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Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...

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<strong>Qatar</strong> <strong>Airways</strong> - <strong>Boeing</strong> <strong>787</strong> <strong>Dreamliner</strong> 7<br />

Evaluating Program<br />

<strong>Qatar</strong> <strong>Airways</strong> believes that combination of deep and thorough planning with creative<br />

and effective communication will have satisfying result. Customers of <strong>Qatar</strong> <strong>Airways</strong> will<br />

rebuild their trust and continue flying with the leading Middle-East airline company. An<br />

effective measurement of this defending process will be easily tracked on number of<br />

cancelations. When the number of cancelation will drop to the regular 10% from todays 25%<br />

it will be direct information that it was effective. It will be also important to track number of<br />

requests to change aircraft from <strong>Boeing</strong> <strong>787</strong> <strong>Dreamliner</strong> to any other. Another way of<br />

evaluation will be possible through the executive managers who will be in close contact with<br />

<strong>Qatar</strong> <strong>Airways</strong>’ customers. During their time on board they can collect very valuable<br />

feedback on the airline as well as on the <strong>Boeing</strong> <strong>787</strong> issue and <strong>Qatar</strong>’s PR reaction.

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