Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
6. Awareness of limits of knowledge decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. 14. Apply management-level decision-making and strategic planning skills. Entrepreneurship Co-op integration (non-credit) Global Strategy & eCommerce Capstone Client Project Strategic Policy & Planning Strategic Website Mgmt Brand Mgmt & Media Integration 16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. 17. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets. Search Engine Marketing Consumer Behaviour Digital Marketing Product & Channel Mgmt Marketing Metrics & Analytics Current Issues in Marketing 36 Bachelor of Commerce (Digital Marketing)
3. Admission, Promotion & Graduation Fanshawe College’s requirements for admission to the Bachelor of Commerce (Digital Marketing) program, for promotion within the program, and for graduation are consistent with the post‐secondary character of degree‐granting organizations and meet PEQAB’s standard and benchmarks for admission, promotion and graduation. 3.1 Admission Requirements for Direct Entry Direct entry students must have completed an Ontario Secondary School Diploma with six Grade 12U or M courses, including English (ENG4U) and advanced functions (MHF4U). They must have achieved a minimum 65% average grade, calculated from all six courses, and a minimum 70% in both English and Advanced Functions. Policy 2‐A‐09 defines specific requirements for accommodations for applicants and students with disabilities. 3.2 Admission Policies and Procedures for Mature Students Mature students will be eligible for admission under the conditions described in the Policy 2‐A‐03. Students who do not meet normal admission requirements may be eligible if they meet all of the following conditions: will be at least 21 years of age in the calendar year in which admission is sought; do not have a formal basis of admission (applicants having previously attended a university or community college will be reviewed under those regulations); and have not normally been in full‐time attendance at an educational institution within the previous four years. Mature applicants who are eligible under the conditions above will further need to satisfy the requirement for demonstrated competence in English and math. The College has established Admission Exams for Adult Learners, administered through the Registrar’s Office. Adult upgrading opportunities are available also through various educational institutions to help prepare learners for these Admission Exams. Mature applicants who do not meet admission requirements for the degree program, but would be eligible to enter the Business – Marketing diploma program or the Business Administration – Marketing advanced diploma program, will be encouraged to apply for admission to the diploma program first and then transfer, upon graduation, into the degree program. Mature applicants and students have the opportunity to apply for recognition of prior learning through properly documented workplace experience. Policy 2‐A‐10 defines the requirements for Prior Learning Assessment and Recognition. Bachelor of Commerce (Digital Marketing) 37
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3. Admission, Promotion & Graduation<br />
Fanshawe College’s requirements for admission to the <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)<br />
program, for promotion within the program, and for graduation are consistent with the post‐secondary<br />
character <strong>of</strong> degree‐granting organizations and meet PEQAB’s standard and benchmarks for admission,<br />
promotion and graduation.<br />
3.1 Admission Requirements for Direct Entry<br />
Direct entry students must have completed an Ontario Secondary School Diploma with six Grade 12U or<br />
M courses, including English (ENG4U) and advanced functions (MHF4U). They must have achieved a<br />
minimum 65% average grade, calculated from all six courses, and a minimum 70% in both English and<br />
Advanced Functions.<br />
Policy 2‐A‐09 defines specific requirements for accommodations for applicants and students with<br />
disabilities.<br />
3.2 Admission Policies and Procedures for Mature Students<br />
Mature students will be eligible for admission under the conditions described in the Policy 2‐A‐03.<br />
Students who do not meet normal admission requirements may be eligible if they meet all <strong>of</strong> the<br />
following conditions:<br />
<br />
<br />
<br />
will be at least 21 years <strong>of</strong> age in the calendar year in which admission is sought;<br />
do not have a formal basis <strong>of</strong> admission (applicants having previously attended a university or<br />
community college will be reviewed under those regulations); and<br />
have not normally been in full‐time attendance at an educational institution within the previous<br />
four years.<br />
Mature applicants who are eligible under the conditions above will further need to satisfy the requirement<br />
for demonstrated competence in English and math. The College has established Admission Exams for<br />
Adult Learners, administered through the Registrar’s Office. Adult upgrading opportunities are available<br />
also through various educational institutions to help prepare learners for these Admission Exams.<br />
Mature applicants who do not meet admission requirements for the degree program, but would be<br />
eligible to enter the Business – <strong>Marketing</strong> diploma program or the Business Administration – <strong>Marketing</strong><br />
advanced diploma program, will be encouraged to apply for admission to the diploma program first and<br />
then transfer, upon graduation, into the degree program.<br />
Mature applicants and students have the opportunity to apply for recognition <strong>of</strong> prior learning through<br />
properly documented workplace experience. Policy 2‐A‐10 defines the requirements for Prior Learning<br />
Assessment and Recognition.<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 37