Bachelor of Commerce (Digital Marketing) - Postsecondary ...

espect to various legal and ethical issues that arise in a business setting.
Operations
Management
Principles of
Organizational
Behaviour
Marketing 2
Financial
Management
Applied Research
Methods
Students will learn the art and science of ensuring that goods and services are
created and delivered successfully through the value chain to the end customer.
The course covers practical applications of operations in both the manufacturing
and services environments with an emphasis on operational strategy, leadership,
decision making and customer satisfaction. Topics will include competitiveness,
strategy and productivity, forecasting, Lean System, Total Quality Management
(TQM) and the ability to analyze key issues and problems in operations
management.
Beginning with the concept of the organization as an open system, students will
examine key elements pertaining to the behaviour of people within an
organization. They will examine models of motivation, group dynamics, teamwork,
change management and communication. They will then analyze the effects of the
organization’s leadership, structure and external environment on culture, climate
and on human behaviour. They will apply this knowledge and understanding to
recommend strategies for a minor transformation and develop an appropriate
change plan.
This course advances the study of buyer behaviour and strategic marketing
management practices in both business‐to‐consumer and business‐to‐business
markets. Students utilize the case study method and apply the use of quantitative
and qualitative tools to analyze the market and assess the impact of marketing
decisions domestically and globally. The successful student will demonstrate the
ability to solve marketing problems using a combination of creative thinking and
appropriate application of marketing theory and principles. The course culminating
project is the creation of a marketing plan based on a case study scenario.
Year 3 – Semester 5
This course introduces students to the theory of financial management and its
application to the business world. The main goal of the course is to teach students
how financial managers make decisions within a framework that emphasizes the
time value of money and the relationship between expected return and risk. In
addition students will be taught the techniques that financial managers use to
evaluate the feasibility of undertaking new projects. Specific topics include
financial ratio analysis, time value of money, net present value, capital asset pricing
model, capital budgeting, capital structure, weighted average cost of capital and
working capital management.
Research plays an important role in all aspects of our lives. Research skills are
fundamental to success in business degree programs. This course will introduce
students to the major qualitative and quantitative applied research methods,
statistical concepts and research applications used by organizations. Traditional
and online techniques for collecting primary and secondary data will be addressed
and practiced. As consumers of research, students will learn to critically evaluate
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