Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Transfer From Fanshawe Business Diploma programs Program of Origin Entry Level GPA Required Percentage of Credit Granted Business Administration – Marketing advanced diploma program 6 3.0 62% Business – Marketing diploma program 4 3.5 39% Business Administration – Leadership and Management advanced diploma program 5 3.0 53% Business Administration (other than Marketing or Leadership and Management) advanced diploma programs 4 3.0 39% Business (other than Marketing) diploma programs (2‐yr.) 4 3.5 39% Figure 3.1 illustrates the course of study for graduates of Fanshawe’s Business – Marketing and Business Administration – Marketing programs to transfer into the proposed Bachelor of Commerce (Digital Marketing) program. Graduates of a Fanshawe diploma or advanced diploma other than the Marketing diploma programs will receive a customized course schedule depending upon the program of their origin. Figure 3.2 shows a course of study for graduates of the Business and Business Administration – Leadership and Management programs transferring into the proposed Bachelor of Commerce (Digital Marketing) program. 3.8 Gap Analysis for Advanced Standing and Transfer Students The gap analysis for applicants who have completed a Marketing diploma or advanced diploma program is presented in 4.10. 40 Bachelor of Commerce (Digital Marketing)
Figure 3.1 Degree Completion Transfer Schedule for Fanshawe Marketing Diploma and Business Administration Marketing Advanced Diploma Graduates Bachelor of Commerce (Digital Marketing) Direct Entry 2‐Yr Diploma Transfers (BMK) Semester 1 ‐ Fall Mathematics for Decision Making 4 Introductory Accounting 1 4 Argumentation & Persuasion 3 Computer Applications for Business 3 Management Fundamentals 3 3‐Yr Diploma Transfers (BAM) Semester 2 ‐ Winter Non‐Core Elective 3 Marketing 1 3 Microeconomics 3 Business Information Systems 3 Ethics in a Global Context 3 Prof. Comm. for a Diverse World 3 Semester 3 ‐ Fall Accounting for Managers 4 Macroeconomics 3 HR Management 3 Statistics for Business 3 Non‐Core Elective 3 Leaders & Leadership 3 Semester 4 ‐ Winter Semester 4 ‐ Summer Business Law 3 Ethics in a Global Context 3 Operations Management 3 Operations Management 3 Principles of Organizational Behaviour 3 Non‐Core Elective 3 Marketing 2 3 Argumentation & Persuasion 3 Non‐Core Elective 3 Leaders & Leadership 3 Semester 5 ‐ Fall Semester 5 ‐ Fall Non‐Core Elective 3 Non‐Core Elective 3 Financial Management 3 Financial Management 3 Applied Research Methods 3 Accounting for Managers 4 Strategic Web Site Management 3 Strategic Web Site Mgmt 3 Brand Mgmt & Media Integration 3 Business Law 3 Bachelor of Commerce (Digital Marketing) 41
- Page 1 and 2: Bachelor of Commerce (Digital Marke
- Page 3 and 4: 1. Organization and Program Informa
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11 and 12: accordingly. The table below applie
- Page 13 and 14: Program Abstract The Bachelor of Co
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
- Page 19 and 20: 1. Depth and Breadth of Knowledge (
- Page 21 and 22: management and e-commerce strategie
- Page 23 and 24: 1. Depth and Breadth of Knowledge (
- Page 25 and 26: 2. Conceptual & Methodological Awar
- Page 27 and 28: 2. Conceptual & Methodological Awar
- Page 29 and 30: 14. Apply management-level decision
- Page 31 and 32: 4. Application of Knowledge 4a. The
- Page 33 and 34: 4. Application of Knowledge (cont
- Page 35 and 36: 4. Application of Knowledge (cont
- Page 37 and 38: practices. 4. Application of Knowle
- Page 39 and 40: 4. Application of Knowledge (cont
- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43 and 44: logic and reasoning. 4. Application
- Page 45 and 46: decision models. 5. Professional Ca
- Page 47 and 48: 5. Professional Capacity/ Autonomy
- Page 49 and 50: 3. Admission, Promotion & Graduatio
- Page 51: 3.6 Advanced Standing Policies and
- Page 55 and 56: Fig. 3.2 Degree Completion Transfer
- Page 57 and 58: 4. Program Content The Lawrence Kin
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
- Page 63 and 64: Marketing. This rearrangement will
- Page 65 and 66: Recommendations Give students hands
- Page 67 and 68: following courses: Global Strategy
- Page 69 and 70: Program Advisory Committee Member P
- Page 71 and 72: 11. Analyze domestic and internatio
- Page 73 and 74: Marketing 1 Microeconomics Business
- Page 75 and 76: espect to various legal and ethical
- Page 77 and 78: Digital Marketing This course will
- Page 79: implementation and evaluation and c
- Page 83 and 84: The following Course Schedules 2 li
- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
- Page 87 and 88: 4.6 Work Experience Co‐operative
- Page 89 and 90: Figure 4.1 Employer’s Evaluation
- Page 91 and 92: 4.7 Course Outlines The course outl
- Page 93 and 94: 3. 4. Enhance business opportunitie
- Page 95 and 96: 18. Create and apply digital market
- Page 97 and 98: 2. Develop strategies that will ach
- Page 99 and 100: 15. 16. Develop a business plan bas
- Page 101 and 102: GAP ANALYSIS - Degree vs. Advanced
Figure 3.1 Degree Completion Transfer Schedule for Fanshawe <strong>Marketing</strong> Diploma and Business<br />
Administration <strong>Marketing</strong> Advanced Diploma Graduates<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)<br />
Direct Entry<br />
2‐Yr Diploma Transfers<br />
(BMK)<br />
Semester 1 ‐ Fall<br />
Mathematics for Decision Making 4<br />
Introductory Accounting 1 4<br />
Argumentation & Persuasion 3<br />
Computer Applications for Business 3<br />
Management Fundamentals 3<br />
3‐Yr Diploma Transfers<br />
(BAM)<br />
Semester 2 ‐ Winter<br />
Non‐Core Elective 3<br />
<strong>Marketing</strong> 1 3<br />
Microeconomics 3<br />
Business Information Systems 3<br />
Ethics in a Global Context 3<br />
Pr<strong>of</strong>. Comm. for a Diverse World 3<br />
Semester 3 ‐ Fall<br />
Accounting for Managers 4<br />
Macroeconomics 3<br />
HR Management 3<br />
Statistics for Business 3<br />
Non‐Core Elective 3<br />
Leaders & Leadership 3<br />
Semester 4 ‐ Winter<br />
Semester 4 ‐ Summer<br />
Business Law 3 Ethics in a Global Context 3<br />
Operations Management 3 Operations Management 3<br />
Principles <strong>of</strong> Organizational Behaviour 3 Non‐Core Elective 3<br />
<strong>Marketing</strong> 2 3 Argumentation & Persuasion 3<br />
Non‐Core Elective 3 Leaders & Leadership 3<br />
Semester 5 ‐ Fall<br />
Semester 5 ‐ Fall<br />
Non‐Core Elective 3 Non‐Core Elective 3<br />
Financial Management 3 Financial Management 3<br />
Applied Research Methods 3 Accounting for Managers 4<br />
Strategic Web Site Management 3 Strategic Web Site Mgmt 3<br />
Brand Mgmt & Media Integration 3 Business Law 3<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 41
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