Bachelor of Commerce (Digital Marketing) - Postsecondary ...

3.
4.
Enhance business
opportunities by
incorporating external
variables into various
business decision models.
Assess the unique business
needs of organizations of
various sizes, public sector,
private sector, and not-forprofit
firms.
4. determine strategies for
developing new and modified
products, concepts, goods,
and services that respond to
evolving market needs.
Gap in breadth of
exposure to various
external variables
Inadequate decision
making training
Diploma level
outcomes do not
address this degree
level outcome at all
The eight breadth courses will significantly
broaden the perspective and strengthen
the analytical skills of degree students.
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Strategic Policy & Planning (Lvl.8)
Capstone Client Project (Lvl.8)
Operations Management (Lvl.4)
Financial Management (Lvl.5)
Accounting for Managers (Lvl.5)
Current Issues in Marketing (Lvl.8)
Strat. Policy & Planning (Lvl.8)
5.
Evaluate professional,
ethical, and legal codes of
conduct.
13. apply the principles of
business ethics and corporate
social responsibility.
Ethics is covered, but
not the legal side.
Business Law (Lvl.5)
Current Issues in Marketing (Lvl.8)
Capstone Client Project (Lvl.8)
Strategic Policy & Planning (Lvl.8)
6.
Research, analyze, and
critically evaluate qualitative
and quantitative data from a
variety of sources to support
business decisions through
effective problem solving,
critical thinking, logic and
reasoning.
11. evaluate the viability of
marketing products, concepts,
goods, or services in an
international market or
markets.
Inadequate depth of
research skills,
breadth of sources,
use of academic and
professional
periodical sources,
and formulation of
documented
arguments.
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
Emphasis in several Year 2, 3 and 4
courses on academic research and
incorporation of research results in essays,
business reports, presentations and
discussions.
7.
8.
9.
10.
Communicate information,
arguments, and analysis
accurately and reliably for
the message, audience, and
purpose.
Perform effectively and
efficiently within groups or
teams, demonstrating
leadership, team-building,
and influencing skills.
Design personal learning
plans and integrate learning
strategies into current and
future development goals.
Assess resource allocation
decisions that influence
sustainability practices and
drive economic, social,
cultural, and environmental
stewardship.
8. communicate marketing
information persuasively and
accurately in oral, written, and
graphic formats.
7. develop strategies to
establish effective working
relationships with clients,
customers, consumers, coworkers,
supervisors, and
others.
11. develop personal
professional development
strategies and plans to
enhance leadership,
management skills, and
marketing expertise.
11. evaluate the viability of
marketing products, concepts,
goods, or services in an
international market or
markets.
13. apply the principles of
business ethics and corporate
social responsibility.
Lack the requirement
to write well
researched academic
essays, reports and
presentations.
Gap is leadership,
team-building &
influencing skills
No significant gaps
here
Lack the breadth of
knowledge about
economic, social,
cultural and
environmental issues
and options available
in order to assess the
impact of various
actions.
Emphasis in several Year 2, 3 and 4
courses on academic research and
incorporation of research results in essays,
business reports, presentations and
discussions.
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Strat. Policy & Planning (Lvl.8)
Leaders & Leadership (Lvl.4)
Managing Programs & Projects (Lvl.6)
Capstone Client Project (Lvl.8)
Mandatory co-op will strengthen this
outcome far beyond the non-co-op diploma
outcomes.
The eight breadth courses will significantly
broaden the perspective and strengthen
the analytical skills of degree students.
Plus:
Operations Management (Lvl.4)
Current Issues in Marketing (Lvl.8)
Global Strategy & E-Commerce (Lvl.8)
Capstone Client Project (Lvl.8)
Bachelor of Commerce (Digital Marketing) 83