Qatar Airways - Boeing 787 Dreamliner 1 Qatar Airways Defending ...

Qatar Airways - Boeing 787 Dreamliner 3
Planning & Programming
Qatar Airways is in unpleasant situation, which is not caused by their mistake or
wrong strategy but by the market and competitors. Technical problems, which are harming
competitors are spreading through the whole market and significantly affecting every airline
company that is flying with new Boeing 787 Dreamliner. To stabilize this situation and
prevent from further financial as well as reputation losses, Qatar Airways needs to effectively
plan, communicate and act. The objective of this process is to give certainty and reliable
information to their customers and maintain reputation of excellent services. To do so there
are several steps which need to be taken;
✓ explain that Qatar Airways’ Boeings 787 are in perfect condition and have no problem
✓ clarify that all Qatar Airways’ planes are under persistent control done by
professionals from Boeing
✓ demonstrate that on each flight of Boeing 787 will be executive manager from Qatar
Airways travailing with passengers
✓ explain that if there are any minor problems identified, customers will be immediately
informed so they prevent any undesirable complications
The most important objective is to clearly communicate that Qatar Airways fleet has no
technical problems and customers should not have any reason to be afraid about their safety
when flying with this airline.
As a first step in the process Qatar Airways should explain that their Boeings 787 are
in perfect condition and have no technical problem. Qatar Airways received its first Boeing in
June 2012. Since that time they have received five Derailments out of total sixty ordered.
According to the CEO of Qatar Airways Al Baker, new Boeing aircraft is full of innovation