Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...

Qatar Airways - Boeing 787 Dreamliner 5
However if there would be identified any technical problem, customers as well as
crew will be immediately informed and another planes would replace the problematic flights.
Qatar Airways is doing everything possible to prevent their customers and employees from
any inconvenient complications. Having this as a commitment, customers of Qatar Airways
can be in absolute safety.
Taking Action & Communicating
To implement strategies described in planning & programming section and stabilize
the situation Qatar Airways has deiced for two tactics;
1. Communicate with media
2. Communicate directly with customer
WHAT WHO WHEN HOW
1. Communicate with
MEDIA
PR team +
marketing director
As soon as possible
Press release, invite
journalists to Qatar
Airways briefing
2. Communicate directly
with CUSTOMERS
PR manager +
CEO
As soon as possible
Official letter to all
customers and people
who flew with Qatar
Airways company
After a meeting between PR manager and CEO the result is to take action as soon as
possible due to increasing costs and degradation of reputation. There is not time for waiting
and the PR action should start immediately. Throughout the whole process there is a close
cooperation between PR department (division of Qatar Airways marketing department) and
executives, especially CEO Al Baker, who has very good relations with media.
1. To effectively communicate four main points presented in the planning section,
Qatar Airways has to send clear message through mass media. Identifying the most important