Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
3.3 English Language Proficiency Requirements A requirement of admission to this degree program is generally Grade 12 English (ENG4U). Applicants for whom English is a second language, including international applicants, will also be required to demonstrate English language proficiency at a level considered necessary for success in this degree program. The score required in the Test of English as a Foreign Language (TOEFL) assessment is 570 for the paper‐based test (PBT), and 230 for the computer‐based TOEFL. Applicants may instead demonstrate their English language proficiency using the International English Language Testing System (IELTS), where a score of 7.0 will be required for admission. Applicants who do not score high enough will be referred to an ESL program to upgrade their English proficiency in order to gain acceptance to the degree program. If the applicant’s TOEFL or IELTS score is high enough to be admitted to the Business – Marketing diploma program, or the Business Administration – Marketing advanced diploma program, this will provide an alternate mode of entry with more time to build communications skills before entering the degree program. 3.4 Promotion and Graduation Requirements Policy 2‐C‐05 defines the Academic Standing requirements for Fanshawe students to progress and graduate. In order to progress from one semester to the next level, a student registered in a degree program must have achieved a minimum 2.5 GPA in the core subjects, and minimum 2.0 in non‐core subjects. Policy 2‐G‐02 defines the opportunity for students to appeal a decision that impacts their academic standing or progression. Policy 2‐C‐05 also defines the policy and procedure for academic remediation, sanctions and suspension for students that do not meet minimum achievement requirements. Students who meet the 2.5 GPA requirement will be allowed to progress to the next level if no more than two courses are not successfully completed. Students may be placed on academic probation and may be required to agree to a student success plan in order that they may continue in the program. The Lawrence Kinlin School of Business has two full‐time Student Success Advisors to assist students who experience academic or other difficulties, complementing the college’s full‐service Counseling and Accessibility Services department. In order to graduate, degree students are required to have successfully completed all courses with an accumulated GPA of 2.5 in core subject areas and 2.0 in non‐core subjects. A requirement of graduation also is the successful completion of the mandatory co‐op work term. 3.5 Calculation of Grade Point Average Fanshawe’s GPA is calculated using a scale of 0 to 4.2 grade points and a weighted average based on course credits. The details can be found in Policy 2‐C‐04. 38 Bachelor of Commerce (Digital Marketing)
3.6 Advanced Standing Policies and Requirements Fanshawe College has well‐defined advanced standing policies and requirements, partially described in Policy 2‐A‐03. Advanced standing is credit granted on a course‐by‐course basis for a program level or levels on the basis of previous academic achievement at another institution and/or prior learning assessment and recognition. Applications for advanced standing are reviewed by the academic program coordinator, a faculty member with relevant expertise and qualifications in the Lawrence Kinlin School of Business, to ensure the program of earlier studies is relevant for advanced standing and is based on 75% similarity in curriculum content and in level of instruction and evaluation. Applicants to the Bachelor of Commerce (Digital Marketing) program who have completed a diploma program at a college other than Fanshawe, and who have achieved an appropriate level of cumulative GPA, will be considered for advanced standing into Level 3, 4 or 5, depending on their program of origin. Graduates of 2‐year diploma programs will require a cumulative GPA of 3.5 (75%), and graduates of 3‐ year advanced diploma programs will require a cumulative GPA of 3.0 (70%). Applicants who have completed a degree program at either a college or university will be considered for advanced standing provided they have a cumulative GPA of 3.0 (70%). Advanced Standing Entry Level and GPA Requirements Program of Origin Entry Level GPA Required Percentage of Credit Granted Business Administration – Marketing advanced diploma programs (3‐yr.) 5 3.0 54% Business – Marketing diploma programs (2‐yr.) 4 3.5 38% Business Administration (other than Marketing) advanced diploma programs (3‐yr.) 4 3.0 38% Business (other than Marketing) diploma programs (2‐yr.) 3 3.5 27% College or university degree program Individual assessment 3.0 3.7 Program Transfer Policies and Requirements Program transfer is a transfer from one Fanshawe College post‐secondary program to another. Diploma students who have successfully completed a 2‐ or 3‐year diploma program in the Lawrence Kinlin School of Business and who have achieved the minimum cumulative GPA will be allowed to transfer into the Bachelor of Commerce (Digital Marketing) program into either Level 4, 5 or 6, depending on the program of origin. Students choosing to transfer, having completed a Fanshawe diploma program at the 3.5 GPA level (75%) but from a program delivered by a school other than the Lawrence Kinlin School of Business (e.g. Travel and Tourism, Law Clerk, etc.), will be considered for transfer on a course‐by‐course basis only. Bachelor of Commerce (Digital Marketing) 39
- Page 1 and 2: Bachelor of Commerce (Digital Marke
- Page 3 and 4: 1. Organization and Program Informa
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11 and 12: accordingly. The table below applie
- Page 13 and 14: Program Abstract The Bachelor of Co
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
- Page 19 and 20: 1. Depth and Breadth of Knowledge (
- Page 21 and 22: management and e-commerce strategie
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- Page 37 and 38: practices. 4. Application of Knowle
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- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43 and 44: logic and reasoning. 4. Application
- Page 45 and 46: decision models. 5. Professional Ca
- Page 47 and 48: 5. Professional Capacity/ Autonomy
- Page 49: 3. Admission, Promotion & Graduatio
- Page 53 and 54: Figure 3.1 Degree Completion Transf
- Page 55 and 56: Fig. 3.2 Degree Completion Transfer
- Page 57 and 58: 4. Program Content The Lawrence Kin
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
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- Page 65 and 66: Recommendations Give students hands
- Page 67 and 68: following courses: Global Strategy
- Page 69 and 70: Program Advisory Committee Member P
- Page 71 and 72: 11. Analyze domestic and internatio
- Page 73 and 74: Marketing 1 Microeconomics Business
- Page 75 and 76: espect to various legal and ethical
- Page 77 and 78: Digital Marketing This course will
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- Page 83 and 84: The following Course Schedules 2 li
- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
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- Page 99 and 100: 15. 16. Develop a business plan bas
3.3 English Language Pr<strong>of</strong>iciency Requirements<br />
A requirement <strong>of</strong> admission to this degree program is generally Grade 12 English (ENG4U). Applicants<br />
for whom English is a second language, including international applicants, will also be required to<br />
demonstrate English language pr<strong>of</strong>iciency at a level considered necessary for success in this degree<br />
program. The score required in the Test <strong>of</strong> English as a Foreign Language (TOEFL) assessment is 570 for<br />
the paper‐based test (PBT), and 230 for the computer‐based TOEFL. Applicants may instead<br />
demonstrate their English language pr<strong>of</strong>iciency using the International English Language Testing System<br />
(IELTS), where a score <strong>of</strong> 7.0 will be required for admission.<br />
Applicants who do not score high enough will be referred to an ESL program to upgrade their English<br />
pr<strong>of</strong>iciency in order to gain acceptance to the degree program. If the applicant’s TOEFL or IELTS score is<br />
high enough to be admitted to the Business – <strong>Marketing</strong> diploma program, or the Business<br />
Administration – <strong>Marketing</strong> advanced diploma program, this will provide an alternate mode <strong>of</strong> entry<br />
with more time to build communications skills before entering the degree program.<br />
3.4 Promotion and Graduation Requirements<br />
Policy 2‐C‐05 defines the Academic Standing requirements for Fanshawe students to progress and<br />
graduate. In order to progress from one semester to the next level, a student registered in a degree<br />
program must have achieved a minimum 2.5 GPA in the core subjects, and minimum 2.0 in non‐core<br />
subjects. Policy 2‐G‐02 defines the opportunity for students to appeal a decision that impacts their<br />
academic standing or progression.<br />
Policy 2‐C‐05 also defines the policy and procedure for academic remediation, sanctions and suspension<br />
for students that do not meet minimum achievement requirements. Students who meet the 2.5 GPA<br />
requirement will be allowed to progress to the next level if no more than two courses are not<br />
successfully completed. Students may be placed on academic probation and may be required to agree<br />
to a student success plan in order that they may continue in the program. The Lawrence Kinlin School <strong>of</strong><br />
Business has two full‐time Student Success Advisors to assist students who experience academic or<br />
other difficulties, complementing the college’s full‐service Counseling and Accessibility Services<br />
department.<br />
In order to graduate, degree students are required to have successfully completed all courses with an<br />
accumulated GPA <strong>of</strong> 2.5 in core subject areas and 2.0 in non‐core subjects. A requirement <strong>of</strong> graduation<br />
also is the successful completion <strong>of</strong> the mandatory co‐op work term.<br />
3.5 Calculation <strong>of</strong> Grade Point Average<br />
Fanshawe’s GPA is calculated using a scale <strong>of</strong> 0 to 4.2 grade points and a weighted average based on<br />
course credits. The details can be found in Policy 2‐C‐04.<br />
38 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)