Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4.7 Course Outlines
The course outlines for all core courses in the Bachelor of Commerce (Digital Marketing) program
are attached as Appendix C.
4.8 Bridging Course Descriptions
Students transferring into the Bachelor of Commerce (Digital Marketing) program will enter the
program on a degree completion basis, with no bridging courses anticipated. The specific
mechanism for student transfer and advanced standing are described in Section 3.
4.9 Bridging Course Outlines
None required.
4.10 Gap Analysis
The gap analysis is complete for applicants who will transfer from the following different diploma
programs, using the Ontario CAAT Program Standards for:
2‐year Business – Marketing diploma program (MTCU Code 52900)
3‐year Business Administration – Marketing advanced diploma program (MTCU Code
62900)
2‐year (General) Business diploma program (MTCU Code 50200)
3‐year Business Administration advanced diploma program (MTCU Code 60200)
This analysis covers most likely transfer scenarios; applicants presenting with other business
diploma backgrounds will be assessed according to the gaps for 2‐year business and 3‐year business
administration programs and some modifications awarded depending on their program of origin.
4.10.1 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business – Marketing Diploma
Applicants to transfer into the Bachelor of Commerce (Digital Marketing) program after having
completed a 2‐year Business – Marketing program will have some foundational business and
marketing skills. They will enter the program at Level 4, having received credit for three
semesters, and will have ample time to complete the remaining degree‐level commerce and
breadth courses as needed.
Bachelor of Commerce (Digital Marketing) 81