Bachelor of Commerce (Digital Marketing) - Postsecondary ...

1.2 Table of Contents
Section 1.
Introduction
1.1 Submission Title Page.................................................................................................................... iii
1.2 Table of Contents ........................................................................................................................... v
Executive Summary ........................................................................................................................ ix
Program Abstract ............................................................................................................................. 1
Section 2.
Degree Level
2.1 Degree Level Expectations .............................................................................................................. 3
Section 3.
Admission, Promotion and Graduation
3.1 Admission Requirements for Direct Entry..................................................................................... 37
3.2 Admission Policies and Procedures for Mature Students .............................................................. 37
3.3 English Language Proficiency Requirements ............................................................................... 38
3.4 Promotion and Graduation Requirements ..................................................................................... 38
3.5 Calculation of Grade Point Average ............................................................................................. 38
3.6 Advanced Standing Policies and Requirements ............................................................................ 39
3.7 Program Transfer Policies and Requirements ................................................................................ 39
3.8 Gap Analysis for Advanced Standing and Transfer Students ........................................................ 40
Section 4.
Program Content
4.1 External Focus Group .................................................................................................................... 45
4.2 Program Advisory Committee ....................................................................................................... 51
4.3 Professional Accreditation ............................................................................................................. 58
4.4 Learning Outcomes ........................................................................................................................ 58
4.5 Course Descriptions ....................................................................................................................... 60
4.6 Work Experience ........................................................................................................................... 77
4.7 Course Outlines .............................................................................................................................. 81
4.8 Bridging Course Descriptions ........................................................................................................ 81
4.9 Bridging Course Outlines .............................................................................................................. 81
4.10 Gap Analysis .................................................................................................................................. 81
4.10.1 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business –
Marketing Diploma .......................................................................................................... 81
4.10.2 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business Administration
Marketing Advanced Diploma ......................................................................................... 86
4.10.3 Gap Analysis – B.Comm (Digital Marketing) Degree vs. Business Diploma ................. 90
4.10.4 Gap Analysis – B.Comm (Digital Marketing) Degree vs. 3-Year Business
Administration Advanced Diploma ................................................................................. 94
Bachelor of Commerce (Digital Marketing)
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