Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Marketing. This rearrangement will make co-op more valuable to students and
employers.
Place the less critical courses in Semesters 7 and 8 when students are looking for work,
but balance this with the need to keep their skills and knowledge current. The proposed
Capstone Client Project course must be structured to keep skills current, and the
curriculum flexibility of Current Issues in Marketing would allow for the introduction of
new tactical skills.
To accommodate these changes:
o Move two non-core (breadth) mandatory courses into later semesters, along with
Business Finance II and Consumer Behaviour
o Move Entrepreneurship to Semester 5 or 6.
Consider separating CRM & Social Media as this is not a natural pairing. CRM belongs
more with analytics. Or combine all three in one course
Consider combining Consumer Behavior and Market Research.
Ensure direct marketing is included in the curriculum if not in a distinct course.
Ensure media planning/media buying (beyond Search Engine Marketing) is included in
the curriculum if not in a distinct course.
The inclusion e-commerce curriculum is critical.
7. Wrap up, Next Steps and Closing Remarks
Ross thanked all for their participation and support. The group will reconvene on Wednesday,
November 23, 2011, to review revised vocational learning outcomes and curriculum.
4.2 Program Advisory Committee
The minutes of the Program Advisory Committee meeting of November 23, 2011, follow.
This submission differs from the content of the following Program Advisory Committee minutes in one
substantive area due to modifications as the program was developed. We are not intending to deliver
the program in hybrid/blended format, but in face‐to‐face web‐facilitated format as per the PEQAB
definition.
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