Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Marketing 1
Microeconomics
Business Information
Systems
Professional
Communication for a
Diverse World
Accounting for
Managers
Year 1 – Semester 2
High performing businesses create value for their customers and build profitable
customer relationships. This course introduces students to the methods used to
understand the marketplace and the consumer. Through the use of case studies
and brand examples, students will learn the techniques used to segment a market
and identify target customers. They will also learn methods marketers use to
develop a compelling value proposition through the integration of product (service)
mix, pricing, promotion and channel management strategies. The course
culminating project is the creation of a marketing plan.
Microeconomics is the study of how households and firms make decisions and
interact within defined markets. This course will provide an overview of
fundamental models utilized to explain economic phenomena, including
opportunity cost; demand and supply; price elasticity; government interaction in
private and public markets; industry structure and international trade. Students will
apply these models to explain historical and current Canadian domestic activity and
its interaction(s) in the global environment.
This course provides a strategic view of management issues associated with the
governance, development, acquisition and deployment of information systems.
With an emphasis on the strategic importance of Information Systems the
following topics will be explored: IT governance; systems development analysis,
design and issues; systems implementation, testing and support; networks; e‐
commerce/EDI; IS operational and security issues; and the human side of
Information Systems management.
This course teaches students the fundamentals of intercultural and diverse
communication; topics examined include identity, ethics, and multiculturalism
issues, and are studied in the form of case studies and thematic readings. Students
learn how to craft effective communications (written, nonverbal and verbal) that
are sensitive to issues involving geographic, cultural, gender and ability diversity.
These issues are examined through the lens of professional communications.
Assessments in this course encompass both written assignments and presentations
(individual and group).
Year 2 – Semester 3
This course introduces students to the role of a manager and the managers need
for information for decision making in strategic planning, implementation and
organizational control. Students are provided with instruction toward a
fundamental understanding of cost concepts and terminology, such that they are
able to isolate areas of cost and costing techniques leading to sound information
for management decision making. The main topics covered are professional ethics
for management accountants, the role of the manager in the strategic direction of
the organization, cost accounting fundamentals, traditional and contemporary
approaches to product costing, the budgeting process, reporting control, relevant
Bachelor of Commerce (Digital Marketing) 61