2012 Annual Report - Ixe

Informe Anual 2010
Informe Anual 2012
Household Loans
Mortgage loans
In 2012, GFNorte registered growth of 20% compared to the previous year, maintaining its
leading position in the mortgage market. We were assigned Ps. 1 billion in the bidding process
to participate in the “Second Loan” program with Infonavit. We also began a pilot program to
place mortgage loans through the Ixe network.
With our characteristic market innovation, we launched Hipoteca Mujer Banorte (Banorte Woman
Mortgage) which offers special benefits at important times in life, such as marriage, graduation
from university and the birth or adoption of a child through the products Elite and Accesible.
OUR 2013 COMMITMENT: We will seek to improve the product’s profitability by strengthening
loan placements through the sales force, as well as improving the overall range of our portfolio
of products and services.
Payroll loans
Banorte achieved record high figures in 2012 recording the lowest past due loan ratio for these
loans in the industry. The portfolio’s growth rate was double the market’s in 2012 ranking us third
in Mexico.
Greater loan placement was driven by marketing campaigns and promotional strategies such
as “Zero Opening Fee” and “Double Your Credit” in addition to pre-authorized loan schemes
and an intensive placement program called “Banorte Visita” (Banorte’s Calling).
OUR 2013 COMMITMENT: Focus on a multi-channel credit offering, bringing the credit decision
closer to the customer and making renewal easier. Likewise, we will promote an ongoing
improvement in risk strategy in order to maintain the quality of our service at current levels.
Car loans
In 2012, our loan portfolio growth rate in this segment was three times higher than the overall
bank car loan market, keeping the past due loan ratio at the best level of the market and
enabling us to maintain high levels of profitability for the product.
OUR 2013 COMMITMENT: Continue to establish strategic alliances with brand partnerships and
main dealerships to expand loan placement maintaining a balance between growth and
quality of origination.
Credit Card
In 2012, “Ixe Tarjetas” changed its corporate name to “Banorte-Ixe Tarjetas”, to include the
credit card businesses of both banks. The consolidation of our products enabled us to optimize
the business platform and obtain higher profitability. Impetus was also given to the placement
of new accounts, which reached 405,000 at the end of 2012, the highest level in the history of
both portfolios.
The credit card portfolio grew 19% and bank transactions 21%, driven by the successful execution
of campaigns such as “From Mexican to Mexican”, “Good Weekend”, “From Me to Me” and
cash withdrawals through convenience checks with preferential rates. At GFNorte our goal
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