate from its
current space so the staff can focus on what
is important—growing membership and
helping build a city we all can be proud of.”
Chamber Chair Lew E. Piper noted that
the Chamber currently occupies only 900 sq.
ft. of space, not enough to accommodate the
staff or future growth. The current conference
room is too small to hold Board meetings.
“We are very grateful to the City for
finding room for the Chamber in the new
Library,” Piper said. “This is the right step
towards achieving the long-range vision for
the Chamber. Eventually, we want the
Chamber to house a fully functional Visitors’
Center, where new residents or tourists could
book hotel or golf from the lobby, and find any
needed service or product.”
Look for more information about the
Chamber’s office move in upcoming issues of
the Gem. In the meantime, call or visit the
Chamber at 78-371 Highway 111,
La Quinta, (760) 564-3199.
WHAT’S YOUR SIGN
(Please see page 3 for the correct answer.)
BOARD ELECTS 2005-06
EXECUTIVE COMMITTEE
In its late June meeting, the La Quinta
Chamber Board of Directors elected executive
committee members to serve over the next
year along with Chair Lew E. Piper. They are:
• Linda Evans, first vice chair, who
is associate administrator at
John F. Kennedy
Memorial Hospital;
• Scott Brooks, second vice chair,
who fills the role of general sales
manager for JESA Printing;
• Robert Sylk, secretary, who is
president of The Sylk Group; and
• Pedro Rincón, treasurer, who is
a CPA, CVA at Peterson, Slater &
Osborne Accountants.
At the Board’s July meeting, Piper
appointed Roger Perris to fill a vacant seat
on the Board. Perris recently received
La Quinta Chamber’s “Ambassador of the
Year” award.
“We are extremely fortunate to have a
very dedicated and talented group of
Chamber leaders,” Piper said. “I look forward
to working with these leaders as we
ensure the Chamber fulfills its mission of promoting
and enhancing business growth, civic
well-being and a sound quality of life.”
In This
Issue
• Chamber Happenings . . . . .2
• Chairman’s Message . . . . . .3
SPOTLIGHT
POWER LUNCH
11:30 a.m., Thurs. Aug. 11
Embassy Suites, Hwy 111, Palm Desert
La Quinta Chamber of Commerce
78-371 Highway 111
La Quinta, CA 92253
Prsrt Std
U.S. Postage Paid
Palm Springs, CA
Permit No. 9
• LaKwinta . . . . . . . . . . . . .4
• New Member Intros . . . . .5
• City Pages . . . . . . . . .9-12
• Member Discounts . . . . . .14
• Member News . . . . . . .15
RIBBON CUTTING
Crystalclear Homes
10 a.m., Thurs., Aug. 18
41865 Boardwalk Suite 110, Palm Desert
AUGUST MIXER
5:30-7:30 p.m., Wed., Aug. 24
Tutoring Club
79-400 Highway 111, Suite 105, La Quinta
• Member Anniversaries . . . .15

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L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
CHAMBER HAPPENINGS
AUGUST
SEPTEMBER
1 LEGISLATIVE COMMITTEE MEETING
3:30 p.m. — Chamber Office
4 BIZNET MEETING
9:30 a.m. — Indio Chamber Office
10 EVENTS COMMITTEE MEETING
9 a.m. — Chamber Office
11 POWER LUNCH
11:30 a.m. noon – Embassy Suites, Palm Desert
Sponsor: TBD
12 MEMBERSHIP COMMITTEE MEETING
9:30 a.m. — Chamber Office
16 EXECUTIVE COMMITTEE MEETING
3:30 p.m. — Chamber Office
18 RIBBON CUTTING
Crystalclear Homes
10 a.m.— 41865 Boardwalk Suite 110, Palm Desert
24 MIXER
5:30 p.m.
Tutoring Club, 79-400 Highway 111, Suite 105, La Quinta
31 PLANNING SESSION/BOARD OF DIRECTORS MEETING
1 MAYOR’S LUNCH
11:30 a.m. – Site TBD
5 LABOR DAY – OFFICE CLOSED
12 LEGISLATIVE COMMITTEE MEETING
3:30 p.m. – Chamber Office
13 GOLF TOURNAMENT - PGA WEST STADIUM COURSE
11:30 a.m. Check-In
15 THE BREAKFAST NETWORK
7:30 a.m.— Kristina’s in the Cove
20 EXECUTIVE COMMITTEE MEETING
3:30 p.m. – Chamber Office
27 BOARD OF DIRECTORS MEETING
12 noon, La Quinta Resort & Club
please note:
Reservations are required for all Mayor’s Luncheons, Power Lunches & The Breakfast Network.
COSTS: Mayor’s Luncheons - $25 for members/$30 for nonmembers with reservations
3 days prior to the event; $30 for members/$35 for nonmembers thereafter; $35 for member/
$40 for nonmember walk-ins.
MIXERS - $3 for members; $5 for nonmembers
POWER LUNCHEONS - Members only — $20
$20 with reservations 3 days prior to the event and $25 thereafter
THE BREAKFAST NETWORK - Members only — $18
$18 with reservations 3 days prior to the event and $20 thereafter
An additional fee of $5 will be charged if an invoice is required.
We accept VISA & M/C ONLY
MISSION STATEMENT
TO PROMOTE AND ENHANCE BUSINESS GROWTH,
CIVIC WELL-BEING, AND A SOUND QUALITY OF LIFE.
STRATEGIC OBJECTIVES
CREATING A STRONG LOCAL ECONOMY.
PROMOTING THE COMMUNITY.
PROVIDING NETWORKING OPPORTUNITIES.
REPRESENTING THE INTERESTS OF BUSINESSES WITH GOVERNMENT.
POLITICAL ACTION.
LA QUINTA CHAMBER OF COMMERCE 2005-2006
EXECUTIVE COMMITTEE BOARD OF DIRECTORS
COMMITTEE CHAIRS CHAMBER PROFESSIONAL STAFF
LEW E. PIPER, CHAIR OF THE BOARD
Boseant Piper & Associates CPAs
LINDA EVANS, 1ST VICE CHAIR
John F. Kennedy Memorial Hospital
SCOTT BROOKS, 2ND VICE CHAIR
JESA Printing
ROBERT SYLK, SECRETARY
The Sylk Group
PEDRO RIŃCON, TREASURER
Peterson, Slater & Osborne Accountants
LA QUINTA CHAMBER OF COMMERCE
78-371 Highway 111, La Quinta, CA 92253
PHONE: 760-564-3199 FAX: 760-564-3111
STU BAILEY, Pacific Western Bank
VICTORIA BAILEY, Desert Springs Publishing
CATHY BRETZ, IID Energy
COSMO CAPPELLINO, KEZN-FM EZ 103.1
JON P. G AFFNEY, Desert Sands Unified School District
BIZNET 2006
Chair Cosmo Cappellino, KEZN-FM EZ 103.1
EVENTS & PROGRAM COMMITTEE
Chair Ken Napper, American Woodmen
Co-Chair Roger Perris
ALEXIS LARSON, Palm Springs Desert Resorts Convention and Visitors Authority
POWER LUNCH SUB-COMMITTEE
THOMAS MCDERMOTT, JR., McDermott & Delateur, LLP Chair Alexis Larson, Palm Springs Desert Resorts Convention & Visitors Authority
KEN NAPPER, Modern Woodmen of America
Co-Chair Scott Nelson, KEZN- FM EZ 103.1
JOHN PEÑA, John Peña & Associates
ROGER PERRIS
TORY ROGERSON, Costco Wholesale
KURT A. SPURGIN, D.C., Advanced Physical Health Center
EDUCATION COMMITTEE
Chair Stu Bailey, Pacific Western Bank
LEGISLATIVE & COMMUNITY AFFAIRS
Chair Mark Harner, Pacific Western Bank
MEMBERSHIP SERVICES COMMITTEE
Chair Robert F. Sylk, Sylk Casino Group
Vice-Chair Victoria Bailey, Desert Springs Publishing
RUTH FINHOLT, Interim CEO & Events Coordinator
KAE HAMMOND, Membership Sales
IDALIA URIBE, Membership Coordinator-A/R-A/P
PATRICIA WALSH, Membership Director
DEBBIE WHITENER, Reception/Visitor’s Center
THE GEM
WORDSMITHS COMMUNICATION
VOLUNTEERS
MILDRED DONLEY
JOAN MOLOUGHNEY
JOANNE SNYDER
The La Quinta Gem is the official monthly publication of the La Quinta Chamber of Commerce.
Circulation: 20,000. Distributed free to all residents, Chamber members and businesses in La Quinta. Additional distribution by subscription available
for $25 per year. To advertise, subscribe, or submit articles, please contact the Chamber at (760) 564-3199.
PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those
of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM.
The La Quinta Chamber of Commerce endorses no person, political candidate or opinion unless specifically stated.

DEMAND CONTINUES THROUGH
SUMMER
by Lew E. Piper
Chair, The Chamber Board of Directors
Do you remember a time when summer in
the Desert meant many of us left when it turned
100 degrees, and came back when it moved
below 100 Well, we can't escape
the heat and the days of "seasonal"
business are gone, thanks to a
bustling year-round economy.
The increase in year-round population
has resulted in a demand for
goods and services—even during
summer months. So what does that
mean to your business It means
less downtime to evaluate and retrench
your business strategies for
the continuing cycle. The need to evaluate all
aspects of your business to determine whether
changes are necessary will allow the future to be
more productive and profitable. While the La
Quinta Chamber of Commerce also functions
through the summer months, we consistently
take time out to plan for the coming year.
One of the marketing services La Quinta
Chamber offers to its members is the “Village
Sign Program.”
“This program gives members an opportunity
to advertise their businesses on attractive
signs in downtown La Quinta,” said Ruth
Finholt, interim Chamber CEO. “And the
LEW E. PIPER
Boseant Piper & Associates CPAs
Our Board of Directors holds an annual
retreat to reflect on the progress of the prior
year, evaluating our successes and opportunities
for improvement. We also establish goals and
strategies for the coming year to ensure we manage
our costs effectively, are fulfilling the
Chamber’s mission statement (“To
promote and enhance business
growth, civic well-being and a sound
quality of life”), and are exploring
new ways to prosper for our members
and the organization. This year's
one-day retreat will be held at the
end of August. In future articles, I
will report on the results of our session
and the Chamber’s focus for the
coming year.
Like every endeavor, doing the same thing
over in the same way will generally lead to, at
best, the same results. I encourage all of our
members to take some time to consider different
ways of doing business that could result in fresh
ideas, enhanced services, and greater success.
Have a safe, prosperous and healthy summer!
CHAMBER MANAGES
VILLAGE SIGN PROGRAM
cost is very reasonable.”
Signs are reserved on a first-come, firstserved
basis. The fees are: a $65 one-time
construction fee, and $25 per month, which
is billed quarterly.
There are currently 21 spaces available, as
follows:
T H E G E M A U G U S T 2 0 0 5
MAYOR’S CUP GOLF
CHALLENGE AT PGA WEST
Here’s to the man with club in hand
Here’s to the king of bogey land;
Here’s to the clubs with outlandish names
And here’s to GOLF, the game of games!
—The Father Gander Golf Book, 1909
Okay, Chamber members, it’s time to
sign up for the September 13 Mayor’s
Cup Golf Challenge at
the PGA West
Stadium Course. You
don’t have to be a
“scratch” golfer to participate
in the “game of
games”…and have fun.
So what if you
don’t play often or
shoot higher than
100 Ninety percent of American golfers
do the same. Take note of how LPGA
Professional Sandra Palmer, who won 19
LPGA tournaments in her career,
describes the game: Golf is like art; it’s
impossible to be perfect.
• Calle Tampico / Bermudas (E) - 1 space;
• Calle Tampico / Bermudas (E) - 8 spaces;
• 52nd Ave / Bermudas (W) - 8 spaces;
• 52nd Ave / Bermudas (E) - 1 space;
• Calle Tampico / Washington - 1 space;
• 52nd Ave / Washington - 1 space;
• Calle Tampico / Eisenhower (N) - 1 space.
If you would like more information about
this advertising program, please call
Debbie Whitener at the Chamber
(760-564-3199).
“Don’t chicken out on the Chamber,”
said Ruth Finholt, interim CEO. “Sign
up now—as a foursome of colleagues or
friends—and help your Chamber. This
tourney is one of the Chamber’s largest
annual fundraisers, and we need your participation
and support.”
Entry fees are $150 for individuals;
$550 for 4-person
teams; $600 for a 4-
person team plus a
tee sign; and $125
for tee sponsors.
Entry fees include golf
cart, range balls,
practice facilities, tee
prizes, dinner and
awards.No-host
lunch is available in the clubhouse before
play begins.
The day of golfing and entertainment
begins at 11:30 a.m. with registration,
followed by an 11:45 a.m. putting
contest. The shotgun start is 12:45 p.m.;
the dinner and awards are in the clubhouse
at 6 p.m.
“We have lots of great contests and
prizes,” Finholt said. First-, second- and thirdplace
prizes will be awarded in three flights.
Additionally, prizes will be awarded for:
“Out Drive the Mayor;” straightest and
longest drives; closest-to-the-pin; holes-inone;
and “putt for dough” ($5 fee). “And
if you don’t want to play golf, you can volunteer
to support the Chamber in other
ways,” Finholt added. Registration deadline
is Sept. 1. Please turn to page 7 for the
Mayor’s Cup Golf Challenge registration
form, and information on volunteering.
The 17th hole at PGA West Stadium Course.
3

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L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
PLEASE…DON’T CALL IT
LA KWINTA
by Leslie Lafayette
Ahhhhhh…..Ahhhhhhgust
With all due respect to poet T.S.
Elliot, around this town, August, not
April, is the cruelest month. If you read
my column regularly, you know I am determined
to write something positive about
our terrific town (apologies for Sunny
Brook “Farmisms”) but I’m afraid
I’m fresh out in August.In fact, I
try to be fresh out of here, period,
this time of year. But, every
time I think I'm out, something
keeps pulling me back in! Work,
or house, or pets, or something.I
do live here, after all.
Speaking of T.S.Elliot, have
you ever read the rest of the poem
in which he describes the cruelest month
I think some of it might apply this time of
year to our desert home. See if you agree:
What are the roots that clutch, what branches grow
Out of this stony rubbish Son of man,
You cannot say, or guess, for you know only
A heap of broken images, where the sun beats,
And the dead tree gives no shelter, the cricket no relief,
And the dry stone no sound of water. Only
There is shadow under this red rock,
(Come in under the shadow of this red rock),
And I will show you something different from either
LESLIE LAFAYETTE
Your shadow at morning striding behind you
Or your shadow at evening rising to meet you;
I will show you fear in a handful of dust.
Yeah, that about sums it up…fear in a
handful of dust!
What if we wrote an honest travel
brochure about the desert in August I
think it would read something like this:
Come to where the heat is! Don’t
bring your clothes, makeup, hair dryer
or pantyhose… you won’t need ‘em!
Do pack deodorant, though; it’s
required by law. Think of
unrelenting heat. If you’re
lucky, you might get humidity,
too, if a monsoon’s passing
by. You can lose 10 pounds
without even trying…just sit
out on your 110-degree
patio at 6 a.m., and toss ice
cubes into the pool so that
you can take a dip later without
scalding yourself. Make friends with
the local August mascots, the flies.
They love to hang around with and on
you. Like to dance Walk out to your
mailbox without shoes on.
And while we’re on the subject of
August, please can someone clue me in
on why I see perfectly normal looking
men and women out jogging when it’s
114 degrees I am not making this up!
The other day I stepped out of a perfectly
good air-conditioned
home and was nearly flattened
by a middle-aged guy wearing
jogging shorts and tennis shoes,
running along the asphalt (on
which you could have heated a
Lean Cuisine). Why was he
doing this Has he not heard
that only mad dogs and
Englishmen go out in the noonday
sun
Well, I guess I’ve just about
skewered August. Time to put
it on the barbecue and baste it
‘til it’s done. After all, that’s
what it does to us. Hang in
there, though…fall is on its
way and none too soon.
Call This
Winning
Team!
COOL IT!
Do you need air conditioning repair, installation, or maintenance
Call Air Experts, La Quinta’s very own in-town, quick-response,
A/C and Heating professional. With more than two decades of
experience, Air Experts reputation has
been built by client recommendations.
If you use us, you’ll understand why.
TUNE-UP
SPECIAL
$54.95, first unit
$34.95, each add’l
Dyson & Dyson Real Estate Associates
Maureen Byrne Ginny Jones Michelle Cope
760-567-5097 760-861-1826 760-902-0923
(760) 777-1724
50-981Washington St.
La Quinta, CA 92253
Lic. 725283
(Leslie Lafayette is a chamber
member, and broker-owner of
Lafayette Properties. She can be
reached at her website, www.laquintaescapes.com,
or her direct e-mail
line, cnetwork@aol.com. She loves
hearing from you, and her opinions are
her own.)

T H E G E M A U G U S T 2 0 0 5
5
N EW M EMBER I NTROS
TAMMY BIGELOW, LE MIRAGE SALON & DAY SPA
Tammy Bigelow, owner and full-time manager of Le Mirage
Salon and Day Spa, moved here from Portland Ore., where she
managed a salon for almost five years. She now owns and operates
one of the most beautiful salons and day spas in the valley.
The spa’s tranquil and inviting setting is in the heart of the beautiful La Quinta
cove. The Spa is located in the interior courtyard of the La Quinta Office Park.
Le Mirage Salon & Day Spa provides all hair-care services; exceptional skin-care
treatments including a fantastic regenerating facial with enzymes and alpha hydroxy
acids; all massage therapy and reflexology services; spa pedicures and manicures
including Glycolic hand and foot peels; as well as many other services.
The Spa staff uses two of the top products on the market: Bumble and bumble,
and Dermalogica, which are also for sale to clients.
Bigelow and her staff are dedicated to insuring all clientele receive the highest
quality of services as well as personalization.
Le Mirage Salon and Day Spa is open year-round. Walk-ins are always welcome.
And for new clients, the Spa always offers a 10-percent discount for the first visit.
Le Mirage Salon & Day Spa • 78-045 Calle Cadiz, Suite #4, La Quinta
760-564-7915
DR. ROGER & JOANNE CALLAHAN,
TLC For Mind & Body
La Quinta has a new healthy lifestyle specialty
store, TLC for Mind & Body. Owners
Dr. Roger Callahan, licensed clinical psychologist
and author, and Joanne Callahan, who holds an MBA in healthcare administration,
bring decades of healthcare experience to their new store. They offer a
mind/body approach to achieving optimal health with education, support and convenience.
The manager, Justin Silver, is a personal trainer and holds a degree in fitness
management.
TLC’s integrated, holistic approach to better health includes: free stress & fitness
assessments and heart-rate variability scans; stress-reduction procedures; high-quality
nutritional support and supplements; educational resources, in-store information,
and classes; and gourmet, healthy takeout meals (by Chef Uli of La Quinta Café).
TLC supports customers’ specialized health and nutrition needs, by carrying
wheat- and gluten-free items, sugar-free products for diabetics, and foods that support
various medical diets. If TLC doesn’t have something you need, the staff will
make every effort to get it for you.
TLC invites La Quinta Chamber members to enjoy a FREE cup of coffee or softserve
ice-cream with this article, and to browse the extensive library for the latest
in healthy lifestyle information.
TLC • Corner of Highway 111 & Washington, La Quinta • 760-594-6727
RAYMOND EVANS, RE/MAX
The La Quinta office of Re/Max Real Estate
Consultants welcomes Raymond Evans, real-estate broker.
Evans, who has won many awards as a fine-home specialist
in the San Francisco Bay area, Sonoma County and
Riverside County, has 30 years of successful real-estate experience.Client testimonials
include: Ray Brown, author of the national bestseller “Home Buying for
Dummies,” said “Raymond was most resourceful in selling us our lovely Wine Country
home;” and Joe Jackson, music/recording studio executive, said: “Raymond is an
excellent realtor, negotiator and friend.”
Evans builds his business on four core principles: strategy with vision; commitment;
accountability; and personal responsibility. For those who have property to
sell and want to receive the best possible results, contact Raymond Evans to
discuss his time-developed, unique method of selling a home for up to 10-percent
more than comparable market prices.
He says: “You can expect extraordinary results from me. My wife, Nancy Ann,
and I are La Quinta residents and firmly connected to the community.”
Raymond Evans • 760-777-8767 • www.RaymondEvans.com
BILL KELLY, MMGC FINANCIAL SERVICES
MMGC Financial Services is a premier provider of integrated
financial planning and investment services. The company’s
professional team has been in the financial-services industry for
more than 25 years.
“It is our firm belief that our clients benefit most by maintaining a long-term
approach to their investment decisions,” Kelly said. “Our Trust and Fiduciary
Department offers a variety of fiduciary services to individuals and attorneys. Our
policies and procedures are such that client’s assets remain secure, and the provisions
of clients’ wills and/or trust agreements are complied with and the interests of
the beneficiaries are assured. Our trust support services assist clients in fulfilling
their role as trustee or executor.”
Kelly also manages Maryanov Madsen Gordon and Campbell, a CPA firm
established in 1964, the largest CPA firm in the Coachella Valley. The firm provides
tax-compliance services as well as tax planning for individuals and businesses.
Please contact Bill Kelly for any additional information you may have regarding
trust services; Michele Moore for financial services; or Bruce Legawiec, CPA, for
tax and business-planning services.
MMGC Financial Services • corner of Fred Waring and Washington Street,
Palm Desert • 760-836-9052
JACQUIE LITTO, PRIVATE INSTRUCTOR OF ITALIAN
SPEAK ITALIAN! Jacquie Litto’s personalized technique of
teaching this beautiful, popular language, focuses on the particular
needs of each student. Whether one’s interest lies in travel,
music, language skills or personal satisfaction, students profit from
the low-pressure, high-achievement method, whether one-on-one
or in small groups. Students begin speaking and understanding immediately, giving
them the confidence and incentive to continue studying…while having great fun.
Learning Italian enhances travel, and creates incentive to travel abroad.
Enthusiasm created by newly acquired knowledge also increases the desire to frequent
Italian restaurants for love of the cuisine, the desire to communicate with the
staff, and to interpret menus with clearer understanding. Students also will be
encouraged to buy cookbooks, Italian music and clothes for that trip to Italy.
Jacquie’s experience lies in her Italian heritage and language education at
UCLA, where she also received her California Teaching Credential and TESOL.
She's taught Italian, French, Spanish and English as a second language, both privately
and for the Los Angeles and Beverly Hills School Districts. In addition, she
is a free-lance interpreter of Italian.
Jacquie Litto • 760-772-1514 • jacquielitto@earthlink.net
www.ITALIANSPEAK.ORG

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L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
Polo Ralph Lauren
Including "Black Label" Apparel
Tommy Bahama Bungalow
Island Lifestyle Apparel
Cutter & Buck Latitudes
Golf Inspired Clothing
Brighton Desert Hearts
Handbags, Jewelry and Accessories
Tumbleweeds
Children's Clothing and Accessories
FEATURING THESE FINE SHOPS:
Marketplace/Coffee Market
Serving Starbucks Coffee
Audrey's Closet
Boutique and Signature Clothing for Women
The Studios
Fine Arts & Crafts
Oasis Spa Shop
At Spa La Quinta
Nike Tennis & Fitness Shop
At the Tennis & Fitness Center
49-499 Eisenhower Drive, La Quinta
760.564.4111
Gift Certificates Available

T H E G E M A U G U S T 2 0 0 5
7
THE GOLF PAGE: REGISTRATION AND OTHER INFORMATION
Everything You Need to Know About Participating in the Golf Cup Challenge (…And Shouldn’t Be Afraid to Ask).

8
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
New
Member
Reception
In mid-June, the Chamber held a reception for new members to introduce them to member benefits. Fifteen new members attended. Pictured above
(standing, left to right): Bill Houck, Lamar Outdoor Advertising; Reverend Harriet Guttman, associate member; Meg Nadeau, Dyson & Dyson;
Steve McAdams, Cal State-San Bernardino/Palm Desert; Jim O’Brien and Hal Fowler, SilverRock Resort; Ron Combs, Golf Etc.; Sally Peoples,
Pure & Simple; Pastor James Dickey, First Baptist Church; Corey Fitchpatrick, Tarbell; and John Peoples, Pure & Simple. Seated (left to right):
Pam Bryant, Totally You; Brenda Jacobs, Dr. Wendy Skin & Body Boutique; David Archer, Edward Jones; Vickey Bereskin, Vickey Bee’s Advertising;
and David Howard, Cherokee Homes, Board Chair 2004-05.
R i b b o n C u t t i n g
Chamber members and Bunz employees recently helped the owners celebrate the grand opening
of this new café at the corner of Washington Street and Calle Tampica in La Quinta. Pictured at
right, holding the scissors is Jaclyn Pena with her father John Pena, former La Quinta Mayor and
new Board member on her left, and David Howard, 2004-05 Chair in the yellow shirt.

T H E G E M A U G U S T 2 0 0 5
9
City Scene
www.la-quinta.org
CITIZENS ON PATROL
By Deputy Heather Olsen, La Quinta Police Department
At this time, the La Quinta Police Department is looking to
expand our current volunteer program to include a Citizen’s on
Patrol program. Volunteers would assist both the city and the Police
Department with various events, ranging from routine traffic control,
open-door programs and parking- violation enforcement to a
security resource during special events and critical incidents.
Volunteers also would assist the Police Department with its effort to combat crime and
create a better quality of life for citizens of La Quinta.
The manner in which this happens will be based on the Community Oriented
Policing Philosophy, a philosophy based upon citizen involvement. The volunteers working
in the patrol capacity would serve as extra “eyes and ears” for our officers. They will be
tasked with high visibility patrol in areas that are identified with specific problems. Any
observed problems would be reported to Sheriff’s Dispatch for an officer to respond.
Citizen patrol members would not be peace officers, but citizens who volunteer their time
to patrol the City of La Quinta with the sole purpose of reporting criminal offences and
assisting the Police Department as needed.
All citizens wishing to participate in this program will first be required to pass a
background investigation. After successfully completing the background investigation,
a candidate will only be able to conduct non-patrol type functions. Candidates wishing
to volunteer their services for patrol functions will be required to attend and successfully
complete a designated Citizens on Patrol training course. Upon completion of initial training,
each candidate will be required to attend updated training with the La Quinta
Police Department on a regular basis. All volunteers must maintain a minimum of four
hours of service per month at the Community Policing Office, in addition to volunteered
patrol time.
If you are interested in the Citizens on Patrol program, please contact our Community
Oriented Policing Office at 51351 Avenida Bermudas, next to the Post Office in Old Town
La Quinta, or call (760) 771-3220.
City Calendar
AUGUST 2005
August 2 City Council 3:00 p.m.
August 3
Architectural & Landscaping Review Committee 10:00 a.m.
August 8 Community Services Commission 7:00 p.m.
August 9 Planning Commission 7:00 p.m.
August 10 Investment Advisory Board 5:30 p.m.
August 11 Cultural Arts Commission 7:00 p.m.
August 16 City Council DARK
August 18 Historic Preservation Commission 3:00p.m.
August 23 Planning Commission 7:00 p.m.
Unless otherwise noted, all meetings will be held at the Civic Center. Residents and others interested in attending
any of the above meetings are encouraged to contact City Hall at 777-7000 to confirm dates and times of meetings.
*Other locations, please call 777-7090 for more information.
CITY NOTES
FROM THE CITY MANAGER’S OFFICE
Yes, it may be a little warm in August, but soon we get to look forward to the cooler months that attract
part-time residents and visitors to our ideal climate. There are plenty of ways to “stay cool” in La Quinta.
If you haven’t had a chance to visit the brand new La Quinta Library, located on the western edge of
the Civic Center Campus, stop by and check out a book or two. In addition, Fritz Burns Park swimming
pool is open through September 1, and provides an excellent venue for beating the heat.
Highlights of recent activities in and around the City are listed below. If you have any questions regarding
any of these items, please contact the City Manager’s Office at 777-7100.
• Permits were issued for the following: Homewood Suites Hotel, which will contain 129 guest
rooms (Miles Avenue and Washington Street); and an 11,000 square foot commercial shell
building with underground parking (south side of Calle Tampico west of Avenida Bermudas).
• Building permit valuation for May exceeded $21 million, bringing the year-to-date total to
over $154 million.
• Staff interviewed two design/build teams for the Boys & Girls Club addition and improvements
to the snack-bar restrooms at the Sports Complex. Completion of the improvements is expected
by February 2006.
• Artwork in the form of a monument honoring public safety officers has been placed on the Civic
Center Campus. The monument weighs in excess of 9,000 pounds. A dedication ceremony will
be planned for the fall.
• Seismic safety systems installed at Fire Stations 93 and 70 worked well during the recent
earthquakes felt in the Valley. The garage doors opened, lights went on, and an audio alarm
sounded, giving personnel about a 3-5 second window before the actual shaking started.
The system is designed to detect “P” waves, which precede the actual earth movement by an
estimated 1 second for every 5 miles away from the epicenter.
• The following brief overview of the Martinez Rock Slide at Travertine was prepared by
Harry M. Quinn: “The Martinez Mountain Rock Slide, or Rock Avalanche, is considered to be
the second-largest such feature on the North American Continent, and the fifth largest in the
world (Baldwin 1986). The Rock Avalanche occurred on the eastern flank of Martinez Mountain
during prehistoric time, probably during the Pleistocene era, and the rocks slid all the way down
and out onto the Coachella Valley floor. Baldwin estimates this Rock Avalanche to contain
approximately 240-million cubic meters of material.”
• Permit submitted for a 144,006 square foot, 2-story retail project called “The Island”
(northeast corner of Desert Club and Calle Tampico).
SILVERROCK RESORT
• The SilverRock.org Web site was recently updated with a “Golf Specials” link that allows players
to book a limited amount of tee times online at discounted rates. In addition, a “Tee Time Alert”
link has been added that alerts guests by e-mail when prices or times within their set parameters
become available.
• Signs announcing future development have been installed at SilverRock Resort. A total of six signs
are now up at various locations throughout the project site. The purpose of the signs is to inform
golfers and visitors of the City’s future plans to develop a second golf course, permanent club
house, boutique hotel, hotel, and retail.
If you have any questions regarding any of these items, please contact the City Manager’s Office at 777-7100.

10
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
City Scene
CITY HALL
PHONE NUMBERS
General Information: 777-7000
Building and Safety: 777-7019
Building Permits: 777-7012
Building Inspection Requests:
777-7153
Code Enforcement: 777-7050
Animal Control: 777-7050
City Clerk’s Office: 777-7025
City Manager’s Office: 777-7100
Community Development:
777-7125
Community Services: 777-7090
Finance: 777-7150
Public Works: 777-7075
Senior Center: 564-0096
Job Hotline: 777-7124
Street Sweeping Hotline:
777-7104
Graffiti Hotline: 777-7095
Pet Hotline: 777-7049
Shopping Cart Hotline:
1-800-252-4613
INTERNET/WEB SITE:
www.la-quinta.org
SPECIAL EVENTS
“BACK TO SCHOOL”
PROGRAM & LUNCHEON
Thursday, August 25, 11:30 a.m.
DONATIONS WILL BE ACCEPTED AS ADMISSION
Good food, entertainment and friendly
conversation! Reservations are required.
August 8, 10:15 a.m.
“Stroke Awareness”
with Yrene Navarro of Palm Springs Stroke Center.
Sign up at front desk.
August 10, 10:15 a.m.
“Investing in College for Grandchildren” with
Amie Gonzalez, Financial Advisor of Citigroup.
Thursday, August 18, 9:40 a.m. - 12:00 p.m.
Free Legal Consultation
with Attorney David Grossman.
Appointment is required.
Thursday, August 18, 9:00 a.m.
FREE Medicare and Insurance Counseling with
Naomi Bateman. Appointment is required.
Thurs. & Fri., August 25 &26,9:00 a.m.-1:00 p.m.
AARP Driver Safety Program. Cost is $10.00 per
person. Pre-registration is required.
Fri.’s, Aug. 5, 12, 19, 26, 10:15 a.m. – 12:00 p.m.
Representatives from Social Security will assist with
new Medicare and Medi-Cal prescription drug
program for 2006.
LA QUINTA SENIOR CENTER
AUGUST 2005 SCHEDULE
MONDAYS
8:30 AM PUTTING CONTEST (FREE)
9:00 AM ACRYLIC & OIL PAINTING
9:00 AM EXERCISE CLASS
9:00 AM I.I.D. ENERGY ASSIST.
(BY APPT) (FREE)
10:15 AM YOGA-MEDITATIVE STRESS
10:15 AM SEMINAR STROKE AWARENESS
(AUGUST 8)
12:15 PM DUPLICATE BRIDGE
12:30 PM SOCIAL BRIDGE
TUESDAYS
11:00 AM COMPUTER TUTOR (BY APPT)
1:00 PM ARTS & CRAFTS (FREE)
1:00 PM HEARING
(RESERVATION REQUIRED)
3:00 PM ARTHRITIS TAI CHI
WEDNESDAYS
9:00 AM EXERCISE CLASS
10:15 AM YOGA SOMATICA
12:30 PM ACBL BRIDGE
THURSDAYS
9:00 AM MEDICARE INSURANCE (BY APPT.)
9:00 AM AARP MATURE DRIVING
(AUGUST 25 / 26)
11:00 AM COMPUTER TUTOR
(FEE/BY APPT.)
11:30 AM “BACK TO SCHOOL” LUNCHEON
(AUG 25)
1:00 PM “QUILTERS FOR GOOD TIMES”
(FREE)
1:30 PM MOVIE TIME (FREE)
3:30 PM TAI CHI CHUAN
FRIDAYS
LA QUINTA SENIOR CENTER
78-450 AVENIDA LA FONDA
(760) 564-0096
9:00 AM EXERCISE CLASS
9:00 AM I.I.D. (FREE)
9:30 AM LEGAL COUNSEL (AUGUST 18)
10:30 AM FOOD DISTRIBUTION (FREE)
11:00 AM COMPUTER TUTOR (FEE/BY APPT.)
12:15 PM DUPLICATE BRIDGE
12:30 PM SOCIAL BRIDGE
12:30 PM COACHELLA VALLEY
WOODCARVERS (FREE)
The La Quinta Senior Center provides these opportunities as a service and does not endorse or recommend any service
or business. Services rendered are the responsibility of the provider and the providee.
SILVERROCK RESORT
PROJECT UPDATE
SUMMER IS IN FULL SWING AT
SILVERROCK RESORT
La Quinta Residents pay only $30 to play the Arnold
Palmer Classic Course now. Their guests can also play
at reduced summer rates. Contact the SilverRock golf
shop for details on the summer specials or click on the
“Golf Specials” tab at www.silverrock.org.
We are now in full swing with the summer improvement
projects for the Arnold Palmer Classic Course.
Crews have been hard at work restoring the native
areas and repairing storm damage lingering from the
unusually wet winter. However, this work will not
adversely affect playability or availability. Take
advantage before the crowds return for another
beautiful winter and play where the pros will be
challenged from tee to green.
As residents of the desert, we know that the rates
decrease and the temperatures increase. For
SilverRock this includes our stock of the latest equipment,
merchandise, and apparel. For the month of
August we will reduce our prices 20 percent on
selected items. Some of the apparel lines include
Tommy Bahama's, Cutter & Buck, and Ashworth.
We also stock Titleist, Nike, Callaway and Ping.
Remember…for updates on the SilverRock Resort,
visit us on the Web at www.silverrock.org.

T H E G E M A U G U S T 2 0 0 5
11
LA QUINTA SENIOR CENTER NEWSLETTER
ACRYLIC & OIL PAINTING CLASS
Instructor Marcy Kenney invites intermediate students to add to their knowledge of principles of
painting such as composition, value and color. Learn how to set up and paint still lifes, and landscapes
from photos. The 4-week session runs Mon., Aug. 15 through Sept. 12 (no class Sept. 5) from 9 a.m.
– noon. $60 per session or $17 per class drop-in.
YOGA SOMATICA ©
Traditional Hatha yoga with Feldenkrais ® somatic sequences; instructor Charlotte Rashmi-Graff.
Class includes sound, breath, somatic movements, and meditation. Appropriate for all levels.
Aug.10 – Aug. 31, from 10:15 a.m. - 11:45 a.m. Fee: $40 per 4-week session. Drop-in fee $15.
Bring Yoga mat/ Mexican blanket.
YOGA – MEDITATIVE STRESS REDUCTION
Learn the techniques and principles for unifying the body, mind, and spirit through the ancient
eastern practice of Yoga. Instructor Jaime Carlo-Casella, Ph.D. will guide students through this
safe and gentle form of yoga that allows you to move toward greater balance control. The 7-week
session begins Aug. 8, and meets every Monday through Aug. 29 from 10:15 a.m.- 11:45 a.m.
Drop–in fee $15.
EXERCISE CLASS
TAI CHI CHUAN
Learn the 1000-year old slow-moving exercise of Tai Chi
Chuan from instructor Noel Pittman, who has studied it
for 25 years. This 20-minute routine, performed twice
daily, provides many benefits including increased
strength, stamina, balance and coordination.Class meets
Thursdays, Aug. 4 – Sept. 1, 3:30 p.m. - 4:30 p.m. Fee:
$40 per 5-week session; $12 drop-in fee.
ARTHRITIS TAI CHI
This Tai Chi class has been designed and modified by
doctors and Tai Chi experts for people with any physical
disabilities. Instructor Noel Pittman will lead this beginner’s
class Tues., Aug. 2 – Aug. 30, from 3 p.m.-4 p.m.
$50 per 5-week session or $12 per class drop-in fee.
Instructor Debbie Woodruff will conduct a safe and effective exercise program for seniors
that can increase strength and flexibility while promoting health and vitality. Class is:
Monday, Wednesday, and Fridays, 9 a.m. – 10 a.m. Aug. 1 – Aug. 31. $12/month or $3 per
class drop-in fee.
“QUILTERS FOR GOOD TIMES”
Learn to create beautiful quilts, from qualified instructor
Jeanne Kinsey, for the Ronald McDonald ® Cancer Camp
for children. Thursdays 1 p.m. - 4 p.m. Donation of quilting
supplies is always appreciated. Free.
AVOID OVER-WATERING LANDSCAPING THIS SUMMER
It’s that time of year again when we turn our sprinklers on for 15-20 minutes or more in an
effort to keep everything green in the sweltering heat. The Public Works Department wants to alert
citizens that this practice often results in water running off landscaping and into the street, where
it normally collects downstream in a retention area. The retention areas can only handle so much
of this “nuisance water” before becoming standing water in basins. Then standing water can
support mosquito larvae, which could ultimately transmit the West Nile Virus.
Public Works works hard to maintain the public-retention basins to make them as efficient as
possible. The rate at which the ground absorbs water, or percolation rate, depends on the soil type,
which is different throughout the city. The bottom line is that some basins work better than
others. The best cure is preventing nuisance water in the first place by observing your sprinklers in
action and insuring that they do not water public streets and sidewalks.
If you are a La Quinta new resident, you might not be aware of this problem. If you have been
here a while you probably know someone who lives by a retention basin so you have seen this
problem first-hand.
So, please enjoy your yard this summer by checking that you are watering it most efficiently
while keeping an eye out for excess runoff.
CALLING ALL OLD TVS, COMPUTERS
AND OTHER ELECTRONICS!
Are you upgrading your computer, television, VCR or cellular telephone With all the new
technology today, it’s almost impossible to keep up with the latest and greatest electronic devises.
But what should you do with these old items Did you know that television and computer monitors
cannot be disposed of with you regular trash These items are considered to be hazardous
waste and must be disposed of properly.
E-WASTE is a popular, informal name for electronic products nearing the end of their “useful
life.” Computers, televisions, VCRs, stereos, copiers, and fax machines are common electronic
products. Many of these products can be reused, refurbished, or recycled. Unfortunately, electronic
discards are one of the fastest growing segments of our nation’s waste
stream.
La Quinta Residents can dispose of their e-waste items in a
number of easy ways.
• Place your televisions (up to 37-in diagonal screen measurement),
computer monitors, LCD televisions, and Laptop
computers at the curb as part of your bulky item service.
Please call to schedule an appointment for this
service before placing these items at the curb
removal. Remember, no more than four
(4) items may be placed at the
curb weekly on your regularly scheduled
day of service. Please call Waste
Management of the Desert to schedule an
appointment at 760-340-2113.
• Take items to Waste Management of the Desert’s Recycling Center
located at 41800 Corporate Way in Palm Desert. The facility is open Monday-Friday
from 9 am to 4 pm and Saturday, from 9am to 1 pm. Some items may require a disposal
charge. Please see list of acceptable items below.
• Take items to the Edom Hill Transfer Station located at 70-100 Edom Hill Road,
Cathedral City. The facility is open Monday- Saturday from 7:30 am to 5 pm and
Sunday from 1 pm to 5 pm. Please see list of acceptable items below.
• Take items to Goodwill Industries, located at 8120 Palm Lane in Cathedral City.
ACCEPTABLE ITEMS THAT CAN BE PLACED AT THE CURB, DROPPED OFF AT ONE OF THE
LOCATIONS LISTED ABOVE:
• Televisions (up to 37” diagonal screen measurement), computer monitors, LCD
televisions, and Laptop computers
ACCEPTABLE ITEMS FOR A NOMINAL CHARGE ARE:
• VCRs, stereos, copiers, cell phones and fax machines
The La Quinta Senior Center is open Monday through Friday , 8:00 a.m. until 5:00 p.m.
Thank you for helping keep La Quinta a beautiful
and safe place to live and work.

12
City Scene
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
EXCURSIONS AND ACTIVITIES
SPECIAL EVENTS
MAD HATTER TEA PARTY
Don’t be late for a very important date! Gather friends, family, and an outrageous hat for
La Quinta’s Mad Hatter Tea Party. Light refreshments, games (such as teacup relay, mad spotter,
tea-bingo), and a movie. Prizes for those with the most extravagant hats!
Date: Saturday, August 20 #140204
Time:
11:30 AM - 1 PM
Place:
La Quinta Senior Center (78-450 Avenida La Fonda)
Ages:
3-10 years of age
Cost:
$5 in advance per child
(Advanced registration ends Friday, August 19 at 5 PM) $7 at the door, from 11:30 AM – 12 PM only
EXCURSIONS
KING TUT EXHIBIT
This exhibit is at the Los Angeles County Museum of Art for a limited time only. More than 130
treasures from the tomb of Tutanhkamun and other “Valley of the Kings” tombs are on display.
The King Tut tour will begin at 5 PM; an audio tour is available (extra fee). There’s also a live
Jazz series until 8:30 PM, and other unique galleries.
Date: Friday, September 30
Time:
2:30 – 10 PM
Place:
La Quinta Civic Center North Parking Lot
Cost*: $65 Adults 18 & older; $55 Children 6-17 years of age
*Cost includes luxury bus transportation & admission ticket.
Ages: All ages welcome. An adult must accompany children under 17. Audio tour equipment
may be purchased separately for $6 at the museum. *Sorry, no refunds for excursions unless the
program is canceled by the Community Services Department.
LEISURE ENRICHMENT CLASSES
MEDITATIVE YOGA FOR STRESS REDUCTION
Instructor: Jaime R. Carlo-Casellas, PhD. This safe, gentle form of yoga allows you to achieve
greater balance, control, and enjoyment. Learn techniques for dealing with stress and anxiety,
and gain strength and flexibility. For all levels. Carlo-Casellas holds a doctorate in biomedical
science and has been a student and facilitator of yoga since the 1980’s.
Thursdays #150714
Session 1: August 11 – September 1
Time:
6 PM – 7:45 PM
Place:
Senior Center
Cost:
$50 per session
Bring: Yoga mat and a thick blanket. Items may be purchased at the first class.
YOGA ECLECTICA
Instructor: Charlotte Rashmi-Graff. Experience the restorative, gentle blend of traditional Hatha
yoga practices, including sound, breath, postures, Feldenkrais somatics movements, therapeutic
band and ball work, and meditation. For all levels. Rashmi-Graff has taught yoga since 1979,
and is certified by three major yoga institutes.
Tuesdays #150708
Session 3: August 9 – August 29
Time:
6 PM – 7:30 PM
Place:
Senior Center
Cost:
$40 per session
Bring: Yoga mat and a thick blanket. Items may be purchased at the first class.
Yoga Package: Sign up for both Yoga Electica and Yoga Somatica, only $70 per session.
YOGA SOMATICA
Instructor: Charlotte Rashmi-Graff. Traditional Hatha yoga, infused with Feldenkrais somatics
sequences, which re-educate the neuromuscular system for improved patterns and greater comfort
and relaxation. Includes sound, breath, somatics movements and meditation. For all levels.
Rashmi-Graff has studied and taught Hatha yoga for more than 25 years.
Wednesdays #150703
Session 3: August 10 – August 31
Time:
6 PM – 7:30 PM
Place:
Senior Center
Cost:
$40 per session
Bring: Yoga mat and a thick blanket. Items may be purchased at the first class.
Yoga Package: Sign up for both Yoga Electica and Yoga Somatica, only $70 per session.
TAI CHI CHUAN
Instructor: Noel Pittman. Tai Chi is the slow moving and graceful exercise from China—a preventative
regimen that can be done for life. The 20-minute routine performed twice daily provides
many benefits including: increased strength, stamina and improved cardiovascular and
immune system functioning.
Tuesdays #120704
Session 2: August 2 – August 30
Time:
5:30 PM – 6:30 PM
Place:
Senior Center
Cost:
$40 per session
COMPUTER CLASSES
MASTERING MICROSOFT WORD
Instructor: Brad Gummer. Explore the power of Microsoft Word in four evenings. This class will
take you from beginner to intermediate level, with advanced techniques. Sharpen your skills in
word processing, text techniques, graphic art, tables, mail merge, and more! Even light desktop
publishing.
Mondays #120908
Session 1: August 8 – August 29
Time:
7 PM – 9 PM
Place:
Senior Center
Cost:
$55 per session
Bring: Notepad, pencil, blank CD
Ages:
14 and older
INTERMEDIATE COMPUTERS, BEYOND THE BASICS
Instructor: Brad Gummer. Learn creative and professional techniques on the computer, including
the basics of spreadsheets, presentations and graphics, plus the safe, easy way to use the
Internet and e-mail. Learn to use Word, Excel, and PowerPoint together to create projects for
home or small businesses. Basic computer knowledge required.
Wednesdays #120909
Session 1: August 3 – September 7
Time:
7 PM – 9 PM
Place:
Senior Center
Cost:
$65 per session
Bring: Notepad, pencil, blank CD
Ages:
14 and older
ADOBE PHOTOSHOP ELEMENTS – THE INTRODUCTORY COURSE
Learn the basics of Adobe Photoshop Elements, turning a Mac or PC into a digital darkroom;
simple photographic tricks and skills. Designed for the imaging beginner, hobbyist, or those who
want to e-mail a photo. Hands-on course that requires solid computer skills.
Thursdays #120901
Session 3: August 11 – September 1
Time:
6 – 8 PM
Place:
La Quinta Senior Center
Cost:
$65 per session
Bring: Floppies, USB Flash Memory, CDs, and photographs
ADOBE PHOTOSHOP ELEMENTS - THE ADVANCED COURSE
Learn the basics of Adobe Photoshop Elements, turning a Mac or PC into a digital darkroom;
simple photographic tricks and skills. Designed for the imaging beginner, hobbyist, or those who
want to e-mail a photo. Hands-on course that requires solid computer skills.
Taught by an experienced imaging pro; for the serious hobbyist, photographer, or those who use
graphics in their work. You will work on individual projects and learn the skills necessary to
accomplish your goals. A general knowledge of the digital process is helpful.
Tuesdays #120901
Session 3: August 9 – August 30
Time:
6 – 8 PM
Place:
La Quinta Senior Center
Cost:
$65 per session
Bring: Floppies, USB Flash Memory, CDs, and photographs

T H E G E M A U G U S T 2 0 0 5
13
Ken White, general manager of KEZN Radio in Palm Desert,
accepted the “Business of the Year” award for the station at the
Installation & Awards Luncheon. The award was presented to
KEZN for significant contributions to the Chamber.
Pictured at right, Claudia Castorena (left) and Gloria Gomez,
co-founders of Martha's Village & Kitchen of Indio, celebrate
receiving the "Non-Profit of the Year" award. The organization
provides 250,000 meals annually, and other services such as
clothing and emergency shelter.
Installation
& Awards
Luncheon
David Howard (left) officially “passed the gavel” to the newly elected Chamber
Chair, Lew E. Piper, at the June 24 Installation & Awards Luncheon. At the same
event, Piper presented Howard with a proclamation and gift—from the Chamber’s
Board—for his service to the organization.
David Howard, 2004-05 Chair, presents Roger Perris with the “Ambassador of the Year”
award. Perris has served as a Chamber ambassador for several years, and was recently
appointed to serve on the Board.
The Chamber presented Craig Michaels, owner of Musical Affairs
Entertainment, with the 2005 “Community Service Award” for
donating his entertainment services at community and Chamber events.

14
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
BENEFITS OF BREASTFEEDING
by JFK Memorial Hospital
M E M B E R - T O - M E M B E R
Babies deserve the very best, and according
to the American Academy of Pediatrics
(AAP), breast milk is the best first food
for them.
Human milk and
formula are different.
Human milk provides
all of the protein,
sugar, fat and
vitamins a baby
needs to
be healthy. What’s
more, it helps to
protect babies
against certain diseases
and infections.
Because of the protective
substances in
human milk, breastfed
children are less
likely to have the
following:
• Ear infections (otitis media)
• Allergies
• Vomiting
• Diarrhea
• Pneumonia, wheezing and
bronchiolitis
• Meningitis
According to the AAP, breastfeeding may
also help to protect against Sudden Infant
Death Syndrome (SIDS).
Many experts recommend breastfeeding for
as long as possible, one year or longer.
The primary benefit of breast milk is
nutritional, since it contains the right amount
of fatty acids, lactose, water and amino acids
for digestion, brain development, and
growth. Infant formula from a bottle cannot
compete with those benefits. Human milk
For Brilliant Results…
Place An Ad
In The October Issue.
Gem
the
straight from a mother’s breast is also free of
contamination by polluted water or dirty
bottles.
Babies are not
really allergic to their
mother’s milk,
although they may
have a reaction to
something the mother
eats. By talking with
their doctors, mothers
can determine
which food causes a
reaction and eliminate
it from the diet.
Breastfeeding is
also beneficial for
mothers. Not only
are there no bottles
to sterilize and no
formula to buy, it
may be easier for women to lose the pounds of
pregnancy since nursing burns extra calories.
Lactation also stimulates the uterus to contract
back to its original size.
While lactation is usually a natural result of
pregnancy, breastfeeding is not always easy.
John F. Kennedy’s “Birth and Beyond Center”
provides breastfeeding education, support and
follow-up to breastfeeding women, and is a
continuation of breastfeeding support offered
in the hospital at the time of birth. This is a free
service to all women in the community, and
operates in conjunction with the Perinatal
Services Network of Loma Linda University
Medical Center/Children’s Hospital in partnership
with First 5 Riverside. For more information,
please contact Healthy Beginnings at
760-775-8174.
New in town Need a physician Please call
the JFK Memorial Hospital Physician Referral line
at (800) 343-4535.
Reserve Your Space
By September First.
564-3199
DISCOUNT
PROGRAM
Here is a sampling of the variety of Member-to-Member discounts available to members
of the La Quinta Chamber. “We enthusiastically encourage member companies—
and their employees—to frequent Chamber members that offer these discounts,” said
Robert Sylk, chair of the Membership Services Committee.
For more information, call the Chamber at 760-564-3199.
ACUITY WEB DESIGN
Contact: Jeff Godels
(760) 345-5531
Free! One full-year of Web site hosting
with a new Web site design by Acuity.
BRIGHTON GARDENS
Contact: Berit Reistad
(760) 340-5999
First month’s rent free.
MAIL BOXES
PACK & SHIP
Contact: Nayan
(760) 564-7007
Notary services 50
percent off and 20
percent off on UPS
- FedEx - DHL.
DESERT SPRINGS PUBLISHING
Contact: Victoria Bailey,
(760) 219-7008
Elegant coffeetable book of the Valley's
history with more than 240 photographs.
25-percent discount off $38.
LAKE LA QUINTA INN
Contact: Julia Miskowicz
(760) 564-7332
10-percent discount on daily
room rates.
Subject to availability.
Black-out dates apply.
ROBERT HALF INTERNATIONAL/
ACCOUNTEMPS/OFFICETEAM
Contact: Gretchen Engdahl,
(760) 836-1826
One day free staffing on
any order of 40 hours.
WACKY WICKER
Contact: Javed B. Haghani
(760) 346-4664
5-percent additional
any time.
VALLEY V-TWIN -
AMERICAN MOTORCYCLES
Contact: Halle Fetty
(760) 770-5511
10-percent off retail purchases,
excluding motorcycles.
PJ’S DESERT TROPHIES
Contact: Doug/Elaine Holmes,
(760) 342-7412
10 percent discount on award and
gift items. Discount also applicable
to etching and engraving services.

T H E G E M A U G U S T 2 0 0 5
15
MEMBER NEWS
Animal Samaritans
Marie George recently earned designation as an Animal Welfare Administrator from the
Society of Animal Welfare Administrators (SAWA). She is vice president of Animal
Samaritans’ board of directors and director of shelter operations. The Society is in its first
year of certification, and George is among 40 people internationally to use the title of
Certified Animal Welfare Administrator. According to the organization’s news release, the
exam offers administrators a way to achieve credentialed status by recognizing knowledge,
wisdom and expertise achieved through years of experience as an animal welfare professional.
SAWA is a non-profit organization that was founded in 1970.
Living Desert Zoo & Gardens
The Living Desert Zoo & Gardens will host the first annual “Super Chamber
Mixer” at 5:30 p.m. on Thurs., Oct. 6, in its “Palm Garden.” Plans call for participation
from 15 Chambers of Commerce. The event will include hors d’oeuvres
provided by local restaurants, a no-host bar, musical entertainment, and door
prizes. Chamber members pay only $4; guests pay $6. If you plan on attending
this mixer, please call 760-364-5694, ext. 248.
Pure and Simple
This Rancho Mirage-based member recently was part of the inaugural Champ Car World
Series Grand Prix, to raise money for the Canary Fund, a foundation dedicated to improving
early cancer detection. Specifically, Pure and Simple donated skin-care kits for all the VIP's
and celebrities who attended the Canary Fund's Cabana Benefit Gala evening on July 29 at
the San Jose Fairmont Hotel. The kits are similar to those that celebrities received at the Screen
Actors’ Guild Awards and Daytime Emmy’s. Pure and Simple also “sprayed down” racegoers
with a potent water-based Collagen Solar Spray, and educated people about sun protection
and skin-cancer awareness. The race took place in San Jose, July 29-31. A large
portion of the proceeds from the company’s sales at the event will go to the Canary Fund.
Pure and Simple owners are Sally and John Peoples, a former professional race car driver.
Time Warner
Three industry veterans—Marc Farrar, Ron Johnson and Don Williams—recently
joined Time Warner’s executive team. While based in San Diego, the executives have
responsibilities for local operations.
Farrar is vice president of public affairs, and is responsible for regulatory and legislative
matters with State and Federal government agencies and elected officials, and the company’s
community involvement. Johnson is vice president of technical services, and manages
the employee teams who install, maintain and repair customer connections for video, highspeed
online access and digital telephone services. Williams is vice president of operations
support and manages information technology, network and dispatch operations, quality
control and billing.
California State University-San Bernardino
Beginning in September, the College of Extended Learning at California State
University, San Bernardino's (CSUSB) Palm Desert Campus will offer an expanded selection
of career training, continuing education and personal enrichment courses.
The class types include business/management, grant development and management,
personal enrichment and test preparation.
They include:
• Fundraising Methods and Strategies;
• Developing Community Partnerships;
• Business Loans and How to Get One; and
• Business Writing: The Memo, E-mail and More.
For a complete list of courses and to register, visit the College of Extended
Learning Web site at http://cel.csusb.edu. A free College of Extended Learning Bulletin
of courses is also available at area chambers of commerce, local libraries and the CSUSB
Palm Desert Campus. To be added to the school's mailing list, call Steve McAdams at
(760) 341-2883 x4428.
A u g u s t 2 0 0 5
C H A M B E R A N N I V E R S A R I E S
5 years or more
Cathy Bretz IID Energy
Neil “Scotty” Dunlop The Living Desert
Mike Hardin Lock Shop, Inc.
Trent Homec Valley Animal
Medical Center
Refika & Mario Jerkic High Tech Mailing Srvcs.
4 years
Mark Anderson
John Jensen
Jeffrey Oates
Anderson Mailing
Morgan Stanley
Sun City Palm Desert-
MountainVista Golf Course
3 years
Dr. Michael Dawson Dawson Rappe
Chiropractic, Inc.
Michael Fagan Mathis Brothers Furniture
Gloria Gomez Martha’s Village & Kitchen
Mike Reinhardt Torre Nissan
2 years
Maureen A. Byrne Dyson & Dyson
John Carllin Agua Caliente
Cultural Museum
Sarah Clapp Eisenhower Medical Center
Roberta Clark Roberta Clark Interiors
Kimberly Durkin kd Ink. Graphic Design
Kirk Gregor Windermere Real Estate
Coachella Valley Inc.
Dodi Henry Arnold Palmer's Restaurant
Rafael Lorenzo Jr. Bank of America
Casey Lucas Casey’s Restaurant
and Lounge
Roxanne Russell Windermere Real Estate
Dori & Rupert Smith WordSmithsCommunication
Richard Soltys Richard J. Soltys
Productions
Douglas Veiling Northwestern Mutual
Financial Network
Kristina Walencewicz Kristina’s in the Cove
1 year
Steve Baxley Express Mortgage
Lenders, Inc
Sharon Berchin California Lifestyle Realty
Terje Berger Nordic Art
& Consulting, LLC
Mr. Kim Breech The Power Place
Kathy Ediss Trans West Housing, Inc.
Fred Estrada L'Artisan Valley Baking Inc.
Gregory L.Ferguson New York Life
Jim Finch All Valley Reprographics
Jeff Godels Acuity Web Design
Steve Guy Centex Destination Props.
dba Legacy Villas
Bob Horn The Oasis Realtors, Inc.
Enid L. Kantor Notary Public
Ann Kosich Associate Member
Ken Larson Desert Entertainer
Sue Marie Leidner First Team Becker & Becker
Fr. James McLaughlin St. Francis of Assisi
Scott Mosher
Brandy Nelson
Matilde Parente
Kris Parge
Tony Perrotta Jr.
Kelly Sackett
Maria Savina
Sid Scotten
Jon Skramstad
Alan Solomon
Jason Tobias
Rebekah Todd
Moises G. Troché
VScreen, Inc.
Reliable Realty
Libertine
KJ's Etcetera Agency
Restora
Faux Real Finishes
Dignity Health and Home
Care Services
Indian Palms Real Estate
New Life
Community Church
Security Pacific
Home Loans
Miss Clara’s Concierge
Service & Domestic
Services
Payroll Link, Inc.
Troche´, Design

16
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
OF MEMBER INTEREST…
Workers’ Comp Rates Decrease
There are signs that the California Chamber-supported Workers Compensation
system overhaul, signed by the governor last year, is bringing employers relief from
increasing costs. The Chamber’s Alert newsletter reports that the Insurance
Commissioner recommended a higher rate reduction and a number of insurers submitted
proposals for dramatic rate reductions, starting July 1, 2005. Chamber
President Allan Zaremberg said that he expects workers’ comp rates to continue
to drop.
Networking “101”
A Chamber Executive Network Special Report provides 10 business networking tips:
1. Set a goal prior to a networking event.
2. Pre-plan your personal greeting.
3. Be first to arrive and last to leave.
4. Be aware of how you smell (i.e., avoid cigarette smells and heavy use
of perfume or cologne.)
5. Be positive and enthusiastic.
6. Spend time with people you don’t know.
7. Say the other person’s name three times (during a conversation).
8. Collect business cards with a purpose.
9. Learn what the other person does.
10. Dress for success.
Stalling “Job Killer” Bills
The California Chamber’s opposition helped staff 11 of this year’s “job killer”
bills, according to a recent Alert newsletter. For example, legislators recently prevented
passage of bills that would: expand the potential for frivolous litigation on
alleged violations of permits, regulations and statutes (AB 528); add to the regulatory
complexity surrounding ports (AB 1101); and eliminate a pro-jobs environmental
program (AB 1430). For more information about the status of these
and other proposed bills, visit www.calchamber.com/jobkillers.
Avoid Remodeling Problems
With all the growth in La Quinta, it’s a good bet that quite a few members are
remodeling their homes (or plan to). The Contractors State License Board, a part of
the California Department of Consumer Affairs, recommends that residents learn how
to hire and manage home-improvement contractors (which could apply to office
improvements, too). The Board offers free tools at www.cslb.ca.gov, including:
• “What you Should Know Before You Hire a Contractor;”
• “Before You Dive into Swimming Pool Construction;”
• “Tips for Hiring a Roofing Contractor;”
• “10 Tips for Making Sure Your Contractor Measures Up;” and
• “Choosing the Right Landscaper.”
Also, here are tips to follow when hiring a contractor:
• Check the contractor’s license with the CSLB at www.cslb.ca.gov;
• Get at least three bids and check references;
• Get a written contract, and don’t sign until you understand the terms;
• Don’t pay more than 10 percent or $1,000, whichever is less, as a down
payment; and
• Don’t pay cash, and don’t let payments get ahead of the work.
Tax Status of Domestic Partners
The California Employer newsletter reported that, effective Jan. 1, 2005,
wages paid to registered domestic partners will be treated the same for tax purposes
as wages paid to spouses for Unemployment Insurance, Employment Training Tax,
State Disability Insurance, California Personal Income Tax (PIT) withholding, and
PIT wages.
However, the newsletter also notes that, for California income-tax returns, the
filing status of registered domestic partners will not be treated the same as the
filing status of spouses. A registered domestic partner is an individual partner in a
domestic partner relationship, within the meaning of Section 297 of the
Family Code. For more information, call the State’s Taxpayer Assistance Center at
1-888-745-3886.
Tourism Funding an Issue
The California Chamber of Commerce, according to its Alert newsletter, is urging
legislative leaders and the Legislature’s Budget Conference Committee to
restore to the budget $7.3 million in matching State funds for tourism marketing.
Gov. Schwarzenegger had proposed the funding because tourism is important to
the State’s economy. Due to California’s budget crisis, there have been no State
contributions toward tourism marketing for the last two years. Alert reports that
“…A recent study commissioned by the state shows that every dollar invested in
promoting travel to California returns $19 in state and local taxes.”
The Chamber encourages all employers to write or call Budget Conference
Committee members to urge them to restore the $7.3 million. A sample letter is
available on the Government Relations section on the Chamber’s Web site at
www.calchamber.com.
Make Sure Web Site is “Usable”
A Web site is a marketing tool. But, as the Microsoft Small Business Center
Web site suggests, a Web site could turn off customers, not attract them. An
excess of graphics, Flash presentations or unclear navigation can backfire.
Microsoft recommends five things to make a site “usable:”
1. Help customers find their way. Have a clearly marked navigation system
on the home page. If a navigation system is radically different than others,
it will confuse users.
2. Say what you mean, clearly. Don't get caught up in marketing lingo and
buzzwords. If a business is selling a product or offering a service, the site
should state that clearly. And users shouldn't have to click on “About Us”
to figure out what a business does.
3. Keep it simple. Keep pictures, large text, flashing banners and the like to
a minimum. Remember, such features make a Web page take longer to
download.
4. Provide information, not marketing-speak. Make it as easy as possible for
potential clients to find the information they want. Another thing that
irritates visitors is pricing secrecy. Don't make a customer fill out a form to
find out how much something will cost.
5. Test your site-again and again. Ask customers and users to test a site, not
Web designers. If possible, be in the same room with them so you can
observe and write notes as questions and problems arise.
For other ideas or information, visit www.Microsoft.com.

LEGISLATIVE REPORT
by Mark Harner
Chair, Legislative Committee
They’re making progress in Sacramento,
albeit, in fits and starts.
Though late, the State’s budget
was approved by the Legislature
on July 7 (only seven days
late—a big improvement over
previous years). All of the
Coachella Valley legislators
(Senators Batten and Ducheny,
and Assembly members Benoit
and Garcia) voted for the budget.
It was signed by Governor
Schwarzenegger on July 11.
Spending is still exceeding revenues
as the Legislature continues to refuse
to reverse the over-commitments that were
made in the “go-go” days of the late ‘90s
during the dot-com boom. The deficit is
reduced due to unexpected revenues generated
by continued growth in the State’s
economy.
As a direct result of Governor
Schwarzenegger’s and Republican legislators’
insistence, the budget was approved without
new taxes or new borrowings. Key elements
of the budget are increased spending for education
to a record amount of $61 billion
(increasing per pupil funding to
MARK HARNER
PACIFIC WESTERN BANK
$10,000+); $1.3 billion for state
highway and transit programs; and $1.2
billion to cities and counties for money lost
when the state repealed the increase in the
vehicle-license fee two years ago. Of
regional interest, $12 million was allocated
for programs related to the
restoration of the Salton Sea.
The overall conclusion from
budget watchers is that the
Legislature has not come to grips
with the imbalance between
revenues and spending, though
this budget is a start.
Now we will see negotiations
between the Governor and
legislative leaders on the
November 8 ballot initiatives, including the
manner in which legislative district lines are
drawn, control of state spending, and
teacher tenure.
With all this the California Chamber of
Commerce, via its organization The
Coalition for California Jobs, will continue
to monitor what it describes as “job killer”
bills. The status of the State Chamber’s
“job killer” bills can be followed on its Web
site at www.calchamber.com under 2005
Job Killer Bills.
It’s turning out to be an interesting
summer.
T H E G E M A U G U S T 2 0 0 5
MEMBERSHIP SERVICES
by Robert F. Sylk
Chair, Membership Services Committee
Gem
the
17
Are you ready for a change of
scenery Whether you haven't traveled
in months or just got back from
a long trip, I feel the need to tell you
about a beautiful place known for its
spectacular Southern California way
of life, where golf courses harmonize
on the horizon, magnificent resorts
are just a few moments away, and
award-winning restaurants make for
delicious decisions each and every meal!
Aside from all of this majesty, there is a
playground for us that makes you feel youngat-heart
all day long. I am certain you will see
why people from near and far are choosing
La Quinta as their number-one vacation and
year-round destination.
You see, it is simple to see why I am personally
inviting you to come and let go in
La Quinta. Whether your tastes run from
dining to museums, the best part of it all is
that your getaway interests are
practically at your doorstep,
not to mention that once you
are inside our city, there is so
much to do, you may never
step outside.
If all of this is not enough
to convince you, just look at
our Web site, www.lqchamber.com,
or call the Chamber
office at 760-564-3199. This is guaranteed
to make your time memorable enough
so that your memory will hold pictures and
stories that will endure through time.
Go ahead, live a little.
You have my word — La Quinta is love
at first sight and fun at first step, and best of
all we are open 365 days a year.
ROBERT F. SYLK
SYLK CASINO GROUP
“The Voice of Business.”
Gem
the
EVENTS COMMITTEE
by Ken Napper
Chair, Events Committee
We’re not letting summer’s
heat beat us! Upcoming
EVENTS are the POWER
LUNCH on August 11 at the
Embassy Suites, starting at 11:30
a.m. Having not yet attended
one, I take the word of Modern
Woodmen Rep Jim Griffin, who
attended the last Power Lunch and
came away with some great ideas
and sales leads.
On Aug. 24, we have a great MIXER,
starting at 5:30 p.m., at the TUTORING
CLUB, 79-400 Hwy 111, suite 105, in
La Quinta. I love the mixers. Great place
to meet lots of nice folks. You don’t have to
be a Chamber member to attend—just show
up. We usually have a Board member or two
there, and it’s a nice, relaxed format.
Also, on Aug. 24, the Chamber is sponsoring
a NEW TEACHERS’ LUNCHEON
KEN NAPPER
MODERN WOODMEN
OF AMERICA
at the Desert Sands Unified School District
Office. This is done annually to welcome
new teachers to the District.
Thinking of teachers reminds me
of a comment about
MATH… There are three kinds
of people in the world—those
who can count and those who
can’t.
Speaking of GOLF…The
trouble with some golfers is that
they stand too close to the
ball—after they hit it. The
Mayor’s Golf tournament on Sept. 13 still
has a few openings—you can register by
using the handy form in this Gem or call the
Chamber office for details.
I look forward to seeing you at Chamber
events.
Mark Twain said it best…Write without
pay until somebody offers pay; if nobody
offers within three years, sawing wood is
what you’re intended for. Anybody got a
cord of wood
THANK YOU
TO OUR 2005
DIAMOND SPONSORS

18
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com
Member Birthdays
For August
Patrick Charriou,
SiteforLess
Sharon Chase,
Wells Fargo Home Mortgage
Dr. Michael Dawson,
Dawson Rappe Chiropractic, Inc.
Louis Falcone,
Falcone & Associates
Employee Relations Consulting
Toni Farson,
The Cleaning Connection
Layla German,
New York Life Insurance Company
Anne Harpenau,
Genesis Health Club
David G. Herrera,
Herrera Investigative Services, Inc.
Sue Marie Leidner,
First Team Becker & Becker
Sheri A. Martin,
Acclaim Insurance Services, Inc.
Wayne Moore,
Signature Doors
Lucy Schwartzer,
Lips By Lucy
“Tip du Jour”
Be cautious…
those who underestimate
the intelligence
of others
tend to overestimate
their own.
Think about it!

T H E G E M A U G U S T 2 0 0 5
19
Welcome New Members
WE APPRECIATE YOUR INVESTMENT IN THE LA QUINTA CHAMBER OF COMMERCE AND WELCOME YOU TO THE AREA’S “BUSINESS RESOURCE CONNECTION.”
BARNETT CAPITAL MANAGEMENT
Dan Barnett
29901 Weatheredwood
Laguna Niguel CA 92677
(949)388-0387 P (949)218-1893 F
danbarnett@cox.net
Category: Financial/Investment Service
BODY ALIVE
Chris Schrameck
75-150 Sheryl Ave. Suite E
Palm Desert CA 92211
(760)238-0645 P
bodyalive@mac.com
www.bodyalive.biz
Category: Fitness Trainer
BUNZ
Jaclyn Pena
50-855 Washington St. Suite 2H
La Quinta CA 92253
(760)771-5656 P (760)771-1192 F
bunz@dc.rr.com
Category: Restaurants
CORONEL ENTERPRISES
Esequiel Coronel
51-105 Ave. Villa Suite 101
La Quinta CA 92253
(760)564-4604 P (760)564-4202 F
zeke@coronelent.com
Category: Developers/Residential &
Commercial
CRYSTALCLEAR HOME
A DIV. OF WATER ECOLOGY SOLUTION
Terry E. Cole
41865 Boardwalk Suite 110
Palm Desert CA 92211
(760)346-4850 P (760)346-6950 F
teecole59@aol.com
www.crystalclearhome.com
Category: Water Treatment
FIDELITY NATIONAL TITLE
Mary Branson
47-040 Washington Street, Suite 3101
La Quinta CA 92253
(760)674-8443 P (760)340-9473 F
mbranson@fnf.com
Category: Title Companies
HOMETOWN THREADS
Bob Tornetta
79295 Highway 111
La Quinta CA 92253
(760)777-8008 P
htt131@hometownthreads.com
Category: Promotional Products/Logo T-Shirts
JENKINS MULLIGAN & GABRIEL, LLP
Larry Gabriel
81934 Couples Court
La Quinta CA 92253
(760)564-5984 P (760)777-9748 F
lwgabriel@dc.rr.com
Category: Attorney
LIPS BY LUCY
Lucy Schwartzer
73121 Fred Waring Drive Suite 103
Palm Desert CA 92260
(760)340-2492 P (760)964-3201 F
looksbylucy@dc.rr.com
Category: Cosmetic Enhancement/Non-
Invasive
MARYANOV MADSEN GORDON &
CAMBELL
Bill Kelly
801 E. Tahquitz Canyon Way Suite 200
Palm Springs CA 92262
(760)836-9052 P (760)360-1440 F
billk@mmgccpa.com
Category: Accountant/Certified Public
NEW HORIZON MORTGAGE CONCEPTS
Wilfrid Lefur
42600 Bob Hope Drive Suite 415
Rancho Mirage CA 92270
(760)574-3875 P
wilfrid@nhmcinc.com
www.nhmcinc.com
Category: Mortgage Companies
NEW YORK LIFE INSURANCE COM-
PANY
Layla German
74245 Highway 111, Suite 200
Palm Desert CA 92260
(760)340-1888 P (760)773-6110 F
lfgerman@ft.newyorklife.com
Category: Insurance Services
PC-OLOGY
Dennis Shelly
PO Box 12822
Palm Desert CA 92255
(866)726-5649 P (760)773-4877 F
dennis@pcology.net
www.pcology.net
Category: Computer Consultant
POWER MEETINGS & EVENTS
Irene Powers
81790 Sun Cactus Lane
La Quinta CA 92253
(760)564-7357 P (760)564-7357 F
powermtgsevents@aol.com
Category: Event Planning
PURE & SIMPLE, INC.
Sally People
13 University Circle
Rancho Mirage CA 92270
(760)776-5041 P (760)776-5042 F
sally@pureandsimpleinc.com
www.pureandsimpleinc.com
Category: Skin Care Manufacturer
RE/MAX REAL ESTATE CONSULTANTS
Raymond Evans
78411 Highway 111
La Quinta CA 92253
(760)771-5544 P
evansrealty@yahoo.com
Category: Real Estate-Residential
SIGNATURE DOORS
Wayne Moore
42750 Aegean St.
Indio CA 92203
(760)342-8825 P (760)342-1106 F
waynemoore@signaturedoors.net
www.signaturedoors.net
Category: Doors - Custom Metal
SPEAK ITALIAN!
Jacquie Litto
78760 W. Harland Drive
La Quinta CA 92253
(760)772-1514 P (760)772-1514 F
jacquielitto@earthlink.net
Category: Education
TACK ROOM TAVERN
Nike Murray
81-800 Avenue 51
Indio CA 92201
(760)347-9985 P (760)863-1223 F
nike@bestbeverage.com
Category: Restaurants/Sports Bar
TARBELL REALTORS
Priscilla Rendino
78450 Highway 111
La Quinta CA 92253
(760)880-8377 P (760)777-7571 F
prendino@tarbell.com
Category: Real Estate-Residential
THREE DOG BAKERY
Sherry Ryan
73-255 El Paseo Suite 4
Palm Desert CA 92260
(760)776-9899 P (760)776-9919 F
threedogbakery@dc.rr.com
Category: Bakery
WE'RE ORGANIZED
Wayne Moore
42700 Aegean Street
Indio CA 92203
(760)775-8823 P (760)775-7577 F
waynemoore@were-organized.net
www.were-organized.net
Category: Cabinet Makers
WINDERMERE REAL ESTATE
Scott Woodard
47250 Washington Street, Suite B
La Quinta CA 92253
(760)408-1901 P (760)772-8422 F
scottwoodard@att.net
www.windermerecoachellavalley.com
Category: Real Estate-Residential

20
L A Q U I N T A C H A M B E R O F C O M M E R C E www.lqchamber.com