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2012 Annual Report - Ixe

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Economic Performance<br />

Informe Anual 2010<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2012</strong><br />

In <strong>2012</strong>, as part of the commitment Grupo Financiero Banorte has adopted with our stakeholders,<br />

we have developed initiatives and projects to continue contributing economic, social and<br />

environmental value through each of our operations, thereby fostering economic sustainability<br />

in Mexico.<br />

In <strong>2012</strong> Grupo Financiero Banorte did<br />

not receive any government<br />

support for its operations.<br />

Thanks to the support of our employees and stakeholders, GFNorte had many achievements in<br />

<strong>2012</strong>. Some of our economic performance initiatives are:<br />

BANKING SECTOR<br />

During <strong>2012</strong>, we continued to migrate the main technologic platforms from <strong>Ixe</strong> to Banorte<br />

following <strong>Ixe</strong>´s integration into GFNorte, to take advantage of synergies while at the same time<br />

maintaining the standards of quality and service that our customers deserve.<br />

As part of this process, in <strong>2012</strong> we integrated <strong>Ixe</strong> Banco’s electronic channels into GFNorte<br />

aligning them with the Group’s strategy of efficiency and client vision. This step has increased<br />

levels of operational efficiency and has strengthened the catalog of products and services<br />

that the Group offers.<br />

Likewise, we are focusing our efforts to improve service in the branch network by offering<br />

automated processes using controls that enable prompt and efficient service.<br />

Currently, the strategy of the Banking Department is focused on strengthening the entire bank<br />

infrastructure, ATMs, branches and third party correspondents in order to serve growing and<br />

emerging markets. To achieve this, we have formal market and population analysis processes<br />

at the national level, evaluating each opportunity to further develop the branch network within<br />

the main urban and semi-urban centers of the country, thus giving all Mexicans the opportunity<br />

to access Banorte and <strong>Ixe</strong>’s products and services.<br />

Branches<br />

Our branches offer a service model that enables us to offer prompt and efficient service. In<br />

<strong>2012</strong>, we strengthened this model by incorporating tools used to monitor online the transactions<br />

of our branch windows in order to anticipate increases in the demand for service.<br />

Furthermore, as a result of the integration with <strong>Ixe</strong>, services were implemented to address mutual<br />

customers before the integration of technology platforms, which allows for on-line deposit<br />

services and retirement account operations between both banks.<br />

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