Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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C. Progress Towards Achieving Board Ends and College Strategic Directions C.3 Meeting Labour Market Needs (Policy A-40) (cont’d) The College will launch its new School of Graduate and Professional Studies over the Summer of 2012. This virtual school will be a single point of access for existing and prospective students seeking access to a graduate certificate program, a Fast-track program or a program that leads to professional certification. This new School will be managed by the Centre for Community Education and Training Services (CCETS). A new articulation agreement with Huddersfield University in the UK supports faculty exchanges so that one of our professors will co-teach with one of their faculty for two weeks in the UK, followed by their faculty coming to co-teach at Fanshawe College for two weeks. Similar academic opportunities are currently being considered with partners in Brazil, Belgium, India and Wales. A new collaborative program is in development with Fanshawe’s Music Industry Arts and Western University’s (UW) Don Wright Faculty of Music for ten students, with implementation to occur in Fall 2012. This agreement will also provide reciprocity for ten Fanshawe College students to enrol in the Don Wright Faculty of Music. In July of 2011 CCETS assumed responsibility from the Centre for Academic Excellence for the School to College Work Initiative (SCWI) program. This partnership with the Thames Valley District School Board, The Avon Maitland School Board, the Huron Perth Catholic School Board and most recently, the London District Catholic School Board, involves students from secondary schools attending college courses and obtaining credits toward both a high school diploma and a college certificate or diploma. In 2011/12 the program doubled in size, and is expected to grow again in 2012/13 due to the success of the students and the enthusiasm from the boards of education for this program. Programming in this area is planned to expand in Elgin County and Oxford County this year through our campuses in St. Thomas and Woodstock to better serve students in those and surrounding communities. The School of Nursing is one of the sponsors of the Global Health Conference: Transcending Borders Towards Global Health to be held in Toronto in April 2012. The School of Nursing faculty were invited by the Schulich School of Medicine at Western to participate in the conference planning. Manufacturing Engineering Technology programs are undergoing a reconfiguration to align curriculum with industry trends and to allow entry from other Technician programs such as Electromechanical Technician and Electrical Technician in addition to the existing articulation between Manufacturing Engineering Technician. These programs are to be renamed Integrated Process Engineering Technician and Integrated Process Engineering Technology to reflect industry’s new focus on advanced manufacturing and will include curriculum on composite manufacturing, rapid prototyping, and reverse engineering. Database programming is planned to support better integration of International student applicants with the College’s enterprise Datatel student enrolment and communication modules. Initial programming has been undertaken to import International Online applications and associated documents into the Datatel student records system. Electronic copies of supporting documentation are taken and stored using the ImageNow document management tool and linked to the application. The College is developing an associated “bulk load routine” to support the Student Partnership Program records using this same technology. - 30 -
C. Progress Towards Achieving Board Ends and College Strategic Directions C.3 Meeting Labour Market Needs (Policy A-40) (cont’d) The College will complete a new, three-year marketing plan with strategies that will result in the best return on investment for future marketing. These strategies will be evaluated each year in order to change directions as necessary. Highlights of this plan include more marketing to non-direct applicants, a significant increase in on-campus recruitment activities as this has proven to be very effective in influencing a prospect’s decision, a new recruitment strategy aimed at current students to consider post-graduate or lifelong learning opportunities, and new strategies aimed at both the secondary school and non-secondary school segments of the market, such as the marketing of Fanshawe degrees and other pathways to higher education. A very successful strategy for the College has been its conversion (from applicant to enrolled student) program. Marketing and Corporate Communications and the Office of the Registrar have collaborated on a communications strategy that is measureable and proven effective. It has resulted in enhanced conversions early in the recruitment and admissions process. The conversion program will be expanded to record and measure applicant conversion tactics that are deployed by academic areas, using a best practices approach to improving all communications from the College. It is interesting to note that Marketing and Corporate Communications has been asked to share its conversion strategies with other colleges and universities, but given this is a competitive advantage, the College has declined. As outlined previously, the College will begin to shift the allocation of some marketing resources to support new program development. In addition, recruitment strategies will be developed to target specific programs in designated geographic areas of the province and beyond. Overall College or corporate marketing must also be maintained in light of the recent bruise to the College’s reputation, but also because the College has successfully begun to market itself in new or underdeveloped areas where data supports the potential for enrolment growth. Fanshawe is also collaborating with other public sector partners in the region to jointly market Southwestern Ontario in Canada and around the globe. For example, the College will take part in a marketing program to position London as a digital media centre. In cooperation with Post-Secondary Education Counsellors from Aboriginal communities, the First Nations Centre will host information sessions in their communities with the goal of enhancing student readiness for college. Specifically, these sessions will provide prospective students and their supporters with explanations of prerequisites, student preparedness, and information on how to apply for financial assistance. The Centre will invite Fanshawe graduates to share their stories and offer strategies for success. The Office of the Registrar, Financial Aid will provide support and develop processes to implement the Ministry’s OSAP review and renewal initiatives. This will include the development of a service model and service levels which will support mass release of student loan documents and confirmation of enrolment commencing in Fall 2012. The Office of the Registrar will lead the implementation of the Ministry’s credit transfer initiative which includes automation transfer credit approval processes to support increased pathways and credit transfer opportunities for incoming transfer students and for the College’s graduates. - 31 -
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Page 397: APPENDIX B 2012‐2013 Annual Repor
Page 402: EXECUTIVE SUMMARY
Page 405 and 406: Executive Summary 2012/13 Strategic
Page 407 and 408: Executive Summary 2012/13 Strategic
Page 410: SECTION A Government Issues
Page 413 and 414: A. Government Issues A.1 Government
Page 420: SECTION B Board Directions
Page 423 and 424: B. Board Directions Meeting Labour
Page 426 and 427: C. Progress Towards Achieving Board
Page 450: SECTION D Financial Planning / Fina
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Page 455 and 456: D. Financial Planning/Financial Con
Page 457 and 458: D. Financial Planning/Financial Con
Page 460: SECTION E Capital Projects
Page 463 and 464: E. Capital Projects (Policy D-12) E
Page 471 and 472: E. Capital Projects (Policy D-12) -
Page 478: SECTION F Appendices
Page 481 and 482: F. Appendices F.2 Financial Project
Page 483 and 484: F. Appendices F.3 Summary of Planni
Page 485 and 486: F. Appendices F.4 Budget Unit Summa
Page 488 and 489: APPENDIX C Course Information Sheet
Page 490 and 491: APPENDIX D Information Technology S
Page 492 and 493: Activity Statements - Enabling Mult
Page 494 and 495: Activity Statements - Enabling Mult
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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