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2012 Annual Report - Ixe

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Informe Anual 2010<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2012</strong><br />

At the end of <strong>2012</strong>, payroll accountholders<br />

for all 3 segments (Federal, State and Municipality)<br />

totaled 1.86 million employees, growing<br />

by 200,000 employees for the year.<br />

Business and Corporate Banking<br />

At the end of the year the loan portfolio of the Business and Corporate segments rose 10% vs.<br />

2011. Core deposits converted to non interest bearing deposits were up 18% compared to the<br />

previous year.<br />

During the year the new business model aimed at customer-centered development was launched,<br />

which establishes the Figure of Relationship Executive as the central axis for attending all of the<br />

customers financial needs with support of a single national level management tool.<br />

Transactional Banking<br />

In <strong>2012</strong>, Banorte-<strong>Ixe</strong> Transactional Banking successfully consolidated itself as a benchmark for<br />

financial services quality for customers in the wholesale segment. Leveraging the capabilities of<br />

both institutions, we managed to increase cross selling and improve the product range model<br />

achieving an increase of 36% in total income compared to 2011.<br />

In <strong>2012</strong> and as part of GFNorte’s priority initiatives, the construction and development of Cash<br />

Management products in Transactional Banking were defined as well as operating parameters<br />

and the business model that will sustain them.<br />

OUR 2013 COMMITMENT: Provide our clients (Corporate, Business and Government) with a<br />

comprehensive service model that will yield results and benefits in the following areas:<br />

• Range of comprehensive solutions that go far beyond placement and guarantee compliance<br />

with customer expectations.<br />

• Implementation of market best practices in the use of transactional services.<br />

• Encourage and maintain long-term relationships with our stakeholders.<br />

• Maximize our financial results and leadership in practices that foster sustainable economic<br />

growth in Mexico.<br />

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