Bachelor of Commerce (Digital Marketing) - Postsecondary ...

More documents

Recommendations

Info

Section 5. Program Delivery 5.1 Quality Assurance of Delivery ....................................................................................................... 99 5.2 Student Feedback ......................................................................................................................... 100 5.3 Experiential Learning in the Lawrence Kinlin School of Business ............................................. 102 5.4 A Student Success Endorsement .................................................................................................. 103 Section 6. Capacity to Deliver 6.1 Learning and Physical Resources ................................................................................................ 105 6.1.1 Library and Media Resources and Services .................................................................... 105 6.1.2 A New “Information and Learning Commons” .............................................................. 112 6.1.3 Enhancements to Co-Operative Education ..................................................................... 113 6.2 Resource Renewal and Upgrading ............................................................................................... 113 6.2.1 Classroom, Lab and Office Renovations ........................................................................ 113 6.2.2 Information Technology Renewal .................................................................................. 113 6.2.3 Professional Development for Faculty ............................................................................ 115 6.3 Support Services for Students ...................................................................................................... 115 6.4 Faculty for the Bachelor of Commerce (Digital Marketing) Program ........................................ 116 6.5 Curriculum Vitae Release ............................................................................................................ 118 6.6 Curriculum Vitae of Faculty Assigned to the Bachelor of Commerce (Digital Marketing) Program ........................................................................................................................................ 118 6.6.1 CV’s of Faculty Delivery Core Courses ......................................................................... 119 6.6.2 CV’s of Faculty Delivering Non-Core Courses .............................................................. 119 Section 7. Credential Recognition 7.1 Employer Recognition of Credential ........................................................................................... 121 7.2 Professional Association Recognition ......................................................................................... 122 7.3 Other Post-Secondary Education Organizations .......................................................................... 122 Section 8. Regulation and Accreditation 8.1 The Canadian Institute of Marketing – GCInst.M. Designation .................................................. 123 8.2 The Google Certification Program ............................................................................................... 123 Section 9. Nomenclature 9.0 Nomenclature ............................................................................................................................... 127 Section 10. Program Evaluation 10.0 Program Evaluation ..................................................................................................................... 129 vi Bachelor of Commerce (Digital Marketing)
Section 11. Academic Freedom and Integrity 11.0 Academic Freedom and Integrity ................................................................................................. 131 Section 12. Student Protection 12.0 Student Protection ........................................................................................................................ 133 Section 13. Economic Need 13.1 Labour Market Needs for Digital Marketing Occupations .......................................................... 137 13.2 Student Economic Need Considerations ...................................................................................... 138 13.3 Community Development Considerations ................................................................................... 138 Section 14. Duplication 14.1 College Programs in Ontario ....................................................................................................... 141 14.2 University Programs in Southwestern Ontario ............................................................................ 141 Section 15. Optional Materials 15.0 Optional Materials ....................................................................................................................... 143 Section 16. Policies 16.0 Policies ......................................................................................................................................... 149 Appendices Appendix A: Degree Program Feasibility Study Appendix B: 2012-2013 Annual Report on Strategic Plan Implementation Appendix C: Course Information Sheets Appendix D: ITS Activity Statements Appendix E: Faculty Curriculum Vitae Appendix F: University Endorsements Appendix G: Letter for Request for Exception to the Faculty Benchmark Bachelor of Commerce (Digital Marketing) vii
Page 1 and 2: Bachelor of Commerce (Digital Marke
Page 3 and 4: 1. Organization and Program Informa
Page 5: 1.2 Table of Contents Section 1. In
Page 9 and 10: Executive Summary This application
Page 11 and 12: accordingly. The table below applie
Page 13 and 14: Program Abstract The Bachelor of Co
Page 15 and 16: 2. Degree Level A Bachelor of Comme
Page 17 and 18: 17. Evaluate and select marketing m
Page 19 and 20: 1. Depth and Breadth of Knowledge (
Page 21 and 22: management and e-commerce strategie
Page 23 and 24: 1. Depth and Breadth of Knowledge (
Page 25 and 26: 2. Conceptual & Methodological Awar
Page 27 and 28: 2. Conceptual & Methodological Awar
Page 29 and 30: 14. Apply management-level decision
Page 31 and 32: 4. Application of Knowledge 4a. The
Page 33 and 34: 4. Application of Knowledge (cont
Page 37 and 38: practices. 4. Application of Knowle
Page 41 and 42: 4b. The ability to use a basic rang
Page 43 and 44: logic and reasoning. 4. Application
Page 45 and 46: decision models. 5. Professional Ca
Page 47 and 48: 5. Professional Capacity/ Autonomy
Page 49 and 50: 3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58:
4. Program Content The Lawrence Kin
Page 59 and 60:
Four-year degrees with minimum 120
Page 61 and 62:
program for both BMK and BAM gradua
Page 63 and 64:
Marketing. This rearrangement will
Page 65 and 66:
Recommendations Give students hands
Page 67 and 68:
following courses: Global Strategy
Page 69 and 70:
Program Advisory Committee Member P
Page 71 and 72:
11. Analyze domestic and internatio
Page 73 and 74:
Marketing 1 Microeconomics Business
Page 75 and 76:
espect to various legal and ethical
Page 77 and 78:
Digital Marketing This course will
Page 79:
implementation and evaluation and c
Page 83 and 84:
The following Course Schedules 2 li
Page 85 and 86:
Year 3 Sem. 5 Sem. 6 Principles of
Page 87 and 88:
4.6 Work Experience Co‐operative
Page 89 and 90:
Figure 4.1 Employer’s Evaluation
Page 91 and 92:
4.7 Course Outlines The course outl
Page 93 and 94:
3. 4. Enhance business opportunitie
Page 95 and 96:
18. Create and apply digital market
Page 97 and 98:
2. Develop strategies that will ach
Page 99 and 100:
15. 16. Develop a business plan bas
Page 101 and 102:
GAP ANALYSIS - Degree vs. Advanced
Page 103 and 104:
14. Apply management-level decision
Page 105 and 106:
3. Enhance business opportunities b
Page 107 and 108:
17. 18. 19. 20. 21. Evaluate and se
Page 109 and 110:
5. Program Delivery The Lawrence Ki
Page 111 and 112:
Figure 5.2 - Student Feedback Surve
Page 113 and 114:
group with all of the material give
Page 115 and 116:
6. Capacity to Deliver Fanshawe Col
Page 117 and 118:
Information literacy instruction is
Page 119 and 120:
Periodicals Subscription Databases
Page 121 and 122:
Print Monograph Holdings for Select
Page 123 and 124:
6.1.3 Enhancements to Co‐operativ
Page 125 and 126:
6.2.3 Professional Development for
Page 127 and 128:
Kinlin School of Business, and thre
Page 129 and 130:
6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132:
7. Credential Recognition The Bache
Page 133 and 134:
8. Regulation & Accreditation The C
Page 135 and 136:
Bachelor of Commerce (Digital Marke
Page 137 and 138:
9. Nomenclature The Bachelor of Com
Page 139 and 140:
10. Program Evaluation Fanshawe Col
Page 141 and 142:
11. Academic Freedom & Integrity Fa
Page 143 and 144:
12. Student Protection In a recent
Page 145 and 146:
Figure 12.1 (continued) Continued n
Page 147 and 148:
13. Economic Need Fanshawe College
Page 149 and 150:
Figure 13.1 University Application
Page 151 and 152:
14. Duplication Humber is currently
Page 153 and 154:
Section 15. Optional Materials The
Page 155 and 156:
Figure 15.1 Year 2 LEVEL THREE LEVE
Page 157 and 158:
Figure 15.1 Year 4 LEVEL SEVEN LEVE
Page 159 and 160:
Section 16. Policies Fanshawe Colle
Page 161 and 162:
Fanshawe College Lawrence Kinlin Sc
Page 163 and 164:
Chapter 4. Prospective Students Sur
Page 165 and 166:
Introduction This study was conduct
Page 167 and 168:
Executive Summary Report A. Backgro
Page 169 and 170:
Today, London is a site of choice f
Page 171 and 172:
B. Overall Summary of Research Find
Page 173 and 174:
When Prospective Students were aske
Page 175 and 176:
program (15.4%) and International B
Page 177 and 178:
Chart 2. Attitudes about a College
Page 179 and 180:
One concern that several employers
Page 181 and 182:
College Applications Trends by Busi
Page 183 and 184:
“Regionally, we are the largest c
Page 185 and 186:
Student Interest in LKSB Proposed B
Page 187 and 188:
Chart 10. Alumni ‐ Interest in De
Page 189 and 190:
Chart 11. Marketing Application Tre
Page 191 and 192:
Chart 13. Employer ‐ Importance o
Page 193 and 194:
Accounting Application Trends The f
Page 195 and 196:
The program was less appealing to P
Page 197 and 198:
However, an analysis of Statistics
Page 199 and 200:
HR Management Specializations with
Page 201 and 202:
Labour Market Needs Provincial and
Page 203 and 204:
International Business Management A
Page 205 and 206:
Student Interest in LKSB Proposed B
Page 207 and 208:
two‐thirds of employers were fami
Page 209 and 210:
though. I also hope that courses ta
Page 211 and 212:
C. Conclusion and Recommendations T
Page 213 and 214:
Emphasizing LKSB’s key strength -
Page 215 and 216:
As a core program offered in most u
Page 217 and 218:
LKSB is considering a number of spe
Page 219 and 220:
B. Detailed Findings Overall Percep
Page 221 and 222:
“The bar to get into Ivey is very
Page 223 and 224:
optimal if we could provide ongoing
Page 225 and 226:
you. A broader look at the world. A
Page 227 and 228:
Potential Challenges in Offering th
Page 229 and 230:
their buy in, but it wouldn’t be
Page 231 and 232:
pathways within their region. The c
Page 233 and 234:
yet whether it is practical to deli
Page 235 and 236:
Chapter 2. Competitive Analysis A.
Page 237 and 238:
for career preparation, highlightin
Page 239 and 240:
Leadership and Management. Of these
Page 241 and 242:
C. Detailed Findings Section 1. Com
Page 243 and 244:
Specifics of College Business Degre
Page 245 and 246:
University Business Degree Program
Page 247 and 248:
iii. Summary of Diploma and Postg
Page 249 and 250:
A greater proportion of women than
Page 251 and 252:
Chart 6. Proportion of Business Pro
Page 253 and 254:
Accounting The application trend fo
Page 255 and 256:
Finance/Financial Services/Financia
Page 257 and 258:
College is attracting 17% of enroll
Page 259 and 260:
Chapter 3. Current Business Student
Page 261 and 262:
interested in university are less i
Page 263 and 264:
Over half of Current Students (57%)
Page 265 and 266:
Almost one‐third (29%) of Student
Page 267 and 268:
Table 5. Considering a Degree by De
Page 269 and 270:
Factors of Importance in Choosing a
Page 271 and 272:
Section 3. Interest in Lawrence Kin
Page 273 and 274:
Appeal of Marketing Degree Based on
Page 275 and 276:
Appeal of Accounting Degree Based o
Page 277 and 278:
Appeal of Enterprise Management Deg
Page 279 and 280:
Appeal of Human Resources Managemen
Page 281 and 282:
Importance vs. Appeal of Features o
Page 283 and 284:
Overall, over two‐thirds of Curre
Page 285 and 286:
Three‐quarters of Current Student
Page 287 and 288:
Chapter 4. Prospective Students Sur
Page 289 and 290:
B. Executive Summary Strong Interes
Page 291 and 292:
C. Detailed Findings Section 1. Pro
Page 293 and 294:
As expected, each group generally r
Page 295 and 296:
Section 2. Interest in a Business D
Page 297 and 298:
PSE Considerations for a Business D
Page 299 and 300:
Reasons for Interest in a Degree Th
Page 301 and 302:
Not surprisingly, those currently e
Page 303 and 304:
Those who are employed are more lik
Page 305 and 306:
Page 307 and 308:
In terms of future interest in appl
Page 309 and 310:
Appeal of Human Resources Managemen
Page 311 and 312:
Appeal of Enterprise Management Deg
Page 313 and 314:
Fifty‐five percent of Prospective
Page 315 and 316:
B. Executive Summary Moderate Level
Page 317 and 318:
C. Detailed Findings Section 1. Pro
Page 319 and 320:
Section 2. Interest in a Business D
Page 321 and 322:
Factors of Importance in Choosing a
Page 323 and 324:
Page 325 and 326:
Section 5. Satisfaction with Lawren
Page 327 and 328:
Section 6. Online Delivery Methods
Page 329 and 330:
E. D. Openended Comments from Alu
Page 331 and 332:
school full time. I would be intere
Page 333 and 334:
The Government of Canada, through a
Page 335 and 336:
Figure 1 ‐ Employer Size 30 27.7
Page 337 and 338:
needs, with almost half unable to c
Page 339 and 340:
C. Detailed Findings Section 1. Lab
Page 341 and 342:
The Ontario Public Accounting Act w
Page 343 and 344:
In the Kitchener‐Waterloo‐Barri
Page 345 and 346:
Future Shortages In terms of future
Page 347 and 348:
Section 3. Marketing Outlook This s
Page 349 and 350:
Regional Of the total Sales, Market
Page 351 and 352:
Table 8 - Other Marketing Shortages
Page 353 and 354:
In open‐ended comments, a wide ra
Page 355 and 356:
Factors that are expected to limit
Page 357 and 358:
Employers who responded to this que
Page 359 and 360:
Table 14 - Most Significant Future
Page 361 and 362:
Section 5. Business Management Outl
Page 363 and 364:
above average, primarily because of
Page 365 and 366:
Table 17 - Business Management Shor
Page 367 and 368:
Table 20 - Business Management Spec
Page 369 and 370:
Excel is a huge issue. It is critic
Page 371 and 372:
specialization opportunities, and t
Page 373 and 374:
Figure 20 -Need for Fanshawe Busine
Page 375 and 376:
Section 8. Employer Perceptions of
Page 377 and 378:
Figure 24 - Prefer University Gradu
Page 379 and 380:
Figure 26 - Pay Differential, Unive
Page 381 and 382:
(Table 24). Almost all those who re
Page 383 and 384:
offering at Phoenix University and
Page 385 and 386:
Over one‐third of those who are i
Page 387 and 388:
Those who are interested in part‐
Page 389 and 390:
Table 10. Satisfaction with Online
Page 391 and 392:
Appendix C. Details of University D
Page 393 and 394:
Table 5a. College 2‐year Diploma
Page 395 and 396:
Appendix F. Postgraduate Certific
Page 397:
APPENDIX B 2012‐2013 Annual Repor
Page 402:
EXECUTIVE SUMMARY
Page 405 and 406:
Executive Summary 2012/13 Strategic
Page 407 and 408:
Executive Summary 2012/13 Strategic
Page 410:
SECTION A Government Issues
Page 413 and 414:
A. Government Issues A.1 Government
Page 415 and 416:
Page 417 and 418:
Page 420:
SECTION B Board Directions
Page 423 and 424:
B. Board Directions Meeting Labour
Page 426 and 427:
C. Progress Towards Achieving Board
Page 428 and 429:
Page 430 and 431:
Page 432 and 433:
Page 434 and 435:
Page 436 and 437:
Page 438 and 439:
Page 440 and 441:
Page 442 and 443:
Page 444 and 445:
Page 446 and 447:
Page 448 and 449:
Page 450:
SECTION D Financial Planning / Fina
Page 453 and 454:
- 35 - D. Financial Planning/Financ
Page 455 and 456:
D. Financial Planning/Financial Con
Page 457 and 458:
D. Financial Planning/Financial Con
Page 460:
SECTION E Capital Projects
Page 463 and 464:
E. Capital Projects (Policy D-12) E
Page 465 and 466:
Page 467 and 468:
Page 469 and 470:
Page 471 and 472:
E. Capital Projects (Policy D-12) -
Page 473 and 474:
Page 475 and 476:
Page 478:
SECTION F Appendices
Page 481 and 482:
F. Appendices F.2 Financial Project
Page 483 and 484:
F. Appendices F.3 Summary of Planni
Page 485 and 486:
F. Appendices F.4 Budget Unit Summa
Page 488 and 489:
APPENDIX C Course Information Sheet
Page 490 and 491:
APPENDIX D Information Technology S
Page 492 and 493:
Activity Statements - Enabling Mult
Page 494 and 495:
Page 496 and 497:
Page 498 and 499:
APPENDIX E Faculty CVs Bachelor of
Page 500 and 501:
APPENDIX F University Endorsements
Page 505:
COLLEGE OF MANAGEMENT AND ECONOMICS
Page 509 and 510:
APPENDIX G Request for Exception to
show all

Bachelor of Commerce (Digital Marketing) - Postsecondary ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?