Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Figure 3.2 Degree Completion continued Semester 6 ‐ Winter Semester 6 ‐ Winter Semester 6 ‐ Winter Search Engine Marketing 4 Search Engine Marketing 4 Search Engine Marketing 4 Consumer Behaviour 3 Consumer Behaviour 3 Consumer Behaviour 3 Digital Marketing 3 Digital Marketing 3 Digital Marketing 3 Managing Programs & Projects 3 Business Information Systems 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Ethics in a Global Context 3 Semester 7 ‐ Fall Semester 7 ‐ Fall Semester 7 ‐ Fall Product & Channel Management 3 Product & Channel Management 3 Product & Channel Management 3 Marketing Metrics & Analysis 3 Marketing Metrics & Analysis 3 Marketing Metrics & Analysis 3 Managing Customer Relationships 3 Managing Customer Relationships 3 Managing Customer Relationships 3 Entrepreneurship 3 Accounting for Managers 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Brand Management & Media Integration 3 Co‐op Preparation (non‐credit) Co‐op Preparation (non‐credit) Co‐op Preparation (non‐credit) Co‐op Work Term ‐ Winter Co‐op Work Term ‐ Winter Co‐op Work Term ‐ Winter Semester 8 ‐ Fall Semester 8 ‐ Fall Semester 8 ‐ Fall Co‐op integration (non‐credit) Co‐op integration (non‐credit) Co‐op integration (non‐credit) Current Issues in Marketing 3 Current Issues in Marketing 3 Current Issues in Marketing 3 Global Strategy & eCommerce 3 Global Strategy & eCommerce 3 Global Strategy & eCommerce 3 Capstone Client Project Course 3 Capstone Client Project Course 3 Capstone Client Project Course 3 Strategic Policy and Planning 3 Strategic Policy and Planning 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 44 Bachelor of Commerce (Digital Marketing)
4. Program Content The Lawrence Kinlin School of Business engaged Academica Group Inc. to help to establish, through primary and secondary research, the feasibility of developing four Bachelor of Commerce programs, and further to help determine the program focus. With offices in London (Ontario), Toronto and Boston, Academica Group Inc. (AGI) is Canada's largest research‐based marketing consultancy focused exclusively on the higher education sector, and a worldwide leader in bringing marketing research to higher education. Academica Group’s report is appended to this document as Appendix A. The Academica research prompted the formation of an External Focus Group of employers and management professionals to consider the research findings and make recommendations to Fanshawe College about whether to proceed. Upon the External Focus Group’s recommendation, a Program Advisory Committee was formed to determine the program name and description, program learning outcomes, curriculum content and delivery strategies. These elements provided the foundation for this proposal to PEQAB. 4.1 External Focus Group The minutes of the External Focus Group meeting of October 20, 2011, follow. Note: This submission differs from the content of the Focus Group minutes in one substantive area due to modifications as the program was developed. We are not intending to deliver the program in hybrid/blended format, but in face‐to‐face web‐facilitated format as per the PEQAB definition. External Focus Group Bachelor of Commerce (Digital Marketing) October 20, 2011 5:30 – 8:30 p.m. Fanshawe College, Room B2025 In Attendance External Representatives: Robert Brookes, StarTech.com; Emily Chen-Bendle, Marketing Consultant; Angela Colebrook, OLG-Western Fair; Marja Debrouwer, Evans Wholesale; Jenn Dittmer, Rejuvenate Health Services; Laurie Hause, Siskinds – The Law Firm; Kenny Khoo, Trojan Technologies; Justin Ogglesby, Hall Associates; Chris Salvatore, Star Media Group; Susan Smedley, Jones Packaging Inc.; Rachel Wall, Bell Canada; Naeema Farooqi, Marketing Consultant. Fanshawe Representatives: Sherry McEvoy, Program Coordinator; Ross Gowan, Project Manager; Liz Gray, Faculty; Darren Johnson, Faculty; Dee Morrissey, Program Manager; Mary Pierce, Chair Bachelor of Commerce (Digital Marketing) 45
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11 and 12: accordingly. The table below applie
- Page 13 and 14: Program Abstract The Bachelor of Co
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
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- Page 21 and 22: management and e-commerce strategie
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- Page 35 and 36: 4. Application of Knowledge (cont
- Page 37 and 38: practices. 4. Application of Knowle
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- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43 and 44: logic and reasoning. 4. Application
- Page 45 and 46: decision models. 5. Professional Ca
- Page 47 and 48: 5. Professional Capacity/ Autonomy
- Page 49 and 50: 3. Admission, Promotion & Graduatio
- Page 51 and 52: 3.6 Advanced Standing Policies and
- Page 53 and 54: Figure 3.1 Degree Completion Transf
- Page 55: Fig. 3.2 Degree Completion Transfer
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
- Page 63 and 64: Marketing. This rearrangement will
- Page 65 and 66: Recommendations Give students hands
- Page 67 and 68: following courses: Global Strategy
- Page 69 and 70: Program Advisory Committee Member P
- Page 71 and 72: 11. Analyze domestic and internatio
- Page 73 and 74: Marketing 1 Microeconomics Business
- Page 75 and 76: espect to various legal and ethical
- Page 77 and 78: Digital Marketing This course will
- Page 79: implementation and evaluation and c
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- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
- Page 87 and 88: 4.6 Work Experience Co‐operative
- Page 89 and 90: Figure 4.1 Employer’s Evaluation
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- Page 93 and 94: 3. 4. Enhance business opportunitie
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- Page 97 and 98: 2. Develop strategies that will ach
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- Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
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4. Program Content<br />
The Lawrence Kinlin School <strong>of</strong> Business engaged Academica Group Inc. to help to establish, through<br />
primary and secondary research, the feasibility <strong>of</strong> developing four <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> programs, and<br />
further to help determine the program focus. With <strong>of</strong>fices in London (Ontario), Toronto and Boston,<br />
Academica Group Inc. (AGI) is Canada's largest research‐based marketing consultancy focused<br />
exclusively on the higher education sector, and a worldwide leader in bringing marketing research to<br />
higher education. Academica Group’s report is appended to this document as Appendix A.<br />
The Academica research prompted the formation <strong>of</strong> an External Focus Group <strong>of</strong> employers and<br />
management pr<strong>of</strong>essionals to consider the research findings and make recommendations to Fanshawe<br />
College about whether to proceed. Upon the External Focus Group’s recommendation, a Program<br />
Advisory Committee was formed to determine the program name and description, program learning<br />
outcomes, curriculum content and delivery strategies. These elements provided the foundation for this<br />
proposal to PEQAB.<br />
4.1 External Focus Group<br />
The minutes <strong>of</strong> the External Focus Group meeting <strong>of</strong> October 20, 2011, follow.<br />
Note: This submission differs from the content <strong>of</strong> the Focus Group minutes in one substantive area due<br />
to modifications as the program was developed. We are not intending to deliver the program in<br />
hybrid/blended format, but in face‐to‐face web‐facilitated format as per the PEQAB definition.<br />
External Focus Group<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)<br />
October 20, 2011<br />
5:30 – 8:30 p.m.<br />
Fanshawe College, Room B2025<br />
In Attendance<br />
External Representatives: Robert Brookes, StarTech.com; Emily Chen-Bendle, <strong>Marketing</strong> Consultant;<br />
Angela Colebrook, OLG-Western Fair; Marja Debrouwer, Evans Wholesale; Jenn Dittmer, Rejuvenate<br />
Health Services; Laurie Hause, Siskinds – The Law Firm; Kenny Khoo, Trojan Technologies; Justin<br />
Ogglesby, Hall Associates; Chris Salvatore, Star Media Group; Susan Smedley, Jones Packaging Inc.;<br />
Rachel Wall, Bell Canada; Naeema Farooqi, <strong>Marketing</strong> Consultant.<br />
Fanshawe Representatives: Sherry McEvoy, Program Coordinator; Ross Gowan, Project Manager; Liz<br />
Gray, Faculty; Darren Johnson, Faculty; Dee Morrissey, Program Manager; Mary Pierce, Chair<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 45
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