Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
GAP ANALYSIS - Degree vs. HR Diploma Outcomes Digital Marketing from Business Marketing diploma Bachelor of Commerce (Digital Marketing) Program Outcomes Business Marketing Diploma Program Outcomes (MTCU 52900) Gap Remediation of Gap 1. 2. Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments. Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends. 1. contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market. 5. analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria. 7. develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors, and others. 1. contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market. 2.contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis. 3. contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services. 4. determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs. 9. analyze the viability of marketing products, concepts, goods, or services in an international market or markets. 15. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments. Marketing background is strong, but gaps in finance, operations, human resources and international business. No significant gaps here. Several additional financial management and other courses will strengthen skill base, however. Operations Management (Lvl.4) Leaders & Leadership (Lvl.4) Accounting for Managers (Lvl.5) Financial Management (Lvl.5) Managing Prog. & Projects (Lvl.6) HR Management (Lvl.7) Global Strat. & E-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Strengthened by: Operations Management (Lvl.4) Accounting for Managers (Lvl.5) Financial Management (Lvl.5) Managing Prog. & Projects (Lvl.6) Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) 82 Bachelor of Commerce (Digital Marketing)
3. 4. Enhance business opportunities by incorporating external variables into various business decision models. Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-forprofit firms. 4. determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs. Gap in breadth of exposure to various external variables Inadequate decision making training Diploma level outcomes do not address this degree level outcome at all The eight breadth courses will significantly broaden the perspective and strengthen the analytical skills of degree students. Current Issues in Marketing (Lvl.8) Global Strategy & E-Commerce (Lvl.8) Strategic Policy & Planning (Lvl.8) Capstone Client Project (Lvl.8) Operations Management (Lvl.4) Financial Management (Lvl.5) Accounting for Managers (Lvl.5) Current Issues in Marketing (Lvl.8) Strat. Policy & Planning (Lvl.8) 5. Evaluate professional, ethical, and legal codes of conduct. 13. apply the principles of business ethics and corporate social responsibility. Ethics is covered, but not the legal side. Business Law (Lvl.5) Current Issues in Marketing (Lvl.8) Capstone Client Project (Lvl.8) Strategic Policy & Planning (Lvl.8) 6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. 11. evaluate the viability of marketing products, concepts, goods, or services in an international market or markets. Inadequate depth of research skills, breadth of sources, use of academic and professional periodical sources, and formulation of documented arguments. Current Issues in Marketing (Lvl.8) Global Strategy & E-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) Emphasis in several Year 2, 3 and 4 courses on academic research and incorporation of research results in essays, business reports, presentations and discussions. 7. 8. 9. 10. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose. Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills. Design personal learning plans and integrate learning strategies into current and future development goals. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. 8. communicate marketing information persuasively and accurately in oral, written, and graphic formats. 7. develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors, and others. 11. develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise. 11. evaluate the viability of marketing products, concepts, goods, or services in an international market or markets. 13. apply the principles of business ethics and corporate social responsibility. Lack the requirement to write well researched academic essays, reports and presentations. Gap is leadership, team-building & influencing skills No significant gaps here Lack the breadth of knowledge about economic, social, cultural and environmental issues and options available in order to assess the impact of various actions. Emphasis in several Year 2, 3 and 4 courses on academic research and incorporation of research results in essays, business reports, presentations and discussions. Current Issues in Marketing (Lvl.8) Global Strategy & E-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Strat. Policy & Planning (Lvl.8) Leaders & Leadership (Lvl.4) Managing Programs & Projects (Lvl.6) Capstone Client Project (Lvl.8) Mandatory co-op will strengthen this outcome far beyond the non-co-op diploma outcomes. The eight breadth courses will significantly broaden the perspective and strengthen the analytical skills of degree students. Plus: Operations Management (Lvl.4) Current Issues in Marketing (Lvl.8) Global Strategy & E-Commerce (Lvl.8) Capstone Client Project (Lvl.8) Bachelor of Commerce (Digital Marketing) 83
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GAP ANALYSIS - Degree vs. HR Diploma Outcomes<br />
<strong>Digital</strong> <strong>Marketing</strong> from Business <strong>Marketing</strong> diploma<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong><br />
<strong>Marketing</strong>) Program Outcomes<br />
Business <strong>Marketing</strong> Diploma<br />
Program Outcomes<br />
(MTCU 52900)<br />
Gap<br />
Remediation <strong>of</strong> Gap<br />
1.<br />
2.<br />
Use the interdependence <strong>of</strong><br />
various functional areas <strong>of</strong><br />
business (i.e. financial,<br />
marketing, operations,<br />
human resources) to<br />
achieve organizational<br />
success in domestic and<br />
international environments.<br />
Develop strategies that will<br />
achieve organizational goals<br />
through integration <strong>of</strong><br />
business methodologies that<br />
assess costs, benefits, risks,<br />
and opportunities, and that<br />
utilize current and emerging<br />
technology and trends.<br />
1. contribute to the<br />
development <strong>of</strong> an integrated<br />
marketing communication<br />
strategy for marketing<br />
products, concepts, goods, or<br />
services based on an identified<br />
target market.<br />
5. analyze results <strong>of</strong> marketing<br />
activities using criteria related<br />
to budgeted sales, costs,<br />
pr<strong>of</strong>its, and other appropriate<br />
criteria.<br />
7. develop strategies to<br />
establish effective working<br />
relationships with clients,<br />
customers, consumers, coworkers,<br />
supervisors, and<br />
others.<br />
1. contribute to the<br />
development <strong>of</strong> an integrated<br />
marketing communication<br />
strategy for marketing<br />
products, concepts, goods, or<br />
services based on an identified<br />
target market.<br />
2.contribute to the<br />
development <strong>of</strong> pricing<br />
strategies which take into<br />
account perceived value,<br />
competitive pressures,<br />
corporate objectives, and cost<br />
analysis.<br />
3. contribute to the<br />
development <strong>of</strong> strategies for<br />
the efficient and effective<br />
distribution <strong>of</strong> products,<br />
concepts, goods, and services.<br />
4. determine strategies for<br />
developing new and modified<br />
products, concepts, goods,<br />
and services that respond to<br />
evolving market needs.<br />
9. analyze the viability <strong>of</strong><br />
marketing products, concepts,<br />
goods, or services in an<br />
international market or<br />
markets.<br />
15. adapt to and apply various<br />
and changing technologies,<br />
systems, and computer<br />
applications used in marketing<br />
environments.<br />
<strong>Marketing</strong><br />
background is strong,<br />
but gaps in finance,<br />
operations, human<br />
resources and<br />
international<br />
business.<br />
No significant gaps<br />
here. Several<br />
additional financial<br />
management and<br />
other courses will<br />
strengthen skill base,<br />
however.<br />
Operations Management (Lvl.4)<br />
Leaders & Leadership (Lvl.4)<br />
Accounting for Managers (Lvl.5)<br />
Financial Management (Lvl.5)<br />
Managing Prog. & Projects (Lvl.6)<br />
HR Management (Lvl.7)<br />
Global Strat. & E-<strong>Commerce</strong> (Lvl.8)<br />
Capstone Client Project (Lvl.8)<br />
Strengthened by:<br />
Operations Management (Lvl.4)<br />
Accounting for Managers (Lvl.5)<br />
Financial Management (Lvl.5)<br />
Managing Prog. & Projects (Lvl.6)<br />
Capstone Client Project (Lvl.8)<br />
Strat. Policy & Planning (Lvl.8)<br />
82 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)
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