Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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4.3 Professional Accreditation The Bachelor of Commerce (Digital Marketing) program will be accredited by the Canadian Institute of Marketing. More detail about the endorsement by the Canadian Institute of Marketing for this degree program is included in Section 8. 4.4 Learning Outcomes The Program Advisory Committee recommended the learning outcomes as listed below. Upon completion of the program, the student will have reliably demonstrated the ability to: 1. Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments. 2. Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends. 3. Enhance business opportunities by incorporating external variables into various business decision models. 4. Assess the unique business needs of organizations of various sizes, public sector, private sector, and not‐for‐profit firms. 5. Evaluate professional, ethical, and legal codes of conduct. 6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. 7. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose. 8. Perform effectively and efficiently within groups or teams, demonstrating leadership, team‐building, and influencing skills. 9. Design personal learning plans and integrate learning strategies into current and future development goals. 10. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. 58 Bachelor of Commerce (Digital Marketing)
11. Analyze domestic and international business opportunities within an international context. 12. Plan, implement, and evaluate projects and programs, using project planning principles and tools. 13. Assess the overall financial performance of an organization. 14. Apply management‐level decision‐making and strategic planning skills. 15. Develop a business plan based on sound research that integrates business principles and best practices. 16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. 17. Evaluate and select marketing management and e‐commerce strategies to maximize success in domestic and international markets. 18. Create and apply digital marketing strategies. 19. Assess the impact of online marketing tactics using web analytics. 20. Plan and create a web site utilizing search engine optimization and conversion techniques. 21. Create, optimize and report on a search engine marketing campaign. 22. Create a marketing plan integrating appropriate digital and non‐digital strategies. Bachelor of Commerce (Digital Marketing) 59
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
Page 19 and 20: 1. Depth and Breadth of Knowledge (
Page 21 and 22: management and e-commerce strategie
Page 23 and 24: 1. Depth and Breadth of Knowledge (
Page 25 and 26: 2. Conceptual & Methodological Awar
Page 27 and 28: 2. Conceptual & Methodological Awar
Page 29 and 30: 14. Apply management-level decision
Page 31 and 32: 4. Application of Knowledge 4a. The
Page 33 and 34: 4. Application of Knowledge (cont
Page 37 and 38: practices. 4. Application of Knowle
Page 41 and 42: 4b. The ability to use a basic rang
Page 43 and 44: logic and reasoning. 4. Application
Page 45 and 46: decision models. 5. Professional Ca
Page 47 and 48: 5. Professional Capacity/ Autonomy
Page 49 and 50: 3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58: 4. Program Content The Lawrence Kin
Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
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Page 65 and 66: Recommendations Give students hands
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Page 69: Program Advisory Committee Member P
Page 73 and 74: Marketing 1 Microeconomics Business
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Page 79: implementation and evaluation and c
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Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
Page 87 and 88: 4.6 Work Experience Co‐operative
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Page 91 and 92: 4.7 Course Outlines The course outl
Page 93 and 94: 3. 4. Enhance business opportunitie
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Page 99 and 100: 15. 16. Develop a business plan bas
Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
Page 103 and 104: 14. Apply management-level decision
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Page 109 and 110: 5. Program Delivery The Lawrence Ki
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Page 117 and 118: Information literacy instruction is
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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