Half Year Report 2011 - Fortuna Entertainment Group EU

5. INFORMATION ABOUT PRODUCTS AND SERVICES
The group’s operating results are affected by the schedule of sporting events on which the group accepts bets.
The football tournaments in Europe and around the world that contribute significantly to the group’s revenue
and gross win from betting are reflected in the financial results in the spring and autumn months. Therefore,
the group has traditionally recorded higher amounts staked in the spring and autumn months although this has
been to some extent balanced by the online betting that is less exposed to seasonality.
The group’s operating results are also affected by the schedules of significant sporting events that may occur
at regular but infrequent intervals, such as the Olympic Games, the FIFA Football World Cup, the IIHF World
Championships and the UEFA European Football Championship.
In the first half of 2010 the FIFA World Cup in South Africa took place and significantly contributed to volumes
of accepted bets. Despite the absence of a major sporting event such as the World Cup in 2011,
Fortuna performed well and has surpassed its 2010 record figures.
Company revenues are subject to the short-term volatility of profitability which may lead to either excess or insufficient
revenue margins. The half year results can be seen as relatively short term. Comparison of the results
over a longer period of time provides more precise information about the performance of the business.
6. OPERATING SEGMENT INFORMATION
Identification of reportable segments
For management purposes, in 2010 the Fortuna Group was organized into business units based on geographical
areas, with the following four reportable operating segments being distinguished:
Czech Republic
Slovakia
Poland
Other countries
In the first half of 2011 FORTUNA sázková kancelář a.s. started with commercial sale of scratch tickets in
the territory of the Czech Republic and in July 2011 also started numerical lottery games. The segment of the
Czech Republic is divided into two operating segments being sports betting and lottery.
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