Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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To assist students to prepare for their co‐op work term, a 1‐hour per week non‐credit course will be delivered in Semester 7. Topics covered in this course include job search, resume writing, interviewing, appropriate workplace behavior and dress, and communication with employers. In Semester 8, following the work term, students will be enrolled in a further 1‐hour per week noncredit course designed to help students discuss the lessons learned in the workplace and to incorporate that experience into their academic learning. Most co‐op students return to campus with a better understanding of the kind of work they will be doing after graduation, and an appreciation of how the material they learn at college applies to real‐life situations. Details about the co‐operative education policy are available in Policy 2‐B‐06. One of the leaders in the development of co‐operative education at the college level in Canada, Fanshawe College offers over 30 co‐op programs, more than any other college in Canada. With more than 30 years of experience and a proven track record in training and education, Fanshawe College is recognized nationally and internationally as the trainer of choice for thousands of students and employers. 78 Bachelor of Commerce (Digital Marketing)
Figure 4.1 Employer’s Evaluation of Co‐Operative Education Student Form Bachelor of Commerce (Digital Marketing) 79
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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4. Application of Knowledge (cont
Page 37 and 38: practices. 4. Application of Knowle
Page 39 and 40: 4. Application of Knowledge (cont
Page 41 and 42: 4b. The ability to use a basic rang
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Page 45 and 46: decision models. 5. Professional Ca
Page 47 and 48: 5. Professional Capacity/ Autonomy
Page 49 and 50: 3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58: 4. Program Content The Lawrence Kin
Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
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Page 65 and 66: Recommendations Give students hands
Page 67 and 68: following courses: Global Strategy
Page 69 and 70: Program Advisory Committee Member P
Page 71 and 72: 11. Analyze domestic and internatio
Page 73 and 74: Marketing 1 Microeconomics Business
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Page 79: implementation and evaluation and c
Page 83 and 84: The following Course Schedules 2 li
Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
Page 87: 4.6 Work Experience Co‐operative
Page 91 and 92: 4.7 Course Outlines The course outl
Page 93 and 94: 3. 4. Enhance business opportunitie
Page 95 and 96: 18. Create and apply digital market
Page 97 and 98: 2. Develop strategies that will ach
Page 99 and 100: 15. 16. Develop a business plan bas
Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
Page 103 and 104: 14. Apply management-level decision
Page 105 and 106: 3. Enhance business opportunities b
Page 107 and 108: 17. 18. 19. 20. 21. Evaluate and se
Page 109 and 110: 5. Program Delivery The Lawrence Ki
Page 111 and 112: Figure 5.2 - Student Feedback Surve
Page 113 and 114: group with all of the material give
Page 115 and 116: 6. Capacity to Deliver Fanshawe Col
Page 117 and 118: Information literacy instruction is
Page 119 and 120: Periodicals Subscription Databases
Page 121 and 122: Print Monograph Holdings for Select
Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
Page 125 and 126: 6.2.3 Professional Development for
Page 127 and 128: Kinlin School of Business, and thre
Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132: 7. Credential Recognition The Bache
Page 133 and 134: 8. Regulation & Accreditation The C
Page 135 and 136: Bachelor of Commerce (Digital Marke
Page 137 and 138: 9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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