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Scottsdale Fashion Square - Macerich

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<strong>Scottsdale</strong> <strong>Fashion</strong> <strong>Square</strong><br />

Phase 10-Barney’s Expansion 7014 E. Camelback Road, <strong>Scottsdale</strong>, AZ 85251<br />

SIGNAGE AND GRAPHICS (Cont’d.)<br />

Awning Signage<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

6.<br />

7.<br />

8.<br />

9.<br />

<br />

or metal are the preferred materials of choice<br />

<br />

<br />

tion<br />

of the Landlord.<br />

Additional signage in addition to the Tenant’s<br />

<br />

sole discretion of the Landlord.<br />

Signage may occur on the valence of the<br />

<br />

a contrasting color.<br />

<br />

only.<br />

Logos are highly encouraged. Symbols<br />

<br />

<br />

and interest to the storefront design. Logos<br />

<br />

<br />

<br />

<br />

<br />

be a minimum of eight feet (8’-0”) above the<br />

<br />

cable<br />

codes.<br />

<br />

vinyl materials shall not be permitted.<br />

<br />

good condition at the sole expense of the<br />

Tenant’s.<br />

Blade Sign<br />

<br />

1.<br />

2.<br />

<br />

of the store (if in the opinion of the Landlord<br />

additional signage is merited due to the visibility<br />

or location of the storefront sign.)<br />

<br />

special circumstances.<br />

Prohibited Signs/materials<br />

1. Internally illuminated plexi-faced channel letters.<br />

2. <br />

signs.<br />

3. minated<br />

translucent backgrounds and silhouetted<br />

letters.<br />

4. Exposed skeleton neon applied directly to<br />

fascia element.<br />

5. front.<br />

6. Freestanding tripod signs.<br />

7. Flashing, scintillating, moving, sequencing,<br />

audible or odor producing signs.<br />

8. Paper, cardboard and Styrofoam signs.<br />

9. Credit card and advertising placards, decals,<br />

stickers or trademarks.<br />

10. Manufacturer labels.<br />

11.<br />

12.<br />

Carpet or rubber entry mat signs.<br />

<br />

13. Other signs deemed unsuitable by the Landlord.<br />

14. Signs employing unedged or uncapped plastic<br />

<br />

fastenings.<br />

15. <br />

ing<br />

permitted.<br />

Sign Area Calculations<br />

Sign area calculations shall be made by circumscribing<br />

a “box” around the main body of the sign.<br />

ments:<br />

1. Area of the sign shall be calculated by;<br />

2.<br />

tiplied<br />

by 2/3 equals the MAXIMUM sign<br />

area in square feet.<br />

Width of the sign shall be calculated by;<br />

Dividing the overall sign area, by the maximum<br />

letter height.<br />

Sample Sign Area Calculation:<br />

1. <br />

square feet of sign area.<br />

2. If the maximum letter height of 1’-6” is desired,<br />

<br />

<br />

height.<br />

<br />

<br />

Tenant Design Criteria<br />

Updated: September, 2008<br />

IV. Signage and Graphics<br />

32

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