Bachelor of Commerce (Digital Marketing) - Postsecondary ...

15.
16.
Develop a business plan
based on sound research
that integrates business
principles and best
practices.
Based on market analysis,
apply appropriate strategies
to increase sales by
enhancing existing customer
relationships and acquiring
new customers.
activities using criteria related to
budgeted sales, costs, profits,
and other appropriate criteria.
6. formulate and prepare a
marketing plan including
marketing objectives, marketing
mix, marketing strategies,
budgetary considerations, and
evaluation criteria.
6. formulate and prepare a
marketing plan including
marketing objectives, marketing
mix, marketing strategies,
budgetary considerations, and
evaluation criteria
12. conduct primary and
secondary market research to
provide information needed to
make marketing decisions.
14. assist in the development of a
business plan.
9. develop strategies to establish
effective working relationships
with clients, customers,
consumers, co-workers,
supervisors, and others.
16. use professional sales
techniques to make a sale.
Marketing plan skills
will be fine, but the
gap will be with
business financial
planning skills.
No significant gap
Financial Management (Lvl.7)
Accounting for Managers (Lvl.8)
NA
17.
Evaluate and select
marketing management and
e-commerce strategies to
maximize success in
domestic and international
markets.
4. determine strategies for
developing new and modified
products, concepts, goods, and
services that respond to evolving
market needs.
11. evaluate the viability of
marketing products, concepts,
goods, or services in an
international market or markets.
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
No significant gap
NA
18.
Create and apply digital
marketing strategies.
1. develop an integrated
marketing communication
strategy for marketing products,
concepts, goods, or services
based on an identified target
market.
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
No significant gap
Strengthened by:
Product and Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
19.
Assess the impact of online
marketing tactics using web
analytics
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
No significant gap
Strengthened by:
Product and Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
Bachelor of Commerce (Digital Marketing) 89