Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4.5 Course Descriptions
Core Courses
Course Title
Mathematics for
Decision Making
Introductory
Accounting 1
Computer
Applications for
Business
Management
Fundamentals
Year 1 ‐ Semester 1
Course Description
In this course, students will study the fundamental mathematical concepts required
to understand and analyze a variety of business‐related applications. These
applications include: mathematics of merchandising, cost‐volume‐profit analysis,
simple and compound interest, annuities, debt retirement through amortization or
sinking funds, bonds, net present value, internal rate of return and an introduction
to probability.
This introductory course in financial accounting gives students an overview of
accounting concepts, the accounting cycle and the preparation of financial
statements for various forms (proprietorship, partnership and corporation) and
types (service and merchandising) of business. Topics include recording
transactions using a perpetual vs. periodic inventory systems, owner
investments/withdrawals including shareholder equity transactions, cash flow and
financial statement analysis.
This is an introductory course where students will learn to use the major elements
of the Microsoft Office application suite, specifically Word, Excel, PowerPoint,
Access and Outlook. The training is provided in a hands‐on lab and entails the
completion of weekly assignments pertaining to each of the application areas.
Emphasis will be placed on developing analytical skills in Excel, and in using data
extracted from databases. This course will prepare students to take an active role
as knowledge workers.
A foundation course in the principles and practices of managing people and
organizations. Structured around the functions of management, the course covers
the broad range of issues and concepts that challenge managers in modern
organizations. Topics include motivation, working in teams, managing change and
innovation, planning tools and techniques, empowering employees, conflict
management, and control tools and techniques.
60 Bachelor of Commerce (Digital Marketing)