Bachelor of Commerce (Digital Marketing) - Postsecondary ...

following courses: Global Strategy & e-Commerce, Organizational Behaviour,
Communication Skills for a Diverse World.
VLO #19 – remove “using web analytics” as various assessment tools could be used to
measure online marketing tactics
VLO #20 – consider replacing “design” with “direct the development of” or “plan”.
VLO #21 – consider adding “using web analytics” (or add this concept in a separate VLO);
replace “monitor” with “optimize” and add “report on”: “Create, optimize and report on…”
12. Proposed Course List and Co-op Schedule
Ross presented the proposed course list and co-op schedule for the program.
Breadth Courses
Ross explained that Creativity and Innovation was added as a “breadth” (or non-core mandatory)
course, bringing the total of breadth courses to nine: five mandatory courses and four electives. He
noted that the course description for Computer Applications for Business is a duplicate of the
description for Business Information Systems; it will be replaced to reflect the actual content (i.e.,
introduction to Microsoft Office suite).
Recommendations:
The Committee asked if Logic and Reasoning could be offered earlier in the curriculum,
perhaps in another Level with only five courses (not in Level 3 because it already includes
Statistics for Business).
Levels 5-8
Ross presented the proposed curriculum for Levels 5-8 which focuses largely on digital marketing but
includes several non-core courses as well as business courses offered in the other BComm
specializations (e.g., Strategic Policy and Planning).
Recommendations:
Reconsider pairing of Global Strategy and e-Commerce in one course. Other combinations to
consider: e-Commerce and Product and Channel Management, Global Strategy with Product
and Channel Management, Strategic Website Management and e-Commerce, e-Commerce
and Sales, e-Commerce and CRM, e-Commerce and Entrepreneurship.
Reconsider offering Strategic Website Management and Search Engine Marketing in the
same semester; should one precede the other (Consumer Behaviour could be moved to
accommodate a switch of one course to Level 5). Regardless of timing, close communication
between professors is required during the development and delivery of these two courses.
Ensure sales and event marketing, which are not addressed in dedicated courses, are
adequately addressed in the curriculum.
Co-op Schedule
Ross reviewed the proposed co-operative education schedule for the program: one mandatory co-op
semester (winter term) with optional second co-op semester (summer term) between Levels 7 and 8.
Bachelor of Commerce (Digital Marketing) 55