Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Figure 3.2 Degree Completion continued Semester 6 ‐ Winter Semester 6 ‐ Winter Semester 6 ‐ Winter Search Engine Marketing 4 Search Engine Marketing 4 Search Engine Marketing 4 Consumer Behaviour 3 Consumer Behaviour 3 Consumer Behaviour 3 Digital Marketing 3 Digital Marketing 3 Digital Marketing 3 Managing Programs & Projects 3 Business Information Systems 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Ethics in a Global Context 3 Semester 7 ‐ Fall Semester 7 ‐ Fall Semester 7 ‐ Fall Product & Channel Management 3 Product & Channel Management 3 Product & Channel Management 3 Marketing Metrics & Analysis 3 Marketing Metrics & Analysis 3 Marketing Metrics & Analysis 3 Managing Customer Relationships 3 Managing Customer Relationships 3 Managing Customer Relationships 3 Entrepreneurship 3 Accounting for Managers 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Brand Management & Media Integration 3 Co‐op Preparation (non‐credit) Co‐op Preparation (non‐credit) Co‐op Preparation (non‐credit) Co‐op Work Term ‐ Winter Co‐op Work Term ‐ Winter Co‐op Work Term ‐ Winter Semester 8 ‐ Fall Semester 8 ‐ Fall Semester 8 ‐ Fall Co‐op integration (non‐credit) Co‐op integration (non‐credit) Co‐op integration (non‐credit) Current Issues in Marketing 3 Current Issues in Marketing 3 Current Issues in Marketing 3 Global Strategy & eCommerce 3 Global Strategy & eCommerce 3 Global Strategy & eCommerce 3 Capstone Client Project Course 3 Capstone Client Project Course 3 Capstone Client Project Course 3 Strategic Policy and Planning 3 Strategic Policy and Planning 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 Non‐Core Elective 3 44 Bachelor of Commerce (Digital Marketing)
4. Program Content The Lawrence Kinlin School of Business engaged Academica Group Inc. to help to establish, through primary and secondary research, the feasibility of developing four Bachelor of Commerce programs, and further to help determine the program focus. With offices in London (Ontario), Toronto and Boston, Academica Group Inc. (AGI) is Canada's largest research‐based marketing consultancy focused exclusively on the higher education sector, and a worldwide leader in bringing marketing research to higher education. Academica Group’s report is appended to this document as Appendix A. The Academica research prompted the formation of an External Focus Group of employers and management professionals to consider the research findings and make recommendations to Fanshawe College about whether to proceed. Upon the External Focus Group’s recommendation, a Program Advisory Committee was formed to determine the program name and description, program learning outcomes, curriculum content and delivery strategies. These elements provided the foundation for this proposal to PEQAB. 4.1 External Focus Group The minutes of the External Focus Group meeting of October 20, 2011, follow. Note: This submission differs from the content of the Focus Group minutes in one substantive area due to modifications as the program was developed. We are not intending to deliver the program in hybrid/blended format, but in face‐to‐face web‐facilitated format as per the PEQAB definition. External Focus Group Bachelor of Commerce (Digital Marketing) October 20, 2011 5:30 – 8:30 p.m. Fanshawe College, Room B2025 In Attendance External Representatives: Robert Brookes, StarTech.com; Emily Chen-Bendle, Marketing Consultant; Angela Colebrook, OLG-Western Fair; Marja Debrouwer, Evans Wholesale; Jenn Dittmer, Rejuvenate Health Services; Laurie Hause, Siskinds – The Law Firm; Kenny Khoo, Trojan Technologies; Justin Ogglesby, Hall Associates; Chris Salvatore, Star Media Group; Susan Smedley, Jones Packaging Inc.; Rachel Wall, Bell Canada; Naeema Farooqi, Marketing Consultant. Fanshawe Representatives: Sherry McEvoy, Program Coordinator; Ross Gowan, Project Manager; Liz Gray, Faculty; Darren Johnson, Faculty; Dee Morrissey, Program Manager; Mary Pierce, Chair Bachelor of Commerce (Digital Marketing) 45
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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Page 9 and 10: Executive Summary This application
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Page 13 and 14: Program Abstract The Bachelor of Co
Page 15 and 16: 2. Degree Level A Bachelor of Comme
Page 17 and 18: 17. Evaluate and select marketing m
Page 19 and 20: 1. Depth and Breadth of Knowledge (
Page 21 and 22: management and e-commerce strategie
Page 23 and 24: 1. Depth and Breadth of Knowledge (
Page 25 and 26: 2. Conceptual & Methodological Awar
Page 27 and 28: 2. Conceptual & Methodological Awar
Page 29 and 30: 14. Apply management-level decision
Page 31 and 32: 4. Application of Knowledge 4a. The
Page 33 and 34: 4. Application of Knowledge (cont
Page 37 and 38: practices. 4. Application of Knowle
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Page 45 and 46: decision models. 5. Professional Ca
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Page 49 and 50: 3. Admission, Promotion & Graduatio
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
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Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
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Page 65 and 66: Recommendations Give students hands
Page 67 and 68: following courses: Global Strategy
Page 69 and 70: Program Advisory Committee Member P
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Page 73 and 74: Marketing 1 Microeconomics Business
Page 75 and 76: espect to various legal and ethical
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Page 79: implementation and evaluation and c
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Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
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Page 91 and 92: 4.7 Course Outlines The course outl
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Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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