Tip Number 5 - Beauty Magazine

Beauty-Magazine.co.uk
Man of the Future
2011 grooming trends
D.I.Y Detox
Our January detox guide
Plus: Our award winners
revealed...
SHAKE UP
YOUR COLOUR
Rich tones & highlights,
now in a drip free foam.
Dimensional tones and highlights,
now, in a delightful, drip-free FOAM!
Permanent colour with 100% grey coverage.
Our model is wearing shade 6.5G.
Go on, be a shade braver.
J A N U A R Y 2 0 1 1
£ 3 . 2 0
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Beauty-Magazine.co.uk
Man of the Future
2011 grooming trends
D.I.Y Detox
Our January detox guide
Plus: Our award winners
revealed...
SHAKE UP
YOUR COLOUR
Rich tones& highlights,
now in a drip free foam.
Dimensional tones and highlights,
now, in a delightful, drip-free FOAM!
Permanent colour with 100% grey coverage.
Our model is wearing shade 6.5G.
Go on, be a shade braver.
DECEMBER/JANUARY 2011
Nice ‘n Easy Colour Blend
Foam
E D I T O R I A L
J ANUARY 2011
£ 3.20
Find us on
facebook
Deputy/News Editor
Katy Harrington
email: Katy@Beauty-Magazine.co.uk
Tel: 020 7534 7211
Staff Writer/Editorial Co-ordinator
Gemma Huckle
email: Gemma@Beauty-Magazine.co.uk
Tel: 020 7534 7237
Group Editor
Carolyn Scott
email: Carolyn@Beauty-Magazine.co.uk
Tel: 020 7534 7212
Contributors
Josephine Fairley
Lee Kynaston
Sarah Green
Designer
Tony Gummer
Advertisement Director
Carrie Culbertson
email: Carrie@Beauty-Magazine.co.uk
Tel: 020 7534 7215
Publishing Director
Paul Beard
email: Paul@Beauty-Magazine.co.uk
Tel: 020 7534 7236
Director of Education & Training
Lesley Johnson BSc MRPharmS
Chief Executive
Felim O’Brien
Published by
Communications International Group,
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London, W1B 5TB
Tel: 020 7434 1530 Fax: 020 7437 0915
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editorial photographs in this issue are courtesy of the companies of whose
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A Communications
International Group
publication
welcome
A new year is upon us and instead of getting the
January blues here at Beauty Magazine we are busy
making new year’s resolutions. The first resolution on
our list is to continue bringing you the latest and
greatest to ensure you are armed with everything you
need to make 2011 a successful year for beauty.
Throughout the year the newest innovations, product
launches and trends will be brought to you on these
pages. We also resolve to make our training modules
essential reading for you and your staff, by dealing
with the issues that are important to your customers, Katy Harrington, News Editor
so you can develop a greater reputation for customer
care in your store, increase sales and satisfy customer demands.
As well as the educational aspect of the magazine, we will be bringing you interviews with
some of the big names in beauty over the coming months and delivering essential expert and
insider information, straight to your pharmacy.
That is our commitment to you, our readers, for the new year and we promise to do it in
Beauty Magazine style. As ever we encourage anyone who picks up the magazine to get in
touch and tell us about your experiences, your views and opinions. We look forward to hearing
from you in 2011.
Finally, from all of us here at Beauty Magazine we would like to wish all our readers a very
prosperous and happy new year!
Email us at info@Beauty-Magazine.co.uk
contents
8 GET THE LOOK
This month’s GTL is a royal special
11 WHAT A MAN
Lee Kynaston takes a look at the trends that will
be big for men in 2011
17 TALKING SHOP
Get no-nonsense skincare advice from the renowned
Dr Brandt
19 THE BEAUTY MAGAZINE
AWARD WINNERS
Find out who won big at our most glamorous award
ceremony yet
32 D.I.Y DETOX
Sarah Green takes a look at the detoxing options
available to your customers
36 DIARY
The latest launches and beauty bashes
PAGE
The Beauty
Magazine Awards 19
Winners
Social
Diary
PAGE
36
How to
Detox
b e a u t y m a g a z i n e
j a n u a r y 2 0 1 1
PAGE
8
Prince
William &
Kate
Middleton
PAGE
32
3

N E W S
4
news
WHAT’S HOT IN BEAUTY THIS MONTH
BEAUTY
b e a u t y m a g a z i n e
j a n u a r y 2 0 1 1
J-LO IS THE NEW
FACE OF L’ORÉAL
Jennifer Lopez better start practising her hair flicking skills as the
singer, actress and mother of two has just been announced as the
new global brand ambassador for L’Oréal Paris. In a multi
million-dollar contract that will see J-Lo join the ranks of Milla
Jovovich, Rachel Weisz, Beyoncé Knowles, Diane Kruger, Andie
MacDowell, Eva Longoria and Frieda Pinto – the luxury-loving
diva will be the newest face of L'Oréal's upcoming makeup and
haircare campaigns.
Prepare for
the
big
buzz
Toothbrush brand, Oral-B is advising retailers to stock up on
electrical and rechargeable toothbrushes over the festive
period as they expect a spike in sales.
According to the company, 47 per cent of all rechargeable
toothbrushes are sold during the three-month Christmas
period and with a market value of £58.7m it’s a good idea
to be prepared. Jo Ladbrook, oral care business leader at
Procter & Gamble commented: “Christmas is a key time for
sales of Oral-B rechargeable toothbrushes, with most of our
annual sales occurring during this period.”
Not only is the brand running a £11 million TV advertising
campaign throughout Christmas but they are also running a
promotion on its range of rechargeable toothbrushes to suit
every budget. Prices start at £15 (usually £30) with the more
advanced gadgets priced at £80 (usually £160).
Entry-level rechargeable toothbrush range Oral-B Vitality,
the more advanced Oral-B ProfessionalCare collection and
new the Oral-B Pulsonic line are said to meet varying
consumer needs.
Clinique launches
into spring
With two new launches in February,
Clinique is making us long for the first
blooms of spring already. First up is the
ingenious new bottom lash mascara to
target the often neglected and sometimes
tricky bottom lash line for a beautifully
defined result. The exclusive mascara
features a micro-mini brush to get to the
tiniest of bottom lashes and the formula is
smudge and flake resistant for a naturally
wide-eyed look. Next is the aptly named
Pretty in Prints compact, a perfect
spring-time addition which sees Clinque
partnering with Michelle Smith – the
designer behind fashion and accessories
label Milly. The collection includes a
limited edition gloss and mascara compact,
which is adorned in a Milly print and comes
with its own 60s inspired print pouch.
A nation of stress heads
To mark Rescue Remedy’s 80th birthday, Nelsons has conducted a survey on
the leading causes of stress. The research revealed that a phenomenal 99 per
cent of respondents admitted to feeling stressed.
Money, children, workload and relationship issues all topped the poll of
reasons behind feeling the strain. Revealing statistics
showed that 80 per cent of people said that being
stressed also made them short-tempered, 43 per cent
admitted gaining weight, 42 per cent said stress affected
their relationships with 22 per cent confessing to
drinking more alcohol to cope.
The pressures of modern life also appeared to affect
the sex lives of British women, with one quarter
admitting feeling too stressed out for sex. Liz Tucker,
health and wellbeing consultant commented: “Most
people now admit to feeling stressed everyday but
overall stress levels aren’t necessarily any higher than
they were 80 years ago.” The type of stress people are
experiencing now has changed: “Over the years we
have gained more freedom, wealth and equality so
today in theory, we can ‘have it all’.
Unfortunately the down side is we are personally
responsible for our own destiny and under pressure to
make the right choice from a wide range of imperfect
and difficult options” said Tucker.
Nelsons encourages those leading a stressful lifestyle
manage it on a daily basis with the use of Nelsons
Rescue Remedy, specially formulated to provide comfort
and relief throughout the day.

FRAGRANCE NEWS
GOSSIP GIRL LEIGHTON MEESTER
INKS DEAL WITH VERA WANG
Leighton Meester, star of US TV show
Gossip Girl, has landed a deal as the new
face of Vera Wang’s next fragrance.
The designer commented: “I am so
thrilled to have Leighton as the face of
our new fragrance. Her beauty, talent and
spirit will inspire all the young women
that I hope will enjoy this passionate,
young fragrance.”
The advertising campaign will be shot
by Carter Smith in Manhattan and will
appear in fashion, beauty and lifestyle
magazines in summer 2011, in tune
with the fragrance launch.
BIG BROTHER 11 WINNER
LAUNCHES HER FIRST SCENT
Bubbly Big Brother 11 winner, Josie Gibson has launched
her début fragrance online at theperfumeshop.com. The
Bristolian reality TV star is donating £1 from every bottle
sold to women’s cancer charity Look Good…Feel Better,
which helps women manage the visible side effects of
chemotherapy and radiotherapy. The fragrance – called
Josie by Josie Gibson (the name was selected by her fans)
is a fruity blend of mandarin, apple and peach entwined
with green blackcurrant leaves, rose, woody vanilla and
moss notes. Speaking about her life since Big Brother Gibson
said: “I have been so lucky in the past year to have been given
all these amazing advantages and I want to do something to give
back now. I want to do more than just bring out my own
fragrance; I want to raise awareness and money for Look
Good…Feel Better”.
COUNTRY STAR TAYLOR SWIFT SIGNS THE
DOTTED LINE WITH ELIZABETH ARDEN
Teen sensation, country music star, Grammy award winner and new love interest of
actor Jake Gyllenhaal – Taylor Swift has plenty strings in her bow, but soon she will be
able to add perfumier to her list. The super sweet Swift is teaming up with Elizabeth
Arden to create her own signature scent and Swift plans to be involved in every aspect,
from selecting the notes to having final say on the packaging. The announcement was
in November and an enthusiastic Swift told the media: “I have always loved how fragrance
can shape a memory...the way certain scents remind you of events and people
that are imprinted in your thoughts.” Launching sometime in late 2011 fans will have a
while to wait until they can get their hands on the fragrance line but in the meantime
Taylor’s music career and love life are sure to keep her in the spotlight.
■ Less than a year after launching her first fragrance Heat, Beyoncé is
launching sister scent Heat Rush, which will be on shelves in February.
N E W S
in
brief
Industry insiders weren’t
surprised when Coty Inc.
announced they were to
acquire salon nail care
specialist OPI Products Inc. late
last month, however what did
come as a surprise was that the
fragrance and cosmetic giant
also announced the acquisition
of beauty company philosophy
from the Carlyle Group. The
takeover of OPI Products is said
to valued at $1bn and marks
the third acquisition in less
than a month.
PSST…
Witch have just launched a new
introductory line that will come as a great
relief to women in their 20’s and 30’s suffering
from blemishes. The unique range is a problem
solver for women who want a cosmetics range
that actually helps tackle troublesome skin but
doesn’t cost the earth. It’s fragrance free,
contains the hero ingredient witch hazel and
includes an anti-blemish primer, redness relief
moisturiser, three shades of anti-blemish tinted
moisturisers and an anti-blemish pressed
powder, which will all be in stores
from January.
BEAUTY MAGAZINE
AWARDS
For a complete list of all our reader and
product winners turn to page 19 and
see who walked away with the big
awards.
Congratulations to Jill Wentworth from
Boots, Milton Keynes who was drawn
from hundreds of voters to win an iPod
Touch.
b e a u t y m a g a z i n e
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N E W S
The Body Shop’s
‘Brush With Fashion’
The Body Shop has collaborated with London College of Fashion to
create a new limited edition, sustainable, cruelty-free make-up and
accessories collection with built-in brushes for spring 2011.
The launch at the London College of Fashion was a refreshing
and current showcase. Featuring models of all ages and sizes on the
catwalk wearing sustainable designs for the new season created by
former students and rising stars of the fashion world and the show
debuted four directional yet wearable make-up looks created by
established make-up artist and London College of Fashion graduate
Nikki Palmer together with make-up artistry students.
The Brush With Fashion line includes an illuminating face
highlighter, high-shine lip gloss and cheek tint, two eye shadow
palettes: Boho Beauty for day and A La Mode for night. The
collection also features a mini brush kit plus a selection of make-up
bags and beauty tools and comes in fashion-forward packaging.
6
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UK DISTRIBUTORS WANTED FOR
MICRO CELL HAND & NAIL CARE
MICRO CELL is for more than 30 years presented
as one of the leading Hand & Nail Care brand in
countries such as Germany, Norway, Switzerland,
Austria, Poland and South Korea. Worldwide our
sales network comprises more than 30 countries.
NAIL REPAIR is one of our key products from the
MICRO CELL range. With its unique formula it is
specialized for the care and strengthening of the
nails. NAIL REPAIR is one of the most wanted Nail
Strengthener to combat brittle nails.
We are looking for qualifi ed partners with contacts
to various distribution channels such as department
stores, drugstores, beauty salons, cosmetic
and drug chains.
With MICRO CELL we offer an ideal profitable addition
for your business, if you are already active on
the cosmetic market.
First meetings are scheduled to be held between
February and March 2011 in London.
We look forward to being contacted if you are inte rested
to explore new business opportunities with us.
Parico Cosmetics GmbH
Thüringerstr. 21 · 46286 Dorsten – Germany
Phone: +49.2369.91 61 60
E-Mail: p.werner@parico.de
www.micro-cell.de
CHANGING FACES
Building on the recent success of their
innovative re-sealable pouch packs,
facial mask brand Mudd launches its
first TV campaign.
Running for three weeks, the ad
creative features a range of models who
seamlessly morph into one another and
then appear on Mudd’s packaging – the
brand says that the 20 second and two
10 second ad stings will keep viewers
guessing who will appear on the
packaging next. A voiceover describes
the benefits of the product and ends with the tag line ‘Feel the
Difference’.
Amanda Caudwell, director of marketing at Chattem UK said:
“The Christmas period is key for Mudd with everyone wanting
to look their best for the party season. Mudd makes a great gift
all year round, as either a stocking filler or a good option for
post-party season pampering, which is why we have chosen
December for our first ever TV campaign.”
The campaign will feature across multi-channel stations E4,
Dave, MTV Shows and Comedy Central.
TESCO SURVEY
REVEALS WOMEN’S
BIGGEST BEAUTY
CONCERNS
The results of a nationwide survey, conducted
by high street retailer Tesco, has revealed a
long list of women’s real beauty bugbears.
According to the Your Beauty survey, which
asked 30,000 women of all ages from across
the UK to share their beauty regime
dilemmas, having a good hair day, achieving
clear, toned radiant looking skin, bright eyes,
longer eyelashes and smooth legs were the
overriding issues.
The eyes proved to be the focus of most
women’s attention with 73 per cent citing
dark circles and wrinkles as a problem areas.
Tackling a poor complexion and getting a
sexy, plump mouth were also high on the list
of beauty priorities. The products most
women felt were indispensible were beauty
stalwarts like moisturiser, foundation,
concealer, mascara and eyeliner with eyelash
curlers named the number one beauty tool
women relied on.
One of the most interesting findings was
that nearly half of the participants (47 per
cent) expressed dissatisfaction with the
products they used, while 53 per cent would
like an extra 10 minutes in the morning to
devote to their beauty regime and 36 per cent
of women said they would appreciate a little
advice when it comes to looking good.
Ciao
Bella
This February
Benefit are set to
introduce yet
another boxed
powder to their
hugely popular
range.
Bella Bamba is a
3D brightening pink
face powder and
the packaging is as
loud and crazy as
the name (we are
struggling to find
any definitive
translation).
The complexion
brightening power
promises to sculpt
and define the face
with shimmering
gold undertones
and a 3D
watermelon blush
for the cheeks and
face. Bella Bamba
will be available
nationwide in
February, just in
time to help to
brighten washed
out winter skin.

E X P E R T A D V I C E
TOP TIPS FOR BEAUTIFUL SKIN
The Beauty Magazine team go to
hundreds of product launches
and presentations and this month
we wanted to share some of the
best tips we have picked up along
the way. At the Tesco Skin
Wisdom re-launch beauty
therapist Bharti Vyas imparted
some of the knowledge she has
learned throughout her
pioneering career in the industry.
These tips are free and they are
just the kind of thing you could
pass on to your customers.
Tip Number 1: APPLICATION
When applying your creams and moisturisers the application method should always be
upwards. ‘Lift’ is the key here, because as we all know, with age things have a tendency to
go southwards. On the face, the weight of the cheeks drags the skin down, so by always
applying in an upward motion it is possible to take a small step to counteract gravity.
TIP NUMBER 2:
GO ANTI-CLOCKWISE
Another valuable tip is to only use the ring
ringer when applying product around the
eyes. The best method is to start at the
temple and work anti-clockwise. Apply
some pressure at the bridge of the nose and
pat creams in gently under the eyebrow.
Tip Number 3:
CLEANSE LIKE A PRO
For a beauty therapy style cleansing, wrap
a facial wipe around both middle fingers
and wipe the skin in circular motions. Don’t
leave out the eye area, which also needs a
gentle cleanse to eliminate dead cells.
Tip Number
DON’T WASTE
4:
A great tip in these times of austerity is to
never, ever waste excess product. So if you
have squeezed out too much eye cream or
moisturiser, then use this on the back of
your hands – an often neglected area that
is an ageing giveaway.
Tip Number 5:
LAUGHTER LINES
According to Bharti, serums and eye creams
are a must, so encourage customers to take her
advice. Wrinkle creams should be applied not
just to the eye area that is prone to crows’ feet
and fine lines but also around all our
expression muscles including the mouth.
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7

THERoyal
S T A R S T Y L E
GET
8
Kate Middleton is finally set to marry her prince.
After a prolonged eight-year relationship with the
second-in-line to the throne, Prince William proposed
while on holiday in South Africa and the date has
been set for a royal wedding at Westminster Abbey
on Friday April 29. Since the start of their high profile
relationship, William, and particularly Kate, have
been scrutinised by the media. Here we hone in on
what makes Kate such a classic beauty and suggest
products available in your store that are key to her
elegant and understated look...
Lips: With a life under the media
spotlight ahead, looking camera
ready will be Kate’s top priority.
One slick of Lipcote will give
lips the royal treatment,
keeping lipstick in place all day.
The formula is transfer and
water resistant to protect lip
colour – essential for any
bride on her big day.
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Nails: With the late
Princess Diana’s exquisite
sapphire and diamond on
her finger, Kate will need
her hands and nails to look
immaculate. Imedeen Hair
& Nails capsules contain
essential nutrients silica,
biotin and B-vitamins to
strengthen and maintain
healthy nails.
Credit: Tim Rooke/Rex Features

LOOK
Eyes: If she really wants to shine
in front of the camera lens Kate
will make sure her eyes are
looking wide and bright. Murine
Bright & Moist Eyes is
formulated with a brightener for
more vivid eyes, while the two
moisturisers refresh and soothe, so
eyes can sparkle in the spotlight.
The liquid gel helps drops stay
where they should for longer.
S T A R S T Y L E
Teeth: What bride-to-be doesn’t
want her smile to look picture perfect
on the big day? Tell your customers
to start brushing with BlanX
Advanced Whitening Toothpaste
twice daily to brighten up their smile.
The non-abrasive formula ensures a
deep but gentle clean without
damaging tooth enamel as well as
killing bacteria and plaque.
Body: The stress of planning a
royal wedding is bound to weigh
on Kate. If your customers are
going through a demanding
period then suggest they try
Nelsons Bach Rescue Remedy.
Specially blended to provide relief
from hectic situations, the five
Bach Original Flower Remedies
have a calming effect for those
overwhelming moments.
Fragrance: Perfect for a princess,
Christina Aguilera’s Royal Desire is a
delicate floral scent that smells sensual
and elegant. Opening with fruity
blackcurrant, at the heart of the
fragrance is lily, honeysuckle, rose and
iris with warm musky notes forming
the base. The bottle also features a
silver jewel charm trinket.
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9

N E W P R O D U C T S
WHAT’SIN •STORE
10
RESCUE YOUR DAMAGED LOCKS WITH
DOVE DAMAGE THERAPY!
Everyday hair brushing, drying and styling can lead to very weak and damaged hair. Dove has joined forces with
Beauty Magazine to help rescue lifeless locks, by giving 10 lucky readers a selection of products from the Dove Damage
Therapy haircare range.
Harnessing patented Fibre Active Technology and Micro Moisture Serum, the collection of shampoos, conditioners and
deep conditioning treatments reconstruct the hair from the inside, repairing the surface of each hair fibre to leave it soft,
smooth, strong and shiny. The conditioning treatment formula reconstructs, nourishes and protects hair in just one
minute and is gentle enough to use daily.
b e a u t y m a g a z i n e
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VOSENE ACTIVATING
HAIR TONIC
Changes in hormone levels, stress
and even diet can cause hair loss
and with over 60 years
experience in hair and scalp,
Vosene has launched its first
preventative hair loss
product. The amino
complex L’Arginine formula
is said to reduce hair loss
and improve hair volume
and thickness. Produced
naturally by the body,
L’Arginine is an essential
component of the hair.
Mark Oldacre, marketing
manager for Vosene, said:
“With many people
suffering from thinning or
fine hair, we wanted to give
them an affordable and effective solution from a brand they can
trust. Vosene’s hair tonic will help men and women overcome
the problem of thin and delicate hair or weak hair growth,
giving them healthy, stronger hair that they can feel confident
about.” Vosene recommends applying the tonic after
shampooing and towel drying hair and gently massaging in for
about two minutes. Vosene Activating Hair Tonic is available
now and is priced at £5.99. ✆ Lornamead: 01276 674 000
The first 10 Beauty readers to write or email in with their details will bag
themselves a shampoo, conditioner and conditioning treatment from
the collection.
Foryourchance to win the selection of Dove Damage Therapy haircare
products send your name and address to:
gemma@beautymagazine.co.uk, or post your entry to:
Dove Damage Therapy, Beauty Magazine, 207 Linen Hall,
162/168 Regent Street, London W1B 5TB.
GOOD LUCK!
Sanex Extra Cool
Deodorants
With a higher muscle mass and metabolism
men’s sweat glands tend to be more active
than women’s which is why Sanex has
launched new deodorant variant Dermo
Extra Cool to meet men’s needs. The antiirritant
complex provides extra protection
against odour-causing bacteria, maintains
the skin’s natural pH levels and contains no
alcohol and specially selected fragrances to
avoid any skin allergens. The brand says
that all ingredients have been selected to
deliver efficacy as well as being
dermatologist approved. Available now,
Sanex Dermo Extra Cool joins the Dermo
Active Control and Dermo Invisible men’s
range which promises to provide protection
against odour and wetness for over 24
hours, whilst still allowing skin to breathe.
The deodorants come in a 150ml aerosol
(£2.09) and a 50ml roll-on (£1.69).
✆ Sara Lee: 01753 523 971

MAN OF THE
FUTURE
Photo: Courtesy of Aveda Men Pure-Performance TM
M A L E G R O O M I N G
THE LAST FEW YEARS
HAVE BEEN AN
INTERESTING TIME FOR
MALE GROOMING, BUT
WITH ECONOMIC
RECOVERY STILL SHAKY
AND CUSTOMERS
FUSSIER THAN EVER, WHAT
DOES THE FUTURE HOLD?
GROOMING GURU LEE
KYNASTON LOOKS AHEAD
AT WHAT MIGHT BE
DRIVING THE MARKET
IN 2011.
2010 was a funny old year for male
grooming. As someone who writes
about the subject for a living it gave
me precious little to get my teeth into.
In previous years there were big stories – like
the rise of manscaping, make-up for men or the
anti-ageing revolution – yet in 2010 there was
not much to excite the market.
I wasn’t alone in thinking this. Simon Duffy,
Founder of Bulldog Natural Grooming agrees,
“While we occasionally saw some interesting
product developments and a growing
awareness for the benefits of natural
ingredients last year, the grooming market
remained dull and boring during 2010.”
To borrow a financial term the market
itself is also pretty ‘bearish’ at the moment.
“Men's grooming has always been written
about as booming...but is it really?” says
Will King, CEO of King of Shaves. “Sales
data suggests something rather different.
“IN 2011
LOOKING GOOD
IN THE BOARDROOM
IS MORE IMPORTANT
THAN LOOKING
GOOD IN THE
BEDROOM.”
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11

12
M A L E G R O O M I N G
In the past year, sales of mass men's skincare products rose just over
two per cent to £49m, sales of wet shaving preparations (oils, gels &
foams) were static at £63m and sales of system shaving hardware was
only slightly up despite huge investment by the major players.” With
retailers wanting to sell more of fewer brands, King also reckons that
the opportunity for new niche products to launch has never been
more limited than it is today.
Despite this evidence it doesn’t mean that nothing has been
happening and in fact a few seeds have been sown for some exciting
trends to come in 2011. There may not have been many
headline-grabbing stories but beneath the surface a fascinating new
approach to male grooming has been emerging – one fuelled by the
recession and picked up on by a number of industry pundits. Faced
with tough economic times, the threat of redundancy and an
increasingly competitive jobs market, men are grooming for their
lives – or livelihoods at any rate. Yes, the age of ‘Power Grooming’
is upon is.
This move towards grooming to stay
as attractive, competitive and as
young-looking as possible seems to be
backed up by recent research by skincare
giant L’Oréal. In today’s tough jobs
market, good grooming it seems, can give
men that all important edge. In a survey
they conducted last year 47 per cent of
men claimed a well-groomed appearance
helped their career prospects. In today’s CONCEALER 67%
tough jobs market, good grooming can SKINNY JEANS 54%
give men that all-important edge. This
FAKE TAN 49%
has a major implication in how grooming
products are sold to men, especially since MAN BAGS 44%
the survey also shows a decline in the
CARDIGANS 38%
number of men saying they stay well
groomed because of pressure from
FOUNDATION 31%
partners or to attract women. Much
better, then, to sell a product as
something that’s going to give a customer JEWELLERY 24%
the edge in the workplace than to suggest GUY-LINER 20%
it’ll bag him the girl. For the first time in
SLEEVELESS VESTS 17%
2011 looking good in the boardroom is
more important than looking good in
the bedroom.
The key to ‘Power Grooming’, of course, is the raft of
anti-ageing and skin-enhancing products now available, this
encompasses everything from hair dyes and wrinkle-busting
creams to tinted moisturisers, pore refiners and anti-fatigue face
gels. The emphasis this year is on performance products, which
has got to be good news for the sluggish grooming market.
WHAT THE
EXPERTS SAY
We asked a host of top industry experts to
gaze into their crystal balls and offer a few
predictions for the male grooming market in
2011 and here’s what they said…
b e a u t y m a g a z i n e
d e c e m b e r 2 0 1 0
FAD FEAR
THE TRENDS THAT MEN DREAD
ACCORDING TO A SURVEY OF
OVER 1,300 MEN THE FADS THAT
MOST MEN FEAR ARE…
BODY SHAPING UNDERWEAR 27%
“As men find themselves competing for jobs in these
uncertain times, the familiar 'first impressions count'
phrase has suddenly made sense for a lot of men and
will help to drive the growth of companies in the male
grooming space,” says Jason Shankey, one of the UK’s
leading grooming experts and founder of three male
grooming emporiums in London and Belfast.
There’s more good news for male grooming in the
shape of some major events coming up this year and
next year too. “It’s clear the engagement
announcement of Prince William to Kate Middleton
will presage a 'feel good' factor this summer,” says Will
King of King of Shaves, “and of course we have the
Olympics in 2012.” Gillette will be debuting their
latest version of Fusion, the ProGlide this year too which will
inevitably re-invigorate the shaving market.
So it’s not all doom and gloom for male grooming in 2011. Sure, we
might be living in an age of ‘manxiety’, but that means looking good
has never been so important to men. And when guys want to look
their best, it’s good news for men, women and the market.
“
“The customer demand for greater
transparency in what goes into their
products will continue to build,
which in turn will drive growth for
many smaller brands. There are still
no male skincare brands offering
what Bulldog does in terms of ethics,
ingredients and performance, so I am
confident that we’ll continue to
stand out from the crowd."
Simon Duffy, founder, Bulldog
Natural Grooming
“Multi functional, all-in-one
products will become a man’s
best grooming friend this
year. However only when they
address what men are asking
for and the results deliver on
the promise of easier and
simplified systems will they
really take off.”
Richard Sawyer, international
education director for Lab
Series Skincare for Men
Photo: Courtesy of Aveda Men Pure-Performance TM

BIG IN
2011?
POWER GROOMING
Fuelled by ‘Manxiety’ – men’s worry about
holding onto their jobs and their self-respect –
an increasing number of men are looking
towards grooming products to
maintain their looks and
give them that
competitive edge.
Key products: Sanex
for Men – regulates the
skin’s natural condition
and is stimulated by the
natural perspiration process
of the skin. The formula’s
active pH levels provides extra protection and
freshness so skin is kept fresh and dry even
when the pressure is on. Nivea For Men
Revitalising Gel Q10 – the perfect tonic for
pepping up tired, stressed skin. L’Oréal Men
Expert Hydra Energetic Ice Cool Eye
Roll On – a must-have for combating dark
circles, tired eyes and puffiness.
DYEING FOR SUCCESS
According to L’Oréal’s comprehensive Male
Grooming Report, 17 per cent of men have or
are currently using home colourants and
surprisingly it’s men aged between 18-29. Also
interesting is that men now see dye as another
weapon in their grooming armoury, with nearly
a third saying the reason they dye their hair is
to make themselves more attractive to the
opposite sex.
Key Products: L’Oréal Men
Expert Excell 5 Hair Colour -
Five shades and just five minutes to
work: perfect for men wanting fast,
fuss-free home dying. Just For
Men Shampoo In Hair Colour –
this easy-to-use dye targets grey
hairs only for a natural look, making
it perfect for older customers.
“Growing numbers of men will
consider the use of 'quasi
make-up' products such as
concealers and tinted
moisturisers which will help
improve their appearance whilst
appearing subtle or invisible.
More and more men will
consider the use of self tanning
products too as fewer people
take holidays abroad.”
Jason Shankey, grooming expert
M A L E G R O O M I N G
A FEW OF THE BIG TRENDS THAT WILL BE
SHAPING MALE GROOMING THIS YEAR
ANTI-AGEING
With one in 10 men claiming the recession has
made them look and feel older, anti-ageing
products have never been so popular with men
and recent launches like Imedeen’s
man■age■ment skin supplement and the
Slendertone Face For Men muscle-toning
device hint that the future may not just be
about creams. In the meantime, though,
Richard Sawyer international education
director for Lab Series Skincare for Men,
reckons this year will see an increasing
focus on photo-ageing, influenced by
the Asian market, so expect more
customers to be searching for products
with built-in sunscreens.
Key products: Lab Series MAX-LS
Age Less Face Cream – voted best
Anti-Ageing Product by Men’s Health
readers just months after its launch. Gillette
Series SPF15 Moisturiser – post shave
moisturiser with a built in sunscreen to guard
against wrinkles.
MULTI-FUNCTION
As today’s man becomes increasingly time-poor
and financially restricted, multi-functional
products that take up the minimum space on
the bathroom shelf but deliver the maximum
results. A recent study by Dove has already
shown that men only have an average of five
grooming products in their bathroom and they
like each to work as hard as possible.
Key products: Radox for Men Deep Clean
Shower Scrubs – deliver a fresh, deep clean
with an intense, invigorating shower
experience. Available in Lemon & Tea Tree, Mint
& Tea Tree, Lime & Ginger and Watermint & Sea
Minerals, so they are great smelling too. Braun
CruZer 4 – the shaver that doesn’t just give
men a smooth chin but can
also be used to style facial
hair and trim body hair too.
Head & Shoulders 2-in-1
shampoo and conditioner -
everything a man needs to
keep hair in tip-top
condition, all in one bottle.
“Male grooming is taking a real focus on
contemporary adaptations of retro
themes at the moment. In terms of hair
this means exaggerated quiffs worn with
a smooth 50s texture, natural grown-out
curls and dramatic undercuts. The finish is
fairly polished, so shine based products
such as label.m Strong Wax and Gel will
be popular this year.”
Jody Taylor, Toni&Guy international
artistic director and ‘Men’s Hairdresser of
the Year 2010/11’
FACE FURNITURE
With charity events like Movember and
Tacheback firmly ensconced in the male psyche
and everyone from Jude Law to Zac Efron
playing with facial hair the fuzz is firmly here to
stay this year. What’s more, men are finally
realising that with money tight, facial hair is one
of the cheapest and most effective ways to
change your look, once you have the right tools
to maintain it. “Shaving and beard trimming
will be high on the agenda this year,” confirms
Richard Sawyer of Lab Series Skincare for Men.
Key product: Philips SensoTouch 3D
shaver – provides the ultimate
shaving experience. The GyroFlex
3D system follows every contour
of the face and shaves every
hair in just a few strokes with
its ‘UltraTrack’ heads. It also
features a unique skin-friendly
precision trimmer system, built
to avoid unnecessary skin
contact so it’s a nifty choice for moustache and
sideburn trimming.
SHARP SHAVING
When Wilkinson Sword analysed shaving tends
recently they discovered many men returning to
more traditional values with a nostalgia for
sharp grooming, old fashioned barbering and a
gentlemanly attitude. In fact 22 per cent of
younger men aspired to be a ‘modern day
gent’.
Key products:
Wilkinson
Sword Hydro
Shave Care
range – consists
of four
dermatologically
tested products
which have been
specially
formulated to boost hydration and to prepare
the skin for a smooth shave. Kings Black
Pepper & Sandalwood Spirited Face
Balm – retro post-shave balm with a
traditionally masculine fragrance.
“For sectors such as deodorant and shower
products, there will be more male-specific
offerings coming onto the market. Whilst
it's true that women still buy the majority of
the personal care products coming into the
home, men will ask specifically for the
products they want to be purchased for
them. Men are also more likely to be loyal
to a brand once they have found one they
like, which represents a big opportunity for
manufacturers."
Annika Doust, marketing director for Sanex
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“
13

Boost your sales with
We have reached the halfway point
of our Beauty Link training
programme and we hope that you
have benefitted from the modules so
far. This month we look at Home Hair
Colourants, an area where customers
will often seek your advice. Don’t
forget, it’s still not too late to register
for your free Beauty Link modules. So
if you and your colleagues want to
learn how to maximise sales,
recommend the best products and
be better informed then sign up now.
What’s involved?
Each of the six Beauty Link
modules will cover:
• Category training and
professional application, tips and
advice
• ‘Get the Look’ poster guides to
help promote the service to
customers in store
• Details of how to link product sales
and expand each customer’s beauty
regime
• Guides to different formats and formulations
• Selling skills training
• Customer advice training.
MODULE 3: Home Hair Colourants
How to join
Beauty Link costs nothing to join or take part in. To register, simply
visit www.beauty-magazine.co.uk/beautylink and follow the
sign-up instructions.
If you have any questions at all, just call the helpline on 01284 717
697 and an advisor will be happy to help.
This month’s module:
In this month’s Beauty Link the focus is on
Home Hair Colourants. Since the credit crunch
has hit our shores, home hair colourant sales
have soared and the forecast is that they will
continue to rise. If you wish to make the most of
potential sales in your store or pharmacy it is
essential that you know the ins and outs of home
hair colourants. Customers need advice on
choosing levels of permanency, shades,
application and aftercare and your role in giving
them the information they need is vital. Home
hair colourants, unlike many other areas of beauty
requires commitment on the customer’s part, so
they want to make sure they make the right
choice. Buying a shampoo or conditioner that isn’t
suitable isn’t the end of the world, but if
customers take home the wrong colourant
disaster may ensue - so your advice could save
many bad hair days.
Become an Accredited Advisor:
There are six modules in the Beauty Link
programme. You will gain a Certificate of
Achievement for each one that you pass.
Complete three modules successfully and you will
be sent an ‘Accredited Beauty Link Advisor’ badge.
Complete all six and you’ll also receive extra
in-store display materials to encourage customers
to come in for a full beauty consultation.
Next month…
Beauty Link Module 4 will cover
Male Grooming.
Over the following months you will
learn about:
• Skin Care
• Oral Care
Don’t miss out – sign up now!
b e a u t y m a g a z i n e
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15

16
R E A D E R S ’ P A G E
SEND&
RECEIVE
This page is all about you and
your views, plus there’s a chance to
win fabulous Beauty Mag prizes!
INBOX
Congratulations to this month’s star
readers who have each won a Toni&Guy
Daily Conditioning Hair Dryer. Here’s what
they had to say about their experiences
dealing with tricky customers…
★STAR LETTER
Tricky customers are a universal
problem that each person in sales
must cope with at some point in their career. To
effectively deal with difficult situations one must
take ownership of issues, demonstrate genuine
empathy and try to see the situation from their
perspective and listen carefully. Most importantly
stay calm under pressure and work with customers,
not against them; this will effectively resolve the
problem. Dealing with difficult situations has
improved my confidence and has also regained the
confidence of customers; it has also improved my
communication skills with customers as I am more
equipped to deal with problem customers
efficiently.
Shazia Ashraf, Malchem Pharmacy, Forest Gate
Difficult customers are commonplace, especially in a
pharmacy when the customer tends to be feeling
under the weather and wants to go home as soon as
possible. The most important thing to remember is
that what may not be important to you might be
extremely important to them. As soon as you
acknowledge that what they are saying is reasonable
(even if you think otherwise!), you find that difficult
customers calm down. Body language and facial
expression play a vital part, show that you sympa-
Here at Beauty Magazine we want to know what you think.
This month’s topic is New Year’s Resolutions. Are you making any and if
so what are they?
Email your thoughts to Katy@Beauty-Magazine.co.uk
b e a u t y m a g a z i n e
j a n u a r y 2 0 1 1
IN THE
BAG
WIN!
We love receiving your
letters and emails and
promise to publish the best
ones we receive. This month,
five readers will each win a
bottle of Elemis De Parfum
Exotic. Warm and woody,
the juice is a blend of Sri
Lankan cinnamon bark, pink
pepper, clove bud oil, ylang
ylang, Indian jasmine sambac
and tuberose.
thise and you understand, and they will leave feeling
as though they have been listened to.
Mayumi Sato, Superdrug, Bracknell.
The best way I have found in dealing with tricky
customers is to empower them by listening rather
than being dismissive. Many people tend to get
angry or annoyed with them, then the situation is
inflamed. Putting yourself in their shoes means the
issue can be resolved in an amicable way, and
enhances customer loyalty.
Pete Griffiths, Pearns Pharmacy, Cwmfelin
My early days of working in retail may have included
some tricky situations but I quickly learned not to
take things personally. I recently served a customer
who burst into tears because of a kind word. The
main thing is to treat all our customers as welcome
visitors - to listen to them and give them full
attention and ensuring that they leave the store
having had a great shopping experience.
Val Sherrington, Boots, Chesterfield
Recently we had a particularly difficult woman in that
wanted a foundation that she had used for years,
but had been discontinued. I explained that our
cosmetic supplier had reviewed all their lines and as
this was an unpopular line they had discontinued it,
she still seemed distressed so spent some time with
her trying other shades on her until she was happy
with one and she actually preferred the new shade. I
also showed her how to apply foundation properly
which she was really happy about because she said it
made her feel years younger.
Sarah Farid, Pearns Pharmacy, Cwmfelin
Suffering from dry, cracked hands during the colder
months? Then you might want to get your neglected
paws on Living Nature’s Nourishing Hand Cream. The
natural brand is offering 10 readers the chance to treat
their winter-damaged hands with its skin-friendly hand
cream. Harnessing the soothing and restorative properties
of active manuka honey and larch tree extract; your skin
will be left soft and replenished.
For your chance to win, send a postcard to Beauty
Magazine/Living Nature, or text BEAUTY followed
by a space followed by LIVING NATURE to 60066.
Texts are charged at your standard network rate
only. Send all postcards to: 207 Linen Hall,
162-168 Regent Street, London, W1B 5TB.
DID YOU
KNOW?
THE AVERAGE
MAN SPENDS 54%
OF THE FIRST TEN
SECONDS OF A
NEW MEETING
GAZING AT A
WOMAN’S POUT
New research reveals that a woman’s
lips are the most attractive body part
with the average man spending 54
per cent of the first 10 seconds of a
new meeting gazing at a woman’s
pout. Wearing make-up dramatically
increases the attraction factor for
women, with men spending 67 per cent
of the first 10 seconds looking
at lips with pink lipstick, and 73 per
cent of the time looking at red lips,
according to scientists at
Manchester University who carried
out the research to mark the launch
of QVC Beauty.

What made you want to work in
Q the field of dermatology?
I thought the profession of
A dermatology offered me the
opportunity to visualize patients’ problems
and develop the appropriate treatment
based on the visualization and the patient’s
history of their problems. In addition, I am
a very aesthetic person so cosmetic
dermatology was a natural evolution in my
medical career.
What are the top concerns your
Q patients come to you with?
The most frequent request is “What
A can you do to make me look better?”
The most popular procedures are
injectables – a combination of Botox and
fillers to reshape and lift the face.
The Dr. Brandt philosophy is
Q about inner and outer beauty,
what steps can we take to promote
inner beauty?
My tips for relieving stress and
A encouraging a sound mind/body
connection are...
• Spend 10 minutes taking a
break from your family or other
demands and sit somewhere
quiet where you can relax in
peace – and don’t give in before
the 10 minutes are up. Exercise
for at least 30 minutes three
times a week to boost your
endorphins. Devote at least 10
minutes a day to a quality
skincare regime.
I N T E R V I E W
“ Talking
Shop”
This month Beauty Magazine spoke to expert dermatologist, internationally
known lecturer and doctor with over 20 years experience, DR. FREDRIC
BRANDT. A member of the American Board of Internal Medicine and the
American Board of Dermatology, with practices in both Miami and New York
City, Dr. Brandt is a highly sought after professional. Here he shares his
insights and no-nonsense skincare tips with us…
The skin’s worst offenders:
SMOKING - causes fine lines around lips and
dull skin, patchy skin
SUN - breaks up collagen and damages DNA
causing skin cancer
SWEETS - sugar breaks down collagen
through a process called glycation
STRESS - triggers the release of cortisol
which weakens the immune system, making
the skin more susceptible to irritation,
infections and blemishes.
• Use UVA/UVB sunscreen of at least
SPF 30 every day – rain or shine, all
year round. Keep a bottle in your
bag, your bathroom, or desk.
• Go to bed 10 minutes earlier every
night until you feel you have
achieved sufficient rest.
• Eating a balanced diet daily will help
increase energy levels and help you
achieve not only your fitness goals but
also a better mental attitude as well as
improve relationships with your
co-workers and loved ones.
• Avoid smoking.
What are the worst things we can
Q do to our skin?
Not wearing sunscreen is the worst
A thing you can do to your skin. It’s
important thing is to apply sunscreen every
day – minimum SPF 30 and to avoid the
sun whenever possible. A teaspoon of
sunscreen should be used for the face, and
an additional teaspoon should be used for
each arm. Re-apply when you are exposed
to the sun for prolonged periods of time.
“Not wearing sunscreen is the worst thing you
can do for your skin. The most important thing
is to apply sunscreen every day – rain or shine.”
Q
Every woman worries about
wrinkles, what is your advice for
those who want to minimise wrinkles
in the future?
The best tip to keep your skin
A healthy at any age is use a good
broad spectrum (UVB and UVA)
sunscreen every day. You will
prevent premature ageing and
protect your skin against skin
cancer. Also, use an antioxidant
cream every morning.
We all want radiant,
Q glowing skin…is it possible
to achieve or is it all just down to
our genes?
To keep skin glowing, women
A should use an exfoliator such as
my microdermabrasion face cream along
with a retinol at night, I recommend a
prescription retinol such as Retin-A and a
salicylic acid cream.
Blemishes are so frustrating, what
Q is the best way to deal with them?
To topically treat blemishes one should
A use a combination of a topical
antimicrobial solution, gel, or cream in
combination with a topical cream, gel or
lotion to keep the pores cleaned out. You can
also add a mask to your regimen to help clear
pores. I recommend a clay mask to help
absorb oil. Microdermabrasion is another
option to keep skin healthy and acne-free.
What should our readers be
Q reminding their customers?
Women have to remember beauty and
A
health is a daily practice.
Healthy skin doesn’t just come from simply
visiting a dermatologist a few times a year
but from a consistent skincare regimen and
healthy practices. Women should realise
that they have to do their homework and
put regular care into their skin.
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17

P R O M O T I O N
KISS & TELL!
Thanks to Vaseline, the UK’s No 1 brand in lip care, kissing just got a
whole lot better. The iconic, much-loved brand has introduced four new
Vaseline Lip Therapy sticks to the range that are easy to apply, making
them great for people on the move. The formulations are highly effective
and are suitable for both men and women. The new range includes
Original, Aloe and Cocoa Butter.
Everyone wants
utterly kissable
lips. Here we ask
Vaseline skin
expert, Atoshi
Ghosal, to share
her advice on
looking after
our lips.
Q. How is the skin on our lips different
to the rest of our skin and do we need
to treat our lips differently?
A. Your lips are incredibly sensitive to the
outside world. Stepping in from the cold
winter air into a cosy room with central
heating gives the skin on your lips one
more reason to struggle to maintain its
natural optimum moisture levels. It’s really
important to remember the skin on your
lips is much thinner than on the rest of your
body, and also your lips receive the least
protection from the outside world.
Q. We all want soft, supple kissable
lips, what can we do to achieve this?
A. Looking after your lips is really
important, especially during the change of
the seasons. We should all keep a lip balm
with us so whenever we step outside you
2
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j a n u a r y 2 0 1 1
can apply a quick layer of protection for
your lips. For those who want a glossy finish
recommend the Vaseline Lip Therapy
tins, but for a discreet, matt finish the
Vaseline Lip Therapy sticks are a great
recommendation for your customers.
Q. What are the essential products for
lip care?
A. Vaseline Lip Therapy sticks are ideal
for all round lip care, because of the matt
moisture formulation, they provide a
simple, convenient way of moisturising lips
while providing natural oils which are
packed with vitamins and minerals to give
the lips the relief from dry skin.
✷✷✷COMPETITION✷✷✷
Vaseline is offering one lucky reader the
chance to win a bottle of premium
champagne and the full range of
Vaseline Lip Therapy sticks. All you have
to do is tell us about your first kiss in
150 words or less.
To enter: email your name, address
and contact number to
gemma@beautymagazine.co.uk with
Vaseline Competition in the subject line
or post your entry to Beauty Magazine/
Vaseline Competition,
207 Linen Hall, 162-168
Regent Street, London,
W1B 5TB.
The winner will be announced
in our next issue.
Top tips for healthy,
happy lips
■ Encourage customers to moisturise lips
regularly: the more often the better.
■ If your customers complain about
having chapped lips tell them to use a
little Vaseline petroleum jelly or Vaseline
Lip Therapy tin and a soft toothbrush to
gently lift away the old cells and
encourage new cells to replace them
What makes Vaseline
Lip Therapy sticks so
effective?
A special combination of natural waxes,
caring oils and petroleum jelly provides
an instant burst of hydration to
maintain healthy glowing lips. Each
variant is specifically designed with its
own unique set of ingredients, making
sure there’s a variant to suit every
person’s specific needs.
Vaseline Lip Therapy Rosy will leave
your lips with a gorgeous soft rosy glow.
Almond oil cares and protects while rose
oil acts as a perfect finish.
Vaseline Lip Therapy Aloe is all about
that refreshing burst of hydration,
containing soothing aloe vera, cucumber
extract and pro-vitamin A and E.
Vaseline Lip Therapy Sticks Original
soothes the skin with a conditioning
pro-vitamin E - an antioxidant to protect
against free radicals.
Vaseline Lip Therapy Cocoa Butter
is enriched with caring cocoa and shea
butter to leave the lips nourished.

H E A D I N G
BEAUTY MAGAZINE
AWARDS 2010
THE WINNERS
Every year the beauty awards get bigger
and better, but 2010’s ceremony proved
by far to be the most prestigious and
glamorous yet. An eager audience of 300
beauty industry experts, insiders and
aficionados gathered in London’s Madame
Tussauds to hear the results of 2010
Beauty Advisor of the Year, Club
Dermacie Advisor of the Year and
Launch and Classic products of the
Year awards. Now it’s your turn to find
out who the big winners were, who
wowed us with their beauty wisdom
and what products, picked by you,
topped the polls…
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19

A D V I S O R S O F T H E Y E A R
AND OUR BEAUTY ADVISORS OF
CLUB DERMACIE
ADVISOR OF THE YEAR
Name: Charlotte Culmer
Store: Temple Pharmacy, Plumstead
Position: Pharmacy assistant
20
CLUB DERMACIE
PHARMACY EXPERTS IN SKINCARE
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Charlotte Culmer walked away with one of the big awards of
the night, the Club Dermacie Advisor of the Year award.
After achieving a score of 100 per cent on all five Club
Dermacie training modules Charlotte proved a
very worthy winner and beat off hundreds of
others to claim a fantastic prize of a £2000
luxury spa holiday courtesy of sponsor
Johnson & Johnson.
On the win: ”Completing Club Dermacie has
made me more confident to answer
customers’ questions and my understanding
of how products work has improved so that
I can recommend the right products. When I
was told I had won the award I was
shocked, I didn’t know what to say but
when it sunk in I was really excited.”
On the night: “It was a wonderful evening. I loved
everything about it, especially the 4D Marvel Experience,
which was brilliant.”
BEAUTY ADVISOR OF THE YEAR &
COSMETICS ADVISOR OF THE YEAR
Name: Joanna Proll
Store: Boots, Chesterfield
Position: No7 account manager
Joanna has worked in pharmacy since she was 16 years old, starting off with a
part-time weekend job she worked her way up, building a strong loyalty with
customers through the years. During the interview stages Joanna’s motivation shone
through. Her charitable nature also impressed our judges after colleagues told us about
her voluntary work for the charity Look Good...Feel Better over the past 11 years.
Joanna’s credentials saw her claim the Cosmetics Advisor of the Year and coveted
Overall Beauty Advisor of the Year titles.
On the win: “I am so proud to have won Cosmetics Advisor of the Year and totally
mind blown to win Overall Beauty Advisor of the Year. I do a good job but I’ve got
an extremely supportive team around me so I find it really difficult to blow my own
trumpet but at the same time it’s so lovely to be rewarded and recognised for what
I do.”
On the night: “Wow what an event! Thank you so much for one of the best nights of
my life. It was so special mixing with the stars and superheroes. I met some lovely
people and will treasure the experience. It’s wonderful to be recognised in such
glamour and style for doing my job.”

THE YEAR ARE…
BODYCARE ADVISOR
OF THE YEAR
Name: Julie Hatton
Store: Rose Pharmacy, Islington
Position: Shop manager
Julie’s knowledge in the bodycare category ticked all the boxes
but her dedication to customer care gave the extra edge in the
interview stages. She proved that she is willing to go the extra
mile for her customers and with 10 years experience in pharmacy
she was one of our most knowledgeable winners.
On the win: “I can’t believe I won. I love customer care, it’s
important to go to work with a smile every day and to look
presentable as the face of the pharmacy. I’ve always worked in
retail and I really love the products I work with. I have great
interaction with my customers who range massively in age which
is a huge bonus.”
On the night: “I had a fantastic night, the food was
absolutely delicious and the people we shared a table with
were lovely. We had fantastic seats near all the wax
works and we had a great view of the stage
so that we could see all the winners. I
can’t thank Beauty Magazine
enough for such a wonderful
night.”
FRAGRANCE ADVISOR
OF THE YEAR
Name: James Duncan
Store: Boots, Scarborough
Position: Fragrance consultant
A D V I S O R S O F T H E Y E A R
Since joining Boots in Scarborough, James has honed his skills working on
fragrance. With in-depth subject knowledge, one of James’ skills is
matching the right fragrance to the right person which means lots of
happy, fabulously fragranced customers!
On the win: “I find it really rewarding to have a job on the shop floor
where I can help customers. Working in a smaller store means our team is
like a little family. We know how hard it is to make sales when times are
tough so customer service is more important than ever.”
On the night: “I had a fantastic night at Madame Tussauds. Everybody
was really friendly and made us feel welcome. It was great to be part of
such a special occasion and I was absolutely thrilled with my award. I
couldn’t wait to get back to store to tell everyone about it and to tell
them I had met Cheryl Cole (the wax version!). Thank you to all of your
team for making it such a special night.”
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A D V I S O R S O F T H E Y E A R
GROOMING ADVISOR
OF THE YEAR
Name: Nicola Blant
Store: Boots, Derbyshire
Position: Fashion brand consultant
After scooping Cosmetics Advisor of the Year at last year’s awards,
Nicola was nominated by colleagues for Grooming Advisor of the
Year in 2010. Her insight into men’s skincare and enthusiasm
about the beauty industry were some of her stand out qualities.
On the win: “For three years I have been working between the
Ruby & Millie, Urban Decay and No7 counters. I am 100 per cent
committed to the beauty industry and I take my work very
seriously. I do extra work experience and charitable events
related to beauty outside work.”
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On the night: “The evening was amazing and I cannot begin to
tell you how much I enjoyed it. The 4D experience was my
favourite part and I have been telling all my friends about it.
Thank you for inviting me to the evening, and my award, the
experience is one I shall never forget.”
HAIRCARE ADVISOR
OF THE YEAR
Name: Christine Barnard
Store: Newtons Pharmacy, Hull
Position: Counter assistant
Always keen to keep up with new products and trends, Christine’s
enthusiasm and knowledge of the market made her a clear winner. She
has been working in pharmacy for a phenomenal 15 years, so clearly her
expert opinion is worth listening to.
On the win: “I was overwhelmed to be put forward for the award by
my colleagues. It’s lovely to be recognised for putting in 110 per cent. I
love working with the public and making contact with customers is a
great way to pass on my haircare knowledge.”
On the night: “I enjoyed everything - the food was wonderful, the other
guests were great company and the venue was fantastic. I have always
wanted to visit Madame Tussauds and it didn't disappoint. The
entertainment was great too - we danced until well after midnight. All in
all, a memorable occasion.”

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A W A R D W I N N E R S
THE LAUNCH AND CLASSIC PRO
BODYCARE
Bodycare Launch:
Dove VisibleCare
Georgina Edwards, Dove Skin brand
manager: “It was great that Dove
VisibleCare was recognised for its
breakthrough moisturising technology at
this year’s awards. This recognition from
the beauty industry mirrors what our
consumers are telling us and I was very
proud to be there representing Dove and to
collect the award.”
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COSMETICS
Cosmetics Launch:
Rimmel Lash Accelerator
A walk-away winner, Rimmel’s ultra-lengthening formula won
the popularity contest with our readers. The mascara works to
nourish and renew the lashes to promote natural lash growth
which adds up to an award-winning formula.
Cosmetics Classic:
Lipcote
Teresa Havvas, sales &
marketing director at Lipcote:
“What a wonderful night -
Beauty Magazine did a fantastic
job! Thanks so much for all
your support, we are so chuffed
to have won – we sincerely did
not expect it, with all the other
great brands we were
shortlisted against.”
Bodycare Classic:
Aveeno Daily Moisturising
Lotion
Vanessa Stoecklein, Aveeno brand manager:
“We are so pleased that Aveeno Daily
Moisturising Lotion was awarded Bodycare
Classic Product of the Year. We are
passionate about natural ingredients that
are scientifically proven to work, so it’s
great to be recognised by the industry. It
was fabulous to celebrate our success with
the team at the Beauty Magazine Awards –
a brilliant evening.”
FEET AND LEGS
Feet and Legs Launch:
Veet Suprem’ Essence range
Feet and Legs Classic:
Gillette Venus Embrace
FRAGRANCE
Fragrance Launch:
Marc Jacobs Lola
Fragrance Classic:
ck one

A W A R D W I N N E R S
DUCTS OF THE YEAR ARE…
GADGET/ACCESSORY
Gadget Launch: Toni&Guy Touch
Control 2000 Watt Digital Hairdryer
Carolyn Whitehorne, head of product PR &
communications at Toni&Guy: “On behalf on Toni&Guy
and Helen of Troy, we are so delighted at our win for
Gadget Launch of the Year. The Hairdryer is a big seller for
us as our most technologically advanced hairdryer since
going on sale in August so this means a lot to us.”
Gadget Classic:
Wilkinson Sword Quattro
for Women Bikini
Emma Bailey, Grayling: “What a fantastic
night, thank you so much. We loved every
minute of it, from the cab-themed ride
entrance to the power ballads of Belinda
Carlisle!”
HAIRCARE
Haircare Launch:
Silvikrin Heat
Creations Blow Dry Spray
Haircare Classic:
Head&Shoulders Cool
Menthol Shampoo
HANDS AND NAILS
Hands and Nails Launch:
Elegant Touch Monochrome Madness
Sylvia Palamoudian, Focus PR: “Thank you for a lovely evening.
Congratulations on a successful event and well done to you and
the team! We had a lovely time and were delighted to collect an
award on behalf of Elegant Touch.”
Hands and Nails Classic:
Stop ‘N Grow
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A W A R D W I N N E R S
GROOMING
Grooming Launch:
Dove Men +Care
HEALTH AND
WELLBEING
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Grooming Classic:
Lynx Africa
Selina Sykes, Lynx brand manager: “For over 25
years Lynx has been a favourite for men in the UK.
For Africa to achieve recognition as the best classic
male grooming product in the entire beauty sector is
fantastic, as the brand's current number one
fragrance it shows its longevity as well as its
continuous popularity.”
Health and Wellbeing
Launch: Nelsons Arnicare
Arnica Bath & Massage
Balm
Melaney Noon, communications manager
at Nelsons: “WOW! What a night! It was
easily the best awards ceremony I’ve ever
been to – the waxworks, the 4D
experince, Belinda, winning! Awesome.”
Health and Wellbeing
Classic: Oral-B
Professional Care with
SmartGuide
Fay Hoyland, Three Sixty: “I just wanted
to say thank you for all of your hard work
and organisation for the Beauty Magazine
Awards – it was a great night and
Madame Tussauds was a brilliant venue
and the food was delicious! We all had a
really good time over here at Three Sixty.”
SKINCARE
Skincare Launch:
Neutrogena Visibly
Clear Pink Grapefruit
Christopher Mclardie, Neutrogena
senior brand manager: “We are
delighted that Neutrogena Pink
Grapefruit won Skincare Launch of the
Year. This range was a real
breakthrough, with technology that
finally brought effective cleansing in an
enjoyable format to use. Thanks to all
at Beauty Magazine!”
Skincare Classic: Vichy
Aqualia Thermal Serum
SUNCARE
Suncare Launch of the
Year: Piz Buin Allergy
range
Philip Warfield, Piz Buin brand
manager: “We are so thrilled to have
won Suncare Launch of the Year for the
Piz Buin Allergy range – our scientists
worked hard to create a great formula
suitable for sun sensitive skin. It was a
great evening of celebrations at the
awards.”
Suncare Classic:
Garnier Ambre Solaire
Clear Protect

A W A R D W I N N E R S
OVERALL AWARD WINNERS
BEAUTY RETAILER OF THE YEAR
Boots
Stephen Leadbeater, category manager
cosmetics and fragrance, Boots UK:
“This win reaffirms the strength of the
relationship between Boots UK and our
loyal customers. This particular award
is of special importance to Boots UK as
it pays testament to the hard work of
our store colleagues who are dedicated
to upholding our reputation as number
one destination for beauty shoppers.”
BEST OVERALL
CLASSIC PRODUCT
Vaseline Petroleum Jelly Pot
Lauren Brooking, Vaseline brand
manager: “I was extremely proud to be
able to collect the award for Vaseline
Petroleum Jelly. Petroleum Jelly is where
the brand started from, it’s our
heritage. So to receive the headline award
of the night for a product that has been
around for over 140 years is true
testament to just how good the product is
and how highly regarded it is within the
beauty industry. Thanks very much for
making it such a fantastic night!”
BEST BEAUTY TIE-UP
OF THE YEAR
L’Oréal Paris Elvive Full
Restore 5 & Cheryl Cole
Stuart White, senior product manager for
Elvive: “We’re thrilled that Elvive Full Restore
5 has won the award. The partnership with
Cheryl is one we are very proud of and as
well as helping her get her mojo back, more
than a million women in the UK have now
chosen the range too!”
BEST AD CAMPAIGN
OF THE YEAR
Dove Men +Care
Dove Men +Care were on a winning streak
at this year’s Beauty Magazine Awards,
claiming the top spot in three categories
and landing a major award for Best Ad
Campaign of the Year. An impressive start
for any new line.
BEST INNOVATION
OF THE YEAR
Garnier Caffeine Anti-dark
Circles 2-in-1 Eye Roll On
BEST OVERALL
LAUNCH OF
THE YEAR
Dove Men +Care
Christine Winton from Dove Men +Care:
"What a brilliant, star-studded night to
celebrate a truly exciting first year for
Dove Men +Care!”
BEST PACKAGING
OF THE YEAR
Marc Jacobs
Lola
It’s one of the best
selling fragrances in
the UK and one of the
most successful
designer collaborations
in the fragrance world,
but Lola is also set
apart by the ornate
and original bottle that
has become a
must-have accessory
in its own right.
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A W A R D S ’ D I A R Y
THE
BEAUTIFUL
PEOPLE
The Beauty Magazine Awards 2010 were an
action packed occasion. The night began with a
Champagne reception at the Madame Tussaud’s
A-list party before guests were ushered into
the Marvel 4D Experience for a superhero
screening that had the audience jumping out of
their seats. Next it was onto the main event, a
delicious three-course meal in the unique
setting of Madame Tussaud’s World Stage. The
atmosphere was electric throughout the
ceremony and the beauty heroes celebrated by
dancing until dawn. Guests were politely asked
to make their way to the door at 2 am… a sure
sign that a great night was had by all!
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Guests arrive at Madame
Tussauds in style via the
‘Spirit of London’ ride
The Marvel 4D Experience got the
night off to an action-packed start

The crowd join
in the A-list party
and get familiar
with the
waxworks
Guests took their seats to
hear the results of the
much-anticipated awards
A W A R D S ’ D I A R Y
After dinner
dancing, with a
soundtrack
provided by 80s
legend Belinda
Carlisle
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1
VASELINE LIP THERAPY ROSY
Hurrah! At last Vaseline have packaged their
famous Lip Therapy formula into a handy lip
stick, the classic tins are great for a bedside table
but can be messy when you are out and about.
The new lip sticks are available in Original, Aloe,
Rosy and a new Cocoa Butter variant.
They Say: Gives the lips a gorgeous soft rosy
glow while providing a surge of moisture and a
touch of sweet almond and rose oils, pro-vitamin
E and petroleum jelly.
We say: Nothing beats a classic and this
certainly keeps lips feeling soft and supple
without feeling like you have anything on. The
Rosy variant gives lips a sweet, pink glow, so if
you aren’t after of a pop of pink then stick to
the Aloe Vera or Original.
4
BURT’S BEES NOURISHING LIP
BALM WITH MANGO BUTTER
Burt’s Bees 100 per cent natural philosophy is
admirable and the products are just as worth of praise.
They say: Hydrates lips naturally and the mango
butter delivers a lush, fruity flavour leaving soft,
moisturised lips behind.
We say: Smells fantastic and left our lips feeling silky
smooth after application. It lasted well through the
daily rigours of coffee drinking, talking, and even
kissing! Not the sexiest packaging but that’s forgiven
because it’s designed to have the lowest impact on the
environment possible.
5
CHAPSTICK ORIGINAL
As long-time experts in lip health, Chapstick
offers a range that promises to protect your lips
from the harsh winter elements while fending off
the signs of ageing lips. The range also includes
a medicated Chapstick with a more advanced
product for those with severely dry lips.
They say: A timeless classic that both sexes can
use to achieve soft, supple lips whatever the
weather.
We say: The Chapstick packaging means it
would fit as happily in a man’s briefcase, pocket
or sports bag as it would in a woman’s make up
case or hand bag. The balm has a slightly
medicinal smell and if it rubs off on your teeth
(which lip balm invariably does) then the taste is
not wholly pleasant but it does work.
2
TRIED & TESTED
Beauty Magazine puts
six lip balms to the test
T R I E D & T E S T E D
CARMEX MINT
Another new addition to the lip balm market is Carmex Mint, the
brand we know and love, but with a minty zing.
They say: Soothes, relieves, moisturises and protects lips with a
SPF 15 for warmer weather. Offers a cool, crisp refreshing
experience.
We say: Carmex delivers. It soothes lips that are dry and sore
from exposure to the elements, whether it’s air conditioning or
central heating, harsh winds or cold winter weather. Leaves lips
feeling tingly and smelling minty fresh.
3 NIVEA LIP CARE SOS
Just in time for the harsh winter
weather Nivea introduces SOS balm in
a squeezable tube and Soothe &
Protect in a traditional stick format to
offer some protection for our lips.
They say: Contains calendula oil and
panthenol to create a protective barrier
and instantly relieves sore, dry and
cracked lips.
We say: The SOS formula is creamy in
texture and smells just like Nivea
Creme. It definitely soothes and
smoothes as promised but needs to be
rubbed in well. We love the addition
of SPF 15 which is great for those who
want to protect against the winter sun.
LIP BALMS
6
SOFTLIPS
Softlips has been given something of a makeover of late and we are fans of
the new look. Available in Vitamin Enriched and French Vanilla the new-look
packaging is attractive and fresh.
They Say: Softlips Vitamin Enriched contains essential vitamins A, B2, C and
E plus avocado oil – all shown to protect lips – with French Vanilla containing
vitamin E. The rich, non-greasy formulations of both variants soften and
smooth lips, helping to restore their natural moisture levels.
We say: Good things do come in small packages and the Softlips French
Vanilla is one of our favourites. It smells lip-smackingly good and the texture
is satin-like and light. Top marks for offering a SPF 20 protection too.
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D E T O X
She may have spent New
Year’s Eve singing
‘D.I.S.C.O’ but now,
one look in the
mirror and it’s a
much-needed case of
D.E.T.O.X. Thankfully,
bootcamp style detoxes
are so last year. Detoxing
in 2011 is about making
your customer feel as
good as she’ll look.
Sarah Green offers a few
suggestions...
Ding dong merrily on high? Yes it
was - and look at the evidence
creeping its way down your
aisle now! It looks like your
customer indulged in too much wine, too
many chocolates, too long sat motionless in
front of the television and a festive fondness
for Harveys Bristol Cream (why is that?)
and now she’s crying out for some postparty
season T.LC. Time to offer her some
words of advice...
Detoxing is nothing new but if you’re
faced with a customer who has been
partying hard over Christmas then a few
items from your health shelves could prove
popular.
START FROM THE INSIDE OUT
Her body will have become a dumping
ground for toxins (environmental ones in
addition to the consumed variety) so
recommend supplementary benefits like
milk thistle, gingseng capsules, BetterYou’s
FibreDetox, a three day detox course, Boots
Detox, a five day course and The Organic
Pharmacy’s Liver & Kidney Detox Tincture,
featuring dandelion, milk thistle and
marshmallow to help the body flush out
those pesky party toxins.
If your customer really means business,
they may want to try Transdox Colonic
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SOME OF THE
MOST COMMON
JANUARY
RESOLUTIONS:
■ Join a gym
■ Start jogging
■ Quit alcohol for a month
■ Start a new diet
■ Cut out dairy/wheat/
gluten
D.I.Y DETOX
HELP YOUR CUSTOMERS GET THEIR NEW YEAR OFF
Purifying Capsules
which contain all the
active ingredients to
really kick start an inner
detoxification, and
promote colonic and
overall wellbeing. The
capsules are an easy
alternative to colonic
irrigation and a natural way
to exercise, tone and cleanse
the colon. Customers would do well to do a
full colon cleanse once a year, and January
is a great time to start.
If an over-indulgent party season is
showing up on her face via a not-so-radiant
complexion combined with puffy eyes,
unwelcome spots and lacklustre hair, coax
your customer towards products that will
do as much for improving her mind as they
will her appearance.
SORT OUT STRESSED SKIN
Let’s start with the skin. Party crimes
probably committed (even if she won’t
admit to them) include hitting the duvet
with her make-up still on, dehydration as a
result of an abundance of alcohol and
under eye circles thanks to continuous
sleep-deprivation. Plus, if she's already
completed her inner detox, she could be
looking at a less than immaculate
complexion as skin is the
perfect exit point for toxins.
Katherine Bell from The
Sanctuary recommends a
three-pronged ‘get your face
back on track’ approach. “First,
knock back two litres of water a day
and swap the dregs of the Quality Street
tin for a diet consisting of lots of fruit
and vegetables. Eating healthily is just as
important for your skin as it is for your
waistline. Secondly, get as much shut-eye as
you can. And third, enrol in a smart
skincare regime that includes thorough
cleansing, a weekly exfoliation and a face
mask, facial massage and daily
moisturisation.”
TRY TO PURIFY
Working your way down the skincare aisle,
stop first at the purifying face cleansers, all
specially formulated to gently ease away
dirt and oil build-up. Garnier Skin Naturals
Clean Detox Anti-Dullness Foaming Gel,
Biotherm Hydra Detox Cleanser and Jean
Marin Purifying Cleansing Gel all boast
pore de-clogging goodies to create a clearer
complexion that’s well prepped for
moisturiser. To bestow her glow, one of her
smartest investments would be a weekly

For common skin problems,
Sudocrem have introduced a
multi-tasking barrier crème that
celebs and skincare experts are
raving about. The new (and
inexpensive) handbag-sized tube
means Sudocrem is no longer just a
must-have for mothers and babies,
but does a brilliant job at soothing
redness, problem patches and
blemishes for women of all ages.
TO A BEAUTIFUL START
once-over with a gentle facial buffer before
a mask. The Sanctuary Radiance Exfoliator
and No7 Radiance Revealed Exfoliator are
perfect or, if it’s on shelf, Emma Hardie
Dual Action Cloths which act as a magnet
for dirt and boost much-needed circulation
in the process.
MASK AND MOISTURISE
For an indulgent facial experience at home
Montagne Jeunesse’s new tottles (that’s a
hybrid between a tube and a bottle) will hit
the spot. This indulgent collection of spa
facials comes in four new fresh and
delicious formulations Damask Rose,
Tropical Peel Off, Dark Chocolate and
Sensuous Spice. The tottles give up to 10
applications and are made with purest,
natural ingredients that are responsibly and
ethically sourced. As far as other face masks
Credit: image provided by Radox
OUT WITH THE OLD...
go, The Sanctuary Detox Mask, Good
Things Five Minute Facial Face Mask and
Spa Find Stabalizing Mud Mask all promise
to promote skin that looks revived and
rejuvenated, as if NYE never happened.
Combining it with daily massage will help
stimulate blood flow and aid deeper
hydration. If her face could do with some
spot checking, Avene TriAcneal, created for
adult acne sufferers, does excellent target
practice on persistent pimples.
THE EYES NEVER LIE
With her skin sorted, what about the tiny
holes formerly known as her eyes? Whilst
toxins don’t gather in our eyes, they will
hang around them in dark circles and bags
and let everyone know you’ve been burning
the candle at both ends. Late nights and
days on end spent staring at the TV screen
can lead to saggy, dry, irritated eyes. A cold
compress (i.e. ice cubes wrapped in a clean
tea towel) will do wonders but if she’s a
product junkie, she’ll prefer Verve Eyeslices.
The idea is the same - just a more
sophisticated way to soothe puffiness and
dark circles. You could point her in the
direction of Talika Eye Detox, a pen that
promises to erase dark circles as well as
smooth and tighten the skin around the
eyes and Boots Brightening Eye Drops,
always worth a home in her handbag.
BUFF THE BODY BACK TO
IT’S BEST
Heading south, what are the bodily signs
that reveal a detox is in order?
A spokesperson from Dead Sea Source told
us, “If skin looks tired, dull or lacks
radiance, then it's in need of detoxing.”
And how to do it without the expense of a
spa visit? “By regular full body exfoliation
to remove dead skin cells and encourage
circulation.” This can be via dry body
brushing with Boots handheld Detox Brush
using short strokes and medium pressure
outwards from the heart or with in-shower
scrubs. If your customer likes the gentle
touch, suggest she tries Dead Sea Source
Dermabrasion Body Scrub or Fenjal Vitality
Polishing Body Scrub. If she’s up for
something a bit more abrasive, Dead Sea
Source Detox Salt Scrub or St Ives
Invigorating All Over Body Scrub will do it.
D E T O X
Your customer may not realise it, but products past their use-by-date are complexion
disasters waiting to happen. The beginning of a new year is the perfect time to sort
through the bathroom shelf and make-up bag and purge anything past its best.
Encourage customers to invest in new beauty staples to get their new year’s regimes
off to a good start.
If your customer is looking for something
that will take them a million miles away
from the stresses of daily life suggest the
new Eastern Spirit limited edition range
from Radox for the bath or shower. The
lotus flower and orange blossom
ingredients are known for their relaxing
and rejuvenating qualities, perfect for a
peaceful bath time.
MAKE AMENDS WITH
SPLIT ENDS
Higher up, let’s tackle her hair, after all,
high maintenance party looks requiring an
overdose of heated appliances and styling
products may have left it a dull, dry looking
version of its pre-party season self. First,
Daniel Galvin Junior suggests using
clarifying shampoos to shift product buildup.
Good ones include Toni&Guy Detox
Shampoo or Mark Hill GymStyle Detox
Energizing Shampoo.
Next, to remedy the damage caused
by heated appliances, Timotei’s Intense
Repair Conditioner containing avocado oil
and macadamia oil and Dove’s reformulated
Hair Damage Therapy conditioners with
patented micro moisture serum technology
will recharge softness and shine. Finally,
suggest she squirts some DJG Crowning
Glory: Shine & Protect High Gloss Heat
Protection Spray from now on before
wielding her straighteners or tongs. “It
helps seal in the moisture and give hair
added shine. Regular use will help prevent
long term breakage too,” says Galvin.
FACE THE FUTURE
Even your customer’s make-up regime can
benefit from a detox. Make-up artist Cassie
Lomas recommends she “lighten the load
by not only filtering the amount of
make-up but also the types of ingredients
used.” For instance, Bourjois Bio Detox
Organic Foundation contains almost all
natural ingredients and has a purifying
formula to continue the good work of her
skincare. Nip + Fab Eye Fix, a brightening
2-in-1 eye cream plus concealer, combined
with curled lashes, a flick of violet mascara
(to enhance the whites of the eyes) pink
cheeks and a slick of gloss should ensure
she’ll be looking good, feeling good and
ready to face the new year.
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B E A U T Y F O C U S
Under the spotlight...
CLINIQUE CLARIFYING LOTION
This month we turn our attention to Clinque’s solution to pollution.
GLOSSARY
Non-comodegenic: The product does not
contain pore-clogging ingredients that
could cause spots or acne.
Salicylic acid: Removes dead skin cells to
promote optimal cell turnover for vibrant
looking skin.
Trehalose: Derived from sugar it makes
exfoliation more comfortable and helps to
maintain the skin’s moisture levels.
‘Increasing levels of pollution can
wreck havoc on the skin’
THE WHY: Pollution, harsher climates,
allergies, sunlight and stress – our skin
has a lot to deal with every day! To
protect ourselves from the harsh elements
we put gloves on our hands, wear
sunglasses to guard our eyes, but often
neglect our skin. Here’s a product that
does its bit to get skin through the rigors
of modern life while keeping the
complexion looking bright and healthy.
THE WHAT: Clinique’s new
Dermatologist Reformulated Clarifying
Lotion contains special buffering agents
to sweep away the day’s grime as well as
dull flakes to reveal a radiant, vibrant
complexion. Suitable for sensitive,
irritated skin the range offers four
formulas in varying strengths, type 1 for
very dry to dry, type 2 for dry
combination, type 3 for combination oily
and type 4 for oily.
THE HOW: Exfoliation is said to be
more comfortable and the skin’s moisture
is retained from the hyaluronic acid,
glycerine and trehalose in the formula.
The Clarifying Lotion contains its own
tailored level of salicylic acid to remove
dead skin cells and promote optimal cell
turnover to leave pores looking smaller
and even out skin tone. Clinique
recommends using the Clarifying Lotion
twice daily to clear skin of dirt and oil,
unclog pores to minimise their
appearance and strengthen skin to protect
it against external impurities and
aggravators.
NOTES: The collection has been allergy
tested, is 100 per cent fragrance-free,
dermatologically tested, oil-free and noncomodegenic
so that skin is protected
from irritants as well as environmental
impurities.
Designed to be used in conjunction with
the brand’s 3-Step System, Clinique
Dermatologist Reformulated Clarifying
Lotion is priced £14 for 200ml and £23
for 400ml. Clinique: 0870 034 2566,
www.clinique.co.uk.
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S O C I A L
DIARY
BEAUTY
W E B R I N G Y O U T H E H O T T E S T E V E N T S & L A U N C H E S
KATE’S NEW MUSE
Kate Moss is known for being fashionably
late but she was on time when she paid a
visit to Boots Sedley Place in London to
introduce her new fragrance Vintage Muse.
Kate was looking every inch the supermodel
and thanked Boots for their ongoing support
of her fragrance portfolio. The fashion icon
was greeted by fans who queued up to get
their hands on her latest fragrance. Moss
took the time to sign bottles and judge a
competition for the best vintage look inspired
by her scent; the winner bagged a very handy
£500 worth of shopping vouchers.
FRESH AS A DAISY
Fragrance lovers had an equine greeting from the lovely (and very well
behaved) Scotty the horse (pictured) at a London’s Il Bottaccio to preview the
launch of Marc Jacobs’ newest scent for spring, Daisy Eau So Fresh. Guests
drank summery cocktails and pink champagne while singer-songwriter
turned DJ Daisy Dares You took care of the soundtrack on the decks.
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BRUSHING
SHOULDERS WITH
FASHION
The Body Shop launched their new
directional ‘Brush With Fashion’ cosmetics
collection with a fashion-forward catwalk
show, showcasing designs created by
former students William Tempest and
Jena. Theo. Make-up artist Nikki Palmer
created the look for the show which
featured one of the UK fashion scenes’
favourite faces Ben Grimes.
(L) Designer William
Tempest and the
models from the Brush
with Fashion Show.
(Below) William
Tempest, Ben Grimes
and Nikki Palmer on
the catwalk.
ELLE MAGAZINE BEAUTY
AWARDS AT THE IVY
A fashionable crowd gathered for ELLE magazine’s first
beauty awards ceremony in one of London’s hippest venues,
The Ivy. Over a delicious breakfast of mini smoked salmon
bagels and the teeniest pastries, publisher Rita Lewis and
ELLE editor in chief Lorraine Candy announced the brands
that got top marks with ELLE readers.
Bathroom staple and mum’s best friend Sudocrem proved
an unlikely winner amongst competing prestige brands, but
proved that practical can be stylish. ELLE panelist designer
Henry Holland admits to being a fan.

GETTING
SOPHISTICATED
The Beauty Magazine team were
thrilled to attend the launch of one of
our favourite British designers, Ted
Baker’s two new fragrances – Langley
for women and Pashion for Men. Ted
devotees gathered at the Covent
Garden store to try the new fragrances,
mingle and hear BGT stars Escada play
some rousing pop/classical renditions.
THE D FACTOR
Stylista and X Factor judge, Dannii
Minogue was on photo call at The
Perfume Shop on Oxford Street to
launch her first fragrance collection
for her fashion label, Project D.
Dannii was joined by her business
partner and BF, Tabitha Somerset-
Webb to reveal their signature scent
along with three purse sprays
(Dawn, Day and Dusk), all said to be
inspired by glamour and rock ‘n’ roll.
Dannii explained: “Fashion and
fragrance have historically been
entwined. The beauty is Project D
allows you to blend these, creating
your personal style, making each day
your own.”
S O C I A L
VICHY AWARDS
The first ever Vichy Advisor of the Year
Awards took place at the Guoman
Charing Cross Hotel in London. The
inaugural awards were hosted by Tom
Christopher with special guest speaker,
editor-at-large of Red magazine,
Rosie Green.
Overall winner Alison Bell from RS
McPherson, Dundee, Scotland.
The complete line up of Vichy advisor
winners.
From left to right:
Members of the ELLE team with
Beauty Magazine’s deputy editor
Katy Harrington.
ELLE beauty director Emma Smith
with Liz Garrett of Coty Prestige.
Kevin Hand, chairman of
Hachette Filipacchi and Lorraine
Candy, ELLE editor in chief.
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Soap
BEAUTY MAGAZINE ’S COLUMN IS WRITTEN BY JOSEPHINE FAIRLEY,
BEAUTY EXPERT AND CO-AUTHOR OF THE BEAUTY BIBLE SERIES
It has never ceased to amaze me as I travel
around Britain how the attitude to beauty
differs, coast to coast, north to south. This
was graphically illustrated on a recent trip
to the Trafford Centre in Manchester, where I
encountered one young beauty fanatic with a
tan darker than most mahogany sideboards
(acquired rather scarily on tanning beds), two
pairs of eyelashes (one diamanté),
Cleopatra-esque eye make-up that must have
taken an hour to apply, topped off with baby
pink shimmer gloss painstakingly outlined
with burgundy lip pencil.
FAKING IT
Miss Diamanté is part of a new movement
she called ‘Fake Beauty’, yet among her
glammed-up, bronzed, flawless fellow
shoppers – who’d got dolled up for a night
at the shops – she certainly didn’t stand out
as much as she would have done in London,
which has always seemed to me the land of
the carefully-applied neutral face. Londoners
seem to go for the ‘pale-is-interesting’ bare
face and I see plenty of London women who
haven’t applied as much as a dot of
concealer or a swoosh of mascara, let alone
gone near the bronzer.
After my own personal observations
throughout my years of beauty editing, I
was amused to find that these beautycultural
differences have been borne out in
box
THE MAP OF BRITISH BEAUTY
a national survey from Superdrug, which
makes fascinating reading. According to their
research, fake tan sales are highest in the
London suburb of Bromley (where I just
happened to have my first go at Tan-Fastic) -
amazingly, they sell 40 times as much faux
tan there as in Ipswich! Fake tan sales in
Glasgow came a close second after the
bronzed Bromley.
Just a hop, skip and a sun-kissed jump
away from Glasgow, in Edinburgh,
Superdrug has observed sales of bronzers
ten times as high as the national average.
Alas, Superdrug didn't go so far as to probe
the reasons for these geographical quirks -
but presumably, it has something to do with
long nights and much shorter days, north of
the border, and not wanting to look washedout
as a Highland shortbread.
PARTY FEET
Now, as anyone who’s been out on the
streets in Liverpool on a Saturday night can
attest to, our Scousers really love their high
heels. So it’s no wonder then, that Liverpool
sells more high-heel gel insoles than any
other city in the country. In Yorkshire, by
contrast, they're clearly into more sensible
footwear – at least if Pontefract, Doncaster
SURVEY SAYS…
Stockings: The top stocking sales in the country went to Holborn, with ten denier lace hold-ups in
Natural proving the bestseller.
Fragrance: London stores topped the bill in fragrance sales with the top-sellers being Britney
Spears Fantasy for women while Paco Rabanne 1 Million was the most popular for men.
Party Feet: Liverpool ladies came in first and unsurprisingly Party Feet were flying off the shelves
during the Christmas party season in December.
Lip Gloss: Marble Arch has sold a whopping 2,000 L’Oréal Glamshine lipglosses alone so far this
year but the women of Warwick seem to opt for less shine and more old school glamour with three
times more lipstick and lip balm sales than the rest.
Mascara: Few women can survive without mascara but Essex girls are particularly dedicated to
elongating their lashes, with Sheffield in second place.
False Nails: Liverpool holds the title for the most sales of false nails in Superdrug stores, with
Elegant Touch’s American Girl set proving a favourite.
Fake Tan: Bromley is the biggest for bronzing, with Glasgow glowing in second place.
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‘
are ten times the national
and Leeds are anything to go by (these towns
languish at the bottom of the insole charts).
Just what is it about Yorkshire? They seem
average...presumably that has
something to do with not wanting
to look as washed-out as a
Highland shortbread.’
to be sensible in their choice of flat shoes
and pale skin (with the lowest UK sales for
bronzer in Sheffield). Maybe it’s the legacy
of Wuthering Heights: it’s probably true
that nothing does more for a complexion
than a walk on the moors. While Sheffield
may be the second-to-top location for
mascara in the UK (after Lakeside in Essex),
sales of body bronzer are less there than
any other town. For nails we have to look to
Liverpool again for chart-topping sales: 70
times higher sales of nail-care products there
than in Doncaster. (It seems that Yorkshire
lasses must be lovers of natural beauty
while the rest of the country are happy to
take any beauty help they can get!). Back on
the glam front England's epicentre of glossy
lips is Marble Arch (also top-selling store for
nail varnish) while Kate Moss' hometown of
Croydon comes in second.
Maybe it shouldn’t surprise that there are
such geographical distinctions on the Beauty
Map of Britain. We know all that Scots like
haggis, while Southerners are fond of fish
and chips. So why shouldn’t our beauty
habits be equally diverse? I’ve always liked
the Yiddish proverb: “Everyone is kneaded
out of the same dough, but not baked in the
same oven.”
Although in the circumstances, we should
probably change that to Fake-Baked…
‘‘In Edinburgh sales of bronzers

COMING
SOON!
Don’t miss our Winter Proof
Beauty video podcast
Available from February 2011
Beauty Magazine
2011 1 1
H E A D I N G
BEAUTY MAGAZINE PRESENTS…
WINTER
PROOF
BEAUTY
-the video podcast-
Check out our 2011 video podcast
featuring: editor’s product picks,
must-buys and winter essentials
for skin, hair, body and more.
Watch online from February at www.beauty-magazine.co.uk/winter
on YouTube (search for Beauty Magazine Winter Proof Beauty)
or go to the Beauty Magazine podcast on iTunes.
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