Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
5. Professional Capacity/ Autonomy 17. Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets. 18. Create and apply digital marketing strategies. 19. Assess the impact of online marketing tactics using web analytics. 20. Plan and create a web site utilizing search engine optimization and conversion techniques. 22. Create a marketing plan integrating appropriate digital and non-digital strategies. 5. Professional Capacity/ Autonomy 5b. The ability to manage their own learning in changing circumstances, both within and outside the discipline and to select an appropriate program of further study; 5. Evaluate professional, ethical, and legal codes of conduct. 6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. 9. Design personal learning plans and integrate learning strategies into current and future development goals. 15. Develop a business plan based on sound research that integrates business principles and best practices. Argumentation & Persuasion Computer Applic. for Business Management Fundamentals Marketing 1 Ethics in a Global Context Communic. for a Diverse World HR Management Statistics for Business Business Law Principles of Org. Behaviour Marketing 2 Applied Research Methods Leaders & Leadership Managing Customer Relations. Entrepreneurship Co-op Preparation (non-credit) Co-op integration (non-credit) Capstone Client Project Strategic Policy & Planning 34 Bachelor of Commerce (Digital Marketing)
5. Professional Capacity/ Autonomy (cont’d) 5c. Behaviour consistent with academic integrity and social responsibility. 3. Enhance business opportunities by incorporating external variables into various business decision models. 5. Evaluate professional, ethical, and legal codes of conduct. 7. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose. 8. Perform effectively and efficiently within groups or teams, demonstrating leadership, teambuilding, and influencing skills. Argumentation & Persuasion Management Fundamentals Marketing 1 Ethics in a Global Context HR Management Business Law Principles of Org. Behaviour Marketing 2 Leaders & Leadership Managing Customer Relations. Co-op Preparation (non-credit) Global Strategy & eCommerce Capstone Client Project Strategic Policy & Planning 10. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. 6. Awareness of limits of knowledge An understanding of the limits to their own knowledge and ability, and an appreciation of the uncertainty, ambiguity and limits to knowledge and how this might influence analysis and interpretations. 3. Enhance business opportunities by incorporating external variables into various business decision models. 6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. 8. Perform effectively and efficiently within groups or teams, demonstrating leadership, teambuilding, and influencing skills. 10. Assess resource allocation Math. for Decision Making Argumentation & Persuasion Management Fundamentals Marketing 1 Microeconomics Ethics in a Global Context Communic. for a Diverse World Accounting for Managers Macroeconomics HR Management Statistics for Business Business Law Principles of Org. Behaviour Marketing 2 Financial Management Applied Research Methods Managing Programs & Projects Leaders & Leadership Bachelor of Commerce (Digital Marketing) 35
- Page 1 and 2: Bachelor of Commerce (Digital Marke
- Page 3 and 4: 1. Organization and Program Informa
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11 and 12: accordingly. The table below applie
- Page 13 and 14: Program Abstract The Bachelor of Co
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
- Page 19 and 20: 1. Depth and Breadth of Knowledge (
- Page 21 and 22: management and e-commerce strategie
- Page 23 and 24: 1. Depth and Breadth of Knowledge (
- Page 25 and 26: 2. Conceptual & Methodological Awar
- Page 27 and 28: 2. Conceptual & Methodological Awar
- Page 29 and 30: 14. Apply management-level decision
- Page 31 and 32: 4. Application of Knowledge 4a. The
- Page 33 and 34: 4. Application of Knowledge (cont
- Page 35 and 36: 4. Application of Knowledge (cont
- Page 37 and 38: practices. 4. Application of Knowle
- Page 39 and 40: 4. Application of Knowledge (cont
- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43 and 44: logic and reasoning. 4. Application
- Page 45: decision models. 5. Professional Ca
- Page 49 and 50: 3. Admission, Promotion & Graduatio
- Page 51 and 52: 3.6 Advanced Standing Policies and
- Page 53 and 54: Figure 3.1 Degree Completion Transf
- Page 55 and 56: Fig. 3.2 Degree Completion Transfer
- Page 57 and 58: 4. Program Content The Lawrence Kin
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
- Page 63 and 64: Marketing. This rearrangement will
- Page 65 and 66: Recommendations Give students hands
- Page 67 and 68: following courses: Global Strategy
- Page 69 and 70: Program Advisory Committee Member P
- Page 71 and 72: 11. Analyze domestic and internatio
- Page 73 and 74: Marketing 1 Microeconomics Business
- Page 75 and 76: espect to various legal and ethical
- Page 77 and 78: Digital Marketing This course will
- Page 79: implementation and evaluation and c
- Page 83 and 84: The following Course Schedules 2 li
- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
- Page 87 and 88: 4.6 Work Experience Co‐operative
- Page 89 and 90: Figure 4.1 Employer’s Evaluation
- Page 91 and 92: 4.7 Course Outlines The course outl
- Page 93 and 94: 3. 4. Enhance business opportunitie
- Page 95 and 96: 18. Create and apply digital market
5.<br />
Pr<strong>of</strong>essional<br />
Capacity/<br />
Autonomy<br />
(cont’d)<br />
5c. Behaviour<br />
consistent with<br />
academic<br />
integrity and<br />
social<br />
responsibility.<br />
3. Enhance business opportunities<br />
by incorporating external<br />
variables into various business<br />
decision models.<br />
5. Evaluate pr<strong>of</strong>essional, ethical,<br />
and legal codes <strong>of</strong> conduct.<br />
7. Communicate information,<br />
arguments, and analysis<br />
accurately and reliably for the<br />
message, audience, and purpose.<br />
8. Perform effectively and efficiently<br />
within groups or teams,<br />
demonstrating leadership, teambuilding,<br />
and influencing skills.<br />
Argumentation & Persuasion<br />
Management Fundamentals<br />
<strong>Marketing</strong> 1<br />
Ethics in a Global Context<br />
HR Management<br />
Business Law<br />
Principles <strong>of</strong> Org. Behaviour<br />
<strong>Marketing</strong> 2<br />
Leaders & Leadership<br />
Managing Customer Relations.<br />
Co-op Preparation (non-credit)<br />
Global Strategy & e<strong>Commerce</strong><br />
Capstone Client Project<br />
Strategic Policy & Planning<br />
10. Assess resource allocation<br />
decisions that influence<br />
sustainability practices and drive<br />
economic, social, cultural, and<br />
environmental stewardship.<br />
6.<br />
Awareness<br />
<strong>of</strong> limits <strong>of</strong><br />
knowledge<br />
An understanding<br />
<strong>of</strong> the limits to<br />
their own<br />
knowledge and<br />
ability, and an<br />
appreciation <strong>of</strong><br />
the uncertainty,<br />
ambiguity and<br />
limits to<br />
knowledge and<br />
how this might<br />
influence analysis<br />
and<br />
interpretations.<br />
3. Enhance business opportunities<br />
by incorporating external<br />
variables into various business<br />
decision models.<br />
6. Research, analyze, and critically<br />
evaluate qualitative and<br />
quantitative data from a variety <strong>of</strong><br />
sources to support business<br />
decisions through effective<br />
problem solving, critical thinking,<br />
logic and reasoning.<br />
8. Perform effectively and efficiently<br />
within groups or teams,<br />
demonstrating leadership, teambuilding,<br />
and influencing skills.<br />
10. Assess resource allocation<br />
Math. for Decision Making<br />
Argumentation & Persuasion<br />
Management Fundamentals<br />
<strong>Marketing</strong> 1<br />
Microeconomics<br />
Ethics in a Global Context<br />
Communic. for a Diverse World<br />
Accounting for Managers<br />
Macroeconomics<br />
HR Management<br />
Statistics for Business<br />
Business Law<br />
Principles <strong>of</strong> Org. Behaviour<br />
<strong>Marketing</strong> 2<br />
Financial Management<br />
Applied Research Methods<br />
Managing Programs & Projects<br />
Leaders & Leadership<br />
<strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>) 35
Change language