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FACTBOOK<br />
<strong>2009</strong>
CONTENTS<br />
03 CCA AT A GLANCE<br />
05 AUSTRALIA<br />
07 NEW ZEALAND & FIJI<br />
09 INDONESIA & PNG<br />
11 FOOD & SERVICES<br />
13 PACIFIC BEVERAGES<br />
14 SENIOR MANAGEMENT
WELCOME TO THE <strong>2009</strong> CCA FACT BOOK<br />
CCA IS ONE OF THE LARGEST BOTTLERS OF NON-<br />
ALCOHOLIC READY-TO-DRINK BEVERAGES IN THE<br />
ASIA-PACIFIC REGION AND ONE OF THE SIX MAJOR<br />
COCA-COLA BOTTLERS IN THE WORLD.<br />
CCA’s diversified product portfolio includes carbonated soft<br />
drinks, water, sports and energy drinks, fruit juice, coffee<br />
and packaged ready-to-eat fruit and vegetable products.<br />
Pacific Beverages, CCA’s 50/50 joint venture with SABMiller,<br />
manufactures and markets a range of premium beers in<br />
Australia and New Zealand, and sells and distributes the<br />
premium spirits portfolio of Beam Global Wines and Spirits.<br />
CCA employs more than 15,000 people and has access<br />
to 265 million consumers through over 700,000 active<br />
customers.<br />
02
CCA AT A GLANCE<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
AUSTRALIA<br />
<strong>2009</strong> Financial summary $Am % of CCA<br />
Trading revenue 2,767.4 62%<br />
EBIT 549.9 70%<br />
NEW ZEALAND & FIJI<br />
<strong>2009</strong> Financial summary $Am % of CCA<br />
Trading revenue 422.8 10%<br />
EBIT 82.7 10%<br />
CARBONATED BEVERAGES<br />
56%<br />
Key brands: Coke, Diet Coke, Coke Zero<br />
Category growth (3 yrs): 2.6%<br />
BOTTLED WATER<br />
25%<br />
CCA MARKET<br />
SHARE<br />
CCA MARKET<br />
SHARE<br />
Key brands: Mount Franklin,<br />
Pump, Glacéau<br />
Category growth (3 yrs): 5.4%<br />
SPORTS<br />
45%<br />
Key brands: Powerade<br />
Category growth (3 yrs): 2.0%<br />
JUICE<br />
1%<br />
CCA MARKET<br />
SHARE<br />
Key brands: Goulburn Valley<br />
Category growth (3 yrs): 0.2%<br />
ENERGY<br />
25%<br />
CCA MARKET<br />
SHARE<br />
CCA MARKET<br />
SHARE<br />
Key brands: Mother<br />
Category growth (3 yrs): 33.1%<br />
Volume market share relates to grocery and convenience<br />
& petroleum channels<br />
03<br />
CARBONATED BEVERAGES<br />
74%<br />
CCA MARKET<br />
SHARE (NZ)<br />
Key brands: Coke, Sprite, Fanta<br />
Category growth (3 yrs): 5.3%<br />
BOTTLED WATER<br />
38%<br />
CCA MARKET<br />
SHARE (NZ)<br />
Key brands: Pump, Kiwi Blue<br />
Category growth (3 yrs): 1.0%<br />
SPORTS<br />
88%<br />
CCA MARKET<br />
SHARE (NZ)<br />
Key brands: Powerade<br />
Category growth (3 yrs): 19.6%<br />
JUICE<br />
18%<br />
CCA MARKET<br />
SHARE (NZ)<br />
Key brands: Keri<br />
Category growth (3 yrs): 4.3%<br />
ENERGY<br />
20%<br />
CCA MARKET<br />
SHARE (NZ)<br />
Key brands: E2, Lift Plus, Mother<br />
Category growth (3 yrs): 3.8%<br />
Volume market share relates to grocery & petroleum channels
INDONESIA & PNG<br />
<strong>2009</strong> Financial summary $Am % of CCA<br />
Trading revenue 704.1 16%<br />
EBIT 61.8 8%<br />
FOOD & SERVICES<br />
<strong>2009</strong> Financial summary $Am % of CCA<br />
Trading revenue 509.5 12%<br />
EBIT 95.2 12%<br />
CARBONATED BEVERAGES<br />
CCA MARKET<br />
SHARE<br />
(INDONESIA)<br />
90%<br />
Key brands: Sprite, Fanta, Coke<br />
Category growth (3 yrs): 7.0%<br />
RTD TEA<br />
15%<br />
CCA MARKET<br />
SHARE<br />
(INDONESIA)<br />
Key brands: Frestea<br />
Category growth (3 yrs): 6.0%<br />
SPORTS<br />
5%<br />
CCA MARKET<br />
SHARE<br />
(INDONESIA)<br />
Key brands: Powerade<br />
Category growth (3 yrs): 12.0%<br />
JUICE<br />
39%<br />
CCA MARKET<br />
SHARE<br />
(INDONESIA)<br />
Key brands: Minute Maid<br />
Category growth (3 yrs): 13.0%<br />
WATER<br />
1%<br />
CCA MARKET<br />
SHARE<br />
(INDONESIA)<br />
Key brands: Ades<br />
Category growth (3 yrs): 10.0%<br />
Volume market share relates to all channels<br />
PACKAGED FRUIT<br />
59%<br />
CCA MARKET<br />
SHARE<br />
(SPC ARDMONA)<br />
Key brands: Goulburn Valley, SPC<br />
Category growth (3 yrs): -5.4%<br />
FRUIT SNACKS<br />
79%<br />
CCA MARKET<br />
SHARE<br />
(SPC ARDMONA)<br />
Key brands: Goulburn Valley, SPC<br />
Category growth (3 yrs): -2.9%<br />
TINNED TOMATOES<br />
32%<br />
CCA MARKET<br />
SHARE<br />
(SPC ARDMONA)<br />
Key brands: Ardmona, SPC<br />
Category growth (3 yrs): 11.9%<br />
BAKED BEANS & SPAGHETTI<br />
29%<br />
CCA MARKET<br />
SHARE<br />
(SPC ARDMONA)<br />
Key brands: SPC<br />
Category growth (3 yrs): 3.7%<br />
SPREADS<br />
29%<br />
CCA MARKET<br />
SHARE<br />
(SPC ARDMONA)<br />
Key brands: IXL<br />
Category growth (3 yrs): -0.7%<br />
Volume market share relates to the grocery channel<br />
Note: the above EBIT % of CCA calculation excludes CCA’s share of the <strong>2009</strong> net loss of the Pacific Beverages joint venture; being A$2.3 million.<br />
04
AUSTRALIA<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
KEY FACTS<br />
Australia<br />
Production facilities 9<br />
Production lines 38<br />
Warehouses 18<br />
Employees (FTE) 4,271<br />
Stock keeping units 542<br />
Number of coolers (approx) 115,000<br />
No. of customers (approx) 80,000<br />
FINANCIALS<br />
$A Million 2005 2006 1 2007 1 2008 2 <strong>2009</strong> 2<br />
Trading Revenue 2,159.0 2,198.9 2,399.5 2,576.2 2,767.4<br />
Volume (million unit cases) 322.0 310.4 318.6 334.2 345.3<br />
Revenue per unit case $6.70 $7.08 $7.53 $7.71 $8.01<br />
EBIT 425.2 397.3 446.0 502.2 549.9<br />
EBIT margin 19.7% 18.1% 18.6% 19.5% 19.9%<br />
1 Excludes Neverfail, Quirks and Grinders businesses<br />
2 Includes Neverfail<br />
TRADING REVENUE<br />
$2,767.4M<br />
05 06 07 08 09<br />
425.2<br />
397.3<br />
446.0<br />
502.2<br />
549.9<br />
2,159.0<br />
2,198.9<br />
2,399.5<br />
2,576.2<br />
2,767.4<br />
EBIT<br />
$549.9M<br />
05 06 07 08 09<br />
05
CATEGORY MIX<br />
UNIT CASES<br />
Sugar CSDs 58%<br />
Non-sugar CSDs 19%<br />
Water 16%<br />
Sports 3%<br />
Juice 1%<br />
Energy 1%<br />
Other 2%<br />
PACKAGE MIX<br />
UNIT CASES<br />
PET 50%<br />
Cans 27%<br />
Fountain 14%<br />
Other 9%<br />
CHANNEL MIX<br />
UNIT CASES<br />
Supermarkets 50%<br />
Immediate<br />
Consumption 35%<br />
Licensed & Other 15%<br />
BEVERAGE MARKET*<br />
UNIT CASES<br />
CSDs 58%<br />
Juice 21%<br />
Bottled Water 12%<br />
Flavoured Milk 4%<br />
Sports 2%<br />
Energy 2%<br />
RTD Tea 1%<br />
* Grocery and convenience & petroleum channels only<br />
06
NEW ZEALAND & FIJI<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
KEY FACTS<br />
New<br />
Zealand Fiji<br />
Production facilities 5 1<br />
Production lines 13 3<br />
Warehouses 4 2<br />
Employees (FTE) 958 246<br />
Stock keeping units 536 124<br />
Number of coolers (approx) 27,000 4,700<br />
No. of customers (approx) 17,000 3,500<br />
FINANCIALS<br />
$A Million 2005 2006 2007 2008 <strong>2009</strong><br />
Trading Revenue 451.9 416.3 454.3 445.6 422.8<br />
Volume (million unit cases) 67.1 65.7 66.7 67.4 65.5<br />
Revenue per unit case $6.73 $6.34 $6.81 $6.61 $6.45<br />
EBIT 70.8 65.1 77.8 83.4 82.7<br />
EBIT margin 15.7% 15.6% 17.1% 18.7% 19.6%<br />
451.9<br />
416.3<br />
454.3<br />
445.6<br />
422.8<br />
TRADING REVENUE<br />
$422.8M<br />
05 06 07 08 09<br />
70.8<br />
65.1<br />
77.8<br />
83.4<br />
82.7<br />
EBIT<br />
$82.7M<br />
05 06 07 08 09<br />
07
CATEGORY MIX<br />
NZ UNIT CASES<br />
Sugar CSDs 52%<br />
Non-sugar CSDs 16%<br />
Juice 10%<br />
Water 7%<br />
Sports 4%<br />
Energy 2%<br />
Other 9%<br />
PACKAGE MIX<br />
NZ UNIT CASES<br />
PET 70%<br />
Cans 12%<br />
Fountain 12%<br />
Other 6%<br />
CHANNEL MIX<br />
NZ UNIT CASES<br />
Supermarkets 63%<br />
C&L and Other 37%<br />
BEVERAGE MARKET*<br />
NZ UNIT CASES<br />
CSDs 57%<br />
Juice 24%<br />
Water 9%<br />
Energy 4%<br />
Flavoured Milk 3%<br />
Sports 3%<br />
* Non-alcoholic, ready-to-drink<br />
08
INDONESIA & PNG<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
KEY FACTS<br />
Indonesia PNG<br />
Production facilities 9 1<br />
Production lines 31 6<br />
Warehouses 112 8<br />
Employees (FTE) 7,696 692<br />
Stock keeping units 123 161<br />
Number of coolers (approx) 155,000 11,000<br />
No. of customers (approx) 640,000 12,000<br />
FINANCIALS<br />
$A Million 2005 2006 2007 2008 <strong>2009</strong><br />
Trading Revenue 427.9 470.8 491.8 577.8 704.1<br />
Volume (million unit cases) 124.0 110.7 118.7 128.2 140.0<br />
Revenue per unit case $3.45 $4.25 $4.14 $4.51 $5.03<br />
EBIT 41.6 17.6 36.8 50.6 61.8<br />
EBIT margin 9.7% 3.7% 7.5% 8.8% 8.8%<br />
427.9<br />
470.8<br />
491.8<br />
577.8<br />
704.1<br />
TRADING REVENUE<br />
$704.1M<br />
05 06 07 08 09<br />
50.6<br />
61.8<br />
EBIT<br />
$61.8M<br />
41.6<br />
17.6<br />
36.8<br />
05 06 07 08 09<br />
09
CATEGORY MIX<br />
INDONESIA UNIT CASES<br />
CSDs 74%<br />
RTD Tea 16%<br />
Water 5%<br />
Juice 4%<br />
Sports 1%<br />
PACKAGE MIX<br />
INDONESIA UNIT CASES<br />
RGB 40%<br />
PET 37%<br />
Cans 20%<br />
Fountain & Other 3%<br />
CHANNEL MIX<br />
INDONESIA UNIT CASES<br />
Traditional 72%<br />
Foodstores 22%<br />
HORECA 6%<br />
BEVERAGE MARKET*<br />
INDONESIA UNIT CASES<br />
Water 62%<br />
RTD Tea 13%<br />
CSDs 9%<br />
Sports 4%<br />
Juice 4%<br />
Energy 2%<br />
Other 6%<br />
* Non-alcoholic, ready-to-drink<br />
10
FOOD & SERVICES<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
KEY FACTS<br />
SPC<br />
Ardmona Quirks<br />
Production facilities 5 -<br />
Production lines 51 -<br />
Warehouses 4 -<br />
Employees (FTE) 1,145 5 142<br />
Stock keeping units -<br />
- Domestic 1,511 -<br />
- International 739 -<br />
FINANCIALS<br />
2005 1<br />
$A Million 10 months 2006 2 2007 2008 3 <strong>2009</strong> 3<br />
Trading Revenue 351.9 555.6 586.2 491.8 509.5<br />
EBIT 4 42.2 82.8 87.0 77.0 95.2<br />
EBIT margin 4 12.0% 14.9% 14.8% 15.7% 18.7%<br />
1 Represents SPCA only<br />
2 Food & Services segment established from 2006<br />
3 Excludes Neverfail<br />
4 Pre-significant items<br />
5 SPCA employee numbers may vary materially year on year due to the variable timing<br />
of fruit intakes which impacts seasonal employee numbers included in the total<br />
351.9<br />
555.6<br />
586.2<br />
491.8<br />
509.5<br />
TRADING REVENUE<br />
$509.5M<br />
05 06 07 08 09<br />
82.8<br />
87.0<br />
77.0<br />
95.2<br />
EBIT<br />
$95.2M<br />
42.2<br />
05 06 07 08 09<br />
11
CATEGORY MIX<br />
BY VOLUME<br />
Packaged Fruit 36%<br />
Tinned Tomatoes 15%<br />
Baked Beans &<br />
Spaghetti 14%<br />
Fruit Snacks 11%<br />
Spreads 5%<br />
Other 19%<br />
PACKAGE MIX<br />
BY VOLUME<br />
Cans 61%<br />
Plastic 27%<br />
Glass 7%<br />
Other 5%<br />
CHANNEL MIX<br />
BY VOLUME<br />
Grocery Branded 38%<br />
International 20%<br />
Food Service 16%<br />
Private Label 16%<br />
Industrial 3%<br />
Other 7%<br />
MARKET POSITION<br />
Packaged Fruit 1<br />
Fruit Snacks 1<br />
Tinned Tomatoes 1<br />
Baked Beans &<br />
Spaghetti 2<br />
Spreads 2<br />
12
PACIFIC BEVERAGES<br />
AS AT 31 DECEMBER <strong>2009</strong><br />
KEY FACTS<br />
Employees 380<br />
Beer SKUs 19<br />
Spirits & RTD SKUs 156<br />
No. of customers 23,000<br />
Pacific Beverages is the 50:50 joint venture between <strong>Coca</strong>-<strong>Cola</strong> <strong>Amatil</strong><br />
and SABMiller plc, one of the world’s leading brewers, to market<br />
premium beer in Australia and New Zealand. The major brands in the<br />
Pacific Beverages portfolio include Peroni Nastro Azzurro, Grolsch,<br />
Miller Genuine Draft, Miller Chill, Bluetongue and Bondi Blonde.<br />
Pacific Beverages also sells and distributes the premium spirit<br />
portfolio of Beam Global Australia. Major brands include Jim Beam,<br />
Canadian Club, Makers Mark, The Macallan, Highland Park and<br />
The Famous Grouse.<br />
CATEGORY MIX<br />
UNIT CASES<br />
Alcoholic RTDs 63%<br />
Beer 27%<br />
Spirits 10%<br />
ALCOHOLIC<br />
BEVERAGE MARKET<br />
UNIT CASES<br />
Beer 67%<br />
Wine 16%<br />
RTDs & Cider 14%<br />
Spirits 3%<br />
13
SENIOR<br />
MANAGEMENT<br />
TERRY DAVIS - Age 52<br />
Group Managing Director<br />
Joined CCA in 2001 after 14 years in the global<br />
wine industry<br />
NESSA O’SULLIVAN - Age 45<br />
Chief Financial Officer - Operations (current)<br />
Group Chief Financial Officer (from Sept 2010)<br />
Joined CCA in 2005<br />
KEN MCKENZIE - Age 59<br />
Chief Financial Officer - Statutory & Compliance<br />
Joined CCA in 1985<br />
WARWICK WHITE - Age 48<br />
Managing Director - Australasia<br />
24 years experience in the <strong>Coca</strong>-<strong>Cola</strong> system,<br />
rejoined CCA in 2002<br />
GEORGE ADAMS - Age 43<br />
Managing Director - New Zealand & Fiji<br />
13 years experience in the <strong>Coca</strong>-<strong>Cola</strong> system,<br />
joined CCA in 2003<br />
PETER KELLY - Age 44<br />
Managing Director - Indonesia & PNG<br />
20 years experience in the <strong>Coca</strong>-<strong>Cola</strong> system,<br />
joined CCA in 1993<br />
STEVE PERKINS - Age 53<br />
Acting Managing Director - Food & Services<br />
28 years experience in the <strong>Coca</strong>-<strong>Cola</strong> system,<br />
previously CFO Food & Services<br />
14
SHARE REGISTRY & OTHER ENQUIRIES<br />
SHAREHOLDER ENQUIRIES<br />
Investors seeking information about their shareholding should contact the Company’s Share Registry.<br />
Shareholders should have their Security Holder Reference Number (SRN) or Holder Identification<br />
Number (HIN) available when contacting the Share Registry.<br />
SHARE REGISTRY CONTACT DETAILS<br />
Link Market Services Limited<br />
Locked Bag A14<br />
Sydney South NSW 1235<br />
Ph: 61 2 8280 7121<br />
Fx: 61 2 9287 0303<br />
Email: registrars@linkmarketservices.com.au<br />
Website: www.linkmarketservices.com.au<br />
FOR ENQUIRIES ABOUT AMERICAN<br />
DEPOSITARY RECEIPTS (ADR)<br />
BNY Mellon Shareowner Services<br />
P.O. Box 358016<br />
Pittsburgh, PA, 15252-8016<br />
Toll Free (domestic):<br />
1 888 BNY ADRS or (1-888-269-2377)<br />
International: 1 201 680 6825<br />
Email: shrrelations@bnymellon.com<br />
Website: www.bnymellon.com/shareowner<br />
HOW TO CONTACT US<br />
71 Macquarie Street<br />
Sydney NSW 2000<br />
Ph: 61 2 9259 6159<br />
Fx: 61 2 9259 6614<br />
Email: aus_investor_relations@<br />
anz.ccamatil.com<br />
Website: www.ccamatil.com<br />
COCA-COLA AMATIL LIMITED<br />
ABN 26 004 139 397<br />
www.ccamatil.com
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