Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...
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<strong>Qatar</strong> <strong>Airways</strong> - <strong>Boeing</strong> <strong>787</strong> <strong>Dreamliner</strong> 5<br />
However if there would be identified any technical problem, customers as well as<br />
crew will be immediately informed and another planes would replace the problematic flights.<br />
<strong>Qatar</strong> <strong>Airways</strong> is doing everything possible to prevent their customers and employees from<br />
any inconvenient complications. Having this as a commitment, customers of <strong>Qatar</strong> <strong>Airways</strong><br />
can be in absolute safety.<br />
Taking Action & Communicating<br />
To implement strategies described in planning & programming section and stabilize<br />
the situation <strong>Qatar</strong> <strong>Airways</strong> has deiced for two tactics;<br />
1. Communicate with media<br />
2. Communicate directly with customer<br />
WHAT WHO WHEN HOW<br />
1. Communicate with<br />
MEDIA<br />
PR team +<br />
marketing director<br />
As soon as possible<br />
Press release, invite<br />
journalists to <strong>Qatar</strong><br />
<strong>Airways</strong> briefing<br />
2. Communicate directly<br />
with CUSTOMERS<br />
PR manager +<br />
CEO<br />
As soon as possible<br />
Official letter to all<br />
customers and people<br />
who flew with <strong>Qatar</strong><br />
<strong>Airways</strong> company<br />
After a meeting between PR manager and CEO the result is to take action as soon as<br />
possible due to increasing costs and degradation of reputation. There is not time for waiting<br />
and the PR action should start immediately. Throughout the whole process there is a close<br />
cooperation between PR department (division of <strong>Qatar</strong> <strong>Airways</strong> marketing department) and<br />
executives, especially CEO Al Baker, who has very good relations with media.<br />
1. To effectively communicate four main points presented in the planning section,<br />
<strong>Qatar</strong> <strong>Airways</strong> has to send clear message through mass media. Identifying the most important