2012 Annual Report - Ixe

Informe Anual 2010
is to reach more customers through strategic campaigns by
customer segment.
OUR 2013 COMMITMENT: Launch diverse programs along with
high level strategic partners in different industry sectors.
Deposits - Individual
In 2012, Banorte continued to consolidate its range of Individual
Core Deposit products. Given our product diversity we are able
to attend to all segments in accordance with their specific
needs thus procuring greater customer loyalty and retention.
We achieved growth in deposits that was 2.2 times that of
the market, with growth in the CD’s sold through branches of
12%. Thus Banorte positioned itself as a bank that is constantly
growing with notable leadership in the Sector.
Banorte has also sought to drive the use of POS terminals as a
secure and convenient means of payment through commercial
alliances offering special discounts and marketing campaigns
that reward debit card transactions achieving YoY growth in
sales of 24% and 27% in 2012 transactions.
OUR 2013 COMMITMENT: Banorte will continue to develop the
most complete range of financial products and services. For us,
knowing and identifying our customers’ needs is fundamental
and promotes cross selling. This is how we will become the
MEXICAN BANK FOR MEXICANS that comprehensively meets
all of the financial needs of our stakeholders.
Ixe Banco
In 2012, Ixe Banco consolidated the integration of its processes
with those of Grupo Financiero Banorte in line with the Group’s
organizational profile strategy and customer service policies.
This has enabled us to obtain benefits derived from strategic
alliances, and at the same time preserve the quality and service
standards that Ixe’s customers expect.
Banorte and Ixe’s Commercial Banking work teams are gradually
being integrated. Following a successful pilot test in the state
of Jalisco in 2012, we managed to optimize the range of
products and services through different brands but using the
same standards.
During the year Ixe’s geographic presence was also maintained
in Mexico’s main cities.
At the end of 2012, the total deposits of Ixe Banco’s branch
network amounted to Ps. 56 billion, or growth of 14% vs. the end
of 2011. This has enabled GFNorte to continue the favorable
growth trend seen in Ixe’s total deposits in recent years.
In 2012 commercial banking remained at levels expected at
the beginning of the year; a further 71,000 customers were
added to our branch network.
OUR 2013 COMMITMENT: Open the first branches in the south of
the country and complete the integration of operating systems
at the branches to ensure the maintenance or improvement of
the key points of Ixe Banco’s customer service model.
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