Bachelor of Commerce (Digital Marketing) - Postsecondary ...

C. Progress Towards Achieving Board Ends and College Strategic Directions
C.3 Meeting Labour Market Needs (Policy A-40) (cont’d)
Library and Media Services’ librarians will assess current print, media and digital collections
and acquire resources in support of new programs, especially applied degree programs.
Community Employment Services will increase its marketing and community activities,
optimizing its role as a primary career advising centre and an important doorway to
Fanshawe for clients wishing to pursue training for new careers.
The International Centre will focus on initiatives to further increase international enrolments
including expanding recruitment into new markets such as Nigeria and Russia, identifying
recruitment opportunities in high school districts in Canada that enroll international students,
and working with academic schools on new partnership agreements with international
secondary and post-secondary institutions. The Office of the Registrar and International
Centre will launch a communication plan to promote the new online application process with
international applicants and will work with the English Language Institute to develop an
online English as a Second Language test to allow international students to assess their
English proficiency before coming to the College.
C.4.1 Engage the support of community partners and patrons
C.4 Other
The Fanshawe College Foundation continues to serve as a key link in engaging the support
of community partners and patrons. Through a significant, multi-year community campaign,
to be launched in 2012, the Foundation will secure major capital contributions in support of
the new School of Applied and Performance Arts as well as other key funding priorities of
the College. The Foundation succeeds through the dedication of a wide group of
community volunteers who assist in donor cultivation and fundraising meetings and events.
In 2012/13, the Fanshawe College Alumni Association will seek to further engage its more
than 143,000 alumni through the launch of a new branding campaign. This initiative will
highlight with alumni the importance of continued relationships with Fanshawe College,
beyond graduation, to ensure ongoing support of quality education and student success.
Fashion Merchandising students from the School of Design are in discussions with the City
of London to design Christmas windows for downtown merchants close to the 2013 ISU
World Figure Skating Championships in London.
The Practical Nursing and Business Foundations students at the Oxford County Campus
are organizing a fashion show and silent auction in April 2012 in partnership with local
businesses to raise money for critical care beds needed at the Woodstock General Hospital
- a key partner in our delivery of programming in the Woodstock community.
Mentoring Pairs for Child Care is a province-wide program that enhances child care quality
by matching more experienced child care supervisors with less experienced child care
supervisors in their own communities. Fanshawe was recently awarded the equivalent of
approximately $10,000 in funding and in-kind resources to “Continue the Mentoring
Momentum in London.”
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