Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...

19.01.2015 Views

C. Progress Towards Achieving Board Ends and College Strategic Directions C.3 Meeting Labour Market Needs (Policy A-40) (cont’d) Library and Media Services’ librarians will assess current print, media and digital collections and acquire resources in support of new programs, especially applied degree programs. Community Employment Services will increase its marketing and community activities, optimizing its role as a primary career advising centre and an important doorway to Fanshawe for clients wishing to pursue training for new careers. The International Centre will focus on initiatives to further increase international enrolments including expanding recruitment into new markets such as Nigeria and Russia, identifying recruitment opportunities in high school districts in Canada that enroll international students, and working with academic schools on new partnership agreements with international secondary and post-secondary institutions. The Office of the Registrar and International Centre will launch a communication plan to promote the new online application process with international applicants and will work with the English Language Institute to develop an online English as a Second Language test to allow international students to assess their English proficiency before coming to the College. C.4.1 Engage the support of community partners and patrons C.4 Other The Fanshawe College Foundation continues to serve as a key link in engaging the support of community partners and patrons. Through a significant, multi-year community campaign, to be launched in 2012, the Foundation will secure major capital contributions in support of the new School of Applied and Performance Arts as well as other key funding priorities of the College. The Foundation succeeds through the dedication of a wide group of community volunteers who assist in donor cultivation and fundraising meetings and events. In 2012/13, the Fanshawe College Alumni Association will seek to further engage its more than 143,000 alumni through the launch of a new branding campaign. This initiative will highlight with alumni the importance of continued relationships with Fanshawe College, beyond graduation, to ensure ongoing support of quality education and student success. Fashion Merchandising students from the School of Design are in discussions with the City of London to design Christmas windows for downtown merchants close to the 2013 ISU World Figure Skating Championships in London. The Practical Nursing and Business Foundations students at the Oxford County Campus are organizing a fashion show and silent auction in April 2012 in partnership with local businesses to raise money for critical care beds needed at the Woodstock General Hospital - a key partner in our delivery of programming in the Woodstock community. Mentoring Pairs for Child Care is a province-wide program that enhances child care quality by matching more experienced child care supervisors with less experienced child care supervisors in their own communities. Fanshawe was recently awarded the equivalent of approximately $10,000 in funding and in-kind resources to “Continue the Mentoring Momentum in London.” - 32 -

C. Progress Towards Achieving Board Ends and College Strategic Directions C.4 Other (cont’d) A reputation recovery project is underway at the College. This will be used as an opportunity to enhance the excellent relationship Fanshawe has with many community partners and patrons. The College has had a ground-swell of support from alumni, community leaders and others to leverage the recent March 17 th incident in a way that will reposition the College as the exceptional College that it is - with a solid and proven reputation for being a leader in the Canadian educational landscape. Strategies and tactics will be co-ordinated in the coming year to ensure the College’s partners are aware of the value Fanshawe brings to its community, both locally and around the world. Counselling and Accessibility Services in partnership with Career, Co-operative Education and Community Employment Services and LEADS Employment Services will develop and implement specialized transition to employment services including job development opportunities for students with disabilities. This will include offering a joint training opportunity for employment consultants and community partners focused on the specialized employment transition needs of students with disabilities. To lead this new initiative, a joint committee will be created with membership from all partners. Career, Co-operative Education and Community Employment Services will focus on a number of initiatives to engage with employers and community partners with the goals of promoting graduate employment and meeting the needs of our communities’ labour market. Partnering with academic schools and Marketing and Corporate Communications, Career, Co-operative Education and Community Employment Services will host a series of employer open houses arranged by the economic sector to highlight the quality of the College’s programs, faculty, staff, students, and learning environments. Collaborating with Strategy and Planning, the LEDC and other community partners, Career, Co-operative Education and Community Employment Services will develop and implement a strategy to gather labour market information in a consistent and on-going fashion. Career, Co-operative Education and Community Employment Services will continue working with its many community partner agencies and employers, building positive working relationships in support of those in our community seeking new careers. The College will work with other educational institutes, community agencies, and cultural groups on a plan for working together to establish London as an education hub for international students. Areas for exploration include marketing and recruitment, support for students and joint activities. - 33 -

C. Progress Towards Achieving Board Ends and College Strategic Directions<br />

C.4 Other (cont’d)<br />

A reputation recovery project is underway at the College. This will be used as an opportunity<br />

to enhance the excellent relationship Fanshawe has with many community partners and<br />

patrons. The College has had a ground-swell <strong>of</strong> support from alumni, community leaders<br />

and others to leverage the recent March 17 th incident in a way that will reposition the College<br />

as the exceptional College that it is - with a solid and proven reputation for being a leader in<br />

the Canadian educational landscape. Strategies and tactics will be co-ordinated in the<br />

coming year to ensure the College’s partners are aware <strong>of</strong> the value Fanshawe brings to its<br />

community, both locally and around the world.<br />

Counselling and Accessibility Services in partnership with Career, Co-operative Education<br />

and Community Employment Services and LEADS Employment Services will develop and<br />

implement specialized transition to employment services including job development<br />

opportunities for students with disabilities. This will include <strong>of</strong>fering a joint training<br />

opportunity for employment consultants and community partners focused on the specialized<br />

employment transition needs <strong>of</strong> students with disabilities. To lead this new initiative, a joint<br />

committee will be created with membership from all partners.<br />

Career, Co-operative Education and Community Employment Services will focus on a<br />

number <strong>of</strong> initiatives to engage with employers and community partners with the goals <strong>of</strong><br />

promoting graduate employment and meeting the needs <strong>of</strong> our communities’ labour market.<br />

Partnering with academic schools and <strong>Marketing</strong> and Corporate Communications, Career,<br />

Co-operative Education and Community Employment Services will host a series <strong>of</strong> employer<br />

open houses arranged by the economic sector to highlight the quality <strong>of</strong> the College’s<br />

programs, faculty, staff, students, and learning environments. Collaborating with Strategy<br />

and Planning, the LEDC and other community partners, Career, Co-operative Education and<br />

Community Employment Services will develop and implement a strategy to gather labour<br />

market information in a consistent and on-going fashion. Career, Co-operative Education<br />

and Community Employment Services will continue working with its many community<br />

partner agencies and employers, building positive working relationships in support <strong>of</strong> those<br />

in our community seeking new careers.<br />

The College will work with other educational institutes, community agencies, and cultural<br />

groups on a plan for working together to establish London as an education hub for<br />

international students. Areas for exploration include marketing and recruitment, support for<br />

students and joint activities.<br />

- 33 -

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