Bachelor of Commerce (Digital Marketing) - Postsecondary ...

5.
Professional
Capacity/
Autonomy
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
18. Create and apply digital
marketing strategies.
19. Assess the impact of online
marketing tactics using web
analytics.
20. Plan and create a web site
utilizing search engine
optimization and conversion
techniques.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
5.
Professional
Capacity/
Autonomy
5b. The ability to
manage their
own learning in
changing
circumstances,
both within and
outside the
discipline and to
select an
appropriate
program of
further study;
5. Evaluate professional, ethical,
and legal codes of conduct.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
9. Design personal learning plans
and integrate learning strategies
into current and future
development goals.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Ethics in a Global Context
Communic. for a Diverse World
HR Management
Statistics for Business
Business Law
Principles of Org. Behaviour
Marketing 2
Applied Research Methods
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Capstone Client Project
Strategic Policy & Planning
34 Bachelor of Commerce (Digital Marketing)