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moved the location to Brainerd Village on Lee Highway.
Then he opened a second location in Highland Plaza
in Hixson. Because running two businesses on opposite
sides of the river was overwhelming, Ed closed the
Hixson business and focused on his location in Brainerd.
Although every business owner wants to make a profit,
but for Ed, it wasn’t about ringing up sales. He enjoyed
sharing insight on how individuals could take control of
their health.
Ed became disenchanted with the medical model
and the inaccurate information that promoted a system
mainly for profit and not for the individual’s welfare or
health. He concentrated on issues concerning food coloring
or chemicals in our foods and the effects of gluten in
the diet, lack of Vitamin D, and other concerns on how
the body responds to what is ingested.
Self-Healing
“I am all about the truth. Physicians who shop
here acknowledge that the medical model is somewhat
broken, and they acknowledge that the real information
isn’t what is on the headlines or what is taught in medical
schools,” Ed asserts.
His core concept, which he repeats half-a-dozen
times a day, is that the body was designed to be a selfhealing
organism and that great health can be regained
and maintained through proper nutrition. Because
diseases are escalating at an alarming rate, Ed teaches
that most of the synthetic drugs on the market are not
recognized by the body. This is where certain drugs
cause serious side effects. Whatever the body cannot
process, the liver has to filter through the unnatural
chemicals. Many believe this is where the body forms
certain cancers or other diseases.
Not long ago the New England Journal of Medicine
had a scathing report that the third leading cause of
death in this country (100,000 per year) was prescription
drugs that are taken correctly. Those who have the
ability to make headlines are attempting to discredit the
use of nutrition as therapeutic and the use of nutrition
as healing. With reports of studies debunking the effectiveness
in a vitamin or supplement, Ed says profiting
companies tend to use the least effective on the market
to discredit all the natural products as a whole.
According to Ed, the current “black eye” of the
health food and supplement industry are those who are
promoting sexual stimulants and various athletic supplements.
Best-selling author Carl Germano who wrote
The Misled Athlete, exposes the myths on what has been
promoted over the years. He has been invited to give a
lecture on Thursday, April 3, at 6 p.m. at the lower level
of Nutrition World. Mr. Germano is a dietician, CNS,
CDN, and RYT.
“This is going to revolutionize some of the ideas the
community has on protein, supplements, and certain
foods. Half the time, the truths I share don’t promote
additional business. This lecture is going to tell us to
quit drinking so many protein drinks—drink one a day,
rather than three,” Ed concedes.
More Services
Over the years, Nutrition World has evolved from
a health store to a wellness center. Offering their own
brand as well as many leading brands recognized as
high quality, Nutrition World is no longer just a supplement
store. The store offers services such as Yoga, personal
training, physical therapy, and chiropractic.
“This is where the traditional side of medicine fails
because there is no single magic bullet. They are looking
to make people feel better temporarily and not really addressing
the best underlying reasons of why they can’t
heal. They will say, ‘Let’s reduce your pain today and
make you feel better and . . . good luck. We will see you
in a few months,” Ed chuckles.
Ed and his daughter Cady are an integral part of the
team at Nutrition World. As the family attends several
health fairs (including the one hosted at Volkswagen),
they provide nutritional information with samples of
their products. The company also donates food to the
Tennessee Baptist Children’s Home.
Away from the business, Ed has taken up flying.
Shortly after turning fifty, he obtained his private license
as well as his instrument license. He flies to Nashville
or Florida but hopes to repeat his teenage adventure by
taking on another ten-day trip on his own—possibly to
Alaska. Check out his web site at http://nutritionw.com/.
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