Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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The following Course Schedules 2 lists the courses by semester, as core and non‐core, the course prerequisites, and has confidential faculty information removed. Course Schedule 2 Semester Course Title Total Course Semester Hours Core Non‐ Core Course Pre‐ Requisites and Co‐ Requisites Minimum Qualifications Year 1 Sem. 1 Sem. 2 Mathematics for Decision Making 60 N/A Intro. Accounting 1 60 N/A Argumentation & Persuasion 45 N/A Computer Applications for Business 45 N/A Management Fundamentals 45 N/A Non‐Core Elective 45 N/A Marketing 1 45 N/A Microeconomics 45 N/A Business Information Systems 45 Computer Applic. for Business; Intro. Accounting 1 PhD Mathematics MA/MSc Mathematics MAcc, CA MBA, CPA MBA, CMA MAcc, CA MBA, CGA MA English PhD English MBA MScIS MBA PhD Business MA Economics MBA Marketing MBA Marketing PhD Consumer Behaviour MBA MBA PhD Industrial Eng MBA MA Economics MBA MScIS Bachelor of Commerce (Digital Marketing) 73
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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Page 45 and 46: decision models. 5. Professional Ca
Page 47 and 48: 5. Professional Capacity/ Autonomy
Page 49 and 50: 3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58: 4. Program Content The Lawrence Kin
Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
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Page 65 and 66: Recommendations Give students hands
Page 67 and 68: following courses: Global Strategy
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Page 71 and 72: 11. Analyze domestic and internatio
Page 73 and 74: Marketing 1 Microeconomics Business
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Page 88 and 89: To assist students to prepare for t
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Page 92 and 93: GAP ANALYSIS - Degree vs. HR Diplom
Page 94 and 95: 11. Analyze domestic and internatio
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Page 100 and 101: 20. 21. 22. Plan and create a web s
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Page 110 and 111: elevant for industry and student ne
Page 112 and 113: 5.3 Experiential Learning in the La
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Page 120 and 121: Free Internet Sites: Links to selec
Page 122 and 123: Audiovisual Resources: Fanshawe Col
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Page 126 and 127: Financial Counseling allows student
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7.2 Professional Association Recogn
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The Search Engine Marketing course
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This page is intentionally left bla
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Figure 12.1 Student Planner pages F
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Figure 12.1 (continued) 136 Bachelo
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Industry experts in the External Fo
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Brock University Algoma University
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Figure 15.1 Year 1 LEVEL ONE LEVEL
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Figure 15.1 Year 3 LEVEL FIVE LEVEL
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15. Develop a business plan based o
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APPENDIX A Lawrence Kinlin School o
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Table of Contents Introduction ....
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Appendix B. Details of Each College
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4. Prospective Students Survey: A t
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University (7%), and Western Univer
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original intended educational goal.
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Table 2. Interest in Applying to a
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(13.7%) 13 . They are also the only
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Table 3. Preferred Institution by S
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the workforce than graduates of uni
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The profile of business applicants,
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The Community Case for Fanshawe Col
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Chart 7. Percentage of Employers wh
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A similar proportion also said they
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which are considered most important
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The proposed Marketing degree was a
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Table 8. Employers - Shortage in Ma
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past five years, with enrollments r
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Labour Market Needs Provincial and
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Laurier University, University of G
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Table 11. Employers - Importance in
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Chart 21. Employers - Shortage in H
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Global/International Management Bus
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including almost half who viewed it
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elieved that shortages were possibl
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need to know how to get faculty to
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Direct Students from high school al
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And the competitive market is less
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Over ten universities in Ontario cu
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Chapter 1. Internal Key Informant I
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professional certifications. The de
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community. There’s a real push by
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A couple of Stakeholders have sugge
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adwords exam, and get search engine
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“The other thing is that some col
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The Ethical Question of Offering of
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“They do resist Gen Ed because th
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D. C. List of Stakeholders Intervie
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B. Executive Summary Business Degre
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Niagara College also has a focus on
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Humber College offers an Internatio
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College Business Degree Program Spe
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ii. Summary of University Degree Pr
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Table 4. Business Degree Programs a
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Section 2. Overall Business Program
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ii. Proportions of Applications by
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iii. Application Trends in Program
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Human Resources Management The grea
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Table 5. First‐Choice Application
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Table 6. Catchment Area of College
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B. Executive Summary High Level of
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C. Detailed Findings Section 1. Pro
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Half of Current Students had moved
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Section 2. Interest in a Business D
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Reasons for Interest in a Degree Th
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Those who stated their preference f
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Interest in an Accounting degree is
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Chart 19. Ranking Appeal of Feature
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HR Students rank the ability to sat
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Section 4. Satisfaction with Lawren
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Section 5. Online Delivery Methods
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A large majority (80%) of students
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The survey screened for those who a
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at a college than at a university.
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Of our sample, 58% were born in Can
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When first applying to a post‐sec
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Those who are currently enrolled in
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While there is a wide selection of
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Factors of Importance in Choosing a
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Section 3. Attitudes about a Colleg
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Those who prefer a college only as
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Of the Prospective Students who con
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Section 5. Online Delivery Methods
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Chapter 5. Fanshawe Alumni Business
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approximately 13% of Alumni, while
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Chart 3 and 4. Year Graduated from
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Chart 8. PSE Institutions Considere
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Section 3. Attitudes about a Colleg
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Chart 13. Future Interest in Applyi
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Chart 15. Agreement with Statements
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Chart 17. Interest in Degree Delive
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I think it’s an amazing idea exac
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Chapter 6. Labour Market Research A
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employers for whom email contact in
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Figure 3 - Area of Responsibility 3
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Employers were evenly split as to w
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122) and Senior Managers (NOC 001),
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Provincial The Ontario Job Futures
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Table 2 - Accounting Shortages n Me
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Table 5 - Accounting Specialization
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in the regional labour market. This
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Table 7 - Marketing Shortages n Mea
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Table 9 - Most Significant Future M
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Section 4. Human Resources Outlook
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Finance, insurance, real estate, an
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Table 13 - Other Human Resource Sho
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Figure 15 - Human Resource Speciali
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A number of factors could moderate
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Within the Workforce Planning Board
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demand over the next five to 10 yea
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Section 6. Skills Gaps Employers we
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Section 7. Employer Perceptions of
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I don't know. You can call it a deg
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I rarely see UWO grads come through
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graduates’ practical skills and a
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Historically I have felt that a uni
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I might give a slight increase for
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Final Comments Before concluding th
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Appendix A. Current Student Survey
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Almost three‐quarters are interes
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Table 9 . Satisfaction with Online
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Appendix B. Details of Each College
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Appendix D. College 3year Diploma
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Appendix E (Cont.’d). College 2
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July 2011 PREPARED BY: Academica Gr
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2012/13 Strategic Plan Implementati
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Executive Summary 2012/13 Strategic
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A. Government Issues - 1 - A.1 Gove
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A. Government Issues A.1 Government
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B. Board Directions B.1 Board of Go
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SECTION C Progress Towards Achievin
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C. Progress Towards Achieving Board
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D. Financial Planning/Financial Con
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) C
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E. Capital Projects (Policy D-12) C
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- 56 - F. Appendices F.1 Financial
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F. Appendices 2012/13 Planning Cycl
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F. Appendices F.4 Budget Unit Summa
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F. Appendices F.4 Budget Unit Summa
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Course Information Sheets intention
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Appendix D Information Technology S
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Activity Statements - Enabling Mult
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710 Dunton Tower, 1125 Colonel By D
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ODETTE SCHOOL OBSNSS July 23, 2012
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Request intentionally omitted, as p
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