Bachelor of Commerce (Digital Marketing) - Postsecondary ...

costing, and the application of a selection of cost analysis and planning techniques
Macroeconomics
HR Management
Statistics for
Business
Leaders and
Leadership
Business Law
Macroeconomics is the study of economy wide phenomena including inflation,
unemployment and economic growth. This course will explain the how these
major economic forces impact the economy through analysis and application of
concepts such as gross domestic product; cost of living calculations;
unemployment; economic growth theories; Canada’s banking system; aggregate
demand and supply and government domestic and international policy strategies
(monetary policy, fiscal policy and international policy). The student will apply
these macroeconomic concepts to describe historical and current Canadian
performance in both a domestic and international context.
This foundational HR course will introduce students to the strategic role of the
human resources professional in the context of the human resources management
field and the current business environment. Topics include organizational goals and
strategic objectives, job analysis, training and development, recruitment and
selection, planning, Managing Performance, employment legislation, and career
development. Students will apply their knowledge and understanding of HR
management to critically analyze and propose revisions to a human resources
strategy and plan.
The purpose of this course is to introduce students to the field of statistics and its
many applications to the business world. Applications of data analysis and
statistical methodology will form an integral component of the course, supported
by the sound development of statistics and appropriate computer software. Topics
include: presentation and description of data, summary measures, probability,
probability distributions, sampling distributions, confidence intervals and
hypothesis testing.
Leadership is about getting results over the long‐term. In an organization, the
leader’s main role is to not only move the entire organization forward but to create
leadership in everyone with whom they work. In this course, students will examine
and analyze the most widely accepted models of what makes leadership work.
They will learn to apply these concepts in the workplace of the 21st Century by
understanding the role of vision, ethics, empowerment, human relations,
delegation, developing others and Managing Performance. Students will build
leadership skills, insight and judgment enabling them to make a significant impact
on the operational effectiveness of the organization.
Year 2 – Semester 4
This course is an introductory survey of Canadian Business Law with a focus on
Ontario legislation and common law. Topics include; the Canadian constitution and
court system, torts (particularly negligence and professional responsibility),
contracts, property (personal, real and intellectual), security interests, agency,
forms of business organization, the legal aspects of credit, and employment law.
The purpose of the course is to enhance the students’ decision making ability with
62 Bachelor of Commerce (Digital Marketing)