Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
11. Analyze domestic and international business opportunities within an international context. 9. analyze the viability of marketing products, concepts, goods, or services in an international market or markets. No significant gaps here. NA 12. Plan, implement, and evaluate projects and programs, using project planning principles and tools. Lacking the planning framework and opportunity to apply project management skills. Managing Programs & Projects (Lvl.6) Managing Customer Relationships (Lvl.7) Capstone Client Project (Lvl.8) 13. Assess the overall financial performance of an organization. Gap in financial analysis skills Accounting for Managers (Lvl.5) Financial Management (Lvl.5) 14. 15. 16. 17. Apply management-level decision-making and strategic planning skills. Develop a business plan based on sound research that integrates business principles and best practices. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets. 12. Apply creative problemsolving skills to address business problems and opportunities. 6. contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria. 10. participate in conducting market research to provide information needed to make marketing decisions. 12. participate in the development of a business plan. 7. develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors, and others. 14. use professional sales techniques to make a sale. 4. determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs. 9. analyze the viability of marketing products, concepts, goods, or services in an international market or markets. 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments Gap in strategic planning and management-level decision making skills Gap in accounting and financial management skills for planning No significant gap No significant gap Operations Management (Lvl.4) Leaders & Leadership (Lvl.4) Accounting for Managers (Lvl.5) Strat. Policy & Planning (Lvl.8) Capstone Client Project (Lvl.8) Accounting for Managers (Lvl.5) Financial Management (Lvl.5) Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) NA NA 84 Bachelor of Commerce (Digital Marketing)
18. Create and apply digital marketing strategies. 1. contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments Gap in use of advanced new digital techniques and tools Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) 19. Assess the impact of online marketing tactics using web analytics 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments Gap in use of advanced new digital techniques and tools including web analytics Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) 20. 21. Plan and create a web site utilizing search engine optimization and conversion techniques Create, optimize and report on a search engine marketing campaign 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments 6. contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria. 8. communicate marketing information persuasively and accurately in oral, written, and graphic formats. 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments Gap in use of advanced new digital techniques and tools including search engine optimization and conversion Have skills in marketing campaigns in general, but not a SEM campaign specifically Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) Strategic Website Management (Lvl.5) Search Engine Marketing (Lvl.6) Digital Marketing (Lvl.6) Marketing Metrics & Analysis (Lvl.7) Global Strategy & e-Commerce (Lvl.8) Current Issues in Marketing (Lvl.8) Bachelor of Commerce (Digital Marketing) 85
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18.<br />
Create and apply digital<br />
marketing strategies.<br />
1. contribute to the<br />
development <strong>of</strong> an integrated<br />
marketing communication<br />
strategy for marketing<br />
products, concepts, goods, or<br />
services based on an identified<br />
target market<br />
15. adapt to and apply various<br />
and changing technologies,<br />
systems, and computer<br />
applications used in marketing<br />
environments<br />
Gap in use <strong>of</strong><br />
advanced new digital<br />
techniques and tools<br />
Strategic Website Management (Lvl.5)<br />
Search Engine <strong>Marketing</strong> (Lvl.6)<br />
<strong>Digital</strong> <strong>Marketing</strong> (Lvl.6)<br />
<strong>Marketing</strong> Metrics & Analysis (Lvl.7)<br />
Global Strategy & e-<strong>Commerce</strong> (Lvl.8)<br />
Current Issues in <strong>Marketing</strong> (Lvl.8)<br />
19.<br />
Assess the impact <strong>of</strong> online<br />
marketing tactics using web<br />
analytics<br />
15. adapt to and apply various<br />
and changing technologies,<br />
systems, and computer<br />
applications used in marketing<br />
environments<br />
Gap in use <strong>of</strong><br />
advanced new digital<br />
techniques and tools<br />
including web<br />
analytics<br />
Strategic Website Management (Lvl.5)<br />
Search Engine <strong>Marketing</strong> (Lvl.6)<br />
<strong>Digital</strong> <strong>Marketing</strong> (Lvl.6)<br />
<strong>Marketing</strong> Metrics & Analysis (Lvl.7)<br />
Global Strategy & e-<strong>Commerce</strong> (Lvl.8)<br />
Current Issues in <strong>Marketing</strong> (Lvl.8)<br />
20.<br />
21.<br />
Plan and create a web site<br />
utilizing search engine<br />
optimization and conversion<br />
techniques<br />
Create, optimize and report<br />
on a search engine<br />
marketing campaign<br />
15. adapt to and apply various<br />
and changing technologies,<br />
systems, and computer<br />
applications used in marketing<br />
environments<br />
6. contribute to the<br />
development <strong>of</strong> a marketing<br />
plan including marketing<br />
objectives, marketing mix,<br />
marketing strategies,<br />
budgetary considerations, and<br />
evaluation criteria.<br />
8. communicate marketing<br />
information persuasively and<br />
accurately in oral, written, and<br />
graphic formats.<br />
15. adapt to and apply various<br />
and changing technologies,<br />
systems, and computer<br />
applications used in marketing<br />
environments<br />
Gap in use <strong>of</strong><br />
advanced new digital<br />
techniques and tools<br />
including search<br />
engine optimization<br />
and conversion<br />
Have skills in<br />
marketing campaigns<br />
in general, but not a<br />
SEM campaign<br />
specifically<br />
Strategic Website Management (Lvl.5)<br />
Search Engine <strong>Marketing</strong> (Lvl.6)<br />
<strong>Digital</strong> <strong>Marketing</strong> (Lvl.6)<br />
<strong>Marketing</strong> Metrics & Analysis (Lvl.7)<br />
Global Strategy & e-<strong>Commerce</strong> (Lvl.8)<br />
Current Issues in <strong>Marketing</strong> (Lvl.8)<br />
Strategic Website Management (Lvl.5)<br />
Search Engine <strong>Marketing</strong> (Lvl.6)<br />
<strong>Digital</strong> <strong>Marketing</strong> (Lvl.6)<br />
<strong>Marketing</strong> Metrics & Analysis (Lvl.7)<br />
Global Strategy & e-<strong>Commerce</strong> (Lvl.8)<br />
Current Issues in <strong>Marketing</strong> (Lvl.8)<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 85
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