Bachelor of Commerce (Digital Marketing) - Postsecondary ...

11.
Analyze domestic and
international business
opportunities within an
international context.
9. analyze the viability of
marketing products, concepts,
goods, or services in an
international market or
markets.
No significant gaps
here.
NA
12.
Plan, implement, and
evaluate projects and
programs, using project
planning principles and
tools.
Lacking the planning
framework and
opportunity to apply
project management
skills.
Managing Programs & Projects (Lvl.6)
Managing Customer Relationships (Lvl.7)
Capstone Client Project (Lvl.8)
13.
Assess the overall financial
performance of an
organization.
Gap in financial
analysis skills
Accounting for Managers (Lvl.5)
Financial Management (Lvl.5)
14.
15.
16.
17.
Apply management-level
decision-making and
strategic planning skills.
Develop a business plan
based on sound research
that integrates business
principles and best
practices.
Based on market analysis,
apply appropriate strategies
to increase sales by
enhancing existing customer
relationships and acquiring
new customers.
Evaluate and select
marketing management and
e-commerce strategies to
maximize success in
domestic and international
markets.
12. Apply creative problemsolving
skills to address
business problems and
opportunities.
6. contribute to the
development of a marketing
plan including marketing
objectives, marketing mix,
marketing strategies,
budgetary considerations, and
evaluation criteria.
10. participate in conducting
market research to provide
information needed to make
marketing decisions.
12. participate in the
development of a business
plan.
7. develop strategies to
establish effective working
relationships with clients,
customers, consumers, coworkers,
supervisors, and
others.
14. use professional sales
techniques to make a sale.
4. determine strategies for
developing new and modified
products, concepts, goods,
and services that respond to
evolving market needs.
9. analyze the viability of
marketing products, concepts,
goods, or services in an
international market or
markets.
15. adapt to and apply various
and changing technologies,
systems, and computer
applications used in marketing
environments
Gap in strategic
planning and
management-level
decision making skills
Gap in accounting
and financial
management skills for
planning
No significant gap
No significant gap
Operations Management (Lvl.4)
Leaders & Leadership (Lvl.4)
Accounting for Managers (Lvl.5)
Strat. Policy & Planning (Lvl.8)
Capstone Client Project (Lvl.8)
Accounting for Managers (Lvl.5)
Financial Management (Lvl.5)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
NA
NA
84 Bachelor of Commerce (Digital Marketing)