Bachelor of Commerce (Digital Marketing) - Postsecondary ...

2.
Develop strategies that will
achieve organizational goals
through integration of
business methodologies that
assess costs, benefits, risks,
and opportunities, and that
utilize current and emerging
technology and trends.
1. develop an integrated
marketing communication
strategy for marketing products,
concepts, goods, or services
based on an identified target
market.
2. develop pricing strategies
which take into account perceived
value, competitive pressures,
corporate objectives, and cost
analysis.
3. develop strategies for the
efficient and effective distribution
of products, concepts, goods, and
services.
4. determine strategies for
developing new and modified
products, concepts, goods, and
services that respond to evolving
market needs.
11. evaluate the viability of
marketing products, concepts,
goods, or services in an
international market or markets.
17. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments.
No significant gaps
here. Several
additional financial
mgmt & other
courses will
strengthen skill
base, however.
Strengthened by:
Operations Management (Lvl.4)
Financial Management (Lvl.7)
Managing Prog. & Projects (Lvl.7)
Accounting for Managers (Lvl.8)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
3.
4.
Enhance business
opportunities by
incorporating external
variables into various
business decision models.
Assess the unique business
needs of organizations of
various sizes, public sector,
private sector, and not-forprofit
firms.
4. determine strategies for
developing new and modified
products, concepts, goods, and
services that respond to evolving
market needs.
7. project the impact of a
marketing initiative using
quantitative information.
Gap in breadth of
exposure to various
external variables
Diploma level
outcomes do not
address this degree
level outcome at all
The seven breadth courses will
significantly broaden the perspective and
strengthen the analytical skills of degree
students.
Plus: Capstone Client Project (Lvl.8)
Operations Management (Lvl.6)
Financial Management (Lvl.7)
Accounting for Managers (Lvl.8)
Capstone Client Project (Lvl.8)
5.
Evaluate professional,
ethical, and legal codes of
conduct.
15. apply the principles of
business ethics and corporate
social responsibility.
Gap in legal
framework
Business Law (Lvl.8)
6.
Research, analyze, and
critically evaluate qualitative
and quantitative data from a
variety of sources to support
business decisions through
effective problem solving,
critical thinking, logic and
reasoning.
11. evaluate the viability of
marketing products, concepts,
goods, or services in an
international market or markets.
7. project the impact of a
marketing initiative using
quantitative information.
Inadequate depth of
research skills,
breadth of sources,
use of academic
and professional
periodical sources,
and formulation of
documented
arguments.
Emphasis in several Year 3 and 4 courses
on academic research and incorporation
of research results in essays, business
reports, presentations and discussions.
Product & Channel Management (Lvl.7)
Capstone Client Project (Lvl.8)
7.
Communicate information,
arguments, and analysis
accurately and reliably for
10. communicate marketing
information persuasively and
accurately in oral, written, and
Lack the
requirement to write
well researched
Emphasis in several Year 3 and 4 courses
on academic research and incorporation
of research results in essays, business
Bachelor of Commerce (Digital Marketing) 87