Bachelor of Commerce (Digital Marketing) - Postsecondary ...

C. Progress Towards Achieving Board Ends and College Strategic Directions
C.2 Student Success (Policy A-35) (cont’d)
A major reconfiguration and design of the College’s website has resulted in multiple new
features being planned in the coming year to support and encourage student success. For
example, dozens of videos will be produced in collaboration with a number of areas to assist
prospective students in determining the right program fit. In addition, new ‘program pages’
are being created on the website to highlight special features of each program. Training will
continue to allow program staff to populate these pages.
By increasing the amount and value of information on careers, training, and pathways
through increased marketing, it is anticipated that improved student success and ultimately,
improved graduation rates will result. Through Marketing and Corporate Communications,
the annual recruitment plan will include new strategies aimed at specific segments of the
market that need assistance in determining program fit and program preparedness, such as
the non-direct student applicant cohort. In collaboration with the student services
departments, marketing needs for those areas will be prioritized as part of a new, three-year
marketing plan.
In July 2012, Student Success will be expanding Fanshawe’s summer transitional program
piloted in 2011. Head Start is a half day program offered in collaboration with academic and
service partners, to assist incoming Level 1 students in their preparations for success at
Fanshawe. Activities include completion of the WRITing Assessment, academic information
sessions, academic tours, completing registration-related tasks such as obtaining a student
card as well as opportunities to meet other students and faculty within students’ respective
programs. The College will be using the analysis of the 2011 Head Start participants’
retention and academic performance measures to inform the content and delivery of the
expanded program.
The First Nations Centre (FNC) will design, implement and maintain student success
tracking systems and processes to measure retention, graduation and possibly employment
outcomes as a means of measuring performance. This new system will track reasons for
students’ visits to the First Nations Centre and analyze participants’ demographic
information to identify learner needs. Strategy and Planning will assist by conducting
comparison analysis against general student body and self-identified Aboriginal students
who are not registered with the FNC service. These efforts will inform the future
development of programs and services including community outreach.
Student Services working with academic and other service areas will develop a program and
career fit pre-admissions service model for prospective and current students. This model will
be implemented in phases, with the first phase focused on clarity of roles and coordination
of advising services, to ensure students and prospective students receive seamless services
which meet their diverse needs. As a partner in this initiative, Career Services will develop
online and in-person career advising for prospective students.
The Registrar and Associate Registrar Systems will contribute to and lead the development
and implementation of an online course and program based registration model and self-help
service models for continuing education, part-time and full-time post-secondary students.
These models will utilize existing technology within the College’s Datatel system and will
require business process reviews prior to implementation. This project was listed as the
number one priority by the SEM Committee to increase enrolments by making the
registration process more student-centric.
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