Taking Beauty To The Next Level - Premiere Show Group

September 21 & 22 

2008 

Hair • Nails • Dayspa • Business 

photo: Biomaris USA 

photo: OPI 

Continuing Education – 

Earn up to 8 hours! 

photo: John Paul Mitchell Systems 

Taking Beauty To The Next Level 

photo: Keune 

Show Preview 

Greater Columbus Convention Center • Columbus, Ohio 

Beauty Industry Professionals Only

New! 

Education dedicated to the 

specialist 

Experience world-renowned 

education with industry icons: 

Beth Minardi 

Celebrity Haircolor Authority 

Scott Cole and Linda Yodice 

Paul Mitchell’s 

Co-Artistic Directors 

Tom Dizpenza 

Master Colorist and 

former Worldwide Senior 

Manager at Clairol 

Show Information 

Show Dates & Hours 

September 21 • 9a – 6p 

September 22 • 9a – 5p 

Show Location 

Greater Columbus Convention Center 

400 North High Street 

Columbus, OH 43215 

Registration Prices 

On or Before August 16 

Professional Two-Day $55 

Student Two-Day $30 

After August 16 



Day of Show 



4 Easy Ways to Register 

1. ONLINE www.beautyclassicshow.biz 

2. FAX or MAIL registration form on page 27 

3. CALL 800-335-7469 or 407-265-3131 

(9a – 5p EST, M-F) 

4. VISIT a local authorized registration outlet 

(listing on page 27) 

CEU Class Sign Up 

To sign-up for classes, you must visit 

www.beautyclassicshow.biz and from 

Attendee menu select “Continuing 

Education Classes”. 

• Print out your Class Schedule immediately! 

• Sign Up Early to confirm your seat! 

Deadline: Friday, September 12 

2

Beauty Classic: your loyal source for continuing 

education in hair, nails, skincare, and business 

Gary Travis 

Nexxus 

Gareth Palmer 

Keune 

Gino Martino 

Ivan Zoot Fernando Salas 

Retrohair 

Andis 

White Sands 

education 

Greg St. Charles 

St. Charles Int’l 

April Poster 

Milady 

Jaime Schrabeck, PhD 

Precision Nails 

Earn 

Yvette Holt 

LeChat Nail Care 

8 

Rose M. Van 

Hemert Chvasta 

Biomaris 

Patrick Davis 

Ultimate Face 

Cosmetics 

Patric Bradley 

Barry Fletcher 

Ken Cassidy 

Kassidy’s Salon 

Mgmt Consulting 

hours of CEUs in just 2 days! 

Class 

Registration 

Register online & instantly 

print your class schedule 

See pages 2 & 26 

for details 

inside: 

EDUCATION 

business forum 20-21 

center stage 4-5 

dayspa & esthetics 18-19 

extensions & weaves 17 

global texture 16 

hair education 6-13 

nail education 22-23 

WORKSHOPS 24 

HOTEL & TRAVEL 28 

GENERAL INFORMATION 

ceu class sign up 26 

coupons 25 

registration form 27 

frequently asked questions 26 

show registration outlets 27 

SCHEDULE OF EVENTS 

sunday & monday schedule 26-27 

SPECIAL EVENTS 

dance & networking party 23 

PARTICIPATING COMPANIES 23 

3

Center Stage 

presented by Paul Mitchell Ohio 

Minardi 

Featuring Beth Minardi 

Join BETH MINARDI as she shares her TOP SECRET Formulas 

for Success in professional hair coloring. This lecture puts YOU 

in the spotlight. Listen as Beth explains the latest concepts in 

coloring, her methods of hiring , developing and promoting color 

staff, and her candid opinions on new hair color products, theories 

and techniques. YOU’LL be able to ask Beth any color question 

you want, and can take part in one of the most informative 

color education formats available. During this session, BETH 

speaks straight from the heart – and gives you the kind of noncommercial 

color assistance busy colorists are asking for. 

Note: This is a lecture and information exchange. No models 

will be presented. Register NOW. BETH”S lectures are met with 

standing–room only crowds. Don’t miss out! 

John Paul Mitchell Systems 

Featuring Scott Cole and Linda Yodice, Artistic Directors 

Exposure Collection 

The dazzling copper trend has found a new modernity in hair color. Celebrate the beauty of raw elements 

with a collection featuring radiant coppers from Paul Mitchell the color. Using an organic approach, Paul 

Mitchell Professional Hair Color Artistic Directors Scott Cole and Linda Yodice find inspiration in copper’s 

gleaming iridescence once it’s been exposed to the elements. 

• See easy, yet creative dimensional color applications to fill your ColorBar Menu with fresh ideas 

for fall 

• Learn how to cut in components to save time and disconnect your sections to create the newest 

shapes in hair design 

• Discover how learning their “Organic” approach will seamlessly connect your cuts with color 

Sunday: 10-10:50a • PM-CS 

Monday: 10-10:50a • PM-CM 

Sunday: 11a-12:30p • BM-HS 

presented by Salon Ware 

Nexxus 

Featuring Gary Travis, 

Jon Richards and Tommy Arnez 

Salon owner, manager and Master Stylist, Gary brings a passion for education and the art of 

hair colour and styling. With over 20 years of experience as a stylist and salon owner, Jon is 

the recipient of several prestigious hairstyling awards. Tommy’s passion for creative expression 

and diverse background in multi-textured hair creates an exciting stage presence. 

Nexxus Fall 2008 Trend Forecast 

Join us on Center Stage as the Nexxus Artistic Team presents the cut and colour trend forecast 

featuring the Aloxxi Colour Collection and Phyto Organics. Experience the creativity, artistry and 

innovation of cut and colour trends, finished with head turning styling techniques. Transform the 

ordinary into extraordinary! 

Sunday: 4-4:50p • NE-SS 

Monday: 2-2:50p • NE-MM 

4



Retrohair Keune ThermaFuse 

Featuring Gino Martino Featuring Gareth Palmer Featuring Cosmo Easterly 

Retrohair Summer Collection 2008 

Featuring Gino’s Dry Cutting System 

Along with its mission to bring professional products 

back to the salon, Retrohair is committed to bringing 

top quality education back to the industry. Retrohair is 

passionate about the beauty industry and sharing this 

passion is the foundation of its educational programs. 

Creative Director, Gino Martino, has traveled the world 

sharing his vision and talent. Retrohair’s Summer 

Collection 2008 is guaranteed to inspire and motivate 

with new and innovative techniques and trends! 

Sunday: 2-2:50p • RE-NS 

Monday: 11-11:50a • RE-FM 

Gareth brings a unique, fresh approach to the beauty 

industry. Trained in Perth, Western Australia, his creativity is 

influenced by his experience in competitive work. Gareth’s 

desire to share his knowledge is matched only by his 

hunger to expand and explore the art of hair design 

Addiction 

Passion-inspired by the luxurious and exuberant hair 

creations found on the world’s catwalks and devotion - 

inspired by the extremes, not only in shape, but in quality 

and volume of hair provide the muse for Keune’s collection 

“Addiction”. 

Sunday: 1-1:50p • KE-KS 

Cosmo Easterly is a world-renowned platform artist, 

salon owner, hairdressing pioneer, and Artistic Director for 

Thermafuse — he loves every moment of what he does, 

and wants to infuse other professionals with his passion. 

With over thirty years of success in the professional beauty 

industry, Cosmo has traveled the world as a platform artist; 

he’s developed original and award-winning techniques 

inspired by the world of fine art and sculpture; shared 

his expertise on ‘Good Morning America,’ and ‘The Today 

Show;’ won awards for his photo and editorial work; runs 

an advanced training center; and owns a franchise of 

successful salons. Cosmo encourages his students to think 

out of the box, and this spring on the Thermafuse show 

tour will present artistic techniques and salon tips to boost 

both creativity and the bottom line. 

Monday: 12-12:50p • TH-HM 

Fi Hair 

Featuring Dewey Fanone, 

International Creative Director 

The Square 

Since 1997, the Fanone International Hair Academy 

has been recognized with no fewer than 7 international 

awards including 4 consecutive NAHA student winners. 

Knowledge and passion in hairdressing have made 

Dewey Fanone and the Fi Hair Team one of the most 

sought after educators in North America. Rediscover the 

fundamentals of cutting and finishing and learn how to 

express your confidence and vision with clients while 

conveying a complete understanding of the art. See why 

“The Square” is the foundation of shape! 

Sunday: 3-3:50p • FI-QS 

Monday: 3-3:50p • FI-PM 

JRS Superstar 

Featuring Janine and 

Adam Shuman 

GEISHA-A Collection of Moving, 

Breathing Live Art 

Cuts, Colors and Styles for All Ages 

Meet Janine and Adam Shuman, known in the industry as the 

“Dynamic Duo”. Adam’s visionary career spans 30 years in 

the making, working on all fronts in the beauty and fashion 

industry. As award winning educator, salon owner, TV show 

host and Style Director, Janine is one of the foremost stylists 

to promote healthy and beautiful hair while maintaining a 

creative edge and supporting planet preservation. 

Together Janine and Adam Shuman are a wealth of knowledge 

and inspiration. See them on Center Stage and leave feeling 

transformed and more knowledgeable. 

Sunday: 5-5:50p • JR-US 

Monday: 4-4:50p • JR-RM 

presented by North Coast 

Salon Systems 

Mantra 

Featuring The 

Mantra Artistic Team 

A Time for Change 

The time is right for salons to reject the status quo and 

build for the future. Our team will discuss the myths and 

mystery about diversion and the important facts about 

why diversion of professional hair products is on the 

increase and what salon owners can do to protect their 

business. 

We will also introduce cuts and styles for the upcoming 

fall season. A combination of techniques will be featured 

including: 

• Wet and dry cutting 

• Razoring 

• Texturizing 

• Finish work 

Monday: 1-1:50p • MA-JM 

photo by Kleisch Photography 

5

Hair Education 



Paul Mitchell Haircutting 

Featuring Jessica Frye and Alea Ferguson 

Are you afraid of cutting Join Alea and Jessica as they “shine” the light 

of knowledge in this new cutting collection that will be sure to help create 

magic behind the chair with results that will dazzle your clients! 

Room E170-171 

Time Sunday Classes Monday Classes 

9 - 10a Haircutting PM-AS 

Formal Finishes 

Featuring Bridgette McLeod 

Learn beautiful, elegant and artistically inspired formal finishes from 

Bridgette McLeod, Paul Mitchell’s Shooting Star Photo Shoot Contest Winner. 

Exposure Collection 

Featuring Scott Cole and Linda Yodice 

The dazzling copper trend has found a new modernity in hair color. 

Celebrate the beauty of raw elements with a collection featuring radiant 

coppers from Paul Mitchell the color. 

Room E170-171 

Crush on Copper – Paul Mitchell Block Coloring 

Featuring Katie Graffice and Abi Namenyi 

Copper has never been so hot or so cool! Fall head over heels for eight 

gleaming shades that range from natural warm to soft and cool. Join Abi & 

Katie as they show the hot new color techniques that are sure to make you 

have a Crush on Copper. 

Room E170-171 

See page 24 for Paul 

Mitchell workshops! 

Room E170-171 


9 - 10a Finishes PM-AM 

11a - 12p Finishes PM-GS 


1 - 2p Exposure PM-LS Exposure PM-KM 


11a - 12p 

Copper PM-GM 

3 - 4p Copper PM-RS 


Nexxus 

Nexxus Fall 2008 Trend Forecast 

Featuring Gary Travis, Jon Richards and 

Tommy Arnez 

Join us at the Nexxus Theatre as the Nexxus Artistic Team 

presents the cut and colour trend forecast featuring the Aloxxi 

Colour Collection and Phyto Organics. Experience the creativity, 

artistry and innovation of cut and colour trends, finished with head 

turning styling techniques. 

This energizing presentation is guaranteed to inspire and enhance 

your creativity while satisfying your need for quality education. 

Do not miss this opportunity to reignite and expand your artistic 

talents. Transform the ordinary into extraordinary! 

Discover the diversity and ingenuity of the latest trend collection 

from Nexxus. 

Exhibit Floor • Room D50 


10 - 11a Trend Forecast NX-DS 

1 - 1:45p Trend Forecast * Trend Forecast * 

3 - 3:45p Trend Forecast * 

4 - 5p Trend Forecast NE-SM 

*No CEU’s available for this class 

Cut & Tone featuring Nexxus’ New Aloxxi Tones 

(no ammonia color) 

Featuring Jana’e Hulsey 

Aloxxi Tones is a uniquely advanced formula developed to offer colorists and their 

clients a long lasting tone on tone hair colour that provides intense colour reflection 

with lasting colour retention. Aloxxi Tones is a non-ammonia formula with a 

conditioning base for a high gloss shine, combined with an aromatherapy fragrance. 

Jana’e enjoys combining the art of colour placement and creative hair design. Her 

enthusiasm, hard work and dedication to the professional industry is evident in her 

presentations and she willingly shares her knowledge of the Nexxus Trends and 

Techniques. 



10 - 11a Cut & Tone NE-DS 

12 - 1p Cut & Tone NE-IM 

2 - 3p Cut & Tone NE-OS Cut & Tone NE-NM 

4 - 5p Cut & Tone NE-TS 

6

800.335.7469 

www.beautyclassicshow.biz 

Each class = 1 CE credit 

presented by North Coast Salon Systems 

Keune 

Featuring Gareth Palmer 

Gareth brings a unique, fresh approach to the beauty industry. Trained in Perth, 

Western Australia, his creativity is influenced by his experience in competitive 

work. Gareth’s desire to share his knowledge is matched only by his hunger to 

expand and explore the art of hair design 

Addiction 

Passion-inspired by the luxurious and exuberant hair creations found on the 

world’s catwalks and devotion - inspired by the extremes, not only in shape, but in 

quality and volume of hair provide the muse for Keune’s collection “Addiction”. 

Room D130 


9 - 10a Addiction KE-AS Addiction KE-AM 

1 - 2p Addiction KE-KM 

3 - 4p Addiction KE-RS 


Retrohair 

2008 Long Hair Design 

Featuring Bob Kompier 

Bob Kompier travels the country working with Retrohair’s core show team 

and is masterful in translating current collections into easily understood 

step-by-step processes for class participants. 

Bob’s signature approach: Technique + Creativity = Formal hair that is 

easy to master 



10 - 11a Long Hair RE-DM 

2 - 3p Long Hair RE-OS 

Summer Collection 2008 

featuring Gino’s Dry Cutting System 

Featuring Gino Martino 

Along with its mission to bring professional products back to the salon, Retrohair 

is committed to bringing top quality education back to the industry. Retrohair is 

passionate about the beauty industry and sharing this passion is the foundation of its 

educational programs. 

Creative Director, Gino Martino, has traveled the world sharing his vision and talent. 

Summer Collection 2008 is guaranteed to inspire and motivate with new and 

innovative techniques and trends! 



12 - 1p Summer Collection RE-JS Long Hair RE-IM 

3 - 3:45p Summer Collection * 

4 - 5p Long Hair RE-TS 

5 - 5:45p Summer Collection * 


7


White Sands 

Featuring Fernando Salas 

Imagination 2008 

Join White Sands and Fernando Salas, the hairdresser’s hairdresser, in the global 

tour of Imagination 2008. With Imagination 2008, White Sands and Fernando: 

• Take education to the next level with the Picasso Code, a no guess work hair 

cutting system 

• Introduce a new razor in shear form, White Sands Evolution 

• Exhibit new texture techniques along with demonstrating design freedom using 

White Sands Liquid Texture, the ultimate design tool 

Fernando has been inspiring, educating and mentoring other hairdressers for 

more than 35 years. His passion for the profession has helped take him from 

behind the chair to the stage as a successful platform artist, to a salon owner, to 

a manufacturer of the signature White Sands hair care products. As he continually 

strives to create products that help hairdressers push the limits, his primary focus 

is teaching them how to use the products and rediscover the creativity within. 

Room E151 


9 - 10a Imagination 2008 WS-AM 

11a - 12p Imagination 2008 WS-GS 

1 - 2p Imagination 2008 WS-KM 

3 - 4p Imagination 2008 WS-RS 


Mantra Hair Care 

Featuring The Mantra Artistic Team 

A Time for Change 

The time is right for salons to reject the status quo 

and build for the future. Our team will discuss the 

myths and mystery about diversion and the important 

facts about why diversion of professional hair 

products is on the increase and what salon owners 

can do to protect their business. 

We will also introduce cuts and styles for the upcoming fall season. 

A combination of techniques will be featured including: 

• Wet and dry cutting 

• Razoring 

• Texturizing 

• Finish work 

In photo above 

Top Row: 

Brian LaManna - Director of Education 

Pete Packard - Academy Director 

Scott Gargiulo - Creative Director 

Bottom Row: 

Kyle Remmington - Artistic Team 

Jessica Lape - Artistic Team 

The class will cover the proper selection and application of styling and finishing 

products and emphasize the importance of developing good communication 

skills between stylist and client. 

Room D130 


11a - 12p Time for Change MA-GS Time for Change MA-GM 

1 - 2p Time for Change MA-LS 

3 - 4p Time for Change MA-QM 

photo by Kleisch Photography 

8

800.335.7469 




Framesi 

Stop by this class and see the latest fashion trends. 

• Fall/Winter cuts and color techniques from Framesi’s Italian Style Collection, 

from the runways of Milan, Italy 

• Newest color additions to the world’s best original Italian professional hair color 

• See how Framesi can benefit your salon today 



10 - 11a Framesi FR-DM 

12 - 1p Framesi FR-JS 

FHI Heat 

Featuring Myron Daniels and Eric Howard 

Power on. Star-power starts with great hair, and in Hollywood, in fashion 

and the music industries, great hair starts with FHI HEAT. 

Our advanced technology makes our blow dryers and styling irons the 

most innovative in the industry, which is why celebrity stylists use and 

trust FHI HEAT for the world’s most demanding clients and intense styling 

environments. 

FHI Heat’s entertaining stage presentation will highlight looks inspired by the 

fashion runways, including sleek and sensuous ideas for the holidays. Join us for 

an inspirational hair demonstration that will teach the latest trends and techniques 

using our best-in-class styling irons, curling irons, blow dryers and accessories. 

Wherever styling takes place at the highest level, on stage, backstage or at your 

salon, FHI HEAT is here. 

Exhibit Floor Education 

Sunday Monday 

9a - 6p 

9a - 5p 

*No CEU’s available for this exhibit demo 


SUDZZ FX 

Featuring Bryan Sepp, Leah Togmartin 

and Jennifer Cunneen 

For the People, By the People 

This inspiring collection is all about personalized freedom and change, 

empowering hairdressers with creative vision. Strong. Bold. Daring. FOR THE 

PEOPLE, BY THE PEOPLE incorporates the disconnected styles being seen on 

the runways. Concave styling with maximum texture and weight distribution 

gives the collection a modern yet workable twist. Created by the SUDZZ FX 

Artistic Team, the results are truly a collaborative effort, FOR THE PEOPLE, BY 

THE PEOPLE. 

Join SUDZZ FX for a presentation on our professional beauty industry 

and be welcomed to a company that: 

• Is dedicated to the salon-not the beauty supply stores 

• Provides new technology and not the same old products 

with a different name and package 

• Provides programs generated to assist you in building 

your business-a company that’s not just selling you 

another product 



10 - 11a For the People SU-DS 

12 - 1p For the People SU-JS For the People SU-IM 

2 - 3p For the People SU-NM 

4 - 5p For the People SU-TS 


Andis 

Featuring Ivan Zoot, Director of Education 

Andis Up-Close and Clippered 

Electricity will be in the air and in the clippers when Andis Director of Education and Training, 

Ivan Zoot presents his two NEW Andis clipper cutting concepts for 2008. The Andis 4 Minute 

Fade and the Andis Revolution cutting technique will be featured in these fast paced, profit 

driven presentations. These are both clipper cutting efficiency techniques guaranteed to 

increase your productivity and salon profits. Come see and learn the powerful techniques 

that will send you back to your styling chair with the skills and confidence to change your 

clipper cutting forever. 

Join Ivan in this fun to watch, easy to follow and packed with information class which both 

an aspiring student and a seasoned veteran can absorb and transform into money in their 

pocket, immediately. Ivan broke two world records and is in The Guinness Book of World 

Records for completing 22 haircuts in one hour. 

Room D232 


9 - 10a Andis AN-AM 

11a - 12p Andis AN-GS Andis AN-GM 

1 - 2p Andis AN-LS Andis AN-KM 

3 - 4p Andis AN-RS Andis AN-QM 

9


Saint Charles International 

Featuring Greg Saint Charles, 

Celebrity Stylist, CEO and Founder 

Turning Point and the Reverse Guideline Haircut 

Forget all those rules…they have changed! Power Point Cutting just got better. 

• Haircutting has a new direction…now it’s in reverse 

• Fresh, new perspective and method of haircutting 

• Discover innovative ideas and exciting techniques that will earn you money 

• Give your haircuts texture with our new technique…The Turning Point 

Chromastics 

Featuring Tom Dispenza 

It’s Always the Formula 

When reds fade too soon, 

When blondes are too brassy, 

When gray isn’t covered, 

When cool brunettes turn warm, 

It’s always the formula that’s wrong. 

Master Colorist Tom Dispenza will take you to new heights of coloring when you 

learn the secrets of the best formulas for all types of hair. 

This class will include finished models, advanced formulations and as always, 

secrets from one of the best colorists in the world. 

Room E151 


9 - 10a Turning Point SC-AS 

11a - 12p Turning Point SC-GM 

1 - 2p Turning Point SC-LS 

3 - 4p Turning Point SC-QM 

Room D235 


9 - 10a It’s Always the Formula CR-AM 

11a - 12p It’s Always the Formula CR-GS 

1 - 2p It’s Always the Formula CR-KM 

3 - 4p It’s Always the Formula CR-RS 

10 

ESBI International Artistic Team 

All the Rage with Colors 

Have you lost your creative vision for color Do you feel like you’re at the end of your 

tube with color ideas 

• Understand that you make the color, it doesn’t make you 

• Create a branding image 

• Introduction to new color techniques to keep you on the edge with color 

Let color become your passion; let your vision recreate the future in color! 

Collaboration of Trends 

Let ESBI Int’l inspire and develop your creative mind. 

• Collaborate your tools with your mind and talents to create progressions of fashion 

• Learn trends of today with condensed cutting and dry detailing techniques 

• Learn up-styling techniques that will show you how and where to begin to create an 

image 

• Discover the blueprints of finishing techniques that will push your creativity to a 

new level 

Room D131 


9 - 10a All the Rage ES-AS 

11a - 12p All the Rage ES-GM 

1 - 2p Collaboration ES-LS 

3 - 4p Collaboration ES-QM 

Sahag Workshop NYC 

Featuring Thomas Clancy & A.J. Everett 

Dry Haircutting 

John Sahag spent thirty seven years creating and perfecting his Dry 

Haircutting technique. Dry haircutting is about creating something 

magical… It’s a very personal and intimate experience. As a result, 

cutting hair dry allows us to find the shape that’s perfect for each 

individual. The creativity to find hair’s inner shapes must come from 

your eye as a craftsman. 

Thomas Clancy, top stylist from the “Sahag Workshop NYC” and John Sahag 

Education Director and National Sahag Educator, A.J Everett are here to share the 

refinement and culture of Dry Cutting technique, including: 

• Proper body position and stance 

• How to prepare the hair for the dry cut using the flat iron 

• Proper use of the comb 

• Which types of scissors to use 

• Instruction on how to transform a wet shear into a dry shear 

Different techniques will be discussed on how to sculpt 

all shapes of hair and the final session will demonstrate 

how to style a finished dry hair cut. This is an experience 

that will be educational, pleasant and fulfilling. 

Witness the artistry that defines Sahag. 

Room E150 


11a - 12p Dry Haircutting SA-GS Dry Haircutting SA-GM 

3 - 4p Dry Haircutting SA-RS

800.335.7469 




ThermaFuse 

Featuring Cosmo Easterly, Master Stylist 

Turning Heads with ThermaFuse 

An innovative stylist, educator, motivator and true platform artist, Cosmo Easterly’s credits 

include Good Morning America, Day One, The Today Show and countless magazines. 

Cosmo is also the inventor of “Air Sculpture Art”, author of “Permanent Setting” and creator 

of “The Cosmo Color Placement Technique”. 

You will certainly get more “bang for your buck” as Cosmo focuses on the band area, 

teaching variations and techniques that will help you and your clients stand out from the 

masses. Learn also how to find clients’ “Hot Spots”, and make the most of them; invaluable 

knowledge that will cement even the flightiest client to your side. 

Fi Hair 

Featuring Dewey Fanone, 

International Creative Director 

Structured Formation 

One can say that you cannot decorate a house before it is built. This is no different in 

haircutting. 

Since 1997, the Fanone International Hair Academy has been recognized with no fewer 

than 7 international awards including 4 consecutive NAHA student winners. Knowledge and 

passion in hairdressing have made Dewey Fanone and the Fi Hair Team one of the most 

sought after educators in North America. Whether you are a student, new stylist or advanced 

stylist, creativity in cutting is all about learning the foundation of structure and design. 

In “Structured Formation”, Dewey and his team will cover: 

• Fundamental Techniques such as combing, sectioning and standing position 

• Executing Planned Shapes relative to the clients’ face, hair texture and lifestyle 

• How to Finish with Finesse using the round brush and your hands 

Be better at what you do best! 

Room D232 


9 - 10a Turning Heads TH-AS 



10 - 11a Turning Heads TH-DM 

11 - 11:45a Turning Heads * Turning Heads * 

2 - 3p Turning Heads TH-OS Turning Heads TH-NM 


Room E160B 


11a - 12p Structured Formation FI-GS Structured Formation FI-GM 

All-Nutrient Haircolor 

Featuring Chuck Frank and Ian Gavet 

Creating Color 

We at All-Nutrient want to give you, the professional haircolorist, the latest 

technical news, the most accurate and factual color educational information. 

This class provides “inside the lab” color knowledge, artistic techniques and 

color dialogue to increase your color business. Improve your color expertise 

and the way you see and think about haircolor! 

Join Chuck and Ian to learn: 

• How to minimize fadage…even reds 

• Key factors that affect haircolor 

• Resistant gray/white hair 

• How to increase your color business 

• Pinpoint consultations 

• Perfect formulation 

• How to evaluate better haircolor 

• Dramatically improve color results 

JRS Superstar 

Featuring Janine and Adam Shuman 

Everyone’s a Superstar, 

Be One in Your Backyard 

Adam and Janine share their trade secrets of success through the art of haircutting, styling 

and media skills. Winning over 20 gold medals nationally in hair competitions, Adam is 

known for his hair wizardry and has become a living legend within his craft. Always in tune 

with the pulse of the streets and the rhythm of the times, Janine injects her style into all 

forms of artistry. 

Whether you witness a dramatic performance on stage or in the classroom, Janine and 

Adam’s energy carries through all of their activities. Leave this class feeling transformed. 

Room D131 


9 - 10a Creating Color AL-AM 

11a - 12p Creating Color AL-GS 

1 - 2p Creating Color AL-KM 

3 - 4p Creating Color AL-RS 

Room E160B 


1 - 2p Superstar JR-LS Superstar JR-KM 

11


presented by Elite Salon Distributors 

Lisap USA 

Featuring Jerry Bruzzese & Jodi Beaton 

As a salon owner and world renowned colorist for over 30 years, Jerry Bruzzese 

founded Lisap USA. Importing the finest quality hair color and wet lines from Milan, 

Italy, Mr. Bruzzese travels worldwide educating the salon on the use of Lisap Hair 

Color. 

An eleven year veteran of the hair industry, Jodi Beaton is rapidly climbing the ranks 

in color education. She is an energetic and fun educator who is extremely creative. 

Jodi is extremely passionate about color education and it shows in her technique and 

final product. Jodi is a senior educator for Elite Salon Distributors and Lisap USA and 

was featured in the Chicago Hair Show for Lisap USA. 

Join Jerry & Jodi to learn: 

• Advanced color formulation 

• Advanced color techniques 

• The latest in cutting techniques 

• Newest styling techniques 

Room E160B 


3 - 4p Lisap USA LI-RS Lisap USA LI-QM 

Innovations Today 

Featuring Rodney Barnett, 

Certified Trichologist 

Understanding Hair and Scalp Disorders 

As a certified Trichologist, join Rodney to identify the many types of alopecia 

and what options are available for your clients that are suffering with these 

conditions. Come learn why dermatologists are now recommending their 

clients to see a certified trichologist. 

If you have clients that suffer with the following disorders, then this class is 

for you. This presentation is an introductory to trichology. 

• Hair Breakage 

• Thinning Hair 

• Receding Hair Lines 

• Bald Spots 

• Baldness 

• Hair Loss 

Room E150 


9-10a Innovations IT-AS Innovations IT-AM 

1 - 2p Innovations IT-LS Innovations IT-KM 

Lisa Akbari 

Featuring Lisa Akbari 

Lisa has been featured and written articles in a number of national magazines, and 

has authored three books and one workbook on hair loss and Trichology, including a 

#1 selling hair care book. 

As the lead Trichologist at the Hair Nutrition and Research Clinic and director of 

The Trichology program at Southwest College in Memphis TN, Lisa has a wealth of 

experience she wants to share! 

Elements of Trichology 

Trichology is the science of hair, and uncovers all the mystery surrounding hair loss. 

Lisa’s own research explains the two categories of hair loss; internal follicle and 

external follicle hair loss, which most stylist face and struggle to treat every day. 

There are thousands of women, men and even children suffering from hair loss and 

other hair and scalp related disorders and the numbers are growing, but there is a 

shortage of qualified Trichologists locally and nationally. As a trained Trichologist, you 

can add six figures a year to your income! 

Room E160A 


11a - 12p Trichology LA-GS Trichology LA-GM 

3 - 4p Trichology LA-RS 

Ohio Professional Cosmetologist Association 

Featuring Sherry Gordon formerly of Hair Ohio and Team 

OPCA Teri May, Diane Minnery, Brenda Kinard/Holsey and 

Troy Grove 

Timeless Collection 

Join Team OPCA by the stage at our booth for the 

Timeless Collection. Fusing the old with the new for 

both cuts and colour. Ask about our one-hour CEU 

credit breakout classes. 

Take a journey through memory lane as Timeless 

takes you on that journey of influences and images. 

It will fuse the old with the new in both cuts and 

colour. Remember: 

• Today’s fashions could be tomorrow’s trends 

• Great classics do stand the passage of time 

• Don’t follow fashion, but create fashion 

Room E160A 


9 - 10a Timeless OP-AS Timeless OP-AM 

1 -2 p Timeless OP-LS 

3 - 4p Timeless OP-QM 

12

800.335.7469 



Joe Mamone 

Featuring Joe Mamone 

Clipper Cutting 

Connecting Your Tools and 

Your Future 

As a Hairdresser, Salon Owner, Beauty School Owner and 

longtime educator, join Joe as he shares: 

• Knowledge of your tools 

• How to use your tools to your best advantage 

It’s an innovative look at today’s salon life and how time 

equals money. 



12 - 1p Clipper Cutting JM-JS Clipper Cutting JM-IM 

4 - 5p Clipper Cutting JM-TS 

Dawn Souders 

Featuring Dawn Souders 

Color and Dry Cutting Techniques 

As a Hairdresser, Salon Owner, Beauty School Owner and 

As a Salon Owner and Educator, Dawn has been in the 

Beauty Industry for 17 years. She is a Columbus native 

and works in Upper Arlington. Join Dawn in this class to: 

• Discuss salon friendly color techniques including Gray 

Coverage and Multi-Dimensional Color in one step 

• Discover dry cutting finishing techniques to give you 

the perfect cut 

Bring an open mind and be ready to take back to the 

salon tools to work smarter behind the chair, not harder! 



10 - 11a Techniques DS-DS Techniques DS-DM 

2 - 3p Techniques DS-OS Techniques 

For Instructors 

Milady & Cosmetology 

Educators of America 

Featuring April Poster 

Teaching Soft Skills: The Key to 

Success – A Class for Educators! 

The perfection of soft skills is a vital factor for any 

professional to succeed. Mastering skills are every bit as 

vital as knowing how to perform technical services. Skills 

such as: 

• Relating with clients, coworkers and managers 

• Managing personal feelings and preferences at work 

• Successfully making the transition from the school 

setting to the work environment 

This program is designed to answer the salon owner’s 

complaints that while new cosmetologists they employ 

may be technically sound, many lack the basic business, 

professional and communication skills necessary to 

succeed. Learn how to create an effective instructional 

program to develop interpersonal skills necessary to 

succeed in the beauty industry. 

Room E160B 


9 - 10a Teaching Soft Skills AA-AS Teaching Soft Skills AA-AM 

Rachelle King 

Featuring Rachelle King 

Trend Haircutting 

Learn how to create a Sexy Retro Shag with short strong 

lines to frame the face with softer layers in the back to 

maintain length. Then make the switch to Full Bouncy 

Glamorous Hair but unlike in the past, today’s trends 

demand high volume with a modern twist. 

Join Rachelle as she shows you how to create these full 

bodied looks with a modern twist! 



10 - 11a Haircutting RK-DS Haircutting RK-DM 

2 - 3p Haircutting RK-OS Haircutting RK-NM 

Bonnie Goodner 

Featuring Bonnie Goodner 

Blonding and Highlighting 

Are you serious about blonding Want to know how to get 

more BLING in your Blondes Join Bonnie as she gives 

you, the stylist, tips on how to get that perfect Blonde. 

• Quick and Easy Blonding Techniques 

• Highlighting and Lowlighting 

• To Tone or Not to Tone 

Everything you wanted to know about blondes but were 

afraid to ask! 



12 - 1p Blonding BG-JS Blonding BG-IM 

2 - 3p Blonding BG-NM 

4 - 5p Blonding BG-TS 

For Students & 

New Professionals 

DiGrigoli Advanced 

Academy 

Featuring Paul DiGrigoli 

Preparing Students for the 

Future Workplace 

Upon graduation, how prepared will you be for a 

successful career in the working world If you are a 

student or new professional to the industry, this class is 

a MUST! 

• Create personal and professional goals 

• Explore opportunities, prepare for interviews & select a 

salon that suits you 

• Advance to the next level / continuing education 

Room E160A 


1 - 2p Preparing Students 


13

Sunday Classes 

Class 

Registration 




for details 

By Time Company Name Code 

9-10a A Nail’s Charm-Pink & White French Manicures TT-AS 

AACS/Milady-Teaching Soft Skills 

AA-AS 

Barry Fletcher Products-Why Are Black Women Losing Their Hair BF-AS 

Biomaris USA-Catch the Wave Hot Stone Algae Body Pack Treatment BM-AS 

Chuck Caple-Prevailing Pigment 

CC-AS 

ESBI International-All the Rage with Colors 

ES-AS 

Innovations Today-Understanding Hair & Scalp Disorders 

IT-AS 

Inspiring Champions-3 Ways to Double Your Day 

IC-AS 

Kassidy’s Salon Management-How To Set Up & Run Your 

KM-AS 

Business From The Front Desk 

Keune-Addiction Collection 

KE-AS 

Md Beauty Business Consultant Group-Come Chat: Bulding Your MM-AS 

Portfolio & Image 

Ohio Prof. Cosm. Assoc-Timeless Collection 

OP-AS 

Paul Mitchell-Haircutting with Jessica Frye 

PM-AS 

Pharmagel 

PH-AS 

Precision Nails-I’m Not Your Nail Girl! 

PN-AS 

Primeco Consulting-Fulfillment Cycle 

PR-AS 

Saint Charles Int’l-Turning Point and the Reverse Guideline Haircut SC-AS 

ThermaFuse-Turning Heads with ThermaFuse 

TH-AS 

Torain Fusion Hair Extensions 

TF-AS 

Ultimate Face Cosmetics 

UF-AS 

10-10:50a Paul Mitchell-Exposure Collection PM-CS 

10-11a Dawn Souders-Color & Dry Cutting Techniques DS-DS 

Nexxus-Cut & Tone 

NE-DS 

Nexxus-Nexxus Fall 2008 Trend Forecast 

NX-DS 

Rachelle King-Haircutting Techniques 

RK-DS 

Sudzz Fx-For the People, By the People 

SU-DS 

10:30a-12:30p New Concepts Hair Goods-Lacefront * 

11-11:45a ThermaFuse-Turning Heads with ThermaFuse 

11a-12p All-Nutrient Hair Color-Creating Color AL-GS 

Andis-Andis Up-Close and Clippered 

AN-GS 

California Mango/Beautiful Feet -Professional Spa Footcare with CM-GS 

ACCUMASSAGE 

Chromastics-It’s Always the Formula 

CR-GS 

Depileve-Waxing Workshop 

DE-GS 

DiGrigoli Advanced Academy-The Competitive Edge 

DA-GS 

Fi Hair-Structured Formation 

FI-GS 

LeChat Nail Care-Powder Gel ® Nail System & NOBILITY TM Soak Off Gel LC-GS 

Lisa Akbari-Elements of Trichology 

LA-GS 

Mantra Hair Care-A Time for Change 

MA-GS 

Milady-90 Minute Workout to Profitability 

ML-GS 

Patric Antonio Bradley-Elements of Vintage 

PA-GS 

Paul Mitchell-Formal Finishes with Bridgette 

PM-GS 

Paul Mitchell Workshop-Haircutting with Alea Ferguson 

Sahag Workshop NYC-Dry Haircutting 

SA-GS 

Salon & Spa Solutions-The 4 R’s of Salon Success 

SS-GS 

Top Secret Haircessory-Taking Your Retail to a Whole Different Level TS-GS 

White Sands-Imagination 2008 

WS-GS 

Wrapforfatloss.com-Hot Trends to Increase Revenue 

IW-GS 

11a-12:30p Minardi-Beth Minardi BM-HS 

12-1p Bonnie Goodner-Blonde Highlighting BG-JS 

Framesi 

FR-JS 

Joe Mamone-Clipper Cutting 

JM-JS 

Retrohair-Summer Collection 2008 

RE-JS 


SU-JS 

1-1:45p Nexxus-Nexxus Fall 2008 Trend Forecast * 

1-1:50p Keune-Addiction Collection KE-KS 

1-2p A Nail’s Charm-30 Minute Waterless Pedicures TT-LS 


AN-LS 


1-2p Barry Fletcher Products-Celebrity Cuts BF-LS 

Biomaris USA-Thalasso Anti-Cellulite Body Scrub and Wrap Treatment BM-LS 

Chuck Caple-Equations for Semi Permanent 

CC-LS 

ESBI International-Collaboration of Trends 

ES-LS 


IT-LS 

Inspiring Champions-Raising Your Prices With No Fear 

IC-LS 

JRS Superstar-Everyone’s a Superstar 

JR-LS 

Kassidy’s Salon Management-The Top 10 List to Succeed in Business KM-LS 

Kett Cosmetics-Airbrush Experience 

KC-LS 

Md Beauty Business Consultant Group-Stop Complaining and Start MM-LS 

Making Money! 


MA-LS 

Mobile4Beauty-Live Life with Flair 

MB-LS 


OP-LS 

Paul Mitchell-Exposure Collection 

PM-LS 

Pharmagel 

PH-LS 

Precision Nails-Purchasing Power 

PN-LS 

Primeco Consulting-Asking 10 Effective Questions 

PR-LS 

Saint Charles Int’l-Turning Point and the Reverse Guideline Haircut SC-LS 

1-3p Paul Mitchell Workshop-Up Do’s with Bridgette McLeod * 

2-2:50p Retrohair-Summer Collection 2008 RE-NS 

2-3p Dawn Souders-Color & Dry Cutting Techniques DS-OS 


NE-OS 


RK-OS 

Retrohair-Long Hair Designs 

RE-OS 


TH-OS 

2:30-4:30p SIMPLICITY Hair Extensions-As SIMPLE as 1-2-3 


3-3:50p Fi Hair-The Square FI-QS 

3-4p All-Nutrient Hair Color-Creating Color AL-RS 


AN-RS 

Backscratchers Salon Systems-Advanced & Troubleshooting BS-RS 

California Mango/Beautiful Feet -Professional Spa Footcare with CM-RS 

ACCUMASSAGE 


CR-RS 


DE-RS 

DiGrigoli Advanced Academy-The Next Level Stylist 

DA-RS 

John Amico’s Share The Wealth-5 Ways to Increase Your Income SW-RS 


KE-RS 

LeChat Nail Care-Powder Gel ® Nail System & NOBILITY TM Soak Off Gel LC-RS 


LA-RS 

Lisap USA 

LI-RS 

Milady-The Truth About Making Money 

ML-RS 

Patric Antonio Bradley-Elements of Vintage 

PA-RS 

Paul Mitchell-Crush on Copper 

PM-RS 


SA-RS 


UF-RS 


WS-RS 

4-4:50p Nexxus-Nexxus Fall 2008 Trend Forecast NE-SS 

4-5p Bonnie Goodner-Blonde Highlighting BG-TS 


JM-TS 


NE-TS 


SU-TS 

Retrohair-Long Hair Designs 

RE-TS 

5-5:45p Retrohair-Summer Collection 2008 * 

5-5:50p JRS Superstar JR-US 

5-6p Inspiring Champions-How to Win Your Client for Life in Just 10 IC-VS 

Minutes 

Kassidy’s Salon Management-Retailing-The Great Beauty Industry KM-VS 

Myth 

Salon & Spa Solutions-Tools of the Trade 

SS-VS 

14 *No CEUs available for these classes

Monday Classes 

Class 

Registration 




for details 


9-10a A Nail’s Charm-Basic E-File TT-AM 

AACS/Milady-Teaching Soft Skills 

AA-AM 

All-Nutrient Hair Color-Creating Color 

AL-AM 


AN-AM 

Biomaris USA-Microdermabrasion Treatment 

BM-AM 


CR-AM 


IT-AM 

Inspiring Champions-3 Ways to Double Your Day 

IC-AM 

Kassidy’s Salon Management-Your Pay Check 

KM-AM 


KE-AM 

Md Beauty Business Consultant Group-Stop Complaining and Start MM-AM 

Making Money! 


OP-AM 

Patric Antonio Bradley-The Super Soaked Collection 

PA-AM 

Paul Mitchell-Formal Finishes with Bridgette 

PM-AM 

Pharmagel 

PH-AM 

Precision Nails-Book Smart 

PN-AM 

Primeco Consulting-Fulfillment Cycle 

PR-AM 


TF-AM 


UF-AM 


WS-AM 

9:30-11:30a SIMPLICITY Hair Extensions-As SIMPLE as 1-2-3 

10-10:50a Paul Mitchell-Exposure Collection PM-CM 

10-11a Dawn Souders-Color & Dry Cutting Techniques DS-DM 

Framesi 

FR-DM 


RK-DM 

Retrohair-Long Hair Design 

RE-DM 


TH-DM 

11-11:45a ThermaFuse-Turning Heads with ThermaFuse * 

11-11:50a Retrohair-Summer Collection 2008 RE-FM 

11a-12p Andis-Andis Up-Close and Clippered AN-GM 

Backscratchers Salon Systems-Extreme Powder Glaze System BS-GM 

Barry Fletcher Products-Why Are Black Women Losing Their Hair BF-GM 

California Mango/Beautiful Feet-Professional Spa Footcare with CM-GM 

ACCUMASSAGE 

Chuck Caple-Prevailing Pigment 

CC-GM 


DE-GM 

DiGrigoli Advanced Academy-The Next Level Stylist 

DA-GM 

ESBI International-All the Rage with Colors 

ES-GM 

Fi Hair-Structured Formation 

FI-GM 

LeChat Nail Care-Powder Gel ® Nail System & NOBILITY TM Soak Off Gel LC-GM 


LA-GM 


MA-GM 

Milady-90 Minute Workout to Profitability 

ML-GM 

Paul Mitchell-Crush on Copper 

PM-GM 

Paul Mitchell Workshop-Haircutting with Alea Ferguson 

Precision Nails-Waterless Spa Pedicures 

PN-GM 


SA-GM 

Saint Charles Int’l-Turning Point and the Reverse Guideline Haircut SC-GM 

Salon & Spa Solutions-Your Front Desk 

SS-GM 

Top Secret Haircessory-Taking Your Retail to a Whole Different Level TS-GM 

Wrapforfatloss.com-Hot Trends to Increase Revenue 

IW-GM 

12-12:50p ThermaFuse-Turning Heads with ThermaFuse TH-HM 

12-1p Bonnie Goodner-Blonde Highlighting BG-IM 


JM-IM 


NE-IM 

Retrohair-Long Hair Design 

RE-IM 


SU-IM 


1-1:50p Mantra Hair Care-A Time for Change MA-JM 

1-2p A Nail’s Charm-30 Minute Waterless Pedicures TT-KM 

*No CEUs available for these classes 


1-2p All-Nutrient Hair Color-Creating Color AL-KM 


AN-KM 

Biomaris USA-Waxing Class 

BM-KM 


CR-KM 

DiGrigoli Advanced Academy-Student Class * 


IT-KM 

Inspiring Champions- Raising Your Prices With No Fear 

IC-KM 

John Amico’s Share The Wealth-5 Ways to Increase Your Income SW-KM 

JRS Superstar-Everyone’s a Superstar 

JR-KM 

Kassidy’s Salon Management-So Now You’re a Business Owner, KM-KM 

Booth Renter 

Kett Cosmetics-Airbrush Experience 

KC-KM 


KE-KM 

Md Beauty Business Consultant Group-Nail Business Development MM-KM 

Mobile4Beauty-Live Life with Flair 

MB-KM 

Patric Antonio Bradley-The Super Soaked Collection 

PA-KM 

Paul Mitchell-Exposure Collection 

PM-KM 

Pharmagel 

PH-KM 


WS-KM 

1-3p New Concepts Hair Goods-Lacefront 

Paul Mitchell Workshop-Up Do’s with Bridgette McLeod 

2-2:50p Nexxus-Nexxus Fall 2008 Trend Forecast NE-MM 

2-3p Bonnie Goodner-Blonde Highlighting BG-NM 


NE-NM 


RK-NM 


SU-NM 


TH-NM 

3-3:45p Retrohair-Summer Collection 2008 * 

3-3:50p Fi Hair-The Square FI-PM 

3-4p Andis-Andis Up-Close and Clippered AN-QM 

Barry Fletcher Products-Celebrity Cuts 

BF-QM 

California Mango/Beautiful Feet-Professional Spa Footcare with CM-QM 

ACCUMASSAGE 

Chuck Caple-Equations for Semi Permanent 

CC-QM 


DE-QM 

DiGrigoli Advanced Academy-The Competitive Edge 

DA-QM 

ESBI International-Collaboration of Trends 

ES-QM 

LeChat Nail Care-Powder Gel ® Nail System & NOBILITY TM Soak Off Gel LC-QM 

Lisap USA 

LI-QM 


MA-QM 

Milady-Success by Color 

ML-QM 


OP-QM 

Primeco Consulting-How to Create Balance in Life 

PR-QM 

Saint Charles Int’l-Turning Point and the Reverse Guideline Haircut SC-QM 


UF-QM 

4-4:50p JRS Superstar-GEISHA JR-RM 

4-5p Nexxus-Nexxus Fall 2008 Trend Forecast NE-SM 

Sign Up Online for CEU Classes! 

To sign-up for classes, you must visit www.beautyclassicshow.biz 

and from Attendee Menu select “Continuing Education Classes”. 

• Print Out Your Class Schedule Immediately! 

• Sign Up Early to Confirm Your Seat! 


See page 26 for details. 

15

Global Texture 

800.335.7469 



Barry Fletcher Products 

Featuring Barry Fletcher 

As the most sought after educator and competitor 

in the African American hair-care industry, Barry 

has a unique formulation of products and extensive 

knowledge of hair care. 

Why Are Black Women Losing 

Their Hair 

Establish a relationship with your hair with Barry’s 

best selling book. Get the answers to the most asked 

beauty questions. 

• What’s up with weaves 

• Where does dandruff come from and how do we 

get rid of it 

• Are you sexually aware of what makes a grown 

man stare 

Celebrity Cuts 

Join Barry as he shares with you: 

• Fast and progressive techniques for personalizing 

haircuts 

• How to make weaves more believable using the 

Surface Shaver Razor comb 

• A systematic approach to hair cutting and the 

proper use of shears 

This will be the most versatile class of its kind. Master 

your craft and cut your way to the top! 


Featuring Patric Bradley 

The Elements of Vintage 

The looks in this collection range from short cuts with 

sharp silhouettes and rocky long fronts to disconnected 

bobs in Barbie blonde to Racy-red. Beautifully dressed 

and shaped hair, highlights inspired from the glamorous 

‘50s to the sexy ’70’s, while ensuring that there is a 

current and natural feel to the hair. Shades of copper, 

blonde, mahogany and chestnut become magical 

highlights. Vintage wear and high couture ensure that 

the hair reflects a rich, sexy and powerful emotion yet 

maintaining a soft and approachable aspect. 

Super Soaked Collection 

A fresh approach to classic techniques that is certain 

to inspire limitless options, using creative wet sets as a 

guide to healthy hair. Grow your business and expand 

your services with HOT, INNOVATIVE wet set techniques! 

• Discover new and advanced ways of wet setting 

• Experience the new Patric Bradley P-Rings that 

create mega volume and shine 

• Take wet sets looks from a $25 service to a 

$65+ service 

• See why flexi-rods are your banks best friend 

• Take your basic roller set to new heights (not for your 

grandmamma) 

Chuck Caple 

If You Don’t Know 

Prevailing Pigment, 

You Don’t Know Color 

There are several aspects to successful color placement 

and complete coverage…accurate consultation, the 

color wheel, level charts etc. But there is one exclusive 

principle that far exceeds others when it comes to a 

successful final result. Prevailing pigment “is to hair 

color” as distribution “is to haircutting”. Neither can 

exist without the other. “If you don’t know prevailing 

pigment…you don’t know color”. 

The Equations for Semi Permanent 

Coloring & Permanent Coloring 

As illustrated in his book “Coloring Chemically Relaxed 

Hair”, Chuck will give you the equations for semi 

permanent and permanent coloring. He will explain 

the options you have with semi permanent coloring 

procedures. This program will also aid the colorist 

in assisting the client in proper color choice through 

descriptive consultation. 

Room D235 


9 - 10a Why Losing Hair BF-AS 

11a - 12p Why Losing Hair BF-GM 

1 - 2p Celebrity Cuts BF-LS 

3 - 4p Celebrity Cuts BF-QM 

Room E161B 


9 - 10a Supersoaked PA-AM 

11a - 12p Vintage PA-GS 

1 - 2p Supersoaked PA-KM 

3 - 4p Vintage PA-RS 

Room E161B 


9 - 10a Prevailing Pigment CC-AS 

11a - 12p 

Prevailing Pigment CC-GM 

1 - 2p Equations CC-LS 

3 - 4p Equations CC-QM 

16

Extensions & WEAVES 

800.335.7469 



Top Secret Haircessory 

Featuring Denise Rossouw 

Taking Your Retail to a Whole 

Different Level 

Join Denise Rossouw as she teaches you new hair 

extension techniques and motivates you to offer a new, 

fast simple service in your salon! 

With an easy-on easy-off application, Top Secret 

Haircessory will provide a variety of options; giving you 

the tools to take your retail sales and business to a 

higher level, setting you apart from mainstream salons. 

Room E161A 


11a - 12p Retail TS-GS Retail TS-GM 

presented by Jaguar Luxury 

Torain Fusion 

Hair Extensions 

Featuring Torain 

Learn the five technical applications of adhesive hair 

extensions and all the contemporary tools. 

This comprehensive class will cover: 

• Pre-tipped hair extensions that feature our 22” hair 

with adhesive nail tips 

• Micro Ring process, using flashpoint hair pieces 

• Braidless track weave 

• Bond weave that allows the artist to quickly attach 

the entire track to the hair 

• Fusion individual hair extensions 

Join us to understand the difference between Keratin and 

Protein adhesive, as well as how to buy Commercial hair. 

Room E161A 


9 - 10a Torain TF-AS Torain TF-AM 

SIMPLICITY 

Hair Extensions 

Featuring Karen Hicks & 

Gloria Washington-Mines 

As SIMPLE as 1-2-3 

Forget the six hour application time. Simplicity 

is fast, easy, versatile and a departure from 

every system on the market, taking less than 30 

minutes to apply. This revolutionary new product requires no 

weaving, sewing, heat, messy glue or adhesive. 

With Simplicity, your clients can have the gorgeous hair they 

have always wanted and you can significantly expand your 

extension business and profitability. Simplicity will not damage 

clients’ hair and actually aids in the growing out process. 

• Application in less than ½ hour 

• Will not damage hair 

• Comfortable and carefree 

• Profitable 

See page 24 for 

Simplicity workshops! 

Exhibit Floor Education* 

Sunday Monday 

9a - 6p 

9a - 5p 

*CEUs not available for Exhibit Demos 

New Concepts 

Hair Goods 

Featuring Raejean Miller 

Lacefront 

The Lacefront is Hollywood’s secret. Originally made for 

the movie industry, the Lacefront systems have become 

the latest in modern hair replacement and is the newest 

development in non-surgical hair replacement. The Lace 

is invisible to the eye and the hair appears to be growing 

directly from the scalp, even with up-close scrutiny. 

Exhibit Floor 

Sunday Monday 

9a - 6p 

9a - 5p 

See page 24 for 

New Concepts Hair Goods 

workshops! 

AFTER 

Cinderella Hair 

Join us to learn all the benefits of Cinderella Hair extensions. 

Cinderella Hair only uses 100% Remy Hair. Our trainers will 

demonstrate the exclusive Cinderella Hair application and 

removal methods. Discover how easy it is to add highlights, 

length and volume along with color matching—creating the 

most natural extensions application in the industry! 

Cinderella Hair seminars will leave you feeling confident 

about offering hair extension services and provide you with 

the tools and support needed to master the craft of hair 

extensions. 

It’s not just a case of meeting popular demand; Cinderella 

Hair Extensions and the Cinderella products are good profit 

centers for your business and will positively impact your 

bottom line. Extensions require regular maintenance with 

repeated visits to the salon, making them a great way to 

build loyalty and increase revenue. Discover Cinderella Hair 

for yourself! 

Exhibit Floor Education* 

Sunday Monday 

9a - 6p 

9a - 5p 

*CEUs not available for Exhibit Demos 

Mobile 4 Beauty 

Featuring Shanea Matthews 

Live Life with Flair with Mobile 4 Beauty 

Lace Front Wigs, Skin Wefts, Weaves & 

Extensions 

We specialize in custom design Lace Front Full Cranial 

Prosthesis wigs for cancer patients, alopecia areata clients 

and the fashionable. Lace Fronts provide a natural looking 

hairline and the illusion that hair is growing from the scalp. We 

dedicate a large portion of our services to cancer and alopecia 

clients. Cancer treatments can result in hair loss, disappearing 

eyebrows and discolored skin; introducing questions like— 

Where can I find wigs and head coverings What eye makeup 

will work best to create eyebrows Should I color my hair 

Discover the options out there to service your clients 

experiencing these side effects. We’ll cover: 

• Consultation 

• Bases 

• Custom Design 

• Application/Removal 

Room E161A 


1 - 2p Mobile 4 Beauty MB-LS Mobile 4 Beauty MB-KM 

17

Dayspa & Esthetics 


Biomaris USA 

Featuring Rose M. Van Hemert 

Chvasta and Joyce Cobourne 

Catch the Wave Hot Stone 

Algae Body Pack Treatment 

This performance-oriented spa wellness 

service provides sea water nutrition for 

the entire body with no-fuss algae that is 

removed without showering. 

• Discover the benefits of this anti-cellulite, hot-stoneoptional 

service 

• Learn the contra-indications for employees and clients 

• See how to increase your revenue and maintain 

treatment outcomes through product suggestion 

Thalasso Anti-Cellulite Body Scrub 

and Wrap Treatment 

This shower-less body service blends the perfect 

combination of natural fragrances and quality marine 

ingredients to hydrate the skin and to improve the 

appearance of cellulite. 

• Learn why Thalasso Therapy is studied and 

used by the finest resorts, spas and salons 

• Allow your clients to experience our lucrative sea salt 

body glow 

Microdermabrasion Treatment 

Microdermabrasion or skin abrasion can be a 

maintenance procedure or coincide with any facial, 

providing superior results for every skin type and ailment. 

Learn: 

• The history behind this popular skin-polishing service 

• The benefits for combination, acne-prone, dry and 

aging skin types 

• Appropriate skin care regimens 

Waxing Class 

See waxing methods demonstrated for different areas 

using a superior quality strip-band system with wax 

derived from organic pine resin, making it easy and 

effortless to wax larger body parts revealing silky-smooth 

skin. Increase client retention & revenue! Plus join our 

Q&A period. 

Ultimate Face ® 

Cosmetics 

Featuring Patrick Davis 

Patrick brings to the makeup industry 23 years of 

experience, love and commitment to education and 

personal growth. 

Patrick's talent in make-up has led him to working with 

models for the television productions of NBC’s “Deal or No 

Deal” and “America’s Next Top Model”. 

Bridal Makeup Demonstration: 

Money Maker 

• Learn the key differences between morning, afternoon 

and evening bridal looks 

• Understand layering, blending and color mixology 

• Become aware of money making possibilities in the 

wedding industry 

• Unlock the power of business opportunities with 

“Wedding Beauty is a Business” 

Avant Garde Makeup 

Demonstration: Fashion Forward 

• Line like a rock star using these liquid liner looks 

• Blending and transforming techniques for skin, lips, 

eyes and brows 

• Learn about fashion trends and avant-garde versus 

classic style 

• Take a walk on the wild side of makeup, seek no 

boundaries 

• Learn looks from current collections or create original 

looks 

Room D230-231 


9 - 10a Bridal UF-AS Bridal UF-AM 

3 - 4p Avant Garde UF-RS Avant Garde UF-QM 

Wrapforfatloss.com 

Featuring Sharon Webb, 

Senior Vice President of Training 

Hot Trends to Increase 

Revenue – Chocolate & 

Body Shaping 

Create buzz and excitement by offering products 

which demonstrate quickly and offer lasting 

results. Clients have busy days and don’t have 

time to spend a whole day at the spa. Tap into this 

market segment and increase your revenue while 

offering the hottest trends. 

• Learn how to use Chocolate Therapy for 

improved skin tone as well as the numerous 

cardiovascular health benefits of the high 

antioxidants found in cold, processed chocolate 

• Learn easy-to-use Body Contouring 

Applications to help your clients to lose inches 

safely and quickly without a wet room 

Come see hands-on demonstrations on several 

classroom attendees. Discover the quickest 

application techniques and witness live results 

prior to the end of the class. 

Room D230-231 


11a - 12p Hot Trends IW-GS Hot Trends IW-GM 

Room D234 


9 - 10a Hot Stone BM-AS Microdermabrasion BM-AM 

1 - 2p Anti-Cellulite BM-LS Waxing BM-KM 

18

800.335.7469 




Depilève 

Featuring Stephanie Mederios 

Waxing Workshop 

This in-depth depilatory waxing workshop emphasizes speed and technique. See 

demonstrations on the rules of waxing with detailed advanced instructions on 

speed waxing. 

Join this class and learn: 

• Facial, bikini and large area waxing methods 

• Answers to problems you may have with waxing 

• Tips on how to do a waxing consultation to increase business 


California Mango/Beautiful Feet 

Featuring Rudy Lenzkes 

Rudy continues to excel in his efforts to manufacturer the most user friendly 

systems for salons and day spas. Great products and advanced education assure 

you increased income and clientele! 

Professional Spa Footcare with ACCUMASSAGE 

• Hear the most up-to-date products available in the industry 

• See the latest techniques in the foot care service 

• The Beautiful Feet Accumassage portion of foot care service is a welcome 

addition to any technician’s education 

Room D233 


11a - 12p Waxing DE-GS Waxing DE-GM 

3 - 4p Waxing DE-RS Waxing DE-QM 

Room D234 


11a - 12p ACCUMASSAGE CM-GS ACCUMASSAGE CM-GM 

3 - 4p ACCUMASSAGE CM-RS ACCUMASSAGE CM-QM 


Pharmagel 

Featuring Jennifer Jeziorski 

Join us for an introduction to pharmaceutical grade skin treatments. Discover the 

benefits of incorporating skincare products into the salon to increase sales and 

revenue! 

In this class, you will learn how to: 

• Analyze different skin types 

• Recommend the proper facial 

• Offer a variety of body spa treatments 

This seminar is designed for aestheticians, nail professionals and stylists. 

Kett Cosmetics 

Featuring Shelia McKenna 

Airbrush Experience 

Shelia’s approach to airbrushing is minimal makeup with maximum results 

whether applying makeup to a face or covering a tattoo. Observe the techniques 

that she uses for print, film and HDTV while eliminating frustration and 

intimidation via Kett’s “Multi-task” Hydro Foundation and the Kett Jett Air Pump. 

Shelia will: 

• Present an overview of products and equipment 

• Demonstrate eye shadow design, custom color shading, highlighting and 

contouring 

Say “I do” to the next bride that asks if you airbrush makeup! 

Room D233 

Time Sunday Classes 


9 - 10a Pharmagel PH-AS Pharmagel PH-AM 

1 - 2p Pharmagel PH-LS Pharmagel PH-KM 

Room D230-231 


1 - 2p Airbrush Experience KC-LS Airbrush Experience KC-KM 

19

Business Forum 

Kassidy’s Salon 

Management Consulting 

Featuring Ken Cassidy 

Milady 

Featuring April Poster 

Inspiring Champions 

Featuring Lance Courtney 

and Oscar Valencia 

How to Set Up & Run Your Business 

from the Front Desk 

For owners, managers, receptionists, coordinators, 

commission-based or rental salons. 

• Managing the manager and receptionist 

• Guide the front desk to ensure efficient business 

• The art of interviewing…going to the next level 

The Top 10 List to Succeed in 

Business 

For new and existing owners’ wanting to move, remodel 

or start a new business. 

• Hear common mistakes owners make over and over 

• Learn 10 steps to build a successful foundation for 

growth 

• Get ahead of the competition financially and emotionally 

Retailing - The Great Beauty 

Industry Myth 

Is it a Service or Just a Sale 

Whether you have employees or renters, retailing is one of 

the most important aspects of any business. 

For owners or managers. 

• Generate more $$$ in services with service sales 

• Reward your staff differently, to get different results 

• Learn a partnering approach to building your clientele 

Your Pay Check 

What it Means to You and Your Staff’s Success 

It’s what most owners and managers don’t do, that sets 

them up to fail. For owners, managers, new employees 

and students. 

• Learn what a paycheck really means 

• Discover how success should look from the beginning 

• Create short term, intermediate and long term goals 

So Now You’re a Business Owner/ 

Booth Renter 

For all current booth renters, or anyone thinking of 

becoming one! 

• Learn why you should sign a business lease 

• Discover what is in a lease and how it will protect you 

• Operate your business more profitably and save taxes 

April offers over 13 years of experience as a stylist, 

trainer and business coach. Working behind the chair, 

she learned to implement Milady business systems 

into her own business. April uses humor and personal 

experience to teach participants while making it fun. 

90 Minute Workout to Profitability 

Learn how to get business “fit” and leave this class 

understanding the story of your numbers. If you are a 

salon owner or booth renter this workout was designed 

exclusively for you. 

• Grow service and retail sales while increasing client 

retention 

• Create an action plan to achieve profit 

• Obtain a proven system for consistent financial 

outcome 

The Truth about Making Money 

Develop your productivity and profitability while 

learning systems and strategies to put clients in your 

chair and dollars in your pocket. 

• Become an expert at increasing your average ticket 

• Master promoting high-ticket services 

• Learn the difference between growing your service 

dollars vs. retail dollars 

Success by Color 

Color keeps clients…the most successful stylists know 

how to finesse this technique, and you should know 

what they know. Learn to increase your average ticket 

and profits in less time! 

• Equip yourself with ideas you can implement 

immediately 

• Increase color service profits by at least 50% 

• Build your color clientele 

• Maximize client dollars spent 

Three Ways to 

Double Your Day 

Would you like to double your day 

without raising your prices or working 

more hours Lance’s workshop is a 

must for owners or managers, who want to grow their 

team, and any service providers who want to double 

their day. 

• Double or even triple your day by following these 

practical and proven strategies 

• Discover a success formula to gross $100K per 

year 

• Learn a proven system to get your clients in 2 to 

3 extra visits per year 

Raise Your Prices with NO Fear! 

Do you worry that you will lose clients if you raise 

prices Are you frustrated that you’re not getting paid 

what you’re worth If so, join Oscar as he breaks 

down the barriers that STOP you from raising your 

prices. Learn solutions to: 

• When is it time to raise your prices 

• How much and how often should you raise them 

• How to set boundaries and learn to say NO 

• How to inform your clients…and much more 

How to Win Your Clients for Life 

in Just 10 Minutes 

If you are seeking a fast, easy and repeatable system 

to instantly grow your income then don’t miss Lance 

and this one-time opportunity. 

• Instantly double your service and retail sales 

with confidence & integrity 

• Attract new and ideal client referrals into your 

business 

• Leave with a proven system to create a WOW 

experience with every guest every time 

20 

Room D140-141 


9 - 10a Front Desk KM-AS Pay Check KM-AM 

1 - 2p Top 10 List KM-LS Business Owner/Booth Renter KM-KM 

5 - 6p Retailing KM-VS 

Room D140-141 


11a - 12p 90 Min. Workout ML-GS 90 Min. Workout ML-GM 

3 -4p Truth About Money ML-RS Success by Color ML-QM 

Room D144-145 



9 - 10a Double Your Day IC-AS Double Your Day IC-AM 

1 - 2p Raise Your Prices IC-LS Raise Your Prices IC-KM 

5 - 6p Win Your Client IC-VS

800.335.7469 



Primeco Consulting 

Featuring Joan Prenger and Amy Fechtel 

Fulfillment Cycle 

Have you ever done the same thing over and over again even though it 

produces unfulfilling results Join this class and break the cycle! 

• Examine the cycle you go through hour-after-hour and day-after-day 

• See the outcome of this cycle and make a powerful choice to change 

• Use this cycle to achieve positive results professionally and personally 

Asking 10 Effective Questions 

Asking the right questions is just as important as finding the answer. If you ask the 

wrong questions, the answers will not produce any benefits. 

• Explore your own answers to the 10 questions…your answers may surprise you 

• Look at your motivations and direction 

• Discover the answers you didn’t know you were looking for 

How to Create Balance in Life 

What keeps you from finding balance in your hectic life You do! Most of the time we 

feel like we have very little control over our hectic schedules! There is so much to do 

and so little time, right If you say so! 

• Learn how your habits, thoughts and feelings keep you unbalanced 

• Discover the real source of effectiveness 

• Explore practices to successfully implement balance and have fun 

DiGrigoli Advanced Academy 

Featuring Paul DiGrigoli 

Paul is owner and president of DiGrigoli Salons, Inc., DiGrigoli School of Cosmetology and 

DiGrigoli Academy. With more than two decades of experience as a business leader and 

educator in the cosmetology industry, he is a highly skilled and innovative entrepreneur. 

The Competitive Edge 

How do some entrepreneurs make it in business, when so many others fail This course is 

designed to be a roadmap for the entrepreneurial journey through a fragmented industry. 

• Competitor analysis 

• Market positioning 

• Hiring practices 

• Driving up profits 

• Reducing expenditures 

• Customer-driven processes 

• Establishing a target area 

• Steps to successful leadership 

The Next Level Stylist 

Are you in the top 5% in the country Do you know the top 2 reasons stylists fail…and 

how to avoid them This course provides stylists at any level with proven techniques for 

becoming outstanding in their field and more confident in any setting. 

• Facts about client retention 

• Key methods for clear communication with clients 

• Maintaining passion and motivation 

Room D142-143 



9 - 10a Fulfillment Cycle PR-AS Fulfillment Cycle PR-AM 

1 - 2p Asking Questions PR-LS 

3 - 4p Create Balance PR-QM 

Room D144-145 


11a - 12p Competitive Edge DA-GS Next Level Stylist DA-GM 

3 - 4p Next Level Stylist DA-RS Competitive Edge DA-QM 

John Amico's Share the Wealth 

Featuring John Amico, Jr. 

5 Ways to Increase Your Income 

Earn more income! Gain new customers! Retain existing customers! This class has it all. 

Join John as he gets down to business to help YOU achieve more. 

For salon owners and business minded professionals. 

By the end of this class you will: 

• Learn how to impact your growth 

• Have the opportunity to obtain the tools to get started today 

Come participate as we Share the Wealth with you! 

Room D142-143 


1 - 2p Increase Your Income SW-KM 

3 - 4p Increase Your Income SW-RS 

Salon & Spa Solutions 

Featuring Lisa Marie Arnold 

The 4 R’s of Salon Success – 

Retail, Rebook, Refer and Retain 

Learn how to retail successfully, rebook with results, refer clients that stay and retain your 

clients! This is a must for all who want to work smart and not hard for their money! 

For all owners, managers and cosmetologists 

Tools of the Trade 

Learn the importance of a salon menu, policy manual, and profit and loss statement. You 

will be provided with information on how to produce these valuable tools of the business 

and given thoughts on how to improve what you already have. 

For all owners and managers 

Your Front Desk – The Heartbeat of Your Business 

Turn your front desk into a profit center! Pick up new tips and techniques for training 

and managing this critical employee resource. Lavish some effort and attention on this 

overlooked area, and watch your bottom line grow! 

• Increase retention 

• Script for consistency 

• Track advertising efforts 

Room D142-143 


11a - 12p The 4 R’s SS-GS Your Front Desk SS-GM 

5 - 6p Tools of Trade SS-VS 

• Upsell on every ticket 

• Retail with results 

21

Nail Education 

800.335.7469 



Precision Nails 

Featuring Jaime Schrabeck, PhD. 

I’m Not Your Nail Girl! 

Want to be treated like a professional Learn how to 

act like one in this humorous, candid look at life as 

a manicurist. Jaime will reflect on her 15 years in 

the industry to help you: 

• Avoid the 5 biggest mistakes manicurists make 

• Polish your professional image and rediscover 

your passion for nails 

Room D244-245 


9 - 10a Nail Girl PN-AS 

Purchasing Power 

Other than paying rent and compensating 

employees, buying products and equipment 

represents your largest business expense. 

Increase your purchasing power with this practical 

information. 

• Evaluate your product and equipment needs 

• Find the most reliable and cost-effective sources 

• Negotiate for better pricing and avoid wasting 

money 

Room D244-245 


1 - 2p Purchasing Power PN-LS 


Book Smart 

Time is money, or at least it should be. Whether 

you’ve just finished school, or have been working 

for years, your appointment book controls when and 

how you work and how much you’ll earn. 

• Build and fill your ideal schedule 

• Eliminate late cancellations and no shows 

Room D244-245 


9 - 10a Book Smart PN-AM 

Waterless Spa Pedicures 

(This class is back by popular demand!) 

Spa pedicures are hotter than ever, but so is the 

controversy surrounding foot spa safety. Provide 

extraordinary spa pedicures without the hassle and 

expense of a foot spa. Learn the newest products 

and procedures to protect the health and safety of 

your clients and yourself. 

• Work cleaner and smarter than your competition 

• Save time and reduce costs to make more 

money 

• Attract more clients with the safest and best 

pedicure possible 

Room D244-245 


11a - 12p Waterless PN-GM 

*CEU number same as 2007 

Md Beauty Business 

Consultant Group 

Featuring Maisie Dunbar, 

Celebrity Nail Therapist 

Come Chat: 

Building Your Portfolio & Image 

Are you a beauty designer interested in freelancing 

Master being a salon owner, product manufacturer, 

educator and celebrity nail, makeup and body therapist. 

Enter the world of celebrity style! Design a portfolio for 

success! 

• The do’s and don’ts of freelance and the pay 

• What to look for in test photography or an agent 

• Creating a look book, resume building and what to 

have in your case for a photo shoot 

• The difference between a portfolio and a 

scrapbook 

Room D242-243 


9 - 10a Come Chat MM-AS 

Stop Complaining and Start Making 

Money! 

Considering leaving the nail industry because you lack 

the income Having challenges developing your nail 

department Then this class is for you! 

• Compete in today’s market 

• Build a ‘Fast Forward Powerful’ Front Desk 

• Design a script: the importance of powerful words 

• Sell experience—not services 

• Control inventory 

Room D242-243 


9 - 10a Making Money MM-AM 

1-2p Making Money MM-LS 

Nail Business Development 

As a celebrity nail technician, educator ambassador and 

salon owner, Maisie will focus on the nail business as a 

career, not a job or hobby; the importance of business 

management skills, record keeping and freelancing. This 

course is beneficial to all nail professionals. 

Join Maisie to learn: 

• How to grow and benefit from your business 

• The do’s and don’ts of freelancing and the 

importance of record keeping 

• How to choose a quality partner 

• The importance of using professional language 

and increasing your bottom line by incorporating retail 

Room D242-243 


1 - 2p Business MM-KM 

Backscratchers 

Salon Systems 

Featuring Leaha Franks 

Advanced & Troubleshooting 

Updated application technique information and 

troubleshooting ideas, including business building through 

retailing and add-on services. Build your business and 

repeat clientele. Information available on: 

• Glass Glaze System 

• Extreme Powder Glaze System 

• Heavenly Soles Foot Care System 

• Salon Aseptic Control System 

Room D240-241 


3 - 4p Advanced BS-RS 

Extreme Powder Glaze System 

This system combines the best of resin technology with the 

best of acrylic. A healthier alternative to traditional acrylic 

systems, Extreme uses no primers or monomers. The result: 

less damage, no harsh odor, very little filing, strong and 

durable results in 30 minutes. 

Room D240-241 


11a - 12p Extreme Powder BS-GM 

22

participating companies 

2008 

LeChat Nail Care Products 

Featuring Yvette Holt 

As a world-renowned nail artist, Yvette teaches techniques that 

are unique to LeChat. She continues to update her skills and 

research ideas to advance the nail industry. Yvette has been 

quoted in NAILS, NAILPRO and other trade magazines. Her 

passion is to share her knowledge with every nail technician. 

Powder Gel ® Nail System & 

NOBILITY TM Soak Off Gel 

LeChat Powder Gel ® System & NOBILITY TM Competition Gel 

“Soak Off Formula” are revolutionizing the nail industry! 

Enhance your skills and profits with these innovative “no 

odor” gel systems for natural and artificial nails; ideal for spa 

services! 

LeChat offers: 

• The simplest product application 

• Exceptional customer service 

• Superb education and competitive prices 

There are endless possibilities with LeChat’s gels, nail art and 

nail art accessories. 

Room D242-243 


11a - 12p LeChat LC-GS LeChat LC-GM 

3 - 4p LeChat LC-RS LeChat LC-QM 

A Nail's Charm 

Featuring Tracie Trigg 

Everything You Ever Wanted To 

Know About Using an Electric File 

for Manicures and Pedicures 

Pink & White French Manicures Using 

a Drill 

• Safely file acrylics and gels quickly to produce crisp, 

white smile lines 

• See many different bits and techniques used 

Room D240-241 


9 - 10a French Manicure TT-AS 

30 Minute Waterless Pedicures 

This revolutionary procedure lets you remove calluses and 

cracks in the heels and file thick toenails; even remove and 

trim toenails using an electric file. E-files are faster and safer 

than foot paddles, plus using electric files reduces aching 

elbows, wrists and shoulders, which could prolong your career. 

Room D240-241 


1 - 2p Pedicures TT-LS Pedicures TT-KM 

Basic E-File 

• Increase your speed without lowering your standards 

• Fit in more clients resulting in increased income 

Room D240-241 


9 - 10a Basic E-File TT-AM 

Aldan International 

Airflair Makeup 

All-Nutrient Haircolor 

Andis 

Backscratchers Salon Systems 

Barbara Black Productions 

Barry Fletcher Products 

Beautiful Feet 

Betty OH 

Biomaris USA 

California Mango 

Chromastics 

Chuck Caple 

CinderellaHair Extensions 

Colours of Joy 

Crisace Hair Extensions 

Crown Industries 

CUTS Apparel 

Cutting Edge Shears / Fine Edge 

Dennis Bernard, Inc. 

Depilève 

Diamond Towel & Supply Company 

Divi International 

Elite Salon Distributors 

ESBI International 

Eye Kandy Cosmetics 

FHI HEAT 

Fi HAIR GEAR 

Florida Shears 

Framesi 

Infinix Shears 

Innovations Today 

It Works! Inches Gone In 45 Minutes 

John Amico Products 


SUGAR-BAR.NET 

AFTER PARTY 

18 & Over Welcome • Doors open @ 8 pm 

No Cover Charge • Drink Specials! 

JRS Superstar 

Kett Cosmetics 

Keune 

LeChat Nail Care Products 

Lisap USA 

Magazine Service Outlet 

Mantra Hair Care 

MJ Productions, Inc. 

Mobile 4 Beauty 

New Concepts Hair Goods 

Nexxus 

Ohio Professional Cosmetology Association 

Ohio Stylist Newspaper 


Pharmagel 

Retrohair 

Saint Charles International 

Shark Fin Shear Company 

SIMPLICITY Hair Extensions 

Slender Touch & Lipo Express 

Smart Beauty 

Sparkle Plenty Designs 

SUDZZ FX 

Teeth Whitening/ Grater Whiter Smiles 


Toni Love’s Training Center 

Top Secret Haircessory 



White Sands 

Worcester Reading Company 

Plus Many More . . . 

Participating Companies subject to change 

List as of June 27 

2008 

23

Workshops 

3 Easy Ways to 

Register for Workshops: 

• Complete registration form 

on page 27 of brochure 

• Call 800-335-7469 

• Visit www.beautyclassicshow.biz 

SEATING IS LIMITED! 

Paid show admission is 

REQUIRED to register. 

Workshop Registrations are 

non-refundable and are only 

available through Premiere 

Show Group. 



Featuring Alea Ferguson and Jessica Frye 

Paul Mitchell Haircutting 

• Discover the season’s hottest haircuts and trends from Paul Mitchell 

• Have fun and learn new and exciting ways to make money with 

Paul Mitchell products 

For technical questions regarding this workshop, please contact Paul 

Mitchell Ohio at 800-251-8427. 

Room D132 


11a - 12p Cutting Cutting 

Workshop Price 

$99 On or Before Sep 20 

$125 Day of Show 

What do I need to bring 

• Shears 

• Clips 

• Cutting Comb 

• Styling Brush 

• Razor 

• Carving Comb or 

TDS Twist Razor 

What does the registration 

cost include 

• Mannequin 

• Working Product 

• Certificate of Completion 

SIMPLICITY Hair Extensions 

Featuring Karen Hicks 

As SIMPLE as 1-2-3 

Forget the six hour application time. Simplicity is 

fast, easy, versatile and a departure from every 

system on the market, taking less than 30 minutes 

to apply. This revolutionary new product requires no 

weaving, sewing, heat, messy glue or adhesive. 

With Simplicity, your clients can have the gorgeous 

hair they have always wanted and you can 

significantly expand your extension business and 

profitability. Simplicity will not damage clients’ hair 

and actually aids in the growing out process. 

• Application in less than ½ hour 

• Will not damage hair 

• Comfortable and carefree 

• Profitable 

For technical questions regarding this workshop, 

please contact SIMPLICITY Hair Extensions at 

800-536-7202 or visit www.simplicityhair.com. 

Extensions will be available for purchase at the show. 

Room E162 


2:30 - 4:30p SIMPLICITY 

9:30 - 11:30a SIMPLICITY 


$99 


• Flat Iron 

• Utility scissors 

• Metal rat tail comb 

• Sectioning clips 

• Razor or slide cutting shears 

• Hair brush 


cost include 

• Use of mannequin to practice 

on during the workshop 

• Practice hair 


before 

after 



Featuring Bridgette McLeod 

Paul Mitchell Long Hair 

• Discover Paul Mitchell’s vision for long hair design 

and maintenance 

• Learn the liquid styling tools and exciting 

techniques best suited to long hair design, from 

‘anti-prom’ to quick long hair upgrades 

• Experience a fresh approach to the business of 

long hair 


please contact Paul Mitchell Ohio at 800-251-8427. 

Room D132 


1 - 3p Long Hair Long Hair 


$99 On or Before Sep 20 



• Clips 

• Metal Tip Rat Tail-Comb 

• Bobbi Pins 

• Hair Pins 

• Pony Tail Holders 

• Paddle Brush 

• Styling Brush 

• Comb 


cost include 

• Use of Long Hair 

Mannequin to practice on 

during the workshop 

• Working Product 


New Concepts Hair Goods, Inc. 

Featuring Raejean Miller 

This workshop is for beginners. 

Lacefront 

The Lacefront is Hollywood’s secret. Originally made 

for the movie industry, the Lacefront systems have 

become the latest in modern hair replacement and 

is the newest development in non-surgical hair 

replacement. The Lace is invisible to the eye and 

the hair appears to be growing directly from the 

scalp, even with up-close scrutiny. 

• Consultation 

• Application 

• Selection 

• Removal 

• Design 


please contact New Concepts Hair Goods at 

800-676-6244. 

Room E162 


10:30a - 12:30p Lacefront 

1 - 3p Lacefront 

Workshop Prices 

$199 On or Before Aug 16 

$249 After Aug 16 



• Combs 

• Sectioning clips 

• Shears 

• Spray bottle 


cost include 

• Mannequin 

• Practice hair and tools 


AFTER

Clip & save with free coupons from some of your favorite manufacturers & distributors. 

Take advantage of superior discounts & savings on the latest products. 

Refer to coupon for additional details. 

coupons 

Florida Shears 

Home of the famous Sunsharpy “Cobalt” Shears 

See our NEW pink/purple titanium design 

shear. Buy any shear valued at $189.00 or 

more and receive FREE: 1- 4400 Japanese 

shear or thinner, 1- leather zippered case, 

1- scissor oil, 1- chamois scissor cloth. 

Shear sharpening available. 

Limit One Coupon Per Customer While Supplies Last. 

Coupon Valid At Mid-American Beauty Classic, September 21 & 22, 2008 ONLY 



Receive a 

FREE ThermaFuse 

Shampoo & Conditioner sample 



Fi Hair Gear 

Buy one Wilhemina Paddle Brush 

and receive 50% OFF 

the purchase of a second one 



2008 2008 2008 2008 

JRS Superstar 


FREE “KOOLZIT BAG” with every 

superstar or supernova purchased. 

Drawings every hour for free products, 

must be present to win! 



Phyto Organics 


Receive a 

FREE sample 

of Phyto Organics 





FREE Lip Gloss 

with $25 purchase 

Assorted Colors – while supplies last 



2008 2008 2008 2008 

White Sands 

Receive 10% OFF 

any purchase of $50 or more 

(including tools) 



Paul Mitchell Ohio 

Visit our booth and sign up for our 

webstore and receive a FREE gift 



Teeth Whitening Training 

presented by Teeth Whitening/ 

Grater Whiter Smiles 

Receive one FREE 35% power bleach 

with purchase of Impressions 

for your custom fitted trays or 

$50 Professional Gel Purchase 



2008 2008 2008 2008 

Mantra Haircare 


$50.00 Bag Deal 

All you can pack. 

Lisap USA 


Receive a FREE Travel Kit ($14.50 value) 

with any purchase of $25.00 or more 

Retrohair 


Take $25 OFF 

a Retrohair Hands-On Workshop 

with Gino Martino hosted in October 

Not valid with other offers 

Visit booth for details 






Coupon Valid At Mid-American Beauty Classic, September 21 & 22, 2008 ONLY

CEU Class Sign Up 

You Must Sign Up Online for CEU Classes! 

Visit www.beautyclassicshow.biz and from the Attendee Menu select “Continuing Education Classes”. 

Please read carefully before you sign up for classes. 

1. You must purchase a Professional Two-Day Registration in order to 

sign up for continuing education classes. 

2. To schedule classes, all attendees must visit our website at 

www.beautyclassicshow.biz and select “Continuing Education 

Classes” (Please note: This is the ONLY way to confirm your class 

schedule in advance.) 

3. Please note that classes cannot be scheduled back-to-back. 

4. Each Mid-American Beauty Classic class includes 1 continuing 

education hour, with a maximum of 4 classes on Sunday and 4 classes 

on Monday. 

5. Please schedule your classes using the codes located throughout this 

show preview. 

Frequently Asked Questions 


Class Registration Policies 

6. There are NO guarantees on class availability. Seating is limited. 

7. Beauty Industry Professionals MUST stay for the duration of the class 

in order to receive a Continuing Education certificate. 

8. Credit may only be awarded once for each class. Attending two classes 

with the same title does not constitute receiving double CEUs. 

9. Students cannot sign up for classes, but may attend on an available 

seating basis. 

10. Classes are limited and are available on a first-come, first-serve 

basis. Sign up early to confirm your seat. 

11. Don’t forget to print out your class schedule after you sign up 

online. 

Registration 

Who is allowed to attend the Mid-American Beauty Classic 

The Mid-American Beauty Classic is only open to beauty industry professionals 

and students. All attendees may be required to present a photo ID along with 

one of the following credentials: 

• Salon or Spa business license denoting Salon ownership 

• Cosmetology School ID card 

• Cosmetology, Nail Technician, Esthetician, Massage Therapist license 

• Sally’s Professional Card (red) 

• Cosmetology School business or state license 

• Distributor Store Card 

If you have another form of credential which is not listed above, please call 

800-335-7469 or visit www.beautyclassicshow.biz 

Am I allowed to bring my children to the show 

The Mid-American Beauty Classic gives the professional an opportunity to 

experience and learn. Due to insurance liabilities and also with respect to your 

professional peers, children of any age will not be permitted on the show floors 

or into the educational components. 

What should I do if I lose my show registration 

You will be required to purchase another show registration to gain entry into the 

show. 

Are refunds available if I purchase my registration but am not able to 

attend the show 

All registration sales are final, no refunds will be issued. Your registration may 

be exchanged for the Mid-American Beauty Classic’s next event by calling 

800-335-7469. 

When and where is the show located 


400 North High Street, Columbus, OH 43215 

Sunday, September 21 • 9a – 6p 

Monday, September 22 • 9a – 5p 

Am I allowed to smoke inside the Convention Center 

No, in compliance with the Columbus Clean Air Act, smoking inside is prohibited 

by the Greater Columbus Convention Center. Designated smoking areas 

outside the building will be marked. 

26 

Am I able to bring my camera 

No photography or videotaping of the Mid-American Beauty Classic or its Educational 

Program is allowed without prior permission from Show Management. 

Is there a public paging system 

No, if attending the show with friends in the industry, be sure to set a specific 

time and place to meet. 

Planning Tools 

Do I need to pre-register for classes 

Classes are included with your show registration and are available on a firstcome, 

first-serve basis. Workshops with separate fees are limited by the number 

of seats in the room. 

How can I make travel arrangements to attend the show 

To make travel arrangements, please contact the hotels listed on page 28 and 

don’t forget to mention that you are with the Mid-American Beauty Classic. 

Onsite Resources 

Will there be a location for me to hold my purchases 

Yes, have someone hold your products. Visit our Product Check location at the 

show. No strollers or pull carts allowed on the show floor. 

What if I need special assistance at the show 

To ensure your participation in the Mid-American Beauty Classic is enjoyable and 

meaningful, please contact Premiere Show Group at 800-335-7469 at least three 

weeks prior to the show. 

Show Tips 

What am I required to bring with me 

Bring plenty of business cards and your beauty industry credentials. The Mid- 

American Beauty Classic show is a time for networking and contact information 

should always be available. To purchase products, you may be asked to verify that 

you are a beauty industry professional or student of the beauty industry. 

What should I wear 

Clothing should be comfortable, yet professional. We suggest wearing business 

casual clothing, but pack some comfortable pieces if you plan to visit area attractions. 

*Opinions stated at the conference are those of the presenters and not necessarily 

those of Premiere Show Group. Show Management reserves the right to 

change or cancel any portion of the program without prior notice and cannot be 

held responsible for exhibitors that may drop out of the event.

eauty classic 2008 

Registration form 

Questions 800.335.7469 

Fax form to: 407.265.3134 

(credit card payments only) 

1 contact information 

Please print clearly the following information & keep a copy for your records. 

NOTE: Industry professional license number is REQUIRED to process registration. 

Name: 

4 Easy ways to register 

1 

2 

3 

4 

Sign Up Online for CEU classes! 


ONLY ONE PERSON MAY REGISTER PER FORM. 

Please copy this form for each additional registrant. 

Beauty Industry Professionals Only 

The Mid-American Beauty Classic is a trade event 

for Beauty Industry Professionals and Students 

ONLY. No children will be permitted access into the 

show floor or any of the educational components. 

ONLINE: www.beautyclassicshow.biz 

Available until Wednesday, September 17 

FAX or MAIL registration form to: 

Beauty Classic 

c/o Registration Department 

1049 Willa Springs Drive, Suite 1001 

Winter Springs, FL 32708 

Fax: 407-265-3134 

CALL: 800-335-7469 or 407-265-3131 

(9a – 5p EST, M-F) 

Available until Saturday, September 20 

VISIT a local authorized registration outlet: 

Elite Salon Dist. 

Toledo, OH 

419-882-4749 

North Coast 

Salon Systems 

Garfield Heights, OH 

800-465-5887 

Paul Mitchell Ohio 

Zanesville, OH 

800-251-8427 

Salon Ware, Inc 

Copley, OH 

800-362-9497 

deadlines 

Saturday, August 16 

Show Special Registrations must be postmarked 

Friday, August 29 

Advance Show Registrations must be postmarked 

Friday, September 5 

Any orders received after this date will be held at 

WILL CALL located at Registration. The registration 

will be held under the contact’s name and will be 

REQUIRED to provide a photo ID and professional 

beauty license or student ID. 

Address: 

License # : 

4 registration payment 

Licensing State: 

City: State: Zip Code: 

Salon or School Name: 

Phone: ( ) 

This is my ◦ Home Address 

2 show registration 

On or Before Aug 16 

Two-Day Professional ◦ $55 

Two-Day Student ◦ $30 

3 workshops 

New Concepts Hair Goods (select time) 

◦ Sunday • 10:30a - 12:30p 

◦ Monday • 1 - 3p 

SIMPLICITY Hair Extensions (select time) 

◦ Sunday • 2:30 - 4:30p 

◦ Monday • 9:30 - 11:30a 

5 attendee type 

◦ Cosmetologist 

◦ Hair Stylist 

◦ Colorist 

◦ Esthetician 

◦ Nail Technician 

◦ American Salon 

◦ American Spa 

◦ Attended Past Show 

◦ Barbers Only Magazine 

◦ Beauty Launchpad 

◦ Beautytech.com 

◦ Behindthechair.com 

◦ Brochure 

◦ DAYSPA 

◦ ESTETICA 

E-mail: 

◦ Business Address 

John Paul Mitchell Systems (select time) 

◦ Sunday • 11a - 12p (Cutting) or ◦ Monday • 11a - 12p (Cutting) 

◦ Sunday • 1 - 3p (Long Hair) or ◦ Monday • 1 - 3p (Long Hair) 

*Includes entrance to the exhibit hall, all FREE classes & show floor education. 

Total (A) $ 

Please note that paid show registration is required to register for the following workshops. 

Seating is limited. (See pages 24 for details) 

Please allow 7 - 10 business days for processing. All sales are final, no refunds. 

◦ Check enclosed ◦ Money Order enclosed Check or Money Order # ________ 

(made payable to Mid-American Beauty Classic in US Dollars only. A $20 fee for returned checks will be assessed) 

◦ American Express ◦ Discover ◦ Mastercard ◦ Visa 

Credit card charges will appear on your statement as IDEA Beauty Classic. 

Card Holder’s Name: (please print) 

Authorized Signature 

Card # 

CID # (3 or 4 digit security code on your card) 

(Please check all that apply) 

◦ Student 

◦ Massage Therapist 

◦ Salon Owner/Manager 

◦ Cosmetology Instructor 

◦ Esthetics Instructor 

After Aug 16 

◦ $65 

◦ $30 

Price 

◦ On or Before Aug 16th $199 

◦ After Aug 16th $249 

Price 

◦ $99 

Total (B) 

Exp. Date 

Note: Premiere Show Group reserves the right to refuse issuance of the admission ticket to any registrant it deems 

inappropriate, and to verify the trade identity of any registrant when necessary. 

How did you hear about the show 

For Office Use Only 

Date received 

_________________ 

Date processed 

_________________ 

◦ Exhibitor 

◦ Modern Salon 

◦ Nailpro 

◦ NAILS Magazine 

◦ Ohio Stylist Newspaper 

Pending Order # 

_________________ 

◦ Nail Technology Teacher 

◦ School Owner 

◦ Independent Contractor 

◦ Booth Renter 

◦ Other: ________________ 

Day-of-Show 

◦ $75 

◦ $40 

◦ Day of Show $299 

Price 

◦ On or Before Sep 20 $99 

◦ Day of Show $125 

◦ Other Industry Website 

◦ Poster 

◦ Premiere Website 

◦ Sales Rep/Distributor 

◦ Salons Unlimited 

$ 

◦ School 

◦ Search Engine 

◦ TSNN 

◦ Upscale Magazine 

Customer ID # 

_________________ 

27

Book Your Rooms in Advance! 

When making a hotel reservation, be sure to mention that you are with the Mid-American Beauty Classic. 

FRONT STREET 

 

 

HIGH STREET 

2 

 

I-670 

NATIONWIDE BLVD 

1 

SPRING STREET 

BROAD STREET 

N 

CONVENTION 

Convention Center 

CENTER 

 

3 

(ONE WAY) 

THIRD STREET 

(ONE WAY) 

 

 

 

 

 

 

FOURTH STREET 

(ONE WAY) 

 

 

1 

I-71 

Crowne Plaza Hotel* 

$127 Standard 

33 E. Nationwide Blvd. 

614-461-4100 

800-338-4462 

* Connected to 

convention center 

via skywalk 

Driving to the 

Mid-American Beauty Classic 

From PORT COLUMBUS 

Take I-670 West to Exit 4B 

Follow signs to the Convention Center 

From CLEVELAND 

Take I-71 South to I-670 West [EXIT 109A] 

Take I-670 West to Exit 4B and follow signs to the 

Convention Center; or 

Take I-71 South to Spring Street Exit 

Go West on Spring Street to Fourth Street 

Go North on Fourth Street to Nationwide Boulevard 


From CINCINNATI 

Take 1-71 North to I-70 East 

Take I-70 East to Fourth Street Exit 



4 

2 

Show Location: 

Hyatt Regency* 

$134 Standard 

350 N. High St. 

614-463-1234 

800-233-1234 

* Connected to 

convention center 

via skywalk 

From INDIANAPOLIS 

Take I-70 East to Fourth Street Exit 



From WHEELING 

Take I-70 West to Fourth Street Exit 



*Please be advised that the directions outlined are 

for the two main highways (I-70 and I-71) that 

come into Columbus, Ohio. 

PARKING 

Parking is available at various lots surrounding 

the convention center. For parking maps view 

www.columbusconventions.com 

3 

Drury Inn & Suites 

$118 Standard 

$139 Suite 


614-221-7008 

800-DRURYINN 


400 North High Street 

Columbus, OH 43215 

4 

Red Roof Inn 

$87 Standard 


614-224-6539 

800-REDROOF 

Refer to group code 

B262MIDAMR 

Airline & Car Rental 

Discounts 

AIR TRAVEL 

Z Code: ZCUA 

Agreement Code: DDD7NH 

Receive discounts on published zone 

fares of 2-15%. 

■ Call your travel agent or Continental 

Meeting Works at 800-468-7022 

■ Book online at www.continental.com 

and save an additional 3%. Enter 

ZCUADDD7NH in the Offer Code Box. 

GROUND TRAVEL 

(800) 331-1600 

Refer to code #K213092 

2008 

1049 Willa Springs Drive, Suite 1001 

Winter Springs, FL 32708 

PRE-SORTED 

STANDARD US 

POSTAGE PAID 

TAMPA, FL 

PERMIT #2397 

800.335.7469 or 407.265.3131 

Fax: 407.265.3134 

www.beautyclassicshow.biz

Taking Beauty To The Next Level - Premiere Show Group

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