Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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6. Awareness of limits of knowledge decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. 14. Apply management-level decision-making and strategic planning skills. Entrepreneurship Co-op integration (non-credit) Global Strategy & eCommerce Capstone Client Project Strategic Policy & Planning Strategic Website Mgmt Brand Mgmt & Media Integration 16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. 17. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets. Search Engine Marketing Consumer Behaviour Digital Marketing Product & Channel Mgmt Marketing Metrics & Analytics Current Issues in Marketing 36 Bachelor of Commerce (Digital Marketing)
3. Admission, Promotion & Graduation Fanshawe College’s requirements for admission to the Bachelor of Commerce (Digital Marketing) program, for promotion within the program, and for graduation are consistent with the post‐secondary character of degree‐granting organizations and meet PEQAB’s standard and benchmarks for admission, promotion and graduation. 3.1 Admission Requirements for Direct Entry Direct entry students must have completed an Ontario Secondary School Diploma with six Grade 12U or M courses, including English (ENG4U) and advanced functions (MHF4U). They must have achieved a minimum 65% average grade, calculated from all six courses, and a minimum 70% in both English and Advanced Functions. Policy 2‐A‐09 defines specific requirements for accommodations for applicants and students with disabilities. 3.2 Admission Policies and Procedures for Mature Students Mature students will be eligible for admission under the conditions described in the Policy 2‐A‐03. Students who do not meet normal admission requirements may be eligible if they meet all of the following conditions: will be at least 21 years of age in the calendar year in which admission is sought; do not have a formal basis of admission (applicants having previously attended a university or community college will be reviewed under those regulations); and have not normally been in full‐time attendance at an educational institution within the previous four years. Mature applicants who are eligible under the conditions above will further need to satisfy the requirement for demonstrated competence in English and math. The College has established Admission Exams for Adult Learners, administered through the Registrar’s Office. Adult upgrading opportunities are available also through various educational institutions to help prepare learners for these Admission Exams. Mature applicants who do not meet admission requirements for the degree program, but would be eligible to enter the Business – Marketing diploma program or the Business Administration – Marketing advanced diploma program, will be encouraged to apply for admission to the diploma program first and then transfer, upon graduation, into the degree program. Mature applicants and students have the opportunity to apply for recognition of prior learning through properly documented workplace experience. Policy 2‐A‐10 defines the requirements for Prior Learning Assessment and Recognition. Bachelor of Commerce (Digital Marketing) 37
Page 1 and 2: Bachelor of Commerce (Digital Marke
Page 3 and 4: 1. Organization and Program Informa
Page 5 and 6: 1.2 Table of Contents Section 1. In
Page 7 and 8: Section 11. Academic Freedom and In
Page 9 and 10: Executive Summary This application
Page 11 and 12: accordingly. The table below applie
Page 13 and 14: Program Abstract The Bachelor of Co
Page 15 and 16: 2. Degree Level A Bachelor of Comme
Page 17 and 18: 17. Evaluate and select marketing m
Page 19 and 20: 1. Depth and Breadth of Knowledge (
Page 21 and 22: management and e-commerce strategie
Page 23 and 24: 1. Depth and Breadth of Knowledge (
Page 25 and 26: 2. Conceptual & Methodological Awar
Page 27 and 28: 2. Conceptual & Methodological Awar
Page 29 and 30: 14. Apply management-level decision
Page 31 and 32: 4. Application of Knowledge 4a. The
Page 33 and 34: 4. Application of Knowledge (cont
Page 37 and 38: practices. 4. Application of Knowle
Page 41 and 42: 4b. The ability to use a basic rang
Page 43 and 44: logic and reasoning. 4. Application
Page 45 and 46: decision models. 5. Professional Ca
Page 47: 5. Professional Capacity/ Autonomy
Page 51 and 52: 3.6 Advanced Standing Policies and
Page 53 and 54: Figure 3.1 Degree Completion Transf
Page 55 and 56: Fig. 3.2 Degree Completion Transfer
Page 57 and 58: 4. Program Content The Lawrence Kin
Page 59 and 60: Four-year degrees with minimum 120
Page 61 and 62: program for both BMK and BAM gradua
Page 63 and 64: Marketing. This rearrangement will
Page 65 and 66: Recommendations Give students hands
Page 67 and 68: following courses: Global Strategy
Page 69 and 70: Program Advisory Committee Member P
Page 71 and 72: 11. Analyze domestic and internatio
Page 73 and 74: Marketing 1 Microeconomics Business
Page 75 and 76: espect to various legal and ethical
Page 77 and 78: Digital Marketing This course will
Page 79: implementation and evaluation and c
Page 83 and 84: The following Course Schedules 2 li
Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
Page 87 and 88: 4.6 Work Experience Co‐operative
Page 89 and 90: Figure 4.1 Employer’s Evaluation
Page 91 and 92: 4.7 Course Outlines The course outl
Page 93 and 94: 3. 4. Enhance business opportunitie
Page 95 and 96: 18. Create and apply digital market
Page 97 and 98: 2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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