Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
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<strong>Qatar</strong> <strong>Airways</strong> - <strong>Boeing</strong> <strong>787</strong> <strong>Dreamliner</strong> 6<br />
publics, which are business travelers, multinational company employees as well as holiday<br />
travelers it is inevitable to use main business periodic, business and news related TV channels<br />
and business and news related websites. Using these media <strong>Qatar</strong> <strong>Airways</strong> should clearly<br />
explain all four points so their publics won’t be questioning reliability of <strong>Qatar</strong>’s <strong>Boeing</strong>s.<br />
Information will be in two forms, firstly in press release which would be published on <strong>Qatar</strong><br />
<strong>Airways</strong>’ official website and also send to several other news websites. Secondly, <strong>Qatar</strong><br />
<strong>Airways</strong> will hold press briefing, where will be invited journalists from the most important<br />
business and news TVs. CEO of <strong>Qatar</strong> <strong>Airways</strong> Al Baker will let the briefing. As was<br />
mentioned earlier, he has very good relations with CNN and BBC. To those he will give<br />
exclusive interview about the situation of <strong>Qatar</strong> <strong>Airways</strong> and <strong>Boeing</strong> <strong>787</strong> <strong>Dreamliner</strong> issue.<br />
However all of this will be possible to organize in approximately one-week time. To respond<br />
more quickly executives in cooperation with PR manager have decided to send official letter<br />
from CEO to every customer of <strong>Qatar</strong> <strong>Airways</strong>.<br />
2. In order to react more effectively <strong>Qatar</strong> <strong>Airways</strong> has decided to do something<br />
unique, which does not happen very often. Every current customer and also everyone who<br />
have ever flown with <strong>Qatar</strong> <strong>Airways</strong> will receive short email letter defending the situation<br />
and reliability of <strong>Qatar</strong> <strong>Airways</strong>’ services signed by CEO Al Baker. Every single letter will<br />
be addressed directly to the person. This will be something more personal, something just<br />
between <strong>Qatar</strong> <strong>Airways</strong> and their respected customers. Letter will include four points<br />
described in planning section and also give a reasons why to continue flying with <strong>Qatar</strong><br />
<strong>Airways</strong>. PR departments as well as executives have agreed that it will be very powerful tool<br />
how to show appreciation of every single customer and their loyalty.
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