Bachelor of Commerce (Digital Marketing) - Postsecondary ...

22.
Create a marketing plan
integrating appropriate
digital and non-digital
strategies
6. contribute to the
development of a marketing
plan including marketing
objectives, marketing mix,
marketing strategies,
budgetary considerations, and
evaluation criteria.
15. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
Have skills in
developing marketing
plans, but lack the
advanced skills in
digital marketing
Strategic Website Management (Lvl.5)
Search Engine Marketing (Lvl.6)
Digital Marketing (Lvl.6)
Marketing Metrics & Analysis (Lvl.7)
Global Strategy & e-Commerce (Lvl.8)
Current Issues in Marketing (Lvl.8)
4.10.2 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business Administration – Marketing
Advanced Diploma
Applicants to transfer into the Bachelor of Commerce (Digital Marketing) program after having
completed a 3‐year Business Administration – Marketing advanced diploma program will have some
foundational business skills and significant marketing training. They will enter the program at Level
6, having received credit for five semesters, and will have ample time to complete the remaining
degree‐level marketing and breadth courses as needed.
GAP ANALYSIS - Degree vs. Advanced Diploma Outcomes
Digital Marketing from Bus. Admin. Marketing Advanced
Diploma
Bachelor of Commerce
(Leadership & Management)
Program Outcomes
Business Administration
Marketing Advanced Diploma
Program Outcomes
MTCU 62900
Gap
Remediation of Gap
1.
Use the interdependence of
various functional areas of
business (i.e. financial,
marketing, operations,
human resources) to
achieve organizational
success in domestic and
international environments.
1. develop an integrated
marketing communication
strategy for marketing products,
concepts, goods, or services
based on an identified target
market.
5. Evaluate results of marketing
activities using criteria related to
budgeted sales, costs, profits,
and other appropriate criteria.
9. develop strategies to establish
effective working relationships
with clients, customers,
consumers, co-workers,
supervisors, and others.
Marketing
background is
strong, but gaps in
finance, operations,
human resources
and international
business.
Operations Management (Lvl.4)
Leaders & Leadership (Lvl.6)
HR Management (Lvl.7)
Financial Management (Lvl.7)
Managing Prog. & Projects (Lvl.7)
Accounting for Managers (Lvl.8)
Capstone Client Project (Lvl.8)
86 Bachelor of Commerce (Digital Marketing)